Game-Changing Tips For Aspiring Entrepreneurs
I see you bookmarking the best
tips for aspiring entrepreneurs that’s right. The year is winding down
You’ve got a revolutionary product or service idea. Be determined to make it happen, it’s your year!
The enthusiasm and sheer joy you feel sharing your big idea easily convinced both you and your BFF you’re serious this time.
You’re excited to build, launch, and grow a wildly thriving business.
You’ve got the experience, knowledge and work ethic to get it done and with some direction, you feel nothing can stop you.
You’ve blessed this year as your season to step into your entrepreneurial dream, and who is going to stop you Boo?
Lofty entrepreneur goals glisten brightly into your future, and it’s your time to glow up.
You’re being called towards taking advantage of the digital CEO movement.
Well hello, and welcome!
I’m psyched you’re here.
Inventory Your Assets Your time is the most valuable asset you have.
Will adding more
tips for aspiring entrepreneurs and bookmarking more start-up and business building insight be the best use of your time?
Maybe, but maybe not.
Because you do need a solid understanding of how to build your online brand and business with the right foundation.
You’ve got to figure out who, where and what your market is.
There has to be a deep conviction around what you’re doing and why.
Shift Your Focus
If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.
The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.
Are you sure you really want to take the entrepreneur plunge?
I’m here to promise you, you can do it!
And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.
Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.
Just Do It
It’s not difficult to get started.
You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.
I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.
Does that excite you cause I have butterflies for you?
And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.
If built and marketed right, your business will reward you with the gift of financial freedom.
No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.
But, you have some hesitation and fear is trying you.
Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).
Ohh, but I get it, I’ve been there.
Learn From Me
I procrastinated in taking my business online because I lacked clarity.
Like you, I knew my business had to offer something different in an already saturated online marketplace.
That lack of clarity gave me an obsession with way too much research and development.
Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.
The most treasured aspect of your business will make it stand out from your competition: you.
People will buy your products and services because they can relate to you and you’ve proven you can deliver on what you’re promising.
No matter how many innovative new tips for aspiring entrepreneurs you learn, you won’t implement half of them and people will do business with you or not because of how your business is presented.
The way you communicate
your brand and what you message to your potential customers will be one of the most influential variables to determine your success.
Deciding to build, launch, and grow your business will become one of the most transformative experiences in your life.
No pressure, but once you begin to take action steps towards pursuing your business dream and dedicate yourself to giving it 100% – the magic will start to happen.
But here’s the thing to remember, you don’t need to know everything before you get started and actually, you never will.
Entrepreneurship is a journey that starts when you’re mentally ready.
You’re On Path
I’m often asked by clients and new students, ‘What’s wrong with me’?
What took me so long to get this business launched?
There’s absolutely nothing wrong with them or you.
When your life has a significant calling, and you’re lucky enough to know that you have something extraordinarily powerful to do, it can feel overwhelming.
That’s a lot of pressure, but don’t sweat it.
Start-Ups Are Fluid
Your new business should be fluid,
Once you start taking the steps to build your business, you’re going to gain more clarity and confidence.
Plus, you’ll start to learn more by taking action than most business tips could provide.
So, this is what I want you to understand and take action on.
There is no one forcing you to start a new business or breathe new life into an existing business.
You can certainly choose a more familiar and frankly, more straightforward path.
Entrepreneurship is a choice and fully realizing your own business and life dreams is simply a decision.
A big ole one, no doubt!
But I will tell you as my dear Grandma Maybell would so often remind me, “If this were easy, everyone would be doing it.”
Don’t compare your journey to anyone else’s.
Do you realize an elephant has to carry it’s baby for nearly two years before it gives birth?
While in contrast, chicken eggs only take 21 days to hatch.
You’re birthing a baby elephant biz, it’s going to take time, and as we’ve established, time is your most valuable asset.
How To Birth Your Elephant
Mama had a lot of powerful sayings, but as a kid, I’d think ‘Yeah, yeah, but I’m not an elephant nor a chicken’.
But today, that analogy is the most profound lesson I’ve learned, and it helps me have more patience in building my business.
Big dreams require more nurturing and effort than smaller ones.
I can’t say an elephant’s life is any more valuable than a chicken.
But undeniably their journeys and impact play out very differently on planet earth.
Your life and business journey may be more aligned with the elephant’s, and that’s not your fault.
Here are my all-time favorite top 3
tips for aspiring entrepreneurs to generate momentum. Most Productive Tips For Aspiring Entrepreneurs Tip #1: Kick procrastination in the rear
The pink elephant invading your cubicle and mind is procrastination.
Your desire to hop off the ever-moving (to go nowhere) hamster wheel of consuming yet another well-meaning entrepreneurial tip begins with you taking action.
The fear in your mind will continue to tell you that you need more information, more time, more money and that’s simply not true.
That’s the bs of your ego who wants you to let her just chill comfortably where she is.
Take your power back, kick procrastination to the curb, and start building your business.
Tip #2: Get clarity on the next steps
Claim today as your last day procrastinating and not prioritizing your business.
As you take action and make progress, you’ll find the clarity you need to build a strong business foundation.
Plus, the confidence that comes with having a substantiated plan.
To move forward with conviction, get clear on what needs to happen, and in what order things must get done.
Tip #3: Create a business plan.
Put your thoughts on paper in the form of a business plan that’s less concrete and more fluid.
Then empower that plan to become the Director of Operations in your new business.
Even the most seasoned entrepreneurs’ update and revisit their business plans quarterly, and so should you.
If the idea of researching the ‘what and how’ of business planning seems overwhelming, fret not.
I’ve put together a very comprehensive, easy to implement
8~steps to more impact and income in your business plan.
is sure to take the stress and guesswork out of precisely what to do next. brand and business building plan
brand and business building plan below and start to launch or level up your dream business the right way!
With a trusted guide in hand, the conviction in your heart and an unwavering commitment to win on your mind –
inhale deep, do a holy dance and get to work babe!
I know the business start-up stage can be overwhelming without real action items.
I’ve been there, and it’s a way too comfortable place where some business dreams go to die.
So I’m delighted to take a little pressure off your plate and send a virtual nudge your way encouraging you to upgrade your research phase for action.
Disrupt What’s Possible
Will you take the right action to build, launch, and grow a thriving business or not?
Either way, the Internet gives you 24/7 access to hundreds, thousands, or more people; your talents can perfectly serve as a coach, consultant, owner of a digital product or service provider.
Those potential clients are spending enormous amounts of money and significant time online, so here’s the harsh truth: if those Amex cards aren’t swiping with you, they will by your competitor.
There Are An Estimated 285 Million Internet Users (In America)
People are actively searching for the right experts, coaches, and consultants to help them do that particular thing you are prepared to do.
Layer that on the fact that 500 billion dollars will be spent in the online marketplace in the United States this year.
And to keep your new business potential in perspective, on average, your consumers already spend over 6 hours a day online.
Listen, your future is calling loud and from where I stand, it’s looking mighty bright!!!
There are no limits to what you can do with 24-7 access to today’s digital technology and the gold mine that is our digital age.
In American history and commerce, there’s never been a better time for new entrepreneurs to use
online marketing strategies to level the economic playing field. Boss Up
You’ve got what it takes and you’re a smart cookie. You know what time it is.
It’s your season, and everything you need is a few clicks of a mouse, a real business plan, and concentrated effort away from true fulfillment.
I know you’re eager to do more meaningful work, say yes to the clients and work that nurtures your soul and enjoy the financial freedom you deserve.
You’ve got this, and I’ve got your back, start now.
Ready To Attract Your Online Community?
Here’s the skinny on how to
attract your online community to grow and scale your online business and brand.
You need a game plan that can consistently work to attract a community of like-minded people.
And when I say like-minded, I’m talking about a community of people who view what you do or offer as valuable.
A tribe of folks who are interested in the exact topics your expertise, brand, and business discusses.
Your online community will have a passion, interest, or a problem your brand and business address.
Your audience could be trying to break into your field and follow a path similar to yours.
Regardless of the reason, there are droves of people online who could become a reader of your new blog or online business.
Or, a follower on your social channels and a customer of your online business.
You want to
attract your online community with diverse needs but within the same niche.
The goal is to have a mixture of thought leaders from your industry and other professionals that can collaborate.
But also those followers who have more aspirational motives.
Some folks in your audience will need what you’re talking about and selling, and some will promote it.
One of the essential marketing hacks you should learn as an online entrepreneur is to build your online community consistently.
That means you need a marketing strategy in place that will attract new people towards you and your online brand.
Folks that see value in connecting with or working with you.
You are making them want to buy your offers and be a part of your online community.
How To Attract Your Online Community In The ‘Goal’ Mine
There are 4.4 billion active Internet users.
To grow your online community, you must have a consistent online marketing strategy and plan to get your brand visible to more people.
You’re a smart cookie.
You know that as a new online entrepreneur, there is an untapped opportunity to get what you do in front of just the right people at the right time.
Regardless of your niche, specific online marketing strategies will help you attract more people into your online community
Play To Win
You have exceptional talent and things your brand and business provide.
On the conservative side, there are hundreds, thousands, and in some instances, millions of people who want that specific expertise you offer.
Or that specific product and service you provide.
Your audience wants to know what you know and is inspired to achieve or experience something you’ve already done for themselves.
To be a real player in this online game don’t be shy and open your virtual mouth often.
You know what you do, who you do it for, and why you do it.
Shout it to the heavens through your blog, articles you write, and the social posts you share.
Take your brand message and the value you bring to the marketplace online steroid style.
Brand Messaging Matters
As a new blogger, solopreneur, or new entrepreneur, the first part of your online marketing strategy to attract your online community should be getting clear.
Get crystal clear about who you’re talking and why.
Then craft a brand message that takes who you are and what you do and makes it exciting and relatable to the people you want to serve.
You do what you do because you have that beautiful talent, craft, and experiences you’ve been able to package to help other people.
But, before you can serve them that have to know you exist and you’ve got to build the like, understand, and trust factor with them.
It sounds like a lot, but it’s not.
“If people are doubting how far you can go, go so far that you can’t hear them anymore.” -Michele Ruiz, President and CEO of Ruiz Strategies Be Snobby
You are not marketing your personal brand, products, or service to everyone.
So the brand messages that you use to
attract your online audience shouldn’t be vague and for everyone.
You have a niche to target, the ideal customer you want to buy your products and services.
So be snobbish with your social media strategy, your email marketing plan, and your content marketing strategy.
Only create and share content that you know resonates with them and help you to become the go-to girl for your thing.
What does that mean for you?
It means that once you identify the demographics and psychographics of your ideal audience, you should curate content that you know will attract those folks.
Your niche, the dream customers that you created your new online business to serve, are the people who will appreciate your thought-leadership, influence, or impact the most.
Nurture Your Tribe
Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.
The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.
Your online community and audience are online seeking solutions to problems they have.
They’re looking for new insight and information.
They are seeking different ways and knowledge to help them live their best lives!
Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.
An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.
And remember, your goal is to attract and online community that is very niche but also diverse.
That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.
Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.
And yes, some will be both, and those are my faves!
Get In Formation
Cause who needs Internet friends that aren’t information?!
You’re the leader of the tribe and though-leader of your community.
It’s your job to invite, entertain, and host the people who show up at your Internet party.
Make them feel warm inside about showing up for you, and get them excited to support and hear from you.
They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.
And like real friendships take work, so do online ones.
I know, I too struggle to see my friends in real life, but I make it happen.
No getting around it, building a community of anything is about the relationship.
A healthy, balanced, respectable give and take exchange.
Real relationships are NOT created with aggressive online selling.
Relationships are formed and strengthened by genuine listening and authentic two-way communication,
Relationships Go Two Ways
That value looks different for every relationship, but it could come in the form of advice, insight, or entertainment.
What it’s not, are you showing up online only when you have something to sell?
Ever had a friendship or boyfriend who zapped the life out of you?
Where no matter what – when they left, you felt drained and exhausted.
I have, and there’s nothing fun about it.
No one signs up to be zapped by an energy vampire on or offline.
So to attract your online community, show up for them with consistency.
That could be as simple as sharing a small nugget of insight or information with them daily.
Show up and start online conversations even when you don’t have original content to share.
Very few new bloggers, solopreneurs or new online entrepreneurs do.
You could reshare something relevant to them that will leave them with a smile on their face or a provoking thought to ponder.
Attract Your Online Community With Content
The most profound difference between your in-person friends and your online ones is you probably don’t sell things to your friends in real life.
Most likely, you never do, and that’s a great thing.
So yes, there’s also an essential balance between connecting and providing genuine value to your online community and selling.
The goal is not to sell so much on social media.
Give them consistent insight into your professional and personal life but interject behind-the-scenes of your business life.
That content marketing strategy assures that your audience knows who you are, what you do, and who you do it for without you selling them anything.
And when you do decide to launch a new online product, digital course, services or even a physical product, they won’t be annoyed.
You would have already established a genuine connection with them.
At that point, some of the peeps in you your audience will be genuinely interested in what you’re selling.
Here’s a significant truth about marketing online: It follows the same disciplines, principles, and best practices of marketing offline.
You must first build a valuable and desired product or service.
Identify your audience and niche.
Understand everything you can about them.
Establish a strong marketing and sales channel.
Package and market the product or service in a way that appeals to the smallest viable portion of the market (super-niche).
Apply the insight you’ve learned about your market to communicate to them in ways that connect your product or service and their needs and desires.
Make the sales process a smooth and straightforward experience.
Provide great customer service.
Rinse and repeat.
Boss Up Your Content Marketing Strategy
A strong content marketing strategy is the most crucial strategy that’ll keep you on track to attract the online community you deserve.
The number one thing you can do to build a vibrant, engaged consistently, and connected online community, is?
You’ve listened, you’ve got it, it’s creating and sharing content targetted to your specific niche markets’ interests and needs.
Ok, maybe not the end of the discussion, but you get it.
Valuable content is the magnet that’ll attract your online community to your brand and business.
Curate and share information that’ll pique their interest and show them you know what the heck you’re doing.
Great content reinforces your credibility in your specialty and will get people excited to buy into your concepts, methodologies, and unique way of doing things.
Relevant content validates to your tribe that you’re products and services were built, sourced, or created by someone who knows what they’re doing.
It’ll solidify what you know and do.
And, boss up your content marketing strategy.
As you consistently follow your plan, you’ll build momentum that’ll reinforce your authority.
That credibility will position you to establish the like, know, and trust factor with your online community.
Resonate With Your Ideal Customers
The more relevant content you create and share on your social media channels, in your email marketing, and on your blog; the more connected they’ll become.
Your consistency will pull your tribe in as you show them, that you understand their lives and aspirations and can help them.
By sharing content online that informs, educates, or aspires your online community, you’ll stay top of mind with them.
Remind your audience you’ve been where they now stand.
Show your audience how you’ve created a viable solution to move your followers towards there goals.
You are the most significant variable that helps people in your market decide if they want to do business with you or your competition. Galvanize your tribe with lots of delicious content candy.
It connects your audience with the real and authentic person behind the keyboard.
When you share content, your ideal audiences find interesting it reiterates to them that you’re a genuine person who understands them as a real person.
Targeted content that is very relevant gives people a valid reason to believe in you and your business and connects them to your mission.
Again use your content to reinforce with your audience why they should like and trust you.
Because that is the only way to open the doors for them to eventually do business with you, recommend you to their friends, or introduce you to their community.
That’s an all-around win!
Call In Your Online Tribe
The Ultimate Brand & Business Building Plan, there’s an entire section in the eight steps to more impact and income.
It’s in part under
Growing Your Tribe, and it covers list building, social media plus a sales & marketing strategy. Grab it right below now.
Make sure your content is worth sharing and targetted to attract the online tribe you want.
Create targetted content you know your audience will appreciate and get on a schedule to consistently share it from your website, blog, and social channels that:
Are based around content themes and topics of the products or services you’re selling. Have your spin, methodologies, or approaches. Stamp it with your magic. o It was created specifically for your ideal customer and their needs, desires, or aspirations (it’s not for you). Shows your personal brand will be approachable, engaging, and efficient and a pleasure to experience. Is worth sharing, referencing and coming back to as a valuable resource Share the social causes, values, movements that you care about
Ok, that my friend is the foundation needed to attract your online community.
You know the drill, let’s chop it up about how to attract your online community below.
What challenges or ideas have you that found work best for creating dope content to attract your online community?
Personal Branding Advice Made Simple
Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.
Leaving it to feel a lil’ awkward and unnecessarily clunky at times.
Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.
No one wants to end up on the branding hamster wheel, so let’s clarify this.
Grab your caffeine and buckle up for a double shot of brand and marketing clarity.
Here’s the deal, the lines between branding and marketing often get blurred.
To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.
While branding is just the strategy, you can use it to communicate all that magic.
Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.
How else would the masses learn about your fabulosity?
If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are –
your business would flourish, and more people would rest peacefully at night. : )
Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.
All that swag and juice of yours, that’s your brand.
On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.
It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.
Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.
Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.
Your marketing can play out through various powerful tactics.
Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.
As you grow, learn, and evolve, of course, your brand will too.
So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.
Consequently, you’ll never have it all figured out.
Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.
And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.
So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.
Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.
Just embrace being in the ever-evolving digital era, babe.
Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.
Don’t get caught up with that, instead build an influential brand in your niche.
That’s the best way to secure the bag.
With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.
The First of Personal Branding Advice To Remember Your personal brand is the most critical variable that can power drive the success of your business.
Package and share with folks the juju that’ll get people to buy the
offers, products, and services that you sell. Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.
When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.
That powerful connection not only lets them know you exist but also what you represent.
And in 2019 and beyond, representation matters more than ever before.
The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish. So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication. Be intentional with the messages you share and use them to reinforce what you want to be known for.
You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?
Let Your Folks Inside Your World.
Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.
Let them know how you see the world and the most significant influences shaping your view.
Also, help them to understand why you do what you do and who you do it for.
Show them your commitment to specific causes, initiatives, and services.
To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.
Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.
That honest rapport is what creates and drives loyalty.
Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.
You’re a real authentic full person behind your amazing offers, programs, products, and services.
Hence, the peeps who most want what you offer have a real desire to connect with you.
How incredibly beautiful and powerful! Build The Brand The second piece of personal branding advice is branding always comes before your marketing.
Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.
Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.
Your marketing won’t work as effectively until you’re crystal clear on your brand.
The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.
And nobody has time for that!
Think of your most loved brands.
What is it about those brands that drive your trust and lovability?
From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?
Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.
Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.
You can do the same thing, and it starts with being clear about what has shaped and drives you.
Sounds simple, but if you get that right, you’ll be ahead of the class.
From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.
The Personal Branding And Marketing Overlap The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.
The overall visual component of your brand should be consistent in both your
branding and marketing.
Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.
A picture is more than worth a thousand words in branding and marketing.
Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.
When you consistently do that, everything you put out will nicely tie back and become identified with your brand.
Want some personal branding clarity to get your brand juices moving?
Ohh, you know your brand whisperer has your back!
I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.
It’s simple to work through and has been super helpful for my clients and students.
To help you gain more clarity on your personal brand, start here,
Click here to grab it.
Brand Who You Are + What You Do
After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.
Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.
You’ve got next!
And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.
I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.
While also having some virtual fun doing it.
Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.
You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )
Let’s chat about either in the comments below.