Great! You’re eager to position yourself as an expert at what you do and your timing is divine.
The internet and social media make it fairly simple for you to communicate to your audience and prospects exactly what you’d like to be recognized for.
With some old fashion experience and a real service to provide you’re primed to position yourself as an expert.
Many of my clients and students had little to no name recognition in their market when they first started out.
Consequently, if you’re new to entrepreneurship, no worries.
Building your brand and positioning yourself can actually be fun!
Really, it can be. Hear me out.
Take time to implement these branding tips and you’re sure to separate yourself from the competition in your niche.
Position Yourself As The Expert Even If You’re A New Entrepreneur
Maybe you’re launching a new business for the very first time and you lose sleep wondering how to stand out in your crowded market.
Listen, I have been there.
Every other female entrepreneur who has built a business from scratch understands that uneasy feeling of uncertainty.
But I’m here to tell you, relax.
You’re in great company.
Feeling a bit uncomfortable approaching the business branding journey is a lot more desirable than never doing the work to position yourself or your business.
And as a result, not reaching your goals as an entrepreneur.
I get it, I promise.
You’re charged with building the business, creating valuable content, marketing, branding, sales, customer services, financial planning, and the list goes on.
Here’s the great news, you can do it with a little planning and lots of follow- throughs.
We’re in an exciting and fascinating time for women entrepreneurs.
Gone are the times prospects seek out experts based on the amount of time they’ve been in business.
Above all else, today’s prospects and customers want to know you can solve their problems or help them achieve a goal.
Wired consumers are savvy and a tad nosey.
They want to know your story and back story.
Your prospects yearn to relate to and trust the people they’re going to spend money with.
Today’s consumers want to know if your values align with theirs and if you can do what you say you’ll do for them.
I want you to leverage that intel and position yourself as the expert in your market and niche.
By implementing these 3 ways to position yourself as an expert with authority.
1. Embrace Your Talent And Authencity
The best traits of experts across industries are universal.
Great experts continue to strengthen and hone their craft.
They become fabulous at something and then they learn how to teach others to do what they do using their method.
Or, they do it for them.
Memorable experts use what they know to consistently share their insight, commentary, story, and wisdom with others in their unique way.
Think of your absolute favorite expert.
What is it that draws them to you?
Likely it’s their authentic way of using their talent to understand their ideal customer’s problems and offer real solutions.
Most of the times they’ll package their solutions in various ways through products, services, events, content and speaking engagements.
No secret there, that’s the trend of today’s experts and you can do the same.
2. Find Your Opportunity Gap
Whether you’re in the coaching, wellness, beauty, healthcare, finance, legal, real estate, e-commerce or another industry identify a problem that exists in your market that you’re (or will be) the expert at solving.
Once you’re clear on the problem you want to be known for solving, create your own methodology for solving it.
To do that, outline and package the steps needed to achieve the solution using your own proprietary system.
Equipped with the unique branded solution you’re offering your market it’s time to communicate.
Yes, it’s time to tell everyone about who you are, what you do, how you do it and who you do it for.
The goal here is to reiterate the problem that you’re solving in your business, and clearly communicate why your prospects should use you to solve that problem.
Why and how?
In the digital era, every industry is saturated with experts offering a lot of the same solutions packaged different ways.
Consequently, you know your prospects care less about you and more about what you can do for them.
So give them what they want. They want their problems solved and they want it done by an expert that they can resonate with and trust.
3. Brand Your Method of Providing The Solution
Are you ready to get creative?
Perfect, for now, I want you to think of your brand’s positioning as a game.
And I’m inviting you to take part in a 21-Day Expert Positioning Challenge!
Here’s how we’re rolling.
There’s only one rule.
Each day for 21 days you must come up with a creative idea to present who you are, what you do and who you do it for using the Internet.
I know you may be side-eyeing me but you’ll thank me when it’s over.
The goal is to have fun but push your comfort zone while you position (or reinforce) yourself as the expert in your niche.
Think outside the box when you craft your messages, with the stories and captions you share and timeline of how you deliver your content.
There are no limits to ways to challenge yourself with this but most of all, I challenge you to be creative.
Play With The Images You Share And Captions You Write
Perhaps, go live, a time or two. Then maybe create a video, or a series of videos or launch your own email challenge.
Play with hashtags, get super social on social (imagine that) and please keep me posted.
If you need a little personal branding help to get your creative juices flowing, I’ve got you.
Snag TheBrand Plan For Bosses for free below and put the right messaging in place before you start the challenge.
Keep in mind the best way to build trust and resonance with your potential clients is to make it crystal clear to them what you do and why they should care.
Consider referencing your branded methodology as relates to the work you do and the results you’ve seen from your clients.
Or, again you can walk your email subscribers through a small part of your process for free within an email challenge, on a webinar or even in a simple social media post.
For example, as a business coach and branding strategist, I’m doing this now.
I’m challenging my audience to position themselves as the expert in their industry and to kick start their branding process.
Consistently Communicate The Following Three Tips
First, educate your prospects by letting them know you’ve created a special method to help them solve their particular problem.
Next, help them to understand your particular process for solving their problem or achieving their goal.
Third, convince them you’re their person and the best expert for them to work with to get the job done.
As you position yourself as the expert, remember to always be two things: credible and consistent.
Imagine life 365 days from now once you took action on just one of the brilliant online business ideas you have.
Have you been dreaming of, planning and praying your online empire for some time now?
The passive income, the 5-hour workweeks, and living in the ‘Netflix’ and chill mode.’
YES!!! I too dream of that.
But here’s the thing.
I could give a pretty convincing argument that the phrase ‘passive income’ should be banned as it relates to business period, exclamation point.
Yeah about that, that’s a post for another time.
But taking a viable online business idea and turning it into a six or seven-figure business is becoming less a dream and more a reality for lots of passionate entrepreneurs.
Consequently, learning how to build a captivating brand and systematically attracting people online begins with a real talent. I know that doesn’t scare you. We all have talents and skills we’ve honed and teaching, coaching and sharing your expertise at scale can be very rewarding and profitable.
Here’s the thing, once you know exactly what you want to share, make a commitment to start working on a plan and putting a system in place to make it happen.
Your dream can happen but it takes a strong vision, a plan and real work.
No secret, taking a book, blog, merchandise or business from an idea to profitability requires focus and next-level hustle, but are you afraid of that?
Exactly, I didn’t think so.
Furthermore, if you’re ready to narrow down your business idea and figure out what online business model would work best for you let’s chat.
If only the well-meaning discussions with your BFF about your game-changing biz could make it pop, you’d be rich!
I can relate, I procrastinated for years before taking my idea and talents online.
If your online business idea has been a staple in your head year after year, it’s time to move forward.
By now you’re tired of dreaming how your life could play out if you could pursue what you love full-time.
Consequently, you likely know you’d make more money and impact online doing something you love doing.
In moments of real clarity, It’s evident to you.
That the sooner you can escape the constraints of the 9-5 employee or 8-8 entrepreneur grind, you can build something amazing.
And the thought of you being able to own your time ultimately gives you goosebumps.
As it’s worth repeating, I’m a big fan of knowledge-based products.
Do you have a clear area of expertise in which you want to use the knowledge you already have to serve people?
If so, creating a digital product can change your life.
Exactly what I mean by a digital product?
Digital products are anything you can create and sell entirely online from your laptop.
To name a few, you can package your knowledge, expertise, passion, or craft in several ways.
There are online courses, ebooks, coaching, online memberships, digital magazines, photography, packaged services, download templated, workbooks, guides, meal plans, workout regimes, hair care guides, make-up application cheatsheets, and the list goes on.
Imagine as an online coach hopping on the Web to provide your expertise to coaching clients via Skype or Google Hangout.
You can set up weekly, monthly, or, even daily schedules depending on the client and projects you have.
Or, you could have an online course to teach the experiences, craft, skills, or talent you’ve been using your entire professional career.
What about your passion or personal interests?
You’ve got options to choose from when deciding what products or services to create and monetize in your online business.
Where To Go From Here
We live in the heart of a time where you can create, launch, and grow the entirety of your business from your laptop.
Once you kick the idea of remaining comfortable to the curb what’s not to be little-girl giggly about?
Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.
The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.
Your online community and audience are online seeking solutions to problems they have.
They’re looking for new insight and information.
They are seeking different ways and knowledge to help them live their best lives!
Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.
An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.
And remember, your goal is to attract and online community that is very niche but also diverse.
That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.
Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.
And yes, some will be both, and those are my faves!
Get In Formation
Cause who needs Internet friends that aren’t information?!
You’re the leader of the tribe and though-leader of your community.
It’s your job to invite, entertain, and host the people who show up at your Internet party.
Make them feel warm inside about showing up for you, and get them excited to support and hear from you.
They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.
And like real friendships take work, so do online ones.
I know, I too struggle to see my friends in real life, but I make it happen.
No getting around it, building a community of anything is about the relationship.
A healthy, balanced, respectable give and take exchange.
Real relationships are NOT created with aggressive online selling.
Relationships are formed and strengthened by genuine listening and authentic two-way communication,