Are you overwhelmed by hearing all the niche marketing talk?
I know, no sweat, because you’re not alone.
But, as an online entrepreneur getting your niche right is a big deal.
Learning how to identify your niche is one of the best investments you’ll make in your business, and it’ll help you save money.
To make things really clear for you, a niche (pronounced both niCH or Kneesh) in marketing is the practice of dividing the market into specialized areas.
Once you learn how to identify subsegments within a huge market of possibilities you’d like to offer your talents to, you’ll be able to laser focus your brand messaging.
Digging deep within your market and get laser-focused on the smallest, most specialized part of the market you can serve will make your entrepreneur journey a lot easier.When you know exactly who you're serving, you put yourself in position to super-serve their specific requirements, products and product service needs. Click To Tweet
Look at your niche as the exact job or service you provide to your customers, and the specialized part of the market you serve.
For example, my niche is helping new online entrepreneurs and solopreneurs.
Within the market of online entrepreneurs, I focus my efforts on specifically catering to solopreneurs and new entrepreneurs.
Decide Who You’re Committed To Serving
And within the market of online business building, I concentrate on helping my customers build authority, grow an email list and foster an online community.
Then I help them package their services or goods and market and sell those offers online.
So you can see, within the broad market of online entrepreneurs, I have a specialty and I help them with very distinct topics.
Another way to look at it is, a niche in any market is a smaller piece of that entire industries pie.
Let say, you sell African-American barbies to toy and bookstores, online boutiques and individual buyers.
African-American barbies would be the niche market within the toy market that you specialize in. Got it? Cool!
Maximize Your Marketing Efforts
Now that we’re on the same niche page, as you think about how to identify your niche or further niche it down, consider this.
When you know exactly who you’re addressing with your content and copy, you won’t have to put as much effort into attracting clients that want to work with you.
Imagine this, Instead of spending the majority of your time prospecting, and searching for new clients, they come to you.
They see your personal brand on social media, they like what you’re doing and how you’re doing it.
Plus, they feel an organic connection to you and they’re engaged by the content you post on your website, blog and social media.
Everything you put out into the ‘webisphere’ feels like it was created especially for them because you’ve created everything in your business around their needs.
You speak their language, you know what they want and you give it to them.
That’s pretty unicornish stuff!
Do you see where I’m going with this?
How To Identify A Niche?
Of all the questions I’m asked by new online entrepreneurs, ‘How to identify a niche’ is by far one of the most common.
It’s a great question, and the answer influences EVERYTHING your brand does and says online.Having a solid niche isn't enough to attract clients that want to work with you but it's the first step. It's a starting point from where you can begin to write copy and create content to attract exactly who you've identified you want… Click To Tweet
The biggest waste of marketing dollars and time is spending effort inviting everyone to your business. They won’t come. When you attempt to have your business liked by everyone, it’ll be loved by no one.
Sales will be sporadic and your success will be left up to luck. You’ll always miss the marketing mark if you don’t know who you’re talking to.
Let’s Look At Different Niches
Say I’m trying to attract a 35-45-year-old mid-level corporate professional woman who wants to build an online business.
We’ll call her Sam. Sam makes $75k a year in her corporate job.
Her dream is to turn her photography craft and passion into a profitable online business.
She has a vision of transitioning out of from her day job by growing her part-time photography business.
Sam’s single and loves to scout new shooting locations in her spare time, She cherishes travel with her girlfriends to exotic locations and her biggest aspiration is creating more creativity and financial freedom for herself.
There are lots of her and similar women like her online.
On the other hand, another online business branding and marketing professional may be targetting men 35-45 years old who are interested in building an online business that sells and buys and sells real estate online. His name is Tim.
Tim makes $750,000 a year.
He’s married with a 3-year-old little boy and a Chocolate Lab. He drives a Tesla and collects designer watches.
He surfs the internet for properties to buy and flip.
In Tim’s spare time he hangs out with his boys at his private cigar bar and plays golf.
Sam and Tim have very different and unique needs.
The copy I would write and the content I’d create for Sam would pull Tim in.
It doesn’t mean he wouldn’t like my social posts or comment on things that are relevant to him, but my content won’t pull at his heartstrings.
It shouldn’t. It’s not created for him.
Niche Down To Attract Your Dream Clients
The approach to reaching, gaining credibility and building a genuine connection with Sam and Tim would take different approaches, messaging and content.
Because if you tried to talk to both of them at the same time, your marketing message would be too broad.
You’d block yourself from being able to go deep enough with either of them.
Instead, if you’re lucky, you’d get random clients with no similarities and therefore you’ll never maximize your online marketing efforts.
Leaving you in a position to have to spend more time than a little bit, hustling for new customers. Without a distinct niche, you'll never break through all the online noise, and naturally, attract your ideal customers. Click To Tweet
On the flip side, once your detail in creating for your niche, you’ll start to attract more of those same type customers.
And those customers and other like-minded folks will make up your online tribe.
I can promise you, a woman looking to take her talents online to build a business will be much more attracted to you and your business if you already have other women like her in an active online community.
Why?It's human nature, we want to be a part of things that matter to us and we want to feel like we belong. Click To Tweet
Since your number one priority as an online business should be to get the most amount of paying clients, identify your niche asap.
Once you decide which segment of your industry’s market you want to cater to learn everything you can about them.
If you need more information on how to identify your niche, I recommend you read, The Ultimate Brand & Business Building Plan. Grab it below.
Speak To The Face Of Your Niche
Marketing 101 says, before a person would consider doing business with you online, they must know, like and trust you.
But, in order to get them there, you’ve got to educate them in a non-sleazy or ‘salesy’ way who you are, what you do, and who you’re doing it for.
The basics of simply communicating your niche.
In that case, the strategy behind my content creation and list building goes something like this.
Hi, I’m Courtney Rhodes. I’m a brand strategist and marketer helping new female online entrepreneurs to build, launch and grow profitable online businesses.
I’ve clearly expressed who I’m helping and what I’m helping them to do.
Since I’m educated about my niche, all the content I create and the messages I share online can focus around speaking directly to her.
Her specific problems, goals, and wants. The products and services I offer have to provide tremendous value to her.
When I’m posting and interacting with my tribe on Sam’s on social media, my content will be for her.
As I’m on stage speaking at conferences or doing interviews, I’m talking directly to her.
Every time Sam lands on TheBrandista.com she feels a strong sense of connection and belonging. My brand’s colors, voice, and message are inviting to her.
Niche down like that in your online business.
Remain laser-focus on connecting with and engaging your niche with all of your content and messaging.
Now you know how to identify your niche, do it. Know exactly who you’re talking to, and specifically, what you what them to know.
Knowing Your Niche Gives Your Clarity
Once you know how to identify your niche, you’ll be able to get the clarity to confidently respond to the “So what do you do” question every online entrepreneur gets.
With clarity around your niche, you’ll be sure to nail your thirty-second elevator pitch! You, go girl!!
For example, I teach new female online entrepreneurs how to build, launch and grow online businesses so profitable it transforms their lives. Yeah, yeah!
Ok, you get it.
No secret, the more you know about who you’re providing solutions for, the more knowledgeable you’ll be to create courses, programs or source products that best suits their needs.
Connect With Your Niche’s Heart
You’ve learned how to identify your niche.
Knock it out of the park, making with everything you write, create and communicate yummy for them.
The best part is, your content and marketing strategies start to feel effortless when every post you write, video you record, email you send and webinar you host are all aligned.
So to pull in new clients and make a lot of sales in 2019 you know what to do.Speak to your ideal customers within your niche using their own language and addressing the emotional benefits they care about. Click To Tweet
You’ve got something valuable you’re offering them that solves a problem, meets a need or fulfills a very specific desire they have.
Create Targeted Content For Them
Creating targeted content for them will help you further build your credibility and earn their trust with them.
Which is exactly what will ultimately get your dream customers to raise their virtual hands and swipe those Amex with you.
Daydream about the most fabulous pair of stilettos available from anywhere around the world. Relish in the unlimited pairs of jaw-dropping stilettos that are available with the tap of a few computer keys.
Imagine all possible styles, colors and brands available just for you to choose from.
How many do you think are available in your size and at what price?
Ok, I have no idea either, but where I’m going with this is. When you’re in the mood for a new pair, you Google specific colors, cuts and sometimes, heel inches.
Entering stilettos in a Google search would produce an overwhelming search result.
I’m guessing you’d get thousands of pages filled with shoe options. Many you’d look at and think, hell to the ‘naw’!
To avoid that, you narrow down (niche down) your search to your personal preferences. Right?
To be more specific, you’d search your favorite designers, cuts, colors and maybe heal styles.
Market To The The Smallest Niche You Can
Shoe retailers understand this.
They market their shoe lines to a specific niche within the online shoe market and their messaging contains several factors.
The price points of their shoes, the cut, and the season are all considered.
Brand Marketing Execs create shoes to fit the lifestyle of the target consumer they want to purchase their shoes.
Then they consider who could afford to and want to buy them.
Once they’ve determined the niche market they’re positioning their brand the marketing becomes fun.
Then they create a beautiful brand story to message in a way they best believe will attract the customer they want.
Tailor Your Messages To Your Niche
They laser-focus their marketing and communication messages to speak directly to the heart and mind of that “ideal customer”.
Whoever they’ve identified as the heavy users for their particular shoes is who they’ll target in their ad messages.
If you’re not in their niche, you can still buy their shoes. However, their goal is not engaging you in their marketing messages. You’re a bonus buyer.
I want you to think about that as you carve out your niche. If you’re still saying, “But my product or service offerings are for anybody that wants ‘xyz'”. You’re wrong.
To grow your online business, strategically attract clients who value and love what you offer and build a tribe of like-minded peeps you’ve got to niche it down.
Remember, that doesn’t mean that people who don’t fit the income, gender, behavioral or lifestyle profile of your ideal customer wouldn’t buy from you.
It simply means because you want your marketing to well so you’ve honed in on a smaller segment of the market.
Which gives you the leverage to go deep with them when you’re creating copy and marketing campaigns to naturally attract targeted buyers.
All Niches Are Not Created Equal
I don’t care what industry you’re in, given everything else is equal, marketing to a niche market instead of a broad one, always produce better marketing and sales results.
There are different levels of niching. Once you have a niche, there is likely a niche within that niche.
Any woman who loves stilettos could be a potential buyer for a pair of stilettos online.
Problem is, there are millions of options to choose from.
And people purchase for very specific reasons.
Truth is every human imagines a particular lifestyle for ourselves.
We see ourselves in a particular way. Sure, we’re attracted to particular styles and cuts but there are thousands or more possible shoe brands to choose from.
Human nature makes it so that we resonate with the stories behind the brands that we feel represent us.
Their ad campaigns, the magazines the ads appear in, and even how they’re merchandised in the stores they’re in.
The celebrities or influencers that wears them. You’d consider the way the brand fits your feet. Some of the social causes the brand supports.
Every experience the brand creates for you and communicates publically helps you decide how you feel about it.
Your online business is no different.
Learn How To Identify Your Niche
Here are three questions to ask on your journey to finding your niche:
- Who do you think your niche is? Male or Female. What do they want to accomplish?
- What age range are they in? Can you help them accomplish something of value to them? What is it specifically?
- Of those people narrow it a step further based on your expertise or offerings, what’s special about your market or way of doing what you do? Does that appeal to the niche you have in mind? Why?
Once you feel good your niche is narrow enough, go for it.
The beautiful thing about being an entrepreneur is your business will continue to change and you’ll learn to adapt to those changes.how-to-identify-your-niche how-to-identify-your-nicheLearning how to identify your niche isn’t enough to make your online marketing and selling work best for you.
If your niche is too broad you’ll always work too hard, and your message won’t be specialized enough.
Learning how to identify your niche will help to make sure your online marketing and selling efforts are working their best for you. And, if your niche is too broad you’ll be working too hard.
Let’s chat about it. I want to hear how you’re feeling about your niche. Is it narrow enough? Or, do you feel it’s too narrow?
Drop me a note in the comment and let’s talk about it.