Once you’re clear on how you want show up, use that message to build trusted relationships with your audience.
Put your blog, social media and video to work getting your unique perspective, story and the value your offer shared to the masses.
The things that make you different are the very things that’ll build resonance and connection with your audience.
After working in my marketing practice for nine years, I learned first hand that men are more eager to share their perspectives and have their voices heard and supported.
As women entrepreneurs, we can change this dynamic and embrace the economic and storytelling power of branding.
We’re in the heart of the digital era; it’s easier than ever to brand yourself and build an online audience.
1821 new businesses were started by women every day in 2018, and that’s ‘gangster’!
More than ever, It’s incredibly empowering for women to have access to diverse stories from the female perspective.
Women have traditionally bought into this idea that their excellent work speaks for itself, according to research.
The truth is, in the world of getting visibility, work itself doesn’t communicate.
Every day rockstar women with incredible work ethic, accomplishments, and greater potential get drowned out by their male counterparts and more vocal personal brands.
Some women view success and likeability as opposing traits, but men don’t, research says.
What I admire most about women is our natural ability to connect with people.
As super connectors, we’re genius at building teams and forming community bonds.
So why do we cling to this idea that ‘networking’ and educating people about who we are and what we do is selfish?
“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.” – Ellen DeGeneres
Just Do It: Brand Yourself
When you’re ready to step out and brand yourself, it’s normal to feel a bit overwhelmed in the beginning, but avoid that.
Push back on the negative ideas that come into play and lean on your confidence.
Remeber confidence is like a muscle and the more you get into the action of doing something, the more confidence muscle you’ll build.
It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.
You’re not alone if you’re feeling overwhelmed by all the personal branding talk.
Surely you’re savvy, and it’s likely on your radar.
However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.
So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.
I get that you’ve got a lot going on and buildingyour personal brand, well it may not seem like a priority.
Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.
It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.
In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.
Three big topics trending in business right now are personal brands, tech, and CBD products.
Whoa, what a pleasant shift, but here’s how to take advantage of this trend.
Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.
To start, I want to decipher between the fluff and facts.
We’re going to chat about three convincing reasons you should actively buildyour personal brand now.
What I Know About Building Your Personal Brand
I have 15+ years of high-level branding, marketing, and advertising experience under my belt.
Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.
Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.
Right? Do you feel me?
Secondly, psychology tells us we’re driven to make purchases off of emotion first.
If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.
From there, our minds naturally search for practical reasons to rationalize our decision.
All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!
Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.
So that intelligent brain of yours justified all the functional reasons you should make the purchase.
And voila! Just like that, it came home with you.
Did you put it to immediate use?
Maybe, or did it just sit and look really pretty for a few months.
Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.
The good news here, the emotional power of influence can work the same way as you build your personal brand.
Consequently, social media provides an incredible opportunity to share your message to influence your audience.
Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.
That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!
When you build and grow your personal brand, it’s a win for you and your audience.
Need Additional Personal Branding Clarity?
You already know that building your personal brand would be beneficial to elevate your business or dream project.
What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?
Building your personal brand is one of the smartest thing a modern day entrepreneur can do.
Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.
Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.
Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.
Consequently, with real brand clarity, it becomes simple to build a reputation around what you want to be known for.
Then, guess what?
You’ll confidently show up both off and online in a way that reiterates all your dopeness!
To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.
And I’m dropping access to the pdf download right here.
The 3rd Reason To Grow And Build Your Personal Brand
In this robust, technology, driven digital era, people yearn for a real connection.
We’re naturally drawn to spend our money with people and brands we can identify with.
As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.
Again, the initiative you choose has to be personal,
Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.
Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.
Your Brand Is Your Million Dollar Idea
With those fabulous reasons alone, I know you’re committed to building your brand.
So I’ll help you to simplify the process.
And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.
There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.
Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.
It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.
Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.
Marketing with branding at the core of its message is marketing that works.
Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.
You’ve got next.
It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.
Yes, you have to show and tell the world what you can do.
Share your vision.
Confidently talk about your mission and message.
You’ll be pleasantly surprised at the impact you can make just by telling your story.
Let the people who would find value in your journey, products, and services know you exist.
Give them a fair opportunity to get to know and identify with you.
Then once you get them into your tribe, serve them with value in a way that only you can.
That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.
You can do it, and I’ve got your back!
Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.