Here’s the skinny on running a profitable online business. You need a game plan that consistently works to attract a tribe of like-minded people.
And when I say like-minded, I’m talking about other people who view what you do or offer as valuable.
A tribe of folks who are interested in the topics your expertise, brand, and business talk about and create content around.
It could be, they’ve got a passion, interest or even a problem in your area of specialty.
Maybe they’re trying to break into your field and admire what you’ve done.
Regardless of the reason, there are droves of people online who could become a reader of your blog, a follower on your social channels, and a customer.
Some of them could be thought leaders in your industry or other professionals you can collaborate with, while others will have more aspirational motives.
They could have a need for exactly what you sell, or have within their own network or online community people who’d benefit from what you’re offering.
These are the folks, who’ll not think twice about sending other people your way and openly support you.
No secret, but truthfully easier said than done, a vital thing you must learn to do well as an online entrepreneur, is to build an online community and attract new people who find it worthy to connect with you, buy your offers and be a part of what you’re doing.
Let’s put it out there.
There’s a weird myth that suggests, entrepreneurs who only work with one-on-one clients don’t need to invest much time into building an online community.
The way we do business as Americans and women continue to shift.
We have more options, more online business choices, and more niched down niches.
consumers can be real bourgeois, they’re now in a position to extremely specific about exactly what they want and from whom they’ll do business with.
That’s so dope! At the click of your mouse, you have the opportunity to not only purchase services and products custom made for your specific desires and needs but the hand select people to support in business who share similar values and social impact goals with you.
That’s the real force for change. Empowering ourselves and others like us.
Now hold up!
The even saucier news is if you’re not targetting the geriatric demo your audience and potentials buyers are all kicking in online.
Yes, love, they’re on the web and on social media in droves!
So what are you going to do with that?
Your Business Has Options
Which means you have some options and big choices to make.
Either take full advantage of the growing technology and monies being spent online, build your own engaged online community and change the trajectory of your business and if consistent, your life.
Yeah, it’s that’s serious.
Or, you can dabble in it.
Spend money shopping buying other people’s products and services and wishing you had a profitable way to take advantage of online commerce.
It connects your audience with the real and authentic person behind the keyboard.
And it reiterates to them that you’re a genuine person who understands them as a real person.
Relevant content gives people a valid reason to believe in you and your business and connects them to your mission.
Again use your content to reinforce with your audience why they should do business with you, recommend you to their friends, or introduce you to their community. T
What more can you ask for?
Call In Your Online Tribe
In The Ultimate Brand & Business Building Plan, there’s an entire section in the 8 steps to more impact and income that under Growing Your Tribe that covers List Building, Social Media plus a Sales & Marketing Strategy. Grab it right below now.
Make sure your content is worth sharing and targetted to attract the online tribe you want.
Create specific content you know your audience will appreciate and get on a schedule to consistently share it from your website, blog and social channels that:
Are based around content themes and topics of the products or services you’re selling.
Have your personal spin, methodologies or approach. Stamp it with your own magic.
Was created specifically for your ideal customer and their needs, desires or aspirations (it’s not for you).
Shows your personal brand will be approachable, engaging and efficient and a pleasure to work with.
Is worth sharing, referencing and coming back to as a valuable resource
Share the social causes, values, movements that you care about
Ok, that my friend is the foundation needed to attract your online community.