3 Reasons To Grow And Build Your Personal Brand

3 Reasons To Grow And Build Your Personal Brand

How Will You Build Your Personal Brand?

I know, I know, I know.

It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.

You’re not alone if you’re feeling overwhelmed by all the personal branding talk.

Surely you’re savvy, and it’s likely on your radar.

However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.

So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.

I get that you’ve got a lot going on and  building your personal brand, well it may not seem like a priority.

Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.

It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.

In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.

Three  big  topics trending in business right now are personal brands, tech, and CBD products.

Whoa, what a pleasant shift, but here’s how to take advantage of this trend.

Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.

To start, I want to decipher between the fluff and facts.

We’re going to chat about three convincing reasons you should actively build your personal brand now.

What I Know About Building Your Personal Brand

I have 15+ years of high-level branding, marketing, and advertising experience under my belt.

I’ve sold thousands of copies of my book, Make Your Mark: Personal Branding Through ‘On-Purpose Living’. I’ve worked with hundreds of personal and corporate brands and directed over 100 million dollars in marketing and advertising campaigns.

This is my area of expertise and I’m happy to share so valuable lessons I’ve learned about the power of doing personal branding right.

The key point to remember here is that as an entrepreneur in 2020, you can’t afford to not brand.

3 Reasons Personal Branding Can Elevate Your Success

First, here's what I know for sure; people are no longer motivated to do business with companies. That's becoming a fad of the past, and instead, we're motivated to buy from people and brands we identify with and trust. Click To Tweet

You experience this first hand on social media.

Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.

Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.

Right? Do you feel me?

Secondly, psychology tells us we’re driven to make purchases off of emotion first.

If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.

From there, our minds naturally search for practical reasons to rationalize our decision.

All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!

Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.

So that intelligent brain of yours justified all the functional reasons you should make the purchase.

And voila! Just like that, it came home with you.

Did you put it to immediate use?

Maybe, or did it just sit and look really pretty for a few months.

Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.

Establish Influence

The good news here, the emotional power of influence can work the same way as you build your personal brand.

Consequently, social media provides an incredible opportunity to share your message to influence your audience.

Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.

That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!

When you build and grow your personal brand, it’s a win for you and your audience.

Need Additional Personal Branding Clarity?

You already know that building your personal brand would be beneficial to elevate your business or dream project.

What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?

Building your personal brand is one of the smartest thing  a modern day entrepreneur can do.

Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.

Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.

Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.

Consequently, with real brand clarity,  it becomes simple to build a reputation around what you want to be known for.

Then, guess what?

You’ll confidently show up both off and online in a way that reiterates all your dopeness!

To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.

And I’m dropping access to the pdf download right here.

The Brand Plan For Bosses

The 3rd Reason To Grow And Build Your Personal Brand

In this robust, technology, driven digital era, people yearn for a real connection.

We’re naturally drawn to spend our money with people and brands we can identify with.

As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.

Again, the initiative you choose has to be personal,

Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.

Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.

Your Brand Is Your Million Dollar Idea

With those fabulous reasons alone, I know you’re committed to building your brand.

So I’ll help you to simplify the process.

And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.

There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.

Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.

It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.

Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.

Marketing with branding at the core of its message is marketing that works.

Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.

You’ve got next.

It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.

Yes, you have to show and tell the world what you can do.

Share your vision.

Confidently talk about your mission and message.

You’ll be pleasantly surprised at the impact you can make just by telling your story.

Let the people who would find value in your journey, products, and services know you exist.

Give them a fair opportunity to get to know and identify with you.

Then once you get them into your tribe, serve them with value in a way that only you can.

That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.

You can do it, and I’ve got your back!

Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding
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Personal Branding Tips: Get Seen & Heard

Personal Branding Tips: Get Seen & Heard

Personal Branding Tips For The Ages

Timeless personal branding tips are ageless so once you grasp the principles your brand will be relevant.

Simillarily, traditional marketing and personal branding are like classic style and will always stand on their own merit.

What does that mean for you?

When you implement these personal branding tips, you’ll position yourself to best get heard and seen.

Likewise, you’ll use your story and messages to amplify the positive impact you’re committed to have on the people you serve.

Furthermore, if it’s early in your branding journey remember, a sustainable personal brand develops when you fully embracing your uniqueness.

Authenticity Is The New Currency

If you want to effortlessly slay through the personal branding game, but you’re not sure where to start -try this.

Think about the most peculiar, unique and natural parts of your personality and how you move through the world.

Reflect on your top interest, passion and the things that set your soul on fire.

Now embrace those brand attributes and allow them to shine through as you communicate.

The more comfortable you get at embracing, showing and communicating your points of differentiation the stronger your brand will be.

So, here’s the deal.

Boldly embrace the most authentic experiences, story, personal style, and brand messages that best express who you are.

On board?

Be Loud And Proud

To fully leverage your personal brand, hone in on your most authentic personality and share your thoughts often.

Furthermore, the best part is, no one knows how to be you quite like you.

The heart of powerful personal branding is orginality and you’ve got that covered so do ‘YOU’ boo!

Got it?

Yes girl, it’s time to own and amplify your brilliance, fresh perspective and ideas.

To be heard, spark online conversations on social media with your target market and embrace your big personality.

Likewise, to attract your online tribe I want you to use social media to leverage your message.

Get your valuable thoughts out, especially the knowledge and expertise you have that will most resonate with your market.

As a result, you’ll shape a valuable online presence that mirrors how you see yourself.

What does that mean for your brand and business?

Consequently, the more you communicate who you are and what you do online, the more connectivity your personal brand will have.

On board? Great!

Furthermore, essential personal branding tips will help you shake off the uncertainty and step into your personal branding potential.

 

Personal Branding Tips 101

First of all, personal branding begins with you finding the courage to open up and share who you are.

Consequently, that means you’ve got to get talking and become comfortable communicating what you’re thinking.

Likewise, as you convey information that informs or inspires your audience , the stronger your brand will become.

How should that play out for you?

Write original blog posts and articles, and share them with your audience from your website or blog to social media.

Ok, I see your virtual side-eye and no I’m not asking you to become a content machine.

Fill in the gaps between the content you share with articles, posts and even current events of other people’s content.

 

Being On Blast Can Be Overwhelming

Nothing is as intimidating as trying something new plus scary for the first time.

Consequently, the heartbeat of personal branding is a strategic effort to over-communicate what a persona represents.

As a result, to get your brand visible you must actively tell your audience what you’re thinking.

Therefore, in your case the goal is to have your audience and potential clients to be clear why you’re the best girl for the job.

So as a women entrepreneur, blogger, solopreneur, cocah, consultant or an aspiring one, you’re the brand.

I’ve worked in the advertising, marketing and branding arenas for over 15 years now.

Yet, I was definitely hesitant by the thought of having to be on front street. 🙋🏽‍♀️

For me, and likely you can relate, it was easier to direct the branding and messaging of my clients than to elevate my own brand.

Cray-cray but that’s no longer the case and if you feel that way its normal.

 

It’s Not About You

Yikes, that stings but the earlier your understand that as a solopreneur, new entrpeneur or blogger the more resonance your brand will have.

Truth is, people want to know what’s in everything for them, and your content is no different.

A trick I used to get over my own reluctance of being and become more vocal, I began to view my efforts as not being about me, but instead my obligation help my audience.

Furthermore, you can’t control how others will perceive you anyway so just go for it!

Once you’re ready and start implementing the below personal branding tips, remember, you have full control over what you choose to communicate as your brand’s story.

How do you ask?

Most noteworthy, you determine the parts of your brand to share and online platforms you’re most comfortable using.

Bless your audience.

3 Simple Online Business Ideas To Start Now

Authenticity Is The New Currency

Embrace your authenticity and uniqueness and infuse it in how you communicate what you do and who you do it for.

Share your brand story often, and allow your audience to really ‘see’ you.

That my friend is what timeless personal branding is all about.

Furthermore, I hope you’ve enjoyed these timeless personal branding tips as much as I’ve enjoyed sharing them with you.

Put them into fabulous use and have fun branding.

If you’re new to business and online branding I’ve got a special treat below.

I created this guide to help you get your brand and business building strategy up-leveled.

Snag the Ultimate Brand & Business Building Plan for free below and put the right business foundation in place.

 

Brand & Business Opt In

Keep These Personal Branding Tips Handy

Furthermore, remember these personal branding tips, choose your categories, and start sharing away.

The more interaction you have with your ideal audience, the more in tune you’ll get about what parts of your personal brand story to share.

There are 3.48 billion active social media users. Trust me, there is plenty of space for you to bring all your magic to the online personal branding and online business-building party. Click To Tweet

There are hundreds, thousands or more people waiting for that special gift you’ve got to share in the world.

What’s your one thing? What personal branding categories will you start using to get your talents seen and heard online?

 

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Why Brand Yourself And Your Business

Why Brand Yourself And Your Business

Ready To Brand Yourself?

You’re a smart and savvy woman and it’s time to brand yourself and your business intentionally.

Adjust your crown and say bye-bye to the ‘hide and seek’ game.

If you’re not inviting your ideal customers to know you and your business, how will it grow at scale?

What are you going to do to leverage the economic potential of a brand that is visible to the masses?

Historically, women are less comfortable being seen in the spotlight than their male counterparts.

Some women embrace the idea that personal branding is taboo.

Let’s be clear ladies, don’t buy into that expensive branding misconception and instead, get in branding formation.

You have an online presence and a personal brand.

People are online for an average of six hours a day, and they’re googling and social media stalking people and things they’re curious about.

Ask yourself: ‘How am I being seen, what am I saying and is it authentic?”

 

Shape Your Brand’s Narrative

Take control of your brand and create a story that exudes authenticity, credibility, and trust.

A strong personal brand begins when you embrace your authenticity and share your strengths. Click To Tweet

Once you’re clear on how you want show up, use that message to build trusted relationships with your audience.

Put your blog, social media and video to work getting your unique perspective, story and the value your offer shared to the masses.

The things that make you different are the very things that’ll build resonance and connection with your audience.

After working in my marketing practice for nine years, I learned first hand that men are more eager to share their perspectives and have their voices heard and supported.

As women entrepreneurs, we can change this dynamic and embrace the economic and storytelling power of branding.

 

 

Representation Matters

We’re in the heart of the digital era; it’s easier than ever to brand yourself and build an online audience.

1821 new businesses were started by women every day in 2018, and that’s ‘gangster’!

Representation matters.

More than ever, It’s incredibly empowering for women to have access to diverse stories from the female perspective.

Women have traditionally bought into this idea that their excellent work speaks for itself, according to research.

The truth is, in the world of getting visibility, work itself doesn’t communicate.

Every day rockstar women with incredible work ethic, accomplishments, and greater potential get drowned out by their male counterparts and more vocal personal brands.

Some women view success and likeability as opposing traits, but men don’t, research says.

What I admire most about women is our natural ability to connect with people.

As super connectors, we’re genius at building teams and forming community bonds.

So why do we cling to this idea that ‘networking’ and educating people about who we are and what we do is selfish?

“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.” – Ellen DeGeneres

 

Just Do It: Brand Yourself

When you’re ready to step out and brand yourself, it’s normal to feel a bit overwhelmed in the beginning, but avoid that.

Push back on the negative ideas that come into play and lean on your confidence.  

Remeber confidence is like a muscle and the more you get into the action of doing something, the more confidence muscle you’ll build.

So if you need a little  brand clarity help -grab your Free Brand & Business Building Guide here.

Brand & Business Opt In

Listen, branding is meant to be fluid but girl, you know how your ego works.

Your ego will do anything to stay comfortable and stagnant, but there is a whole world of women searching for value and connection.

So you’ve got game-changing ‘ish’ to do.

And, here’s the beautiful part, you can tweak and change your brand as you observe it and get feedback.

Just remember, the key is to start somewhere and that is getting clear on what you represent, what you do and who you do it for.

I know that business and personal branding can feel intense at first, but once you start taking consistent action to share your brand on social media, your confidence will grow.

 

Step Away From Your Baby

For some women, there’s a deeply personal and emotional connection to their business babies.

I’m guilty, and my business is definitely my second child.

So here’s the thing, that deep sense of connection has pros and cons.

Kind of like when a child leaves for college, you feel proud and sad.

Both parents will miss them, but separation anxiety is normally felt a little different by mom.

Human nature makes men and women different as a whole.

And yes, I’m generalizing, no apology.

Similarly, a mom can invest all her energy into her children and leave little to no TLC for herself.

Women business owners often do the same, but it’s time to change that cycle.

Why? Because in todays business marketplace people do business with people they like, know and trust.

Yes, that means people are deciding to work with businesses because of the brand or face behind that business.

To move forward with your decision to brand yourself and your business start slow and get comfortable being uncomfortable.

Nail down your brand’s story and message and share them often to the people you’d most like to do business with.

You can do this, and you owe it to yourself to galvanize your niche, attract a fan base and grow strong!

What branding ideas are you considering? Drop me a note below and let’s chat!

 

 

 

 

 

 

 

 

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