The answer? The most important by far is that you should market your book and build it’s momentum as early as possible.
Authors underestimate how much promotions are required to leverage social and online marketing fully.
The Added Psychological Value Of Pre-Promotions
First, when you get a jump start on promoting your book, you’ll have the added psychological pressure to make it happen.
I know that sounds crazy. Yet, you’d be surprised at how many people start writing a book and don’t finish.
Look, I get it.
Life can get overwhelming. So, if you don’t have a hard-core commitment to finish it, it may not happen.
However, when you’re writing your book with purpose and make a promise to your audience, customers, and community, you’ll be more motivated to follow through.
Trust me; my book launch was on a tight schedule. Therefore, during the last few weeks, everything took a backburner to me, delivering it on time.
When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.
Here’s a tip I’ve learned about online marketing, people’s attention spans are short when they’re online.
Your book’s topic, launch date, and promo schedule will compete against everything else being shared.
Your audience is consuming lots of content, but very little of it makes a real connection.
Consequently, online market research says that a person needs to see a marketing message several times before taking action.
On top of that, we all have different habits and ways we consume social media.
As an author, don’t underestimate how much promotion is needed to reach 50% of your following.
To get a better idea of how much promotion it’ll take, look at your current engagement ratio.
Listen, some people follow me on social media that don’t even know I’ve written a book.
And it’s two years old.
I know this because every time I post about it, I get congratulatory comments like the book is brand new.
LOL, and usually, I’ll notice a spike in sales that day too.
As you think about how to market your book’s pre-launch, here’s an excellent strategy to consider.
Identify Influencers To Help Push More Sales
Who are the media influencers in your industry, public relations professionals, and local librarians?
What book organizations, conferences, book fairs, and media professionals can you reach out to?
Now create a plan to educate as many of them as early as possible about your book.
These will be the people to help spread the word and promote your book at scale.
Build Relationships With Journalists And Conference Coordinators
From my early career days of working within public relations and the media, I learned that journalists, media contributors, and conference coordinators work diligently to book out content and programming months in advance.
You certainly want to give journalists and conference coordinators a heads up about you, your book, and the launch date early.
Think about it, likely you or someone on your team will be approaching them for the first time. So give yourself months to reach out to them, introduce yourself and your book, nurture the relationship, and follow up.
You understand three of the biggest online marketing mistakes new entrepreneurs, solopreneurs, and new bloggers often make.
You’re a smart cookie. You know your dream customers aren’t perusing the internet thinking, ‘What expert can I find today to drop some cash with.”
A more likely thought floating through her mind may be, “What the heck am I going to do with my career? How can I make more money and do something I love? I’m sick and tired of being sick and tired of this job.”
See the difference?
Your ideal customer has problems, dreams, and aspirations floating in her mind.
Communicate to her that you’ve got an incredible product or service to solve her problem and get her emotions stirring.
Get Your Ideal Customers To Know, Like And Trust You
Slay these common online marketing mistakes and level up. Don’t forget that at the core of all your marketing strategies should be getting your dream customers to know, like, and trust you.
To do that, keep your marketing messages focused on your ideal customers and their needs.
They care less about you (don’t take it personally) and more about how you can help them reach their own goals.
They’ll scan what you say and quickly decide if they’re interested in playing with you online.
Make it easy for them to understand precisely who you are, what you do, who you do it for, and why they should care.
You’ve got this!
I’d love to hear from you and what’s been the most significant online marketing mistake you’ve dodged or made in your business?
What was the most prominent online marketing lesson you’ve learned so far, and what tips do you have for your fellow ‘Revolutionaries’?