Personal Branding Advice Made Simple
Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.
Leaving it to feel a lil’ awkward and unnecessarily clunky at times.
Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.
No one wants to end up on the branding hamster wheel, so let’s clarify this.
Grab your caffeine and buckle up for a double shot of brand and marketing clarity.
Here’s the deal, the lines between branding and marketing often get blurred.
To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.
While branding is just the strategy, you can use it to communicate all that magic.
Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.
How else would the masses learn about your fabulosity?
If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are –
your business would flourish, and more people would rest peacefully at night. : )
Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.
All that swag and juice of yours, that’s your brand.
On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.
It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.
Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.
Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.
Your marketing can play out through various powerful tactics.
Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.
As you grow, learn, and evolve, of course, your brand will too.
So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.
Consequently, you’ll never have it all figured out.
Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.
And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.
So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.
Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.
Just embrace being in the ever-evolving digital era, babe.
Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.
Don’t get caught up with that, instead build an influential brand in your niche.
That’s the best way to secure the bag.
With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.
The First of Personal Branding Advice To Remember
Your personal brand is the most critical variable that can power drive the success of your business.
Package and share with folks the juju that’ll get people to buy the
offers, products, and services that you sell.
Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.
When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.
That powerful connection not only lets them know you exist but also what you represent.
And in 2019 and beyond, representation matters more than ever before.
The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.
So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.
Be intentional with the messages you share and use them to reinforce what you want to be known for.
You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?
Let Your Folks Inside Your World.
Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.
Let them know how you see the world and the most significant influences shaping your view.
Also, help them to understand why you do what you do and who you do it for.
Show them your commitment to specific causes, initiatives, and services.
To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.
Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.
That honest rapport is what creates and drives loyalty.
Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.
You’re a real authentic full person behind your amazing offers, programs, products, and services.
Hence, the peeps who most want what you offer have a real desire to connect with you.
How incredibly beautiful and powerful!
Build The Brand
The second piece of personal branding advice is branding always comes before your marketing.
Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.
Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.
Your marketing won’t work as effectively until you’re crystal clear on your brand.
The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.
And nobody has time for that!
Think of your most loved brands.
What is it about those brands that drive your trust and lovability?
From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?
Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.
Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.
You can do the same thing, and it starts with being clear about what has shaped and drives you.
Sounds simple, but if you get that right, you’ll be ahead of the class.
From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.
The Personal Branding And Marketing Overlap
The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.
The overall visual component of your brand should be consistent in both your
branding and marketing.
Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.
A picture is more than worth a thousand words in branding and marketing.
Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.
When you consistently do that, everything you put out will nicely tie back and become identified with your brand.
Want some personal branding clarity to get your brand juices moving?
Ohh, you know your brand whisperer has your back!
I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.
It’s simple to work through and has been super helpful for my clients and students.
To help you gain more clarity on your personal brand, start here,
Click here to grab it.
Brand Who You Are + What You Do
After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.
Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.
You’ve got next!
And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.
I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.
While also having some virtual fun doing it.
Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.
You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )
Let’s chat about either in the comments below.
Why do you need to build a brand?
Ahh, such a genius question.
I’m happy you asked.
You need to build a brand for your business or dream because it’s the connective tissue between you and the people you want to serve.
Today is all about creating a life around doing and monetizing things significant to you.
If you’re actively building a brand, business, or dream project, likely you already know this.
But, making a career or extra income from things that drive and interest you, your story, experiences, talent, and passions is becoming a way of the world.
That makes it such the perfect storm to put your heart and soul into your dream projects and allowing your brand to bring it to life.
In today’s robust digital age, because of social media and online marketing, dream catching is becoming the norm and not the exception.
When you build a brand, you create a pathway to connect with people on a real and personal level genuinely.
By building a
personal brand, you invite people into crazy, spunky, weird, lavish, brilliant, fun, or exciting your world.
You allow them to get to know you, the mission behind what drives you, and the kind impact you want to make.
They’re able to feel your energy and bond with you at a human level.
It’s in our human nature to identify with things, people, and experiences that resonate with us.
Consequently, by sharing those experiences, and branding yourself, you invite people to go on life’s journey with you.
The Magic That Happens When You Build A Brand
People you want to do business with will begin to like, trust, and know you exist.
Imagine that, not having to chase people to buy your valuable products and services.
Instead, you’ll find your people, build rapport with them, and make buying from you feel like the next logical thing to do.
Branding is just that powerful and juicy.
When your audience and dream customers relate to you on a personal level, they begin to care about you.
I mean, care about you beyond the products and services you offer.
Sounds promising, right?
As you allow your peeps into your world, they’re permitted to know you on a deeper level.
A simple caption under your Instagram post can take your followers on a journey.
When it aligns with their values, problems, and experiences in a few seconds, you can inspire them to feel joy, sadness, hope, empathy, or inspiration.
Think about the power that holds and the connection it forges.
Similarly, when you build a brand, your messages can go far and wide.
Also, once someone identifies with or feels inspired by you, they’ll rally behind you and join the causes important to them.
Because once people know your values, experiences, or dreams align with theirs, they rock you with you.
The Obvious Business Truth
A business at its core is simply an institution or organization that systematically sells a product or service.
A business doesn’t have a heart or soul.
Similarly, it can’t inspire or share stories or evoke emotions.
Consequently, the Internet has commoditized just about everything.
You can Google everything and find a cheaper, newer, more innovative business ideas and pricing models.
Similarly, the old way of competing against cost, luxury, credentials, or innovation isn’t prevalent.
That is the very reason why you should build a brand and not just your business.
People will remain relatively human until the end of our lifetime. : )
With all the latest technology, no promises on what is possible later down the road.
So here’s the most important takeaway, people buy based on emotions.
Emotions on a promise that a product or service will deliver on their very personal problem need desire or aspiration.
A business can’t speak to those wants.
To be competitive today, the leaders or executives of every company have to make their brands visible.
Or, the business has to message a robust branding campaign consistently.
And for larger corporations, they do both.
Either way, it’s the brand that always drives the business’s success.
Because without a brand, the business is just a product or service that’s commoditized.
People Do Business With People
You get it.
You’ll intentionally build a brand because you’re a smart cookie.
And not just any brand, a unique and real personal brand will take you far.
Wait, let me guess what you’re thinking.
Listen, you can do this.
If you feel like a blubbering mess trying to communicate who you are and what you do without feeling ‘salesy’ so does most people.
Especially at first, but your personal brand love story exists.
However, you have to choose the parts of your brand that most embody you and the impact you want to have.
Ask yourself the critical questions.
How do I want to be known?
What kind of impact does do I want to have?
What drives me to do the work I do?
How do I want my audience to feel when they’ve finished interacting with me?
Of all of my experiences, and lessons what are the top three most valuable things I want to share to impact or inspire others?
How can you connect your essential experiences to answer the question of WHY you do what you do (and why should others care)?
Want even better news?
You build a brand because your brand can outlive your business.
Your brand is about your wholeness.
You may not want to be doing what you do today three, five, or ten years from now.
When you have a personal brand that people connect to, it gives you the grace to pivot.
You may be a multi-passionate or serial entrepreneur, great!
However, guess what buttercup?
There’s the only one you.
No matter what you do, no one will be able to do it quite like you.
Your Swag Is Exclusively Yours.
Your magic was given to you and you alone.
No one else shares your exact DNA, and NO ONE else name is on your blessings.
And move like you know that.
Don’ let imposter syndrome or the fear of what 𝑪𝑶𝑼𝑳𝑫 happens to block your blessings.
If you need some brand-building foundation love, I’ve got you. Grab a free copy of The Brand & Business Building Plan
Every day choose to write the chapters of your book intentionally.
Nothing makes a book better than a great cliffhanger now and again.
Build your brand and give yourself space for cliffhangers as you choose to pivot.
Get out your way, and drop kick the BS.
Your idea of how things are ‘suppose to be,’
The stories you tell yourself,
Let it go, and authentically be you.
Share your messages and let people into your world.
You’ll amaze yourself about how powerful your story and all the craziness of your life can impact someone else writing a chapter from your past.
That’s it; do it!
Build a brand.
Consequently, you’ll grow your influence, make a more significant impact, and be able to monetize your message if you choose.
Drop me note below and let me know what’s holding you back or where you might feel stuck.
The world needs to hear from you. Let’s talk about it.
Streamline Your Online Business Ideas
Imagine life 365 days from now if you took action on just one of the brilliant online business ideas you have?
You’ve been dreaming of your badass online empire for a while now.
The passive income, the 5-hour workweeks, and living in the ‘Netflix’ and chill mode.’
YES!!! I too dream of that.
But here’s the thing.
I could give a pretty convincing argument that the phrase ‘passive income’ should be banned as it relates to business period, exclamation point.
Yeah about that, that’s a post for another time.
But taking a viable online business idea and turning it into a six or seven-figure business is becoming less a dream and more a reality for lots of passionate entrepreneurs.
Consequently, learning how
to build a captivating brand and systematically attracting people online takes a real-time commitment, a plan, and a system.
Taking a book, blog, or business from idea to profitability requires focus and next-level hustle, but are you afraid of that?
Exactly, I didn’t think so.
Furthermore, are you ready to narrow down your business idea and figure out what online business model would work best for you?
If only the well-meaning discussions with your BFF about your game-changing biz could make it pop you’d be rich!
Your million-dollar online business idea has been a staple in your head year after year.
Above all, you see it as a real means to achieve financial freedom.
I can see you traveling from Paris to the Cayman Islands with comfort, can you?
You know how your life could play out if you could quit your job.
Consequently, you’d make more money and impact online doing something you love doing.
In moments of real clarity, It’s evident to you.
That the sooner you can escape the constraints of the 9-5 grind, you can build something amazing.
And the thought of you being able to own your time ultimately gives you goosebumps.
But then, nothing happens.
I think you know, but if there is any question in your mind here’s the nasty truth.
Our comfort zone is where we’re most comfortable and LAZY.
The Ugly Truth About Comfort Zones
There are undeniably valid reasons for you to cling to your ideals of stability.
It’s normal to feel stressed when you don’t know what’s going to happen next.
And unfortunately for many ‘would be’ successful entrepreneurs the stress of leaving your fate to your job, boss and economy is a lot more doable than taking the entrepreneurship leap.
No judgment here, but just some facts to ponder.
This study is just another among a long line of studies that show, we only learn when there is uncertainty.
The study concludes, and I concur, not being in learning mode 24/7 is a good thing, because who wants to learn all the time?
But, as an advocate for people with a dream and the soft skills, experiences, and talent to make that dream a business reality, I believe wholeheartedly in temporary discomfort.
Furthermore, science continues to prove that when you’re chilling in your comfort zone, you’re NOT learning.
How To Streamline Your Business Ideas
You’re in the great company of human nature to overvalue the perceived security of having a job.
And it’s the path of least resistance to allow your steady income and convenience to rock you to sleep in your comfort zone.
But what now?
First, decide if you’re willing to trade in the benefits of being an employee for the uncertainty of becoming a business owner.
And, don’t take the pros and cons likely.
It isn’t easy to pursue your business dream and start an online business, and it’s NOT for everyone!
It takes persistent effort, a plan, and some hustle juice to build out your online business idea.
Your Belief Will Sustain Your New Venture
Above all else, if you don’t believe in your products or services, no one else will.
Success-driven entrepreneurs carry an unwavering commitment to using what they know and can do to empower themselves and others.
In their minds, there is no doubt that their gifts, skills, and talents are best leveraged working for themselves.
If you’re not afraid of exploring your fullest potential, and you’re committed to doing the work, fabulous!
An online business could transform your life.
Likely, you’ve convinced yourself you’re too busy, and you don’t have the time.
I hear you, but what’s more important than fulfilling your purpose, doing work you care deeply about and serving those you want to help?
You Can Own Your Economy
I didn’t take the online business leap until it became shamefully obvious I hadn’t scaled my traditional marketing business.
Face to face with a huge missed opportunity; I realized it was my time to pivot and refresh.
The most valued lesson learned is that procrastination and fear are the biggest dream snatchers in these virtual streets.
I knew I could efficiently run an online business that would become more intentional, purpose-driven, and successful than the old model.
There was NO doubt in my mind I could free up more time and serve more of the people I have always wanted to help.
But here’s the thing, I made the same ‘BS’ excuses so many ‘would be’ profitable entrepreneurs often make.
Once I stepped out of my comfort zone and packaged my services into digital ones, something magical happened.
I discovered how seamless it is to offer my services online and actually service more people without doing more work.
Well, isn’t that something?
Daily, I see first hand how eCommerce and online businesses have become the fastest growing industries worldwide.
From where I sit, it’s jaw-dropping apparent how online sales worldwide reached $2.304 trillion.
How a 24.8% increase in year over year has happened in the online space, yet double-digit growth over the next few years is expected, according to eMarketer.
3 Profitable Online Business Ideas In 2019 & Beyond
Start A Blog To Monetize It
We’re in the heart of an era where millions of people are online looking for how-to’s on everything from gardening to marketing.
If you have an area of expertise where you can teach or inspire people around a subject, blogging is a viable online business option.
As a blogger, once you decide the main topic or idea you want to cover and blog about, find a niche that suits you.
In your role as a blogger, to stand out and make traction fast, you need to create engaging content for your target audience.
I’m talking about consistently creating blog posts that educate, inform, inspire, or entertains your potential dream customers.
Once you establish your brand and build a following, package your knowledge into info-based digital products around your blog’s topic to sell from your blog.
As a blogger, You’re A Content Creator
I started my first
personal branding blog in 2014 and have started two more since.
The impact that you can have when you share what seems so natural to you may surprise you.
I used my first blog as a way to build an email list, I later monetized.
From that first blog, the idea to write my book,
Personal Branding Through On-Purpose Living was born, and I continued to grow that email list to over 5000.
For you, the goal is to sell something valuable your audience will want, and you have lots of options.
If I were you, I’d opt for things like ebooks, digital products, sponsored posts, coaching services around your blog topic, and your own branded merchandise.
Ready to put in the work and create content around something you already know about?
Great, cause blogging can be extremely profitable, no secret, some bloggers are out here making over 100k per month.
Self Publish A Book Or Amazon
I would argue that most professionals and creatives have a solid book idea in them.
If you have unique experiences and understand how to do something well, package it as a book or ebook, and sell it.
Write your ebook or hard copy book from your viewpoint: that’s your unique vantage point and have it self-published.
Similar to a blog, create an online platform in the form of a website for your book. Create content for it around the topic of your book.
If you’ve been thinking about publishing an ebook or book, do it.
Do Your Book Publishing Homework On The Front End
Start building a brand and connecting online with the ideal people you’d want to buy your book.
Begin using your social media posts to create micro-blogs about the topics you’re thinking of covering in your book.
Pay attention to what content gets the most engagement and spark the most conversations.
Then set aside at least an hour each week to start writing your book.
Open a new Google docs file and get to writing.
Start with the end goal of what you want people to know when they’re done reading the book and how you want them to feel.
Use your answers as a guide for the book’s outline, the chapters, the stories to share, and the tone of voice you’ll use in your writing.
For some helpful tips to get you started the right way, visit
Create A Digital Product
As it’s worth repeating, I’m a big fan of knowledge-based products.
Do you have a clear area of expertise in which you want to use the knowledge you already have to serve people?
If so, creating a digital product can change your life.
Exactly what I mean by a digital product?
Digital products are anything you can create and sell entirely online from your laptop.
To name a few, you can package your knowledge, expertise, passion, or craft in several ways.
There are online courses, ebooks, coaching, online memberships, digital magazines, photography, packaged services, download templated, workbooks, guides, meal plans, workout regimes, hair care guides, make-up application cheatsheets, and the list goes on.
Imagine as an online coach hopping on the Web to provide your expertise to coaching clients via Skype or Google Hangout.
You can set up weekly, monthly, or, even daily schedules depending on the client and projects you have.
Or, you could have an online course to teach the experiences, craft, skills, or talent you’ve been using your entire professional career.
What about your passion or personal interests?
You’ve got options to choose from when deciding what products or services to create and monetize in your online business.
Where To Go From Here
We live in the heart of a time where you can create, launch, and grow the entirety of your business from your laptop.
Once you kick the idea of remaining comfortable to the curb what’s not to be little-girl giggly about?
If you haven’t yet, grab my FREE 8 step brand and business building plan to help you work through building your online business the right way.
Past Be Gone
I challenge you to step outside of the status quo and make 2019 the year you write the book, launch the blog, and start the business.
Oh, and PLEASE let’s debunk this all or nothing myth in the online world.
Many successful online entrepreneurs continued to balance a 9 to 5 while building their online businesses.
If you’re serious about the big business idea of yours, nothing warrants procrastination.
Get out you out of your comfort zone and narrow down your most viable business idea.
Think about the one thing you’d most want to do and would love creating products and services around.
Get creative with how you could use your unique talent, skills, and expertise to provide a solution to your audience in your fresh and unique way.
Intertwine your personal brand, your story, message, and unique point of view into your business model.
Few things have been more rewarding than building my online business with unwavering purpose.
Drop me a note below and let me know what online business idea you’re going with and how I can help.