Game-Changing Tips For Aspiring Entrepreneurs
I see you bookmarking the best
tips for aspiring entrepreneurs that’s right. The year is winding down
You’ve got a revolutionary product or service idea. Be determined to make it happen, it’s your year!
The enthusiasm and sheer joy you feel sharing your big idea easily convinced both you and your BFF you’re serious this time.
You’re excited to build, launch, and grow a wildly thriving business.
You’ve got the experience, knowledge and work ethic to get it done and with some direction, you feel nothing can stop you.
You’ve blessed this year as your season to step into your entrepreneurial dream, and who is going to stop you Boo?
Lofty entrepreneur goals glisten brightly into your future, and it’s your time to glow up.
You’re being called towards taking advantage of the digital CEO movement.
Well hello, and welcome!
I’m psyched you’re here.
Inventory Your Assets
Your time is the most valuable asset you have.
Will adding more
tips for aspiring entrepreneurs and bookmarking more start-up and business building insight be the best use of your time?
Maybe, but maybe not.
Because you do need a solid understanding of how to build your online brand and business with the right foundation.
You’ve got to figure out who, where and what your market is.
There has to be a deep conviction around what you’re doing and why.
Shift Your Focus
If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.
The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.
Are you sure you really want to take the entrepreneur plunge?
I’m here to promise you, you can do it!
And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.
Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.
Just Do It
It’s not difficult to get started.
You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.
I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.
Does that excite you cause I have butterflies for you?
And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.
If built and marketed right, your business will reward you with the gift of financial freedom.
No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.
But, you have some hesitation and fear is trying you.
Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).
Ohh, but I get it, I’ve been there.
Learn From Me
I procrastinated in taking my business online because I lacked clarity.
Like you, I knew my business had to offer something different in an already saturated online marketplace.
That lack of clarity gave me an obsession with way too much research and development.
Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.
The most treasured aspect of your business will make it stand out from your competition: you.
People will buy your products and services because they can relate to you and you’ve proven you can deliver on what you’re promising.
No matter how many innovative new tips for aspiring entrepreneurs you learn, you won’t implement half of them and people will do business with you or not because of how your business is presented.
The way you communicate
your brand and what you message to your potential customers will be one of the most influential variables to determine your success.
Deciding to build, launch, and grow your business will become one of the most transformative experiences in your life.
No pressure, but once you begin to take action steps towards pursuing your business dream and dedicate yourself to giving it 100% – the magic will start to happen.
But here’s the thing to remember, you don’t need to know everything before you get started and actually, you never will.
Entrepreneurship is a journey that starts when you’re mentally ready.
You’re On Path
I’m often asked by clients and new students, ‘What’s wrong with me’?
What took me so long to get this business launched?
There’s absolutely nothing wrong with them or you.
When your life has a significant calling, and you’re lucky enough to know that you have something extraordinarily powerful to do, it can feel overwhelming.
That’s a lot of pressure, but don’t sweat it.
Start-Ups Are Fluid
Your new business should be fluid,
Once you start taking the steps to build your business, you’re going to gain more clarity and confidence.
Plus, you’ll start to learn more by taking action than most business tips could provide.
So, this is what I want you to understand and take action on.
There is no one forcing you to start a new business or breathe new life into an existing business.
You can certainly choose a more familiar and frankly, more straightforward path.
Entrepreneurship is a choice and fully realizing your own business and life dreams is simply a decision.
A big ole one, no doubt!
But I will tell you as my dear Grandma Maybell would so often remind me, “If this were easy, everyone would be doing it.”
Don’t compare your journey to anyone else’s.
Do you realize an elephant has to carry it’s baby for nearly two years before it gives birth?
While in contrast, chicken eggs only take 21 days to hatch.
You’re birthing a baby elephant biz, it’s going to take time, and as we’ve established, time is your most valuable asset.
How To Birth Your Elephant
Mama had a lot of powerful sayings, but as a kid, I’d think ‘Yeah, yeah, but I’m not an elephant nor a chicken’.
But today, that analogy is the most profound lesson I’ve learned, and it helps me have more patience in building my business.
Big dreams require more nurturing and effort than smaller ones.
I can’t say an elephant’s life is any more valuable than a chicken.
But undeniably their journeys and impact play out very differently on planet earth.
Your life and business journey may be more aligned with the elephant’s, and that’s not your fault.
Here are my all-time favorite top 3
tips for aspiring entrepreneurs to generate momentum. Most Productive Tips For Aspiring Entrepreneurs
Tip #1: Kick procrastination in the rear
The pink elephant invading your cubicle and mind is procrastination.
Your desire to hop off the ever-moving (to go nowhere) hamster wheel of consuming yet another well-meaning entrepreneurial tip begins with you taking action.
The fear in your mind will continue to tell you that you need more information, more time, more money and that’s simply not true.
That’s the bs of your ego who wants you to let her just chill comfortably where she is.
Take your power back, kick procrastination to the curb, and start building your business.
Tip #2: Get clarity on the next steps
Claim today as your last day procrastinating and not prioritizing your business.
As you take action and make progress, you’ll find the clarity you need to build a strong business foundation.
Plus, the confidence that comes with having a substantiated plan.
To move forward with conviction, get clear on what needs to happen, and in what order things must get done.
Tip #3: Create a business plan.
Put your thoughts on paper in the form of a business plan that’s less concrete and more fluid.
Then empower that plan to become the Director of Operations in your new business.
Even the most seasoned entrepreneurs’ update and revisit their business plans quarterly, and so should you.
If the idea of researching the ‘what and how’ of business planning seems overwhelming, fret not.
I’ve put together a very comprehensive, easy to implement
8~steps to more impact and income in your business plan.
is sure to take the stress and guesswork out of precisely what to do next. brand and business building plan
brand and business building plan below and start to launch or level up your dream business the right way!
With a trusted guide in hand, the conviction in your heart and an unwavering commitment to win on your mind –
inhale deep, do a holy dance and get to work babe!
I know the business start-up stage can be overwhelming without real action items.
I’ve been there, and it’s a way too comfortable place where some business dreams go to die.
So I’m delighted to take a little pressure off your plate and send a virtual nudge your way encouraging you to upgrade your research phase for action.
Disrupt What’s Possible
Will you take the right action to build, launch, and grow a thriving business or not?
Either way, the Internet gives you 24/7 access to hundreds, thousands, or more people; your talents can perfectly serve as a coach, consultant, owner of a digital product or service provider.
Those potential clients are spending enormous amounts of money and significant time online, so here’s the harsh truth: if those Amex cards aren’t swiping with you, they will by your competitor.
There Are An Estimated 285 Million Internet Users (In America)
People are actively searching for the right experts, coaches, and consultants to help them do that particular thing you are prepared to do.
Layer that on the fact that 500 billion dollars will be spent in the online marketplace in the United States this year.
And to keep your new business potential in perspective, on average, your consumers already spend over 6 hours a day online.
Listen, your future is calling loud and from where I stand, it’s looking mighty bright!!!
There are no limits to what you can do with 24-7 access to today’s digital technology and the gold mine that is our digital age.
In American history and commerce, there’s never been a better time for new entrepreneurs to use
online marketing strategies to level the economic playing field. Boss Up
You’ve got what it takes and you’re a smart cookie. You know what time it is.
It’s your season, and everything you need is a few clicks of a mouse, a real business plan, and concentrated effort away from true fulfillment.
I know you’re eager to do more meaningful work, say yes to the clients and work that nurtures your soul and enjoy the financial freedom you deserve.
You’ve got this, and I’ve got your back, start now.
Personal Branding Advice Made Simple
Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.
Leaving it to feel a lil’ awkward and unnecessarily clunky at times.
Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.
No one wants to end up on the branding hamster wheel, so let’s clarify this.
Grab your caffeine and buckle up for a double shot of brand and marketing clarity.
Here’s the deal, the lines between branding and marketing often get blurred.
To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.
While branding is just the strategy, you can use it to communicate all that magic.
Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.
How else would the masses learn about your fabulosity?
If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are –
your business would flourish, and more people would rest peacefully at night. : )
Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.
All that swag and juice of yours, that’s your brand.
On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.
It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.
Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.
Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.
Your marketing can play out through various powerful tactics.
Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.
As you grow, learn, and evolve, of course, your brand will too.
So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.
Consequently, you’ll never have it all figured out.
Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.
And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.
So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.
Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.
Just embrace being in the ever-evolving digital era, babe.
Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.
Don’t get caught up with that, instead build an influential brand in your niche.
That’s the best way to secure the bag.
With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.
The First of Personal Branding Advice To Remember
Your personal brand is the most critical variable that can power drive the success of your business.
Package and share with folks the juju that’ll get people to buy the
offers, products, and services that you sell.
Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.
When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.
That powerful connection not only lets them know you exist but also what you represent.
And in 2019 and beyond, representation matters more than ever before.
The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.
So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.
Be intentional with the messages you share and use them to reinforce what you want to be known for.
You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?
Let Your Folks Inside Your World.
Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.
Let them know how you see the world and the most significant influences shaping your view.
Also, help them to understand why you do what you do and who you do it for.
Show them your commitment to specific causes, initiatives, and services.
To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.
Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.
That honest rapport is what creates and drives loyalty.
Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.
You’re a real authentic full person behind your amazing offers, programs, products, and services.
Hence, the peeps who most want what you offer have a real desire to connect with you.
How incredibly beautiful and powerful!
Build The Brand
The second piece of personal branding advice is branding always comes before your marketing.
Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.
Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.
Your marketing won’t work as effectively until you’re crystal clear on your brand.
The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.
And nobody has time for that!
Think of your most loved brands.
What is it about those brands that drive your trust and lovability?
From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?
Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.
Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.
You can do the same thing, and it starts with being clear about what has shaped and drives you.
Sounds simple, but if you get that right, you’ll be ahead of the class.
From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.
The Personal Branding And Marketing Overlap
The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.
The overall visual component of your brand should be consistent in both your
branding and marketing.
Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.
A picture is more than worth a thousand words in branding and marketing.
Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.
When you consistently do that, everything you put out will nicely tie back and become identified with your brand.
Want some personal branding clarity to get your brand juices moving?
Ohh, you know your brand whisperer has your back!
I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.
It’s simple to work through and has been super helpful for my clients and students.
To help you gain more clarity on your personal brand, start here,
Click here to grab it.
Brand Who You Are + What You Do
After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.
Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.
You’ve got next!
And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.
I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.
While also having some virtual fun doing it.
Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.
You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )
Let’s chat about either in the comments below.
Why do you need to build a brand?
Ahh, such a genius question.
I’m happy you asked.
You need to build a brand for your business or dream because it’s the connective tissue between you and the people you want to serve.
Today is all about creating a life around doing and monetizing things significant to you.
If you’re actively building a brand, business, or dream project, likely you already know this.
But, making a career or extra income from things that drive and interest you, your story, experiences, talent, and passions is becoming a way of the world.
That makes it such the perfect storm to put your heart and soul into your dream projects and allowing your brand to bring it to life.
In today’s robust digital age, because of social media and online marketing, dream catching is becoming the norm and not the exception.
When you build a brand, you create a pathway to connect with people on a real and personal level genuinely.
By building a
personal brand, you invite people into crazy, spunky, weird, lavish, brilliant, fun, or exciting your world.
You allow them to get to know you, the mission behind what drives you, and the kind impact you want to make.
They’re able to feel your energy and bond with you at a human level.
It’s in our human nature to identify with things, people, and experiences that resonate with us.
Consequently, by sharing those experiences, and branding yourself, you invite people to go on life’s journey with you.
The Magic That Happens When You Build A Brand
People you want to do business with will begin to like, trust, and know you exist.
Imagine that, not having to chase people to buy your valuable products and services.
Instead, you’ll find your people, build rapport with them, and make buying from you feel like the next logical thing to do.
Branding is just that powerful and juicy.
When your audience and dream customers relate to you on a personal level, they begin to care about you.
I mean, care about you beyond the products and services you offer.
Sounds promising, right?
As you allow your peeps into your world, they’re permitted to know you on a deeper level.
A simple caption under your Instagram post can take your followers on a journey.
When it aligns with their values, problems, and experiences in a few seconds, you can inspire them to feel joy, sadness, hope, empathy, or inspiration.
Think about the power that holds and the connection it forges.
Similarly, when you build a brand, your messages can go far and wide.
Also, once someone identifies with or feels inspired by you, they’ll rally behind you and join the causes important to them.
Because once people know your values, experiences, or dreams align with theirs, they rock you with you.
The Obvious Business Truth
A business at its core is simply an institution or organization that systematically sells a product or service.
A business doesn’t have a heart or soul.
Similarly, it can’t inspire or share stories or evoke emotions.
Consequently, the Internet has commoditized just about everything.
You can Google everything and find a cheaper, newer, more innovative business ideas and pricing models.
Similarly, the old way of competing against cost, luxury, credentials, or innovation isn’t prevalent.
That is the very reason why you should build a brand and not just your business.
People will remain relatively human until the end of our lifetime. : )
With all the latest technology, no promises on what is possible later down the road.
So here’s the most important takeaway, people buy based on emotions.
Emotions on a promise that a product or service will deliver on their very personal problem need desire or aspiration.
A business can’t speak to those wants.
To be competitive today, the leaders or executives of every company have to make their brands visible.
Or, the business has to message a robust branding campaign consistently.
And for larger corporations, they do both.
Either way, it’s the brand that always drives the business’s success.
Because without a brand, the business is just a product or service that’s commoditized.
People Do Business With People
You get it.
You’ll intentionally build a brand because you’re a smart cookie.
And not just any brand, a unique and real personal brand will take you far.
Wait, let me guess what you’re thinking.
Listen, you can do this.
If you feel like a blubbering mess trying to communicate who you are and what you do without feeling ‘salesy’ so does most people.
Especially at first, but your personal brand love story exists.
However, you have to choose the parts of your brand that most embody you and the impact you want to have.
Ask yourself the critical questions.
How do I want to be known?
What kind of impact does do I want to have?
What drives me to do the work I do?
How do I want my audience to feel when they’ve finished interacting with me?
Of all of my experiences, and lessons what are the top three most valuable things I want to share to impact or inspire others?
How can you connect your essential experiences to answer the question of WHY you do what you do (and why should others care)?
Want even better news?
You build a brand because your brand can outlive your business.
Your brand is about your wholeness.
You may not want to be doing what you do today three, five, or ten years from now.
When you have a personal brand that people connect to, it gives you the grace to pivot.
You may be a multi-passionate or serial entrepreneur, great!
However, guess what buttercup?
There’s the only one you.
No matter what you do, no one will be able to do it quite like you.
Your Swag Is Exclusively Yours.
Your magic was given to you and you alone.
No one else shares your exact DNA, and NO ONE else name is on your blessings.
And move like you know that.
Don’ let imposter syndrome or the fear of what 𝑪𝑶𝑼𝑳𝑫 happens to block your blessings.
If you need some brand-building foundation love, I’ve got you. Grab a free copy of The Brand & Business Building Plan
Every day choose to write the chapters of your book intentionally.
Nothing makes a book better than a great cliffhanger now and again.
Build your brand and give yourself space for cliffhangers as you choose to pivot.
Get out your way, and drop kick the BS.
Your idea of how things are ‘suppose to be,’
The stories you tell yourself,
Let it go, and authentically be you.
Share your messages and let people into your world.
You’ll amaze yourself about how powerful your story and all the craziness of your life can impact someone else writing a chapter from your past.
That’s it; do it!
Build a brand.
Consequently, you’ll grow your influence, make a more significant impact, and be able to monetize your message if you choose.
Drop me note below and let me know what’s holding you back or where you might feel stuck.
The world needs to hear from you. Let’s talk about it.