You’re passionate to position yourself as an expert at what you do and your timing is divine.
The internet and social media make it fairly simple for you to communicate to your audience exactly what you’d like to be recognized for.
With practical experience and a real service to provide you’ve got the foundation to position yourself as an expert.
Building your brand and positioning yourself can be a lot of fun.
Really, it can be.
Hear me out.
Here are a few branding tips and you can implement yourself from competitors in your niche.
Position Yourself As The Expert Even If You’re A New Entrepreneur
Launching a new business?
Don’t lose sleep trying to figure out how to stand out in your market.
We’ve all started somewhere.
Every female entrepreneur who has built a business from scratch understands that uneasy feeling of uncertainty.
Relax, I’m here to help you.
Feeling a bit uncomfortable is out but taking the steps to position yourself or your business is what’s important.
It’s On You
You’re charged with building your business, marketing, branding, sales, customer services, financial planning, and the list goes on.
Here’s the great news, you can do it with a little planning and lots of follow- throughs.
We’re in an exciting and thrilling time for women entrepreneurs.
Prospects no longer seek out experts based on the amount of experience they have.
Today’s prospects and customers want to do business with people they can relate to and trust.
Wired consumers are savvy and curious.
They want to know relate to who they spend their money with.
They have lots of options at the click of a finger and you can separate yourself by sharing your story and back story.
Prospects yearn to relate to feel connected to the businesses and people they buy from.
Consumers want to know if your values align with theirs and if you can do what you say you’ll do for them.
Levarage Your Brand By Sharing Your Story
I want you to leverage what you do by using your authentic story and messaging to tell your propspects what you do and who you do it for.
How?
By implementing these 3 ways to position yourself as an expert with authority.
1. Embrace Your Talent And Authencity
The best traits of experts across industries are universal.
Great experts continue to strengthen and hone their craft.
They become fabulous at something and then either teach others to do what they do using their method.
Or, they do it for them.
Leading experts use what they know to share their insight, commentary, story, and wisdom with others in their unique way.
Who is your absolute favorite expert?
What is it about them that draws you in?
Is it their authentic way of using their talent to understand their ideal customer’s problems and offer real solutions?
Likely, they’ve packaged their offerings in various ways through products, services, events or branded content.
2. Find Your Opportunity Gap
Whether you’re in the coaching, wellness, beauty, healthcare, finance, legal, real estate, e-commerce or another industry identify a specific problem that exists in your market that you’re (or will be) the expert at solving.
Once you’re clear on the precise problem you want to be known for solving, create your own methodology for solving it.
To do that, outline and package the steps needed to achieve the solution using your own proprietary system.
Equipped with the unique branded solution you’re offering your market it’s time to communicate.
Yes, it’s time to tell everyone about who you are, what you do, how you do it and who you do it for.
The goal here is to reiterate the problem that you’re solving in your business.
With clarity on the problem communicate why your prospects should use you to solve that problem.
Why and how?
In the digital era, every industry is saturated with experts offering a lot of the same solutions packaged different ways.
Consequently, you know your prospects care less about you and more about what you can do for them.
There wish should be your deamnd.
Give them what they want.
They want their problems solved and they want it done by an expert that they can resonate with and trust.
3. Brand Your Method of Providing The Solution
Are you ready to get creative?
Perfect, think of your brand’s positioning as a game.
And I’m inviting you to take part in a 21-Day Expert Positioning Challenge!
AYEEE!
Here’s how we’re rolling.
There’s only one rule.
Each day for 21 days you must come up with a creative idea to present who you are, what you do and who you do it for using the Internet.
I know you may be side-eyeing me but you’ll thank me when it’s over.
The goal is to have fun but push your comfort zone while you position (or reinforce) yourself as the expert in your niche.
Think outside the box when you craft your messages, captions and how you deliver your content.
There are no limits to the various ways you can challenge yourself but most of all, I challenge you to be creative.
Play With The Images You Share And Captions You Write
Perhaps, go live, a time or two. Then maybe create a reel or video.
Maybe launch an email challenge?
Play with hashtags, get super social on social (imagine that) and please keep me posted.
If you need a little personal branding help to get your creative juices flowing, I’ve got you.
Snag TheBrand Plan For Bosses for free below and put the right messaging in place before you start the challenge.
The absolute best way to build trust and resonance with your potential clients is to make it super clear to them what you do, who you do it for and why they should care.
Consider referencing your branded methodology as relates to the work you do and the results you’ve seen from your clients.
Or, again you can walk your email subscribers through a small part of your process for free within an email challenge, on a webinar or even in a simple social media post.
For example, branding strategist, I’m doing this now.
I’m challenging you to position yourself as the expert in your ndustry and to kick start their branding process.
Consistently Communicate The Following Three Tips
First, educate your prospects by letting them know you’ve created a special method to help them solve their particular problem.
Next, help them to understand your particular process for solving their problem or achieving their goal.
Third, convince them you’re their person and the best expert for them to work with to get the job done.
As you position yourself as the expert, remember to always be two things: credible and consistent.
If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.
The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.
Are you sure you really want to take the entrepreneur plunge?
Then jump!
I’m here to promise you, you can do it!
And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.
Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.
Just Do It
It’s not difficult to get started.
You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.
I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.
Does that excite you cause I have butterflies for you?
And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.
If built and marketed right, your business will reward you with the gift of financial freedom.
No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.
But, you have some hesitation and fear is trying you.
Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).
Ohh, but I get it, I’ve been there.
Learn From Me
I procrastinated in taking my business online because I lacked clarity.
Like you, I knew my business had to offer something different in an already saturated online marketplace.
That lack of clarity gave me an obsession with way too much research and development.
Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.
The most treasured aspect of your business will make it stand out from your competition: you.
People will buy your products and services because they can relate to you and you’ve proven you can deliver on what you’re promising.
No matter how many innovative new tips for aspiring entrepreneurs you learn, you won’t implement half of them and people will do business with you or not because of how your business is presented.
The way you communicate your brand and what you message to your potential customers will be one of the most influential variables to determine your success.
Deciding to build, launch, and grow your business will become one of the most transformative experiences in your life.
No pressure, but once you begin to take action steps towards pursuing your business dream and dedicate yourself to giving it 100% – the magic will start to happen.
But here’s the thing to remember, you don’t need to know everything before you get started and actually, you never will.
Entrepreneurship is a journey that starts when you’re mentally ready.
You’re On Path
I’m often asked by clients and new students, ‘What’s wrong with me’?
What took me so long to get this business launched?
There’s absolutely nothing wrong with them or you.
When your life has a significant calling, and you’re lucky enough to know that you have something extraordinarily powerful to do, it can feel overwhelming.
That’s a lot of pressure, but don’t sweat it.
Start-Ups Are Fluid
Your new business should be fluid,
Once you start taking the steps to build your business, you’re going to gain more clarity and confidence.
Plus, you’ll start to learn more by taking action than most business tips could provide.
So, this is what I want you to understand and take action on.
There is no one forcing you to start a new business or breathe new life into an existing business.
You can certainly choose a more familiar and frankly, more straightforward path.
Entrepreneurship is a choice and fully realizing your own business and life dreams is simply a decision.
A big ole one, no doubt!
But I will tell you as my dear Grandma Maybell would so often remind me, “If this were easy, everyone would be doing it.”
Don’t compare your journey to anyone else’s.
Do you realize an elephant has to carry it’s baby for nearly two years before it gives birth?
While in contrast, chicken eggs only take 21 days to hatch.
You’re birthing a baby elephant biz, it’s going to take time, and as we’ve established, time is your most valuable asset.
How To Birth Your Elephant
Mama had a lot of powerful sayings, but as a kid, I’d think ‘Yeah, yeah, but I’m not an elephant nor a chicken’.
But today, that analogy is the most profound lesson I’ve learned, and it helps me have more patience in building my business.
Big dreams require more nurturing and effort than smaller ones.
I can’t say an elephant’s life is any more valuable than a chicken.
But undeniably their journeys and impact play out very differently on planet earth.
Your life and business journey may be more aligned with the elephant’s, and that’s not your fault.
Here are my all-time favorite top 3 tips for aspiring entrepreneurs to generate momentum.
Most Productive Tips For Aspiring Entrepreneurs
Tip #1: Kick procrastination in the rear
The pink elephant invading your cubicle and mind is procrastination.
Facts.
Your desire to hop off the ever-moving (to go nowhere) hamster wheel of consuming yet another well-meaning entrepreneurial tip begins with you taking action.
The fear in your mind will continue to tell you that you need more information, more time, more money and that’s simply not true.
That’s the bs of your ego who wants you to let her just chill comfortably where she is.
Take your power back, kick procrastination to the curb, and start building your business.
Tip #2: Get clarity on the next steps
Claim today as your last day procrastinating and not prioritizing your business.
Start doing.
As you take action and make progress, you’ll find the clarity you need to build a strong business foundation.
Plus, the confidence that comes with having a substantiated plan.
To move forward with conviction, get clear on what needs to happen, and in what order things must get done.
Tip #3: Create a business plan.
Put your thoughts on paper in the form of a business plan that’s less concrete and more fluid.
Then empower that plan to become the Director of Operations in your new business.
Even the most seasoned entrepreneurs’ update and revisit their business plans quarterly, and so should you.
If the idea of researching the ‘what and how’ of business planning seems overwhelming, fret not.
I’ve put together a very comprehensive, easy to implement 8~steps to more impact and income in your business plan.
Snag your brand and business building plan below and start to launch or level up your dream business the right way!
With a trusted guide in hand, the conviction in your heart and an unwavering commitment to win on your mind – inhale deep, do a holy dance and get to work babe!
I know the business start-up stage can be overwhelming without real action items.
I’ve been there, and it’s a way too comfortable place where some business dreams go to die.
So I’m delighted to take a little pressure off your plate and send a virtual nudge your way encouraging you to upgrade your research phase for action.
Disrupt What’s Possible
Will you take the right action to build, launch, and grow a thriving business or not?
Either way, the Internet gives you 24/7 access to hundreds, thousands, or more people; your talents can perfectly serve as a coach, consultant, owner of a digital product or service provider.
Those potential clients are spending enormous amounts of money and significant time online, so here’s the harsh truth: if those Amex cards aren’t swiping with you, they will by your competitor.
There Are An Estimated 285 Million Internet Users (In America)
People are actively searching for the right experts, coaches, and consultants to help them do that particular thing you are prepared to do.
Layer that on the fact that 500 billion dollars will be spent in the online marketplace in the United States this year.
And to keep your new business potential in perspective, on average, your consumers already spend over 6 hours a day online.
Listen, your future is calling loud and from where I stand, it’s looking mighty bright!!!
There are no limits to what you can do with 24-7 access to today’s digital technology and the gold mine that is our digital age.
In American history and commerce, there’s never been a better time for new entrepreneurs to use online marketing strategies to level the economic playing field.
Boss Up
You’ve got what it takes and you’re a smart cookie. You know what time it is.
It’s your season, and everything you need is a few clicks of a mouse, a real business plan, and concentrated effort away from true fulfillment.
I know you’re eager to do more meaningful work, say yes to the clients and work that nurtures your soul and enjoy the financial freedom you deserve.
You’ve got this, and I’ve got your back, start now.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
While branding is just the strategy, you can use it to communicate all that magic.
Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.
How else would the masses learn about your fabulosity?
If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are – your business would flourish, and more people would rest peacefully at night. : )
Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.
All that swag and juice of yours, that’s your brand.
Marketing 101
On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.
It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.
Simple right?
Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.
Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.
Your marketing can play out through various powerful tactics.
Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.
As you grow, learn, and evolve, of course, your brand will too.
So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.
Consequently, you’ll never have it all figured out.
Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.
And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.
AYEEE!
So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.
Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.
Just embrace being in the ever-evolving digital era, babe.
Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.
Don’t get caught up with that, instead build an influential brand in your niche.
That’s the best way to secure the bag.
With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.
The First of Personal Branding Advice To Remember
Your personal brand is the most critical variable that can power drive the success of your business.
Package and share with folks the juju that’ll get people to buy the offers, products, and services that you sell.
Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.
When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.
That powerful connection not only lets them know you exist but also what you represent.
And in 2019 and beyond, representation matters more than ever before.
The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.
So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.
Be intentional with the messages you share and use them to reinforce what you want to be known for.
You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?
Let Your Folks Inside Your World.
How?
Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.
Let them know how you see the world and the most significant influences shaping your view.
Also, help them to understand why you do what you do and who you do it for.
Show them your commitment to specific causes, initiatives, and services.
To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.
Trust me.
Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.
That honest rapport is what creates and drives loyalty.
Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.
You’re a real authentic full person behind your amazing offers, programs, products, and services.
Hence, the peeps who most want what you offer have a real desire to connect with you.
How incredibly beautiful and powerful!
Build The Brand
The second piece of personal branding advice is branding always comes before your marketing.
Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.
Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.
Your marketing won’t work as effectively until you’re crystal clear on your brand.
The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.
And nobody has time for that!
Think of your most loved brands.
What is it about those brands that drive your trust and lovability?
From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?
Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.
Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.
You can do the same thing, and it starts with being clear about what has shaped and drives you.
Sounds simple, but if you get that right, you’ll be ahead of the class.
From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.
The Personal Branding And Marketing Overlap
The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.
The overall visual component of your brand should be consistent in both your branding and marketing.
Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.
A picture is more than worth a thousand words in branding and marketing.
Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.
When you consistently do that, everything you put out will nicely tie back and become identified with your brand.
Want some personal branding clarity to get your brand juices moving?
Ohh, you know your brand whisperer has your back!
I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.
It’s simple to work through and has been super helpful for my clients and students.
To help you gain more clarity on your personal brand, start here, Click here to grab it.
Brand Who You Are + What You Do
After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.
Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.
You’ve got next!
And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.
I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.
While also having some virtual fun doing it.
Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.
You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )
Let’s chat about either in the comments below.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
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