Oh, hey there, Digital CEOs and online entrepreneurs! This brilliant product or service is about to set the world on fire. Fantastic! But let’s be honest: the digital landscape is littered with marketing missteps, even for the most seasoned pros. Fear not, because I’m here to help you avoid some marketing pitfalls like a pro.
Whether you’re a fresh-faced newbie or a seasoned business maven, the truth is that mistakes are part of the journey. As I often remind my tribe, it’s about embracing your unique path and learning from each stumble.
Drawing from years of diving deep into hundreds of brands’ successes (and oops moments), I’ve uncovered some time-tested truths. So, buckle up, buttercup, and chop it up about online marketing together.
First, the granddaddy of all blunders is failing to speak your dream customer’s language. Picture this: you’ve finely honed your niche (if you’re scratching your head on that, click here for a lifeline), but if you’re not using their lingo, you might speak Martian.
The golden rule: If your dream client can’t grasp what you’re saying, you’re not speaking their language—it’s time to switch things up.
Therefore, it’s ideal to ditch the stiff formalities and industry jargon. Your dream client is lounging on their sofa, scrolling through social media for some escape, not hunting for a lecture. They’re in leisure mode, not “let’s shop for online expertise or spend my money mode” mode.
Remember, your fantastic product or service might be the answer they didn’t know they needed. But if they’re not actively seeking you out, you’ve got to make the first move. How?
Speak their language, tap into their aspirations, and tell them you’ve got the secret sauce they’ve been missing.
So, how do you spotlight your brand without coming off as another sales interruption? Simple: tailor your message to mirror their inner dialogue. Share stories, insights, and solutions that resonate with their dreams and challenges.
Communicate to them in a way that connects and resonates with them with messages that matter to them.
Consequently, your content should be a mirror, reflecting your dream client’s aspirations at them.
It’s about communicating to make your dream client feel seen and understood. Show them you’re not just another online voice or business; you’re providing them the connectivity and sense of belonging they’ve subtly sought.
Now, let’s talk strategy. Look to the big brands targeting your niche. These marketing giants pour millions into understanding what makes their audience tick. Use their insights as your playbook. Speak in the words and phrases your ideal customer uses daily, speak about things they care about, and watch how, with consistency, they’ll lean in.
Here’s where the evolution happens: when you use your audience’s language, you’re not just selling but engaging in a conversation. It’s not about convincing them to buy; it’s about showing them how your product or service aligns with their goals, desires, and aspirations.
Therefore, speak directly to your dream client’s heart, and their mind will follow.
You’ve got the insights and the inspiration to sidestep these common digital mishaps. Remember, the goal isn’t just to sell; it’s to connect, inspire, and guide your dream clients to realize their aspirations or feel a sense of connectivity.
By speaking their language, aligning with their dreams, and learning from the best, you’re not just marketing but creating a movement. So go ahead, put these strategies into play, and watch your digital presence transform into a beacon for those you’re meant to serve.
Here’s to making those online marketing mistakes a thing of the past.
If you’re getting started or need a refresher, the Ultimate Brand & Business Building Plan. It will walk you through identifying all you need to know and do to identify your dream customers.
The details are under the Ideal Customer and Growing Your Tribe sections.
You can download The Plan free here or below.
You’ve got this!
I’d love to hear about the most significant online marketing mistake you’ve dodged or made in your business.
Please DM me on IG at @thebrandita, and let’s discuss it. Cheers to your success!