3 Reasons To Grow And Build Your Personal Brand

3 Reasons To Grow And Build Your Personal Brand

How Will You Build Your Personal Brand?

I know, I know, I know.

It’s a straight-shooting question, but branding can seem so unclear.

You’re not alone if you’re feeling overwhelmed by all the personal branding talk.

Surely you’re savvy, and it’s on your radar.

However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.

So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.

I get that everyone is talking about how you’ve got to build your personal brand, it’s true.

The three trending topics in business right now are personal brands, tech, and CBD products.

Whoa, that’s serious stuff, but it is what it is.

So let’s dive into why building your personal brand is one of the smartest things you can do for your business.

Deciphering between the fluff and facts is the best place to start.

Therefore, let’s chat about three great reasons you should actively build your personal brand now.

 

What I Know About Building Your Personal Brand

I have 15+ years of high-level branding, marketing, and advertising experience under my belt.

I’ve sold thousands of copies of my book, Make Your Mark: Personal Branding Through ‘On-Purpose Living’. I’ve worked with hundreds of personal and corporate brands and directed over 100 million dollars in marketing and advertising campaigns.

There are valuable lessons I’ve learned and love sharing about the power of personal branding done right.

The most imperative is that as an entrepreneur in 2019, you can’t afford to not brand.

3 Reasons Personal Branding Can Elevate Your Success

First, here's what I know for sure; people are no longer motivated to do business with companies. That's becoming a fad of the past, and instead, we're motivated to buy from people and brands we identify with and trust. Click To Tweet

You experience this first hand on social media.

Every day you use social media, you experience the power of connecting to other people you’ve never met.

Yet, that natural resonance creates a level of endearment and loyalty beyond most relationships a company could EVER compete with.

Right? Do you feel me?

Secondly, psychology tells us we’re driven to make purchases off of emotion first.

If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy.

Then we search for practical reasons to rationalize our decision.

All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!

Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.

So that intelligent brain of yours justified all the functional reasons you should make the purchase.

And voila! Just like that, it came home with you.

Did you put it to immediate use?

Maybe, or did it just sit and look really pretty for a few months.

Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.

The good news here, the emotional power of influence can work the same way as you build your personal brand.

Consequently, social media provides an incredible opportunity to share your message to influence your audience.

Need Some Personal Branding Clarity?

Do you know that building your personal brand would be beneficial to elevate your business or dream project?

What’s more valuable than launching a book, podcast, blog, online course, video show, products, masterminds, membership or coaching program to people who already know, like, and trust you?

It’s the smartest thing you can do.

But most people don’t have a clear understanding of what to say and do to make their brands stand out?

Once you get crystal clear about your brand, you’ll be in a much better position to package your uniqueness.

Yes, that special secret sauce about you that’ll allow your brand to stand out and get seen and heard through all the online noise.

Consequently, with that clarity, you can build a reputation around what you want to be known for.

Then, guess what?

You’ll confidently show up both off and online in a way that reiterates all your dopeness!

To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.

And I’m dropping access to the pdf download right here.

 

The Brand Plan For Bosses

The 3rd Reason To Grow And Build Your Personal Brand

In this robust, technology, driven digital era, people yearn for a real connection.

We’re naturally drawn to spend our money with people and brands we can identify with.

As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.

Again, the initiative you choose has to be personal,

Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, or growing your coaching or training practice.

Any of them provides a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.

Your Brand Is Your Million Dollar Idea

With those bomb.com reasons alone, I know you’re committed to building your brand.

So I’ll help you to simplify the process.

And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2019 and beyond is becoming synonymous with building your business and bank account.

There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.

Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.

It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.

Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.

Marketing with branding at the core of its message is marketing that works.

Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.

You’ve got next.

It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.

Yes, you have to show and tell the world what you can do.

Share your vision.

Confidently talk about your mission and message.

You’ll be pleasantly surprised at the impact you can make just by telling your story.

Let the people who would find value in your journey, products, and services know you exist.

Give them a fair opportunity to get to know and identify with you.

Then once you get them into your tribe, serve them with value in a way that only you can.

That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.

You can do it, and I’ve got your back!

Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.

 

 

 

 

 

 

3 Reasons To Build Your Personal Brand

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Personal Branding Advice For Solopreneurs

Personal Branding Advice For Solopreneurs

Personal Branding Advice Made Simple

Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.

Leaving it to feel a lil’ awkward and unnecessarily clunky at times.

Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.

No one wants to end up on the branding hamster wheel, so let’s clarify this.

Grab your caffeine and buckle up for a double shot of brand and marketing clarity.

Here’s the deal, the lines between branding and marketing often get blurred.

To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.

In its purest form, your personal brand is the exclusive VIP style individuality you've developed as a person. Click To Tweet

While branding is just the strategy, you can use it to communicate all that magic.

Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.

How else would the masses learn about your fabulosity?

If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are – your business would flourish, and more people would rest peacefully at night. : )

Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.

All that swag and juice of yours, that’s your brand.

About_Courtney_Rhodes_

Marketing 101

On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.

It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.

Simple right?

Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.

Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.

Your marketing can play out through various powerful tactics.

Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.

As you grow, learn, and evolve, of course, your brand will too.

So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.

Consequently, you’ll never have it all figured out.

Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.

Because the more people that know about you and your brilliance, the larger you can grow your reach, business, and bank account! Click To Tweet

And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.

AYEEE!

So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.

Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.

Just embrace being in the ever-evolving digital era, babe.

Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.

Don’t get caught up with that, instead build an influential brand in your niche.

That’s the best way to secure the bag.

With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.

 

Personal-Branding-Advice

The First of Personal Branding Advice To Remember

Your personal brand is the most critical variable that can power drive the success of your business.

Package and share with folks the juju that’ll get people to buy the offers, products, and services that you sell.

Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.

When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.

That powerful connection not only lets them know you exist but also what you represent.

And in 2019 and beyond, representation matters more than ever before.

The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.

So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.

Be intentional with the messages you share and use them to reinforce what you want to be known for.

You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?

Let Your Folks Inside Your World.

How?

Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.

Let them know how you see the world and the most significant influences shaping your view.

Also, help them to understand why you do what you do and who you do it for.

Show them your commitment to specific causes, initiatives, and services.

To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.

Trust me.

Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.

That honest rapport is what creates and drives loyalty.

Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.

You’re a real authentic full person behind your amazing offers, programs, products, and services.

Hence, the peeps who most want what you offer have a real desire to connect with you.

How incredibly beautiful and powerful!

Build The Brand

The second piece of personal branding advice is branding always comes before your marketing.

Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.

Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.

Your marketing won’t work as effectively until you’re crystal clear on your brand.

The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.

And nobody has time for that!

Think of your most loved brands.

What is it about those brands that drive your trust and lovability?

From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?

Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.

Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.

You can do the same thing, and it starts with being clear about what has shaped and drives you.

Sounds simple, but if you get that right, you’ll be ahead of the class.

From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.

The Personal Branding And Marketing Overlap

The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.

The overall visual component of your brand should be consistent in both your branding and marketing.

Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.

A picture is more than worth a thousand words in branding and marketing.

Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.

When you consistently do that, everything you put out will nicely tie back and become identified with your brand.

Want some personal branding clarity to get your brand juices moving?

Ohh, you know your brand whisperer has your back!

I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.

It’s simple to work through and has been super helpful for my clients and students.

To help you gain more clarity on your personal brand, start here, Click here to grab it.

 

The Brand Plan For Bosses

 

Brand Who You Are + What You Do

After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.

Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.

You’ve got next!

And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.

I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.

While also having some virtual fun doing it.

Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.

You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )

Let’s chat about either in the comments below.

 

 

 

 

 

 

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Why Brand Yourself And Your Business

Why Brand Yourself And Your Business

Ready To Brand Yourself?

You’re a smart and savvy woman and it’s time to brand yourself and your business intentionally.

Adjust your crown and say bye-bye to the ‘hide and seek’ game.

If you’re not inviting your ideal customers to know you and your business, how will it grow at scale?

What are you going to do to leverage the economic potential of a brand that is visible to the masses?

Historically, women are less comfortable being seen in the spotlight than their male counterparts.

Some women embrace the idea that personal branding is taboo.

Let’s be clear ladies, don’t buy into that expensive branding misconception and instead, get in branding formation.

You have an online presence and a personal brand.

People are online for an average of six hours a day, and they’re googling and social media stalking people and things they’re curious about.

Ask yourself: ‘How am I being seen, what am I saying and is it authentic?”

 

Shape Your Brand’s Narrative

Take control of your brand and create a story that exudes authenticity, credibility, and trust.

A strong personal brand begins when you embrace your authenticity and share your strengths. Click To Tweet

Once you’re clear on how you want show up, use that message to build trusted relationships with your audience.

Put your blog, social media and video to work getting your unique perspective, story and the value your offer shared to the masses.

The things that make you different are the very things that’ll build resonance and connection with your audience.

After working in my marketing practice for nine years, I learned first hand that men are more eager to share their perspectives and have their voices heard and supported.

As women entrepreneurs, we can change this dynamic and embrace the economic and storytelling power of branding.

 

 

Representation Matters

We’re in the heart of the digital era; it’s easier than ever to brand yourself and build an online audience.

1821 new businesses were started by women every day in 2018, and that’s ‘gangster’!

Representation matters.

More than ever, It’s incredibly empowering for women to have access to diverse stories from the female perspective.

Women have traditionally bought into this idea that their excellent work speaks for itself, according to research.

The truth is, in the world of getting visibility, work itself doesn’t communicate.

Every day rockstar women with incredible work ethic, accomplishments, and greater potential get drowned out by their male counterparts and more vocal personal brands.

Some women view success and likeability as opposing traits, but men don’t, research says.

What I admire most about women is our natural ability to connect with people.

As super connectors, we’re genius at building teams and forming community bonds.

So why do we cling to this idea that ‘networking’ and educating people about who we are and what we do is selfish?

“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.” – Ellen DeGeneres

 

Just Do It: Brand Yourself

When you’re ready to step out and brand yourself, it’s normal to feel a bit overwhelmed in the beginning, but avoid that.

Push back on the negative ideas that come into play and lean on your confidence.  

Remeber confidence is like a muscle and the more you get into the action of doing something, the more confidence muscle you’ll build.

So if you need a little  brand clarity help -grab your Free Brand & Business Building Guide here.

Brand & Business Opt In

Listen, branding is meant to be fluid but girl, you know how your ego works.

Your ego will do anything to stay comfortable and stagnant, but there is a whole world of women searching for value and connection.

So you’ve got game-changing ‘ish’ to do.

And, here’s the beautiful part, you can tweak and change your brand as you observe it and get feedback.

Just remember, the key is to start somewhere and that is getting clear on what you represent, what you do and who you do it for.

I know that business and personal branding can feel intense at first, but once you start taking consistent action to share your brand on social media, your confidence will grow.

 

Step Away From Your Baby

For some women, there’s a deeply personal and emotional connection to their business babies.

I’m guilty, and my business is definitely my second child.

So here’s the thing, that deep sense of connection has pros and cons.

Kind of like when a child leaves for college, you feel proud and sad.

Both parents will miss them, but separation anxiety is normally felt a little different by mom.

Human nature makes men and women different as a whole.

And yes, I’m generalizing, no apology.

Similarly, a mom can invest all her energy into her children and leave little to no TLC for herself.

Women business owners often do the same, but it’s time to change that cycle.

Why? Because in todays business marketplace people do business with people they like, know and trust.

Yes, that means people are deciding to work with businesses because of the brand or face behind that business.

To move forward with your decision to brand yourself and your business start slow and get comfortable being uncomfortable.

Nail down your brand’s story and message and share them often to the people you’d most like to do business with.

You can do this, and you owe it to yourself to galvanize your niche, attract a fan base and grow strong!

What branding ideas are you considering? Drop me a note below and let’s chat!

 

 

 

 

 

 

 

 

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