It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.
You’re not alone if you’re feeling overwhelmed by all the personal branding talk.
Surely you’re savvy, and it’s likely on your radar.
However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.
So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.
I get that you’ve got a lot going on and buildingyour personal brand, well it may not seem like a priority.
Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.
It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.
In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.
Three big topics trending in business right now are personal brands, tech, and CBD products.
Whoa, what a pleasant shift, but here’s how to take advantage of this trend.
Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.
To start, I want to decipher between the fluff and facts.
We’re going to chat about three convincing reasons you should actively buildyour personal brand now.
What I Know About Building Your Personal Brand
I have 15+ years of high-level branding, marketing, and advertising experience under my belt.
Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.
Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.
Right? Do you feel me?
Secondly, psychology tells us we’re driven to make purchases off of emotion first.
If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.
From there, our minds naturally search for practical reasons to rationalize our decision.
All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!
Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.
So that intelligent brain of yours justified all the functional reasons you should make the purchase.
And voila! Just like that, it came home with you.
Did you put it to immediate use?
Maybe, or did it just sit and look really pretty for a few months.
Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.
The good news here, the emotional power of influence can work the same way as you build your personal brand.
Consequently, social media provides an incredible opportunity to share your message to influence your audience.
Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.
That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!
When you build and grow your personal brand, it’s a win for you and your audience.
Need Additional Personal Branding Clarity?
You already know that building your personal brand would be beneficial to elevate your business or dream project.
What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?
Building your personal brand is one of the smartest thing a modern day entrepreneur can do.
Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.
Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.
Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.
Consequently, with real brand clarity, it becomes simple to build a reputation around what you want to be known for.
Then, guess what?
You’ll confidently show up both off and online in a way that reiterates all your dopeness!
To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.
And I’m dropping access to the pdf download right here.
The 3rd Reason To Grow And Build Your Personal Brand
In this robust, technology, driven digital era, people yearn for a real connection.
We’re naturally drawn to spend our money with people and brands we can identify with.
As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.
Again, the initiative you choose has to be personal,
Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.
Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.
Your Brand Is Your Million Dollar Idea
With those fabulous reasons alone, I know you’re committed to building your brand.
So I’ll help you to simplify the process.
And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.
There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.
Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.
It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.
Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.
Marketing with branding at the core of its message is marketing that works.
Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.
You’ve got next.
It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.
Yes, you have to show and tell the world what you can do.
Share your vision.
Confidently talk about your mission and message.
You’ll be pleasantly surprised at the impact you can make just by telling your story.
Let the people who would find value in your journey, products, and services know you exist.
Give them a fair opportunity to get to know and identify with you.
Then once you get them into your tribe, serve them with value in a way that only you can.
That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.
You can do it, and I’ve got your back!
Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
Classic things shouldn’t be remixed, and personal branding is one of them.
Are you’re ready to use ageless personal branding tips to level up the positive impact you’re committed to having on your ideal customers’ lives?
You’re committed to using your experiences, story, personal style, and brand message to create a captivating personal brand.
So very essential personal branding tips will guide you.
Great, so now what?
Be courageous, confident, and consistently communicate what your brand is all about.
Share the story of who you are, what experiences you have, and how you can help your audience.
Let them see by your example, in the types of content you share online what you believe in and value.
It’s just that simple.
Let spark conversations and share content with your audience that gives them a more in-depth look into your brand.
People do business with people they like and trust, and there’s no better way than to build trust than by having creating online experiences that allow your audience to feel like they know and can relate to you.
I see your side-eye, but it is just that simple.
Yes, it is. You are a brand; there’s no one in the entire world wired like you. You see, you have your own unique set of experiences, interests, and passion.
Those are the things that make you unique. Embrace them and share your story so your audience can really ‘see’ you.
Fuel Your Dreams With Your Personal Brand
There’s never been a better time to use your personal brand and voice to get your message seen and heard in a big way.
Long gone are the days of a few celebrities shaping the conversations, values, and ideals of the masses.
In today’s Digital Age, anyone with value to share with others, interests, and passions they want to express can do it.
There are over 3.48 billion people now on social media.
There’s some of everyone interested in everything.
From fashion to entrepreneurship, to wine, veganism, losing weight, simple recipes, art, cars, real estate, marketing, nursing, and well- you get it.
Every genre and niche represents a ripe opportunity for any serious entrepreneur to attract an online audience.
Then convert that social following into email subscribers and prime that tribe to become customers.
To put context around this personal branding talk, remember this, and thank me later.
Then nurture and serve that list to prime them to be ready to buy what you sell.
Share Your Brand Messages
I get it. You may not have a business website or blog yet, but don’t sweat.
The truth is, once you establish your brand online, you can start driving those social followers to a free resource in exchange for their email address.
Once they’re subscribers to your email list, they’re officially apart of your tribe.
Continue to share your brand story with them.
Reinforce your brand message with them with weekly email marketing content and nurture and serve them.
On a weekly or a somewhat consistent basis, plan schedule, and create content, your subscribers will find valuable.
The more free, but valuable information you share with your audience, the sooner you’ll build credibility and establish authority with them.
And if you’re ready to embrace this entrepreneurship life entirely and you haven’t already put a reliable brand and business foundation in place, I’ve got you.
Snag the Ultimate Brand & Business Building Plan for free below and put the right business foundation in place to layer your build your branding, marketing, and product launches on
Embrace Fluidity In Your Personal Brand
Remember, personal brands are fluid.
The more you learn about your audience’s needs, desires, and aspirations, the better equipped you’ll be at serving them.
Your brand will continue to evolve and grow, give it space to breathe, and authentically unfold.
As you move further along your entrepreneurship and leadership journey, embrace new interests and passion.
If you need help filtering through your brand, ask yourself these questions.
What experiences and talent do I have? Of all my interests and passions, which are the most prevalent? When people want my advice, what is it for? Are there solutions I can package to provide others with a transformation? What products or services will I be offering?
The more interaction you have with your ideal audience, the more in tune you’ll get about what parts of your brand story to share.