Ready To Brand Yourself?
You’re a courageous woman, and it’s time to brand yourself and your business intentionally.
Adjust your crown and say bye-bye to the ‘hide and seek’ game.
If your target audience can’t see you and your business, how will it grow at scale?
What are you doing to leverage the economic potential of a brand that is visible to the masses?
Historically, women are less comfortable being seen in the spotlight than their male counterparts.
Some women embrace the idea that personal branding is taboo.
Let’s be clear ladies, don’t buy into that expensive branding misconception and instead, get in branding formation.
You have an online presence and a personal brand.
People are online for an average of six hours a day, and they’re googling and social media stalking people and things they’re curious around.
Ask yourself: ‘How am I being seen, and is it authentic?”
Shape Your Brand’s Narrative
Take control of your brand and create a reputation that exudes authenticity, credibility, and trust.A strong personal brand begins when you embrace your authenticity and share your strengths. Click To Tweet
Use your brand’s foundation to build trusted relationships with your audience.
Get your views, story, and ideas shared to the masses.
Build resonance and connection with other people who relate to you.
I’ve worked in my marketing practice for nine years, men are more eager to share their perspectives, and I see this firsthand.
As women entrepreneurs, we can change this dynamic and embrace the economic and storytelling power of branding.
We’re in the heart of the digital era; it’s easier than ever to brand yourself and share your unique story.
1821 new businesses were started by women every day in 2018, and that’s ‘gangster’!
Representation matters, and it’s incredibly empowering for women to have access to diverse stories from the female perspective.
Women have traditionally bought into this idea that their excellent work speaks for itself, according to research.
The truth is, in the world of getting visibility, work itself doesn’t communicate.
Every day rockstar women with incredible work ethic, accomplishments, and potential get drowned out by their male counterparts and competitors.
Some women view success and likeability as opposing traits, but men don’t, research says.
What I admire most about women is our natural ability to connect with people.
As super connectors, we’re genius at building teams and forming community bonds.
So why do we cling to this idea that ‘networking’ is selfish?
“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.” – Ellen DeGeneres
Just Do It: Brand Yourself
When you’re ready to step out and brand yourself, it’s normal to feel a bit overwhelmed in the beginning, but avoid that.
Push back on the scary ideas that try to invade your mind and take charge.
And if you need a little extra brand clarity -grab your Free Brand & Business Building Guide here.
Listen, branding is meant to be fluid but girl, you know how your ego works.
Your ego will do anything to stay comfortable and stagnant, but there is a whole world of women searching for some connection.
So you’ve got game-changing ‘ish’ to do.
And, here’s the beautiful part, you can tweak and change your brand as you observe it and get feedback.
Just remember, the key is to start somewhere and get a little comfortable being uncomfortable.
I know that business and personal branding can feel intense at first, but once you start implementing a consistent plan, your confidence will grow.
For some women, there’s a deeply personal and emotional connection to their business babies.
Step Away From Your Baby
I’m guilty, and my business is definitely my second child.
So here’s the thing, that deep sense of connection has pros and cons.
Kind of like when a child leaves for college, both parents will miss them, but separation anxiety is felt a little different by mom.
Human nature made men and women different as a whole.
And yes, I’m generalizing, but you get it.
Similarly, a mom can invest all her energy into her children and leave little to no TLC for herself.
Women business owners often do the same, but it’s time to change that cycle.
To ignite the change, move forward with your decision to brand yourself and your business.
Nail down your brand’s message and story, and share them often.
You can do this, and you owe it to yourself to galvanize your niche, attract a fan base and grow strong!
What branding ideas are you considering? Drop me a note below and let’s chat!