Ready To Brand Yourself?
You’re a smart and savvy woman and it’s time to brand yourself and your business intentionally.
Adjust your crown and say bye-bye to the ‘hide and seek’ game.
If you’re not inviting your ideal customers to know you and your business, how will it grow at scale?
What are you going to do to leverage the economic potential of a brand that is visible to the masses?
Historically, women are less comfortable being seen in the spotlight than their male counterparts.
Some women embrace the idea that personal branding is taboo.
Let’s be clear ladies, don’t buy into that expensive branding misconception and instead, get in branding formation.
You have an online presence and a personal brand.
People are online for an average of six hours a day, and they’re googling and social media stalking people and things they’re curious about.
Ask yourself: ‘How am I being seen, what am I saying and is it authentic?”
Shape Your Brand’s Narrative
Take control of your brand and create a story that exudes authenticity, credibility, and trust.
Once you’re clear on how you want show up, use that message to build trusted relationships with your audience.
Put your blog, social media and video to work getting your unique perspective, story and the value your offer shared to the masses.
The things that make you different are the very things that’ll build resonance and connection with your audience.
After working in my marketing practice for nine years, I learned first hand that men are more eager to share their perspectives and have their voices heard and supported.
As women entrepreneurs, we can change this dynamic and embrace the economic and storytelling power of branding.
We’re in the heart of the digital era; it’s easier than ever to brand yourself and build an online audience.
1821 new businesses were started by women every day in 2018, and that’s ‘gangster’!
More than ever, It’s incredibly empowering for women to have access to diverse stories from the female perspective.
Women have traditionally bought into this idea that their excellent work speaks for itself, according to research.
The truth is, in the world of getting visibility, work itself doesn’t communicate.
Every day rockstar women with incredible work ethic, accomplishments, and greater potential get drowned out by their male counterparts and more vocal personal brands.
Some women view success and likeability as opposing traits, but men don’t, research says.
What I admire most about women is our natural ability to connect with people.
As super connectors, we’re genius at building teams and forming community bonds.
So why do we cling to this idea that ‘networking’ and educating people about who we are and what we do is selfish?
“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.” – Ellen DeGeneres
Just Do It: Brand Yourself
When you’re ready to step out and brand yourself, it’s normal to feel a bit overwhelmed in the beginning, but avoid that.
Push back on the negative ideas that come into play and lean on your confidence.
Remeber confidence is like a muscle and the more you get into the action of doing something, the more confidence muscle you’ll build.
So if you need a little brand clarity help -grab your Free Brand & Business Building Guide here.
Listen, branding is meant to be fluid but girl, you know how your ego works.
Your ego will do anything to stay comfortable and stagnant, but there is a whole world of women searching for value and connection.
So you’ve got game-changing ‘ish’ to do.
And, here’s the beautiful part, you can tweak and change your brand as you observe it and get feedback.
Just remember, the key is to start somewhere and that is getting clear on what you represent, what you do and who you do it for.
I know that business and personal branding can feel intense at first, but once you start taking consistent action to share your brand on social media, your confidence will grow.
Step Away From Your Baby
For some women, there’s a deeply personal and emotional connection to their business babies.
I’m guilty, and my business is definitely my second child.
So here’s the thing, that deep sense of connection has pros and cons.
Kind of like when a child leaves for college, you feel proud and sad.
Both parents will miss them, but separation anxiety is normally felt a little different by mom.
Human nature makes men and women different as a whole.
And yes, I’m generalizing, no apology.
Similarly, a mom can invest all her energy into her children and leave little to no TLC for herself.
Women business owners often do the same, but it’s time to change that cycle.
Why? Because in todays business marketplace people do business with people they like, know and trust.
Yes, that means people are deciding to work with businesses because of the brand or face behind that business.
To move forward with your decision to brand yourself and your business start slow and get comfortable being uncomfortable.
Nail down your brand’s story and message and share them often to the people you’d most like to do business with.
You can do this, and you owe it to yourself to galvanize your niche, attract a fan base and grow strong!
What branding ideas are you considering? Drop me a note below and let’s chat!
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