Personal Branding Tips: Get Seen & Heard

Personal Branding Tips: Get Seen & Heard

Ageless Personal Branding Tips

 

It’s your time to scale your positive impact on the people whose lives you care about.

You’ve committed to using your experiences, story, personal style, and brand message to elevate people.

You want to share your voice, talents and your perspective with lots of people.

Great, so now what?

Be courageous, confident and consistently communicate your expertise, value and brand message. That’s the best recipe to get seen and heard.

I see your side-eye but it really is just that simple.

I know your story all too well.

Both your inner voice and the world nudges you to shine your magic.

When reflecting on your dreams, it does feel like the perfect time to leverage what you know to influence, inspire and empower the people yourself and the people you know your talents can serve.

Fuel Your Dreams With Your Personal Brand

There’s never been a better time to use your personal brand and voice to get your message seen and heard in a big way.

Long gone are the days of a few celebrities shaping the conversations, values, and ideals of the masses.

In today’s Digital Age, anyone with value to share with others, gifts they want to express and a desire to make a big impact can do so.

There’s nothing stopping you from using your expertise, essence and distinct style to build a personal brand around your magic and share that unique greatness in the world.

To put context around this personal branding talk, remember this, and thank me later.

One of the most impactful things you can do as a serious entrepreneur in our digitally engaged world is to build an authentic and recognizable personal brand. Click To Tweet

Then share who you are to as many of your ideal customers as possible and let them know you can help them.

Confidently Speak Your Truth

If you don’t recognize you’re that one of a kind type amazing don’t expect other people to see it.

You’ve got to own your own grandeur.

To do that, practice speaking confidently about your experiences, ideas, mission, ideas, and achievements.

There’s this old cliche, that some women aren’t as confident in their talents as men.

I believe it’s less about confidence and simply that we take our time preparing to speak our truth because or intuition we understand divine timing.

The truth about who we are, what’s important to us, what we’re working to accomplish and who we are committed to serving.

Since you have clear goals to accomplish get and remain comfortable sharing your voice to leverage your past successes for new ones.

Your experiences have given you wins and losses.

It’s the culmination of all your experiences, both the wins and losses that have shaped your perceptions and essence.

The uniqueness of your journey and how you communicate that with other people is what will differentiate you from everyone else in your niche.

Give your audience a crystal clear understanding of what makes you “you”.

Educate them about where you’ve been, what you’ve done and why they should give a damn. And of course, sprinkle in your swag and drizzle in your magic.

It’s impossible to establish credibility with your audience (and potential customers) if they have no idea about who you are.

So tell them where you’ve been, and what you’ve learned.

Share with them what you do, how you do it and who you do it for.

Then, the way that information and your vibe is absorbed by them directly shapes how they’ll resonate with you or not.

At the heart of personal branding, is how people perceived you based on how you leave them feeling and the reputation you’ve established.

So by being consistent in the things you do, you help your audience know what they can expect from you.

And over time, with a consistent reputation, distinct image and the consistency of messaging you share with others about yourself, a band is born.

 

Personal Branding Tips Get Seen And Heard

 

Universal Personal Branding Tips

Equipped with an identifiable personal brand, you should use your digital hub (website, blog, social platforms) to effectively message it and get your specific seen and heard.

Get it? Exactly, you’ve got this!

No matter who you are, your characteristics, values, experience, capabilities, passions, and style will form your reputation, intrinsic value, and vibe.

Just like reputations aren’t built in a week, neither are personal brands. Instead, it’s quite the contrary: You build your personal brand by the small but consistent behaviors, interests, and perspectives others experience from you over time.

“Personal branding is the disciple of people intentionally creating experiences, establishing a distinct image and nurturing a reputation in the minds of other people over time. Click To Tweet

To keep it simple, personal branding is a culmination of all your experiences and how you’re perceived by your audience.

Personal Branding will help you:

  • Establish a recognizable and favorable image of yourself to others
  • Choose distinct qualities about yourself to share in the world that makes you different from others
  • Create consistent and favorable on and offline experiences with the people who come in contact with you

 

Personal Branding Tips To Get Seen And Heard:

 

First, identify your ideal customer or audience.

Consider who you are and the most relevant things shaping your perspective.

What is that you do and exactly who you do it for?

Can you now pinpoint a single person that would most benefit from doing business with you?

Think about who’d get the most out of reading your book, following you on social media or consuming your content.

What do they look like, care about and dream of?

Connect the dots between the value of your expertise and the messages you share in the world.

For example, I help ‘solopreneurs’ and new entrepreneurs build authority; package, brand, market and sell their expertise online. 

To reinforce that, I mentor emerging revolutionaries to build their platform, grow their reputation and leverage their expertise. 

For more on finding your niche and ideal customer click here to read, How To Identify Your Niche.

Make it Clear Who You Serve 

 

Once you know who your personal brand is committed to serving and you’ve decided on your niche, create content and share messages that’ll attract those exact people.

You’ve built and packaged your digital hub, expertise, and greatness to help others.

Use your digital hub and online presence: Your website, blog, social media platforms, and article submission sites (like Haro) to build a community of like-minded people.

Take advantage of the opportunity to flex and let your little light shine.

Don’t just regurgitate information.

Instead, use the energy, essence, and specialness of your personal brand to share content that emotionally appeal and connect with your ideal customer.

Distinguish yourself from everyone else vying for your audience’s time, attention and money, by engaging them with they spend time online with you.

Create A Communication Strategy

 

Plan and create a communication strategy and share content with your tribe from the social media platforms you’re most comfortable with.

As you work through your plan, decide how often you’ll share it, and which topics you’ll explore.

My preference for online entrepreneurs selling their expertise is to start with your website or blog and an email list, and then share it on your social media.

I’m a big component of social media however, you don’t have control over how your social posts get distributed.

Every social media platform has algorithms that don’t necessarily support giving you access to all your followers.

Since you don’t own your social following and have no control over how many of your followers will see your posts or tweets, posting from your own website or blog is valuable in two ways.

First, it gives you a digital home that you can send your social media followers to and collect their names and email for your own personal use.

Secondly, it gives you a hub that you own to house all of your content and reinforce your personal brand.

Keep in mind,  once someone opt-ins for a resource on your website in exchange for their name and email, you own the data.

It’s yours to use how you choose, and it gives you complete control of how often connect with your tribe with an email or through a blog post.

If you don’t have a website or blog, which I highly recommend, but only once you have a legit business plan with revenue goals.

Specifically, I’m talking about a banging business plan and a clear path to monetizing your business.

And, if you need help with a business plan, of course, I’ve got you.

Snag the Ultimate Brand & Business Building Plan for free below.

 

Brand & Business Opt In

Share Your Brand Messages

 

You may not have a  business website or blog yet, but don’t sweat. Use LinkedIn, and at least two other social channels to start getting your message out.

On a weekly or a rather consistent basis, schedule content to crank out.

The more free, but valuable information you share with your audience, the sooner you’ll build credibility and establish authority with them.

Think about where the majority of the people in your audience are hanging out online.

Which social channels they’re on?

Wherever they are, drop your content there.

Oh, and don’t just post and be a ghost.

Spend time to respond to them, make comments and be social with them, it is social media.

Engage with your followers, it’ll go a long way in building a deeper connection with them.

Keep your brand messages targetted to the people that it matters most to.

Your goal as an online entrepreneur is to strengthen and reinforce your personal brand, use these personal branding tips to d that.

To keep personal branding simple, commit to the reputation, images, expertise, and brand messages you want to lead your brand.

Then create and share content that’ll cultivate rewarding experiences with your audience.

Embrace Fluidity In Your Personal Brand

 

Allow your personal brand to be fluid, and have fun with it.

Your brand will continue to evolve and grow.

As you move further along your entrepreneurship and leadership journey, there’ll be new and exciting experiences that’ll advance your expertise.

That growth will continually direct how you should best share your genius in the world.

At that point, acknowledge that you’ve come along way.

Celebrate that you’ve learned a thing or two and continue to be more badass in the future.

The world needs to know what you know right now, and exactly who you want to serve with it.

There are hundreds, thousands or more people waiting for that special gift you’ve got to share in the world.

What personal branding strategies are you using, or will start using to get your talents seen and heard now?

 

 

 

 

How To Brand Yourself Icon Style

How To Brand Yourself Icon Style

Brand Yourself

 

There is undeniable value in learning to brand yourself and you can take advantage of it.

For instance, have you ever found yourself completely smitten by someone you’ve met in person or online?

It happened to me in person twice, and both times, it was pretty magical.

The first was by far the most insane. 

When I was growing up, I was a HUGE Chicago Bulls, Michael Jordan, and Scottie Pippen fan.

No shame in my game!

As a result, you could find me in Chicago Bulls gear, one out of the seven days during high school. 

There were two teams in my world, as a basketball fan. 

The Macedonia Foxes (my Alma Mater) and The Bulls.

My brother and I knew Jordan’s stats better than most and offered no apologies for our bullish obsession.

As a result, fast forward to Spring of 2002.

I was in graduate school and working at Caves Valley Golf Club in Owings Mills, MD, leading up to the 2002 US Senior Open.

As a member, Micheal Jordan frequently played 36 holes.

Impressive to say the least, but I never thought too much of it. The Club is high-profile, but there weren’t many peeps I got excited about meeting.

However, I made it painfully clear to anyone who’d listen, Oprah and Michael Jordan were the equivalents of Zeus and Aphrodite in my book.

 

Jordan And Oprah: The Greek God and Goddess

 

I weaved Michael Jordan in most of my conversations about sports with anyone who’d listen including the guys in the Pro Shop.

Therefore, I’m sure they were over my Jordan rants. 

Then as God often does, he showed up and out for me.

In other words, one extraordinarily airy Caves Valley spring morning I call came in to stop by the Shop. 

Freshly settled in with my morning latte, I hoped up strolled over. 

Hitting the front porch, I was greeted by my boy Steve’s electric grin and I knew it would be a good day.

“Rhodes, it’s your lucky day,” he said! Oh yeah, I thought. 

My mind raced and my heart thumped. 

Boom! Boom!! Boom!!! In other words, each beat was stronger and faster.

I assumed either Oprah Winfrey or Michael Jordan was within reach, in other words, it was my special day. 

Seconds later,  Micheal Jordan stood less than 300 yards away from me.

It was all a dream (in my Notorious BIG voice), a blur of sorts.

Thanks to Steve (I often wonder where he is) and a few other guys in the Pro Shop that day, as Mike hit the turn on the first nine and rolled up to the beverage cart, I was there to serve him. 

As a result, I’d practiced over and over in my head what I’d say.

Hello, Mr. Jordan.

Good day, Mr. Jordan.

What a pleasure Mr. Jordan?

Then it happened, and I felt completely numb.

 

The Power Of Personal Branding

 

With only a minuscule recollection of the minutes following that, it went something like this.

I hopped off the golf cart and positioned myself behind the beverage cart and then took a deep breath.  

Pounding heartbeat, sweaty underarms, slightly elevated breathing, and crazy self-talk took over.

THEN, within a millisecond I was face to face with my favorite living legend and my mind vanished.

Standing before me was a larger than life utopian specimen of a man, perfectly chocolate with a massive presence and get this, a Barry White-style voice.

Oh- my Gosh! 

Within arms reach was what I’d come to call the Geek God. 

Therefore, it was intense Y’all!  He greeted me with a big gentleman smile.

I faintly heard him say something just before requesting a Heinkein mixed with ginger ale.

Like WHOA, can you ask for a more dapper golf cocktail?

My ears started failing me, but I faintly heard him. As a result, I really couldn’t respond. 

Completely speechless I had no response and I was silent. 

For ironically the first and last time in my life, I had no words but I felt everything.

More silence as you could hear a raindrop on a rabbits tail.

Stillness flowed from silence for what seemed like minutes. 

 

Ohhhhhhhhh so, AMATEURISH.

 

Later, Steve and the caddy assured me it wasn’t as awkward as I’d recall. 

Meanwhile, I’m still not convinced my body didn’t completely vanish. Either way, I’m so good with it.  

What ego? I met and served Michael Jordan. 

Sow what that lost all my cool points that momentous spring day and happily left them at hole #9 on the front nine at Caves Valley.

 

 

How To Brand Yourself Icon Style

 

 

Personal Brands Are Expressed By Experiences

 

It still cracks me up.  For instance, why did I completely lose my shit?

Because… Michael Jordan’s personal brand was one of iconic, larger than breathing life, and a true living legend status in my mind.

Being in the presence of a human being whom I revered to be the absolute greatest at what he did, took me back to being a youngster watching him with complete awe.

Therefore, for most of the ’90s, when the Bulls (aka Jordan) was on, I was glued to the screen.

Jordan got better, more dynamic and heroin season after season and I was able to witness it. 

As a result, I saw a human being do what I viewed as superhuman things, like damn near fly.

 

Let Your Light Shine

 

To me, each of his performances somehow outshined the last. 

As a superfan, I never felt disappointed and was always enamored. 

Michael Jordan and Oprah represented something very extraordinary to me.

Above all, they demonstrated what was possible for people who honed their craft and worked hard. 

I felt inspired and as a result, developed lots of aspiration as a young girl of color growing up in the deep South.

Mike and Oprah embodied what it meant to be iconic. 

The impact those impressions and experiences from watching Jordan’s achievements at a sport I loved, earned him a special place in my mind.

As a result, Michael Jordan was an untouchable brand that I’d gotten to know, like and trust way before ever having the pleasure of meeting him.

Jordan was the third overall draft pick in the 1984 NBA Draft after not initially making his high school basketball team.

Yet, Jordan moved beyond that to earn arguably the best basketball career of his era.

Above all, his career wrapped with 6 NBA championships.

Wait on it, 5 NBA Most Valuable Player awards and 14  appearances at NBA All-Star.

 

How To Brand Yourself Like Michael Jordan

 

Michael Jordan earned the position as a living legend in my mind because of his visibility.

I saw his persona, talents and unique style of playing the game and leadership play out on the court. 

Therefore, Jordan resonated with me, he inspired and motivated me.

As an online entrepreneur competing in the digital space be the Jordan of your niche and for your tribe. Click To TweetCalm down! 

No, you don’t need six NBA Championship Rings or to hold national records.

Find and own your version of the like, know and trust factor Jordan mastered.

Get comfortable and consistent being seen and heard by your audience.

Think about this, Jordan’s job was to sell tickets.

All that stands between your dream customers and your business is the lack of knowledge and experiences they have about who you are and what makes your brand different. Click To Tweet

It’s now your job to be like Jordan: Make your personal brand visible and relatable to people you want in your tribe.

Show them through their experiences with you what value you offer that could benefit them.  

Embrace your authenticity.

For instance, share your story with them. In other words, message your brand in a way that illustrates why your ideal customer should care.

Tell them what’s in it for them, they have a problem or aspiration and you have a solution. 

 

Get More Insight

 

Here’s some more insight about identifying your ideal customers in The Ultimate Brand & Business Building Plan here or below.

 

 

Brand & Business Opt In

 

The more you learn about the people you’re committed to serving, the more prepared you’ll be to effectively communicate with them. 

As a result, you’ll position yourself to serve them with your experiences, talents, craft or passion in a meaningful way.

 

How To Brand Yourself For Online Success

 

Your personal brand separates you from everyone else offering similar products or services to your same target market. Click To Tweet

Connect and engage with the people you’ve identified as your ideal customers.

Share content, information, and insight that you know they’ll find value in.

Speak to them in a language they’ll understand and will relate to.

Show them you’re in with them and have a genuine interest to help them achieve their ambitions.

The more resonance your audience feels toward you, the more influence your personal brand will have with them.

As you know, people promote, talk about and do business with people they like and trust!

In the not so distant past entrepreneurs, creatives, and coaches could’ve been “invisible” without many linkages of their personal brand to the business they owned, managed, or worked for. 

Then swooped in the 500 billion dollars ecommerce boom.

Today there’s a lot of money to make and even more impact to realize online. 

I challenge you to make the most of the opportunities available, and how to do that you ask?

Show up consistently and bring worth and engaging conversations to the people you want to earn influence with.

Through being seen and heard online with a strong story and consistent messaging, over time, your brand will make a positive impact.

 

Five Personal Branding Tips Jordan Taught Us About How To Brand Yourself:

 

  1. Consistency rules. Michael Jordan was consistent at winning period.
  2. Hone your distinct personal brand. Like him or not, you know who Michael Jordan is.  Who are you, what are you great at, and what’s your vibe and style?
  3. Failure is not an option. Being cut from his high school basketball team only motivated Jordan to work harder.  He rebounded better than ever. Jordan still holds records for something he was once told he wasn’t good enough for.
  4. Become really confident in your craft and always strive to get better, learn more and evolve in your talents. The essence of Michael Jordan’s personal brand is excellence.
  5. Get comfortable being seen and heard and showcasing your excellence. Michael Jordan was a superstar on and off the court.

 

Personal branding can feel overwhelming at first, but don’t let up.

Have fun with branding and use it to share your unique story with your tribe. 

In conclusion, don’t be intimidated to put yourself out there because the more you do, the more natural it’ll feel. 

Talk to me!  What’s been your biggest personal branding obstacle and how will begin to overcome it?