Ready To Learn How To Identify Your Niche?
Are you overwhelmed by hearing all the, ‘you’ve got to learn how to identify your niche‘ then niche down more talk?
I hear you, but no sweat, you’re not alone.
As a new entrepreneur, solopreneur, or new blogger, once you learn how to identify your niche, everything you create to promote and market your business will flow with ease.
Your niche is a REAL big deal, and I’m not going to downplay that.
But, we’re going to keep niching very simple.
Once you learn how to identify your niche, you’ll have clarity.
You’ll know the details of who you’re serving in your business, what their needs are, and how you can help them.
Yes, niching down is just that simple
Why Is It Important To Learn How To Identify Your Niche?
With a clear picture of your niche, you can provide specialized services and communication messages your tribe would most enjoy.
And this is what makes it so important to learn how to identify your niche early on in your new blogging, solopreneur journey, or new online business venture.
Get it? Niching down will save you lots of time, money and frustrations.
How? Let’s put niche marketing into some new entrepreneur, newbie blogger, aspiring entrepreneur perspective.
A niche (pronounced both Nich or Kneesh) in brand marketing is the practice of dividing the market into subsegments of smaller areas.
Choose the smaller subsegment within a more significant market you want to provide your services to it’ll bless you with tons of clarity and more focus.
Once you know your niche, it’s like having a roadmap for all your brand’s communications messages.
Laser Focus On Your Brand’s Communication Messages
It’s simple, but so powerful.
Look deep within your market and identify the smallest, most specific part of the market you’re going to serve.
Doing that will place you in a winning position to create content to share with them that they really care about.
And even, information and insight on the things that they’re already searching for online.
The more specialized you can be in picking your niche, the more resonance, and connection you’ll make by the things you decide to share with them.
Having a solid niche isn't enough to attract clients that want to work with you, but it's the first step. It's a starting point from where you can begin to write copy and create content to attract who you've identified you want to… Click To Tweet
Take it from me. After years of working with hundreds of brands and successful entrepreneurss, the most significant waste of marketing efforts is spending your resources trying to invite everyone to your business.
They won’t come.
And worst of all, when you attempt to have your business liked by everyone, it’ll become loved by no one.
Looking Deeper Into Niches
Say I’m trying to attract a 35-45-year-old mid-level corporate professional woman who wants to build an online business.
We’ll call her Sam. Sam makes $75k a year in her corporate job.
Her dream is to turn her photography craft and passion into a profitable online business.
She has a vision of transitioning out of her day job by growing her part-time photography business.
Sam’s single and loves to scout new shooting locations in her spare time.
She cherishes travel with her girlfriends to exotic locations, and her biggest aspiration is creating more creativity and financial freedom for herself.
There are lots similar women like Sam online.
On the other hand, another online business building and marketing professional may target men 35-45 years old. Men who are interested in building an online business that sells and buys real estate online. His name is Tim.
Tim makes $750,000 a year.
He’s married with a 3-year-old little boy and a Chocolate Lab. He drives a Tesla and collects designer watches.
Tim surfs the internet for properties to buy and flip.
In Tim’s spare time, he hangs out with his boys at his private cigar bar and plays golf.
Sam and Tim have very different and unique needs and interests.
The conten I’d create and copy I’d write Sam would NOT attract Tim.
It doesn’t mean Tim wouldn’t like my social posts or comment on things that are relevant to him, but my content won’t pull at his heartstrings.
The copy shouldn’t.
I didn’t create it with Tim’s particular demographics, psychographics or intersts in mind. I tailored my marketing and communication messages for Sam.
Niche Down To Attract Your Dream Clients
The approach to reaching, gaining credibility and building a genuine connection with Sam and Tim would take different methods, messaging, and content.
Because if you tried to talk to both of them at the same time, your marketing message would be too broad.
You’d block yourself from being able to go deep enough with either of them.
Instead, if you’re lucky, you’d get random clients with no similarities, and therefore you’ll never maximize your online marketing efforts.
Leaving you in a position to have to spend more time than a little bit, hustling for new customers. Without a distinct niche, you'll never break through all the online noise, and naturally, attract your ideal customers. Click To Tweet
On the flip side, once you can get detail in creating for your niche, you’ll start to attract more of those same type customers.
And those customers and other like-minded folks will make up your online tribe.
When looking to take her talents online and build a business, a woman will be more attracted to other brands with women like her in their online community.
Since your number one priority as an online business should be to get the most amount of paying clients, identify your niche asap, and speak directly to their needs.
Once you decide which segment of your industry’s market you’ll cater to, learn everything you can about them.
Need more information on how to identify your niche? I recommend you read, The Ultimate Brand & Business Building Plan. Grab it below.
Speak To The Face Of Your Niche
Marketing 101 says, before a person would consider doing business with you, they must know, like, and trust you.
To take them on that journey, you’ve got to educate them in a non-sleazy or ‘salesy’ way
In align with that, the strategy behind my content creation and list building goes something like this.
Hi, I’m Courtney Rhodes. I’m a business strategist and marketer, who helps new female online entrepreneurs, new bloggers, and course creators to build, launch, and grow profitable online businesses.
I’ve expressed who I’m helping and what I’m helping them to do.
But that’s not all?
All the content I create and the messages I share online must focus around speaking directly to her needs, dreams, and desires.
The content I create and share addresses her specific problems, goals, and wants.
And guess what? The products and services I offer provide tremendous value to her entrepreneurial journey.
Provide Your Niche With Value
When I’m posting and interacting with my tribe of Sam’s and others like her on social media, my content and the online experiences I’m creating are directed right towards her.
As I’m on stage speaking at conferences or doing interviews, I’m speaking directly to Sam and addressing why she’s there.
It’s not about me, but the value I can provide to Sam.
Every time Sam lands on TheBrandista.com, she feels a strong sense of connection and belonging. My brand’s colors, voice, and message are inviting to her.
I challenge you to niche down just like that in your online business, blog, email marketing, and social media platforms.
Remain laser-focus on connecting with and engaging your niche with all of your content and messaging.
Now you know how to identify your niche, do it.
Be mindful of exactly who you’re talking to, and what you what them to know, do, or believe.
Getting Intimate With Your Niche Gives You Brand Clarity
Once you’ved identified your niche, you’ll gain more confidence about how to communicate the ‘what do you do’ question, we all have to answer to build our audiences.
Practice makes perfect, and the more you share tell your niche who you are, what you do and how you can help them you’ll get more niche confidence.
Plus, you’ll nail and perfect your brand story in the process. You go, girl!!
The more you know about who you’re serving, the more knowledge you’ll have when you create those bomb courses, programs, or services that best suit their needs.
Connect With Your Niche’s Heart
You’ve learned how to identify your niche.
Knock it out of the park, make everything you write, create, and communicate yummy for them.
The best part is your content and marketing strategies will feel effortless.
Every post you write, video you record, email you send and webinar you host will all be aligned.
Create Targeted Content
Creating targeted content for your niche will also help you further build your credibility and earn your niche’s trust.
Your niche specific content will ultimately get your dream customers to raise their virtual hands and swipe those Amex with you.
Daydream for a second about the most fabulous pair of stilettos available from anywhere around the world.
Relish in the unlimited pairs of jaw-dropping stilettos that are available at the tap of a few computer keys.
Imagine all the possible styles, colors, and brands available for you to buy.
How many do you think are available in your size and at what price?
Ok, I have no idea either, but here’s where I’m taking this.
When you’re in the mood for a new pair of hot shoes, you Google specific colors, cuts and sometimes, heel inches.
Entering stilettos in a Google search would produce an overwhelming search result.
I’m guessing you’d get thousands of pages filled with shoe options.
Many you’d look at and think, hell to the ‘naw’!
No one has time for that. So, instead you’d narrow down (niche down) your search to your personal preferences.
Be more specific, you’d search for your shoe size, favorite designers, cuts, colors, and maybe heal styles.
Market To The The Smallest Niche You Can
Shoe retailers and marketing executives understand this.
They market their shoe lines to a specific niche within the online shoe market, and their brand messaging contains several factors.
The price points of their shoes, the cut, and the season are all considered.
Retail teams create shoes to fit the lifestyle of the target consumer they want to purchase their shoes and become loyal consumers.
The shoe brands consider who could afford to and would most likely want to buy them.
Once they’ve determined the niche market, they’re positioning their brand for the content creation and marketing becomes fun.
From there all they’ve to do is create a relatable brand story and communicate.
Then they share that message in ways that’ll attract the customer they’re aiming to attract.
Tailor Your Messages To Your Niche
Those retailers laser-focus their marketing and communication messages to speak directly to the heart and mind of that “ideal customer.”
Whoever they’ve identified as the heavy users for their particular shoes is who they’ll target in their ad messages.
If you’re not in their niche, you can still buy their shoes. However, their goal is not to engage you in their marketing messages.
You’re a bonus buyer.
If you’re still saying, “But my product or service offerings are for anybody that wants ‘XYZ.'”
To grow your new online business or a new blog, be specific to attract those clients who’ll most relate to your vibe, style, and what you’re providing.
Niching down is the only way to build a tribe of like-minded peeps.
It doesn’t mean that people who don’t fit the income, gender, behavioral, or lifestyle profile of your ideal customer wouldn’t buy from you.
If you want your marketing to connect on a deeper level with your audience, hone in on a smaller segment of the market so you can get more personal.
All Niches Aren’t Equal
No matter what industry you’re in, given everything else is equal, marketing to a narrowed niche market always produces better marketing return-on-investment and sales results.
There are different levels of niching.
Once you have a niche, there is likely a niche within that niche.
Any woman who loves stilettos could be a potential buyer for a pair of stilettos online.
The problem is, there are millions of options to choose from
And people purchase for precise reasons.
Truth is every human imagines a particular lifestyle for ourselves.
We see ourselves in a particular way.
Sure, we’re attracted to specific styles and cuts, but there are thousands or more possible shoe brands to pick.
Human nature makes it so that we resonate with the stories behind the brands that we feel represent us.
Their ad campaigns, the magazines their ads appear in, and even how they’re styled attracts us.
The celebrities or influencers that wear them.
Potential customers consider the way the brand fits will fit their particular feet, how much style appeals to them, and even the social causes the brand supports.
Learn How To Identify Your Niche And Do It
Here are three more questions to ask on your journey to finding your most viable niche:
- Who do you think your niche is? Male or Female. What do they want to accomplish?
- What’s their age range? Can you help them accomplish something of value to them? What is it specifically?
- Of those people narrow it a step further based on your expertise or offerings, what’s unique about your market or way of doing what you do? Does that appeal to the niche you have in mind? Why?
Once you feel good, your niche is narrow enough, go for it.
The beautiful thing about being a new online entrepreneur or new blogger is your business will continue to change, and you’ll learn to adapt to those changes.
Learning how to identify your niche is the first step to make your online marketing efforts are to work hard for your new online venture.
If your niche is too broad, you’ll always work too hard, and your messages won’t be specific enough.
Let’s chat about it.
I want to hear how you’re feeling about your niche. Is it narrow enough? Or do you think it’s too tight?
Drop me a note in the comment and let’s talk about niche marketing.