3 Reasons To Grow And Build Your Personal Brand

3 Reasons To Grow And Build Your Personal Brand

How Will You Build Your Personal Brand?

I know, I know, I know.

It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.

You’re not alone if you’re feeling overwhelmed by all the personal branding talk.

Surely you’re savvy, and it’s likely on your radar.

However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.

So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.

I get that you’ve got a lot going on and  building your personal brand, well it may not seem like a priority.

Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.

It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.

In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.

Three  big  topics trending in business right now are personal brands, tech, and CBD products.

Whoa, what a pleasant shift, but here’s how to take advantage of this trend.

Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.

To start, I want to decipher between the fluff and facts.

We’re going to chat about three convincing reasons you should actively build your personal brand now.

What I Know About Building Your Personal Brand

I have 15+ years of high-level branding, marketing, and advertising experience under my belt.

I’ve sold thousands of copies of my book, Make Your Mark: Personal Branding Through ‘On-Purpose Living’. I’ve worked with hundreds of personal and corporate brands and directed over 100 million dollars in marketing and advertising campaigns.

This is my area of expertise and I’m happy to share so valuable lessons I’ve learned about the power of doing personal branding right.

The key point to remember here is that as an entrepreneur in 2020, you can’t afford to not brand.

3 Reasons Personal Branding Can Elevate Your Success

First, here's what I know for sure; people are no longer motivated to do business with companies. That's becoming a fad of the past, and instead, we're motivated to buy from people and brands we identify with and trust. Click To Tweet

You experience this first hand on social media.

Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.

Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.

Right? Do you feel me?

Secondly, psychology tells us we’re driven to make purchases off of emotion first.

If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.

From there, our minds naturally search for practical reasons to rationalize our decision.

All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!

Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.

So that intelligent brain of yours justified all the functional reasons you should make the purchase.

And voila! Just like that, it came home with you.

Did you put it to immediate use?

Maybe, or did it just sit and look really pretty for a few months.

Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.

Establish Influence

The good news here, the emotional power of influence can work the same way as you build your personal brand.

Consequently, social media provides an incredible opportunity to share your message to influence your audience.

Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.

That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!

When you build and grow your personal brand, it’s a win for you and your audience.

Need Additional Personal Branding Clarity?

You already know that building your personal brand would be beneficial to elevate your business or dream project.

What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?

Building your personal brand is one of the smartest thing  a modern day entrepreneur can do.

Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.

Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.

Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.

Consequently, with real brand clarity,  it becomes simple to build a reputation around what you want to be known for.

Then, guess what?

You’ll confidently show up both off and online in a way that reiterates all your dopeness!

To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.

And I’m dropping access to the pdf download right here.

The Brand Plan For Bosses

The 3rd Reason To Grow And Build Your Personal Brand

In this robust, technology, driven digital era, people yearn for a real connection.

We’re naturally drawn to spend our money with people and brands we can identify with.

As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.

Again, the initiative you choose has to be personal,

Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.

Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.

Your Brand Is Your Million Dollar Idea

With those fabulous reasons alone, I know you’re committed to building your brand.

So I’ll help you to simplify the process.

And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.

There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.

Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.

It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.

Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.

Marketing with branding at the core of its message is marketing that works.

Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.

You’ve got next.

It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.

Yes, you have to show and tell the world what you can do.

Share your vision.

Confidently talk about your mission and message.

You’ll be pleasantly surprised at the impact you can make just by telling your story.

Let the people who would find value in your journey, products, and services know you exist.

Give them a fair opportunity to get to know and identify with you.

Then once you get them into your tribe, serve them with value in a way that only you can.

That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.

You can do it, and I’ve got your back!

Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding
bsp;

Personal Branding Tips: Get Seen & Heard

Personal Branding Tips: Get Seen & Heard

Personal Branding Tips For The Ages

Timeless personal branding tips are ageless so once you grasp the principles your brand will be relevant.

Simillarily, traditional marketing and personal branding are like classic style and will always stand on their own merit.

What does that mean for you?

When you implement these personal branding tips, you’ll position yourself to best get heard and seen.

Likewise, you’ll use your story and messages to amplify the positive impact you’re committed to have on the people you serve.

Furthermore, if it’s early in your branding journey remember, a sustainable personal brand develops when you fully embracing your uniqueness.

Authenticity Is The New Currency

If you want to effortlessly slay through the personal branding game, but you’re not sure where to start -try this.

Think about the most peculiar, unique and natural parts of your personality and how you move through the world.

Reflect on your top interest, passion and the things that set your soul on fire.

Now embrace those brand attributes and allow them to shine through as you communicate.

The more comfortable you get at embracing, showing and communicating your points of differentiation the stronger your brand will be.

So, here’s the deal.

Boldly embrace the most authentic experiences, story, personal style, and brand messages that best express who you are.

On board?

Be Loud And Proud

To fully leverage your personal brand, hone in on your most authentic personality and share your thoughts often.

Furthermore, the best part is, no one knows how to be you quite like you.

The heart of powerful personal branding is orginality and you’ve got that covered so do ‘YOU’ boo!

Got it?

Yes girl, it’s time to own and amplify your brilliance, fresh perspective and ideas.

To be heard, spark online conversations on social media with your target market and embrace your big personality.

Likewise, to attract your online tribe I want you to use social media to leverage your message.

Get your valuable thoughts out, especially the knowledge and expertise you have that will most resonate with your market.

As a result, you’ll shape a valuable online presence that mirrors how you see yourself.

What does that mean for your brand and business?

Consequently, the more you communicate who you are and what you do online, the more connectivity your personal brand will have.

On board? Great!

Furthermore, essential personal branding tips will help you shake off the uncertainty and step into your personal branding potential.

 

Personal Branding Tips 101

First of all, personal branding begins with you finding the courage to open up and share who you are.

Consequently, that means you’ve got to get talking and become comfortable communicating what you’re thinking.

Likewise, as you convey information that informs or inspires your audience , the stronger your brand will become.

How should that play out for you?

Write original blog posts and articles, and share them with your audience from your website or blog to social media.

Ok, I see your virtual side-eye and no I’m not asking you to become a content machine.

Fill in the gaps between the content you share with articles, posts and even current events of other people’s content.

 

Being On Blast Can Be Overwhelming

Nothing is as intimidating as trying something new plus scary for the first time.

Consequently, the heartbeat of personal branding is a strategic effort to over-communicate what a persona represents.

As a result, to get your brand visible you must actively tell your audience what you’re thinking.

Therefore, in your case the goal is to have your audience and potential clients to be clear why you’re the best girl for the job.

So as a women entrepreneur, blogger, solopreneur, cocah, consultant or an aspiring one, you’re the brand.

I’ve worked in the advertising, marketing and branding arenas for over 15 years now.

Yet, I was definitely hesitant by the thought of having to be on front street. 🙋🏽‍♀️

For me, and likely you can relate, it was easier to direct the branding and messaging of my clients than to elevate my own brand.

Cray-cray but that’s no longer the case and if you feel that way its normal.

 

It’s Not About You

Yikes, that stings but the earlier your understand that as a solopreneur, new entrpeneur or blogger the more resonance your brand will have.

Truth is, people want to know what’s in everything for them, and your content is no different.

A trick I used to get over my own reluctance of being and become more vocal, I began to view my efforts as not being about me, but instead my obligation help my audience.

Furthermore, you can’t control how others will perceive you anyway so just go for it!

Once you’re ready and start implementing the below personal branding tips, remember, you have full control over what you choose to communicate as your brand’s story.

How do you ask?

Most noteworthy, you determine the parts of your brand to share and online platforms you’re most comfortable using.

Bless your audience.

3 Simple Online Business Ideas To Start Now

Authenticity Is The New Currency

Embrace your authenticity and uniqueness and infuse it in how you communicate what you do and who you do it for.

Share your brand story often, and allow your audience to really ‘see’ you.

That my friend is what timeless personal branding is all about.

Furthermore, I hope you’ve enjoyed these timeless personal branding tips as much as I’ve enjoyed sharing them with you.

Put them into fabulous use and have fun branding.

If you’re new to business and online branding I’ve got a special treat below.

I created this guide to help you get your brand and business building strategy up-leveled.

Snag the Ultimate Brand & Business Building Plan for free below and put the right business foundation in place.

 

Brand & Business Opt In

Keep These Personal Branding Tips Handy

Furthermore, remember these personal branding tips, choose your categories, and start sharing away.

The more interaction you have with your ideal audience, the more in tune you’ll get about what parts of your personal brand story to share.

There are 3.48 billion active social media users. Trust me, there is plenty of space for you to bring all your magic to the online personal branding and online business-building party. Click To Tweet

There are hundreds, thousands or more people waiting for that special gift you’ve got to share in the world.

What’s your one thing? What personal branding categories will you start using to get your talents seen and heard online?

 

Personal_Branding_Tips-Get-Seen-And-Heard

Personal-Branding-Tips-Get-Seen-And-Heard

Personal-Branding-Tips-Get-Seen-And-Heard-Online
Personal-Branding-Tips-Get-Seen-And-Heard
Personal-Branding-Tips-Get-Seen-And-Heard

 

 

 

Personal Branding Advice For Solopreneurs

Personal Branding Advice For Solopreneurs

Personal Branding Advice Made Simple

Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.

Leaving it to feel a lil’ awkward and unnecessarily clunky at times.

Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.

No one wants to end up on the branding hamster wheel, so let’s clarify this.

Grab your caffeine and buckle up for a double shot of brand and marketing clarity.

Here’s the deal, the lines between branding and marketing often get blurred.

To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.

In its purest form, your personal brand is the exclusive VIP style individuality you've developed as a person. Click To Tweet

While branding is just the strategy, you can use it to communicate all that magic.

Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.

How else would the masses learn about your fabulosity?

If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are – your business would flourish, and more people would rest peacefully at night. : )

Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.

All that swag and juice of yours, that’s your brand.

About_Courtney_Rhodes_

Marketing 101

On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.

It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.

Simple right?

Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.

Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.

Your marketing can play out through various powerful tactics.

Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.

As you grow, learn, and evolve, of course, your brand will too.

So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.

Consequently, you’ll never have it all figured out.

Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.

Because the more people that know about you and your brilliance, the larger you can grow your reach, business, and bank account! Click To Tweet

And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.

AYEEE!

So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.

Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.

Just embrace being in the ever-evolving digital era, babe.

Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.

Don’t get caught up with that, instead build an influential brand in your niche.

That’s the best way to secure the bag.

With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.

 

Personal-Branding-Advice

The First of Personal Branding Advice To Remember

Your personal brand is the most critical variable that can power drive the success of your business.

Package and share with folks the juju that’ll get people to buy the offers, products, and services that you sell.

Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.

When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.

That powerful connection not only lets them know you exist but also what you represent.

And in 2019 and beyond, representation matters more than ever before.

The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.

So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.

Be intentional with the messages you share and use them to reinforce what you want to be known for.

You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?

Let Your Folks Inside Your World.

How?

Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.

Let them know how you see the world and the most significant influences shaping your view.

Also, help them to understand why you do what you do and who you do it for.

Show them your commitment to specific causes, initiatives, and services.

To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.

Trust me.

Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.

That honest rapport is what creates and drives loyalty.

Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.

You’re a real authentic full person behind your amazing offers, programs, products, and services.

Hence, the peeps who most want what you offer have a real desire to connect with you.

How incredibly beautiful and powerful!

Build The Brand

The second piece of personal branding advice is branding always comes before your marketing.

Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.

Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.

Your marketing won’t work as effectively until you’re crystal clear on your brand.

The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.

And nobody has time for that!

Think of your most loved brands.

What is it about those brands that drive your trust and lovability?

From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?

Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.

Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.

You can do the same thing, and it starts with being clear about what has shaped and drives you.

Sounds simple, but if you get that right, you’ll be ahead of the class.

From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.

The Personal Branding And Marketing Overlap

The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.

The overall visual component of your brand should be consistent in both your branding and marketing.

Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.

A picture is more than worth a thousand words in branding and marketing.

Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.

When you consistently do that, everything you put out will nicely tie back and become identified with your brand.

Want some personal branding clarity to get your brand juices moving?

Ohh, you know your brand whisperer has your back!

I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.

It’s simple to work through and has been super helpful for my clients and students.

To help you gain more clarity on your personal brand, start here, Click here to grab it.

 

The Brand Plan For Bosses

 

Brand Who You Are + What You Do

After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.

Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.

You’ve got next!

And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.

I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.

While also having some virtual fun doing it.

Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.

You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )

Let’s chat about either in the comments below.

 

 

 

 

 

 

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneurnbsp;