Ready To Attract Your Online Community?
Here’s the skinny on how to
attract your online community to grow and scale your online business and brand.
You need a game plan that can consistently work to attract a community of like-minded people.
And when I say like-minded, I’m talking about a community of people who view what you do or offer as valuable.
A tribe of folks who are interested in the exact topics your expertise, brand, and business discusses.
Your online community will have a passion, interest, or a problem your brand and business address.
Your audience could be trying to break into your field and follow a path similar to yours.
Regardless of the reason, there are droves of people online who could become a reader of your new blog or online business.
Or, a follower on your social channels and a customer of your online business.
You want to
attract your online community with diverse needs but within the same niche.
The goal is to have a mixture of thought leaders from your industry and other professionals that can collaborate.
But also those followers who have more aspirational motives.
Some folks in your audience will need what you’re talking about and selling, and some will promote it.
One of the essential marketing hacks you should learn as an online entrepreneur is to build your online community consistently.
That means you need a marketing strategy in place that will attract new people towards you and your online brand.
Folks that see value in connecting with or working with you.
You are making them want to buy your offers and be a part of your online community.
How To Attract Your Online Community In The ‘Goal’ Mine
There are 4.4 billion active Internet users.
To grow your online community, you must have a consistent online marketing strategy and plan to get your brand visible to more people.
You’re a smart cookie.
You know that as a new online entrepreneur, there is an untapped opportunity to get what you do in front of just the right people at the right time.
Regardless of your niche, specific online marketing strategies will help you attract more people into your online community
Play To Win
You have exceptional talent and things your brand and business provide.
On the conservative side, there are hundreds, thousands, and in some instances, millions of people who want that specific expertise you offer.
Or that specific product and service you provide.
Your audience wants to know what you know and is inspired to achieve or experience something you’ve already done for themselves.
To be a real player in this online game don’t be shy and open your virtual mouth often.
You know what you do, who you do it for, and why you do it.
Shout it to the heavens through your blog, articles you write, and the social posts you share.
Take your brand message and the value you bring to the marketplace online steroid style.
Brand Messaging Matters
As a new blogger, solopreneur, or new entrepreneur, the first part of your online marketing strategy to attract your online community should be getting clear.
Get crystal clear about who you’re talking and why.
Then craft a brand message that takes who you are and what you do and makes it exciting and relatable to the people you want to serve.
You do what you do because you have that beautiful talent, craft, and experiences you’ve been able to package to help other people.
But, before you can serve them that have to know you exist and you’ve got to build the like, understand, and trust factor with them.
It sounds like a lot, but it’s not.
“If people are doubting how far you can go, go so far that you can’t hear them anymore.”
-Michele Ruiz, President and CEO of Ruiz Strategies
You are not marketing your personal brand, products, or service to everyone.
So the brand messages that you use to
attract your online audience shouldn’t be vague and for everyone.
You have a niche to target, the ideal customer you want to buy your products and services.
So be snobbish with your social media strategy, your email marketing plan, and your content marketing strategy.
Only create and share content that you know resonates with them and help you to become the go-to girl for your thing.
What does that mean for you?
It means that once you identify the demographics and psychographics of your ideal audience, you should curate content that you know will attract those folks.
Your niche, the dream customers that you created your new online business to serve, are the people who will appreciate your thought-leadership, influence, or impact the most.
Nurture Your Tribe
Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.
The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.
Your online community and audience are online seeking solutions to problems they have.
They’re looking for new insight and information.
They are seeking different ways and knowledge to help them live their best lives!
Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.
An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.
And remember, your goal is to attract and online community that is very niche but also diverse.
That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.
Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.
And yes, some will be both, and those are my faves!
Get In Formation
Cause who needs Internet friends that aren’t information?!
You’re the leader of the tribe and though-leader of your community.
It’s your job to invite, entertain, and host the people who show up at your Internet party.
Make them feel warm inside about showing up for you, and get them excited to support and hear from you.
They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.
And like real friendships take work, so do online ones.
I know, I too struggle to see my friends in real life, but I make it happen.
No getting around it, building a community of anything is about the relationship.
A healthy, balanced, respectable give and take exchange.
Real relationships are NOT created with aggressive online selling.
Relationships are formed and strengthened by genuine listening and authentic two-way communication,
Relationships Go Two Ways
That value looks different for every relationship, but it could come in the form of advice, insight, or entertainment.
What it’s not, are you showing up online only when you have something to sell?
Ever had a friendship or boyfriend who zapped the life out of you?
Where no matter what – when they left, you felt drained and exhausted.
I have, and there’s nothing fun about it.
No one signs up to be zapped by an energy vampire on or offline.
So to attract your online community, show up for them with consistency.
That could be as simple as sharing a small nugget of insight or information with them daily.
Show up and start online conversations even when you don’t have original content to share.
Very few new bloggers, solopreneurs or new online entrepreneurs do.
You could reshare something relevant to them that will leave them with a smile on their face or a provoking thought to ponder.
Attract Your Online Community With Content
The most profound difference between your in-person friends and your online ones is you probably don’t sell things to your friends in real life.
Most likely, you never do, and that’s a great thing.
So yes, there’s also an essential balance between connecting and providing genuine value to your online community and selling.
The goal is not to sell so much on social media.
Give them consistent insight into your professional and personal life but interject behind-the-scenes of your business life.
That content marketing strategy assures that your audience knows who you are, what you do, and who you do it for without you selling them anything.
And when you do decide to launch a new online product, digital course, services or even a physical product, they won’t be annoyed.
You would have already established a genuine connection with them.
At that point, some of the peeps in you your audience will be genuinely interested in what you’re selling.
Here’s a significant truth about marketing online: It follows the same disciplines, principles, and best practices of marketing offline.
You must first build a valuable and desired product or service.
Identify your audience and niche.
Understand everything you can about them.
Establish a strong marketing and sales channel.
Package and market the product or service in a way that appeals to the smallest viable portion of the market (super-niche).
Apply the insight you’ve learned about your market to communicate to them in ways that connect your product or service and their needs and desires.
Make the sales process a smooth and straightforward experience.
Provide great customer service.
Rinse and repeat.
Boss Up Your Content Marketing Strategy
A strong content marketing strategy is the most crucial strategy that’ll keep you on track to attract the online community you deserve.
The number one thing you can do to build a vibrant, engaged consistently, and connected online community, is?
You’ve listened, you’ve got it, it’s creating and sharing content targetted to your specific niche markets’ interests and needs.
Ok, maybe not the end of the discussion, but you get it.
Valuable content is the magnet that’ll attract your online community to your brand and business.
Curate and share information that’ll pique their interest and show them you know what the heck you’re doing.
Great content reinforces your credibility in your specialty and will get people excited to buy into your concepts, methodologies, and unique way of doing things.
Relevant content validates to your tribe that you’re products and services were built, sourced, or created by someone who knows what they’re doing.
It’ll solidify what you know and do.
And, boss up your content marketing strategy.
As you consistently follow your plan, you’ll build momentum that’ll reinforce your authority.
That credibility will position you to establish the like, know, and trust factor with your online community.
Resonate With Your Ideal Customers
The more relevant content you create and share on your social media channels, in your email marketing, and on your blog; the more connected they’ll become.
Your consistency will pull your tribe in as you show them, that you understand their lives and aspirations and can help them.
By sharing content online that informs, educates, or aspires your online community, you’ll stay top of mind with them.
Remind your audience you’ve been where they now stand.
Show your audience how you’ve created a viable solution to move your followers towards there goals.
You are the most significant variable that helps people in your market decide if they want to do business with you or your competition. Galvanize your tribe with lots of delicious content candy.
It connects your audience with the real and authentic person behind the keyboard.
When you share content, your ideal audiences find interesting it reiterates to them that you’re a genuine person who understands them as a real person.
Targeted content that is very relevant gives people a valid reason to believe in you and your business and connects them to your mission.
Again use your content to reinforce with your audience why they should like and trust you.
Because that is the only way to open the doors for them to eventually do business with you, recommend you to their friends, or introduce you to their community.
That’s an all-around win!
Call In Your Online Tribe
The Ultimate Brand & Business Building Plan, there’s an entire section in the eight steps to more impact and income.
It’s in part under
Growing Your Tribe, and it covers list building, social media plus a sales & marketing strategy. Grab it right below now.
Make sure your content is worth sharing and targetted to attract the online tribe you want.
Create targetted content you know your audience will appreciate and get on a schedule to consistently share it from your website, blog, and social channels that:
Are based around content themes and topics of the products or services you’re selling.
Have your spin, methodologies, or approaches. Stamp it with your magic.
o It was created specifically for your ideal customer and their needs, desires, or aspirations (it’s not for you).
Shows your personal brand will be approachable, engaging, and efficient and a pleasure to experience.
Is worth sharing, referencing and coming back to as a valuable resource
Share the social causes, values, movements that you care about
Ok, that my friend is the foundation needed to attract your online community.
You know the drill, let’s chop it up about how to attract your online community below.
What challenges or ideas have you that found work best for creating dope content to attract your online community?
Personal Branding Advice Made Simple
Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.
Leaving it to feel a lil’ awkward and unnecessarily clunky at times.
Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.
No one wants to end up on the branding hamster wheel, so let’s clarify this.
Grab your caffeine and buckle up for a double shot of brand and marketing clarity.
Here’s the deal, the lines between branding and marketing often get blurred.
To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.
While branding is just the strategy, you can use it to communicate all that magic.
Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.
How else would the masses learn about your fabulosity?
If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are –
your business would flourish, and more people would rest peacefully at night. : )
Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.
All that swag and juice of yours, that’s your brand.
On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.
It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.
Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.
Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.
Your marketing can play out through various powerful tactics.
Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.
As you grow, learn, and evolve, of course, your brand will too.
So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.
Consequently, you’ll never have it all figured out.
Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.
And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.
So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.
Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.
Just embrace being in the ever-evolving digital era, babe.
Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.
Don’t get caught up with that, instead build an influential brand in your niche.
That’s the best way to secure the bag.
With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.
The First of Personal Branding Advice To Remember
Your personal brand is the most critical variable that can power drive the success of your business.
Package and share with folks the juju that’ll get people to buy the
offers, products, and services that you sell.
Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.
When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.
That powerful connection not only lets them know you exist but also what you represent.
And in 2019 and beyond, representation matters more than ever before.
The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.
So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.
Be intentional with the messages you share and use them to reinforce what you want to be known for.
You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?
Let Your Folks Inside Your World.
Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.
Let them know how you see the world and the most significant influences shaping your view.
Also, help them to understand why you do what you do and who you do it for.
Show them your commitment to specific causes, initiatives, and services.
To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.
Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.
That honest rapport is what creates and drives loyalty.
Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.
You’re a real authentic full person behind your amazing offers, programs, products, and services.
Hence, the peeps who most want what you offer have a real desire to connect with you.
How incredibly beautiful and powerful!
Build The Brand
The second piece of personal branding advice is branding always comes before your marketing.
Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.
Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.
Your marketing won’t work as effectively until you’re crystal clear on your brand.
The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.
And nobody has time for that!
Think of your most loved brands.
What is it about those brands that drive your trust and lovability?
From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?
Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.
Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.
You can do the same thing, and it starts with being clear about what has shaped and drives you.
Sounds simple, but if you get that right, you’ll be ahead of the class.
From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.
The Personal Branding And Marketing Overlap
The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.
The overall visual component of your brand should be consistent in both your
branding and marketing.
Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.
A picture is more than worth a thousand words in branding and marketing.
Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.
When you consistently do that, everything you put out will nicely tie back and become identified with your brand.
Want some personal branding clarity to get your brand juices moving?
Ohh, you know your brand whisperer has your back!
I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.
It’s simple to work through and has been super helpful for my clients and students.
To help you gain more clarity on your personal brand, start here,
Click here to grab it.
Brand Who You Are + What You Do
After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.
Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.
You’ve got next!
And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.
I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.
While also having some virtual fun doing it.
Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.
You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )
Let’s chat about either in the comments below.
Why do you need to build a brand?
Ahh, such a genius question.
I’m happy you asked.
You need to build a brand for your business or dream because it’s the connective tissue between you and the people you want to serve.
Today is all about creating a life around doing and monetizing things significant to you.
If you’re actively building a brand, business, or dream project, likely you already know this.
But, making a career or extra income from things that drive and interest you, your story, experiences, talent, and passions is becoming a way of the world.
That makes it such the perfect storm to put your heart and soul into your dream projects and allowing your brand to bring it to life.
In today’s robust digital age, because of social media and online marketing, dream catching is becoming the norm and not the exception.
When you build a brand, you create a pathway to connect with people on a real and personal level genuinely.
By building a
personal brand, you invite people into crazy, spunky, weird, lavish, brilliant, fun, or exciting your world.
You allow them to get to know you, the mission behind what drives you, and the kind impact you want to make.
They’re able to feel your energy and bond with you at a human level.
It’s in our human nature to identify with things, people, and experiences that resonate with us.
Consequently, by sharing those experiences, and branding yourself, you invite people to go on life’s journey with you.
The Magic That Happens When You Build A Brand
People you want to do business with will begin to like, trust, and know you exist.
Imagine that, not having to chase people to buy your valuable products and services.
Instead, you’ll find your people, build rapport with them, and make buying from you feel like the next logical thing to do.
Branding is just that powerful and juicy.
When your audience and dream customers relate to you on a personal level, they begin to care about you.
I mean, care about you beyond the products and services you offer.
Sounds promising, right?
As you allow your peeps into your world, they’re permitted to know you on a deeper level.
A simple caption under your Instagram post can take your followers on a journey.
When it aligns with their values, problems, and experiences in a few seconds, you can inspire them to feel joy, sadness, hope, empathy, or inspiration.
Think about the power that holds and the connection it forges.
Similarly, when you build a brand, your messages can go far and wide.
Also, once someone identifies with or feels inspired by you, they’ll rally behind you and join the causes important to them.
Because once people know your values, experiences, or dreams align with theirs, they rock you with you.
The Obvious Business Truth
A business at its core is simply an institution or organization that systematically sells a product or service.
A business doesn’t have a heart or soul.
Similarly, it can’t inspire or share stories or evoke emotions.
Consequently, the Internet has commoditized just about everything.
You can Google everything and find a cheaper, newer, more innovative business ideas and pricing models.
Similarly, the old way of competing against cost, luxury, credentials, or innovation isn’t prevalent.
That is the very reason why you should build a brand and not just your business.
People will remain relatively human until the end of our lifetime. : )
With all the latest technology, no promises on what is possible later down the road.
So here’s the most important takeaway, people buy based on emotions.
Emotions on a promise that a product or service will deliver on their very personal problem need desire or aspiration.
A business can’t speak to those wants.
To be competitive today, the leaders or executives of every company have to make their brands visible.
Or, the business has to message a robust branding campaign consistently.
And for larger corporations, they do both.
Either way, it’s the brand that always drives the business’s success.
Because without a brand, the business is just a product or service that’s commoditized.
People Do Business With People
You get it.
You’ll intentionally build a brand because you’re a smart cookie.
And not just any brand, a unique and real personal brand will take you far.
Wait, let me guess what you’re thinking.
Listen, you can do this.
If you feel like a blubbering mess trying to communicate who you are and what you do without feeling ‘salesy’ so does most people.
Especially at first, but your personal brand love story exists.
However, you have to choose the parts of your brand that most embody you and the impact you want to have.
Ask yourself the critical questions.
How do I want to be known?
What kind of impact does do I want to have?
What drives me to do the work I do?
How do I want my audience to feel when they’ve finished interacting with me?
Of all of my experiences, and lessons what are the top three most valuable things I want to share to impact or inspire others?
How can you connect your essential experiences to answer the question of WHY you do what you do (and why should others care)?
Want even better news?
You build a brand because your brand can outlive your business.
Your brand is about your wholeness.
You may not want to be doing what you do today three, five, or ten years from now.
When you have a personal brand that people connect to, it gives you the grace to pivot.
You may be a multi-passionate or serial entrepreneur, great!
However, guess what buttercup?
There’s the only one you.
No matter what you do, no one will be able to do it quite like you.
Your Swag Is Exclusively Yours.
Your magic was given to you and you alone.
No one else shares your exact DNA, and NO ONE else name is on your blessings.
And move like you know that.
Don’ let imposter syndrome or the fear of what 𝑪𝑶𝑼𝑳𝑫 happens to block your blessings.
If you need some brand-building foundation love, I’ve got you. Grab a free copy of The Brand & Business Building Plan
Every day choose to write the chapters of your book intentionally.
Nothing makes a book better than a great cliffhanger now and again.
Build your brand and give yourself space for cliffhangers as you choose to pivot.
Get out your way, and drop kick the BS.
Your idea of how things are ‘suppose to be,’
The stories you tell yourself,
Let it go, and authentically be you.
Share your messages and let people into your world.
You’ll amaze yourself about how powerful your story and all the craziness of your life can impact someone else writing a chapter from your past.
That’s it; do it!
Build a brand.
Consequently, you’ll grow your influence, make a more significant impact, and be able to monetize your message if you choose.
Drop me note below and let me know what’s holding you back or where you might feel stuck.
The world needs to hear from you. Let’s talk about it.