Ready To Attract Your Online Community?
Here’s the skinny on how to attract your online community to grow and scale your online business and brand.
You need a game plan that can consistently work to attract a community of like-minded people.
And when I say like-minded, I’m talking about a community of people who view what you do or offer as valuable.
A tribe of folks who are interested in the exact topics your expertise, brand, and business discusses.
Your online community will have a passion, interest, or a problem your brand and business address.
Your audience could be trying to break into your field and follow a path similar to yours.
Regardless of the reason, there are droves of people online who could become a reader of your new blog or online business.
Or, a follower on your social channels and a customer of your online business.
You want to attract your online community with diverse needs but within the same niche.
The goal is to have a mixture of thought leaders from your industry and other professionals that can collaborate.
But also those followers who have more aspirational motives.
Some folks in your audience will need what you’re talking about and selling, and some will promote it.
One of the essential marketing hacks you should learn as an online entrepreneur is to build your online community consistently.
That means you need a marketing strategy in place that will attract new people towards you and your online brand.
Folks that see value in connecting with or working with you.
You are making them want to buy your offers and be a part of your online community.
How To Attract Your Online Community In The ‘Goal’ Mine
There are 4.4 billion active Internet users.
To grow your online community, you must have a consistent online marketing strategy and plan to get your brand visible to more people.
You’re a smart cookie.
You know that as a new online entrepreneur, there is an untapped opportunity to get what you do in front of just the right people at the right time.
Regardless of your niche, specific online marketing strategies will help you attract more people into your online community
Play To Win
You have exceptional talent and things your brand and business provides.
On the conservative side, there are hundreds, thousands, and in some instances, millions of people who want that specific expertise you offer.
Or that specific product and service you provide.
Your audience wants to know what you know and is inspired to achieve or experience something you’ve already done for themselves.
To be a real player in this online game don’t be shy and open your virtual mouth often.
You know what you do, who you do it for, and why you do it.
Shout it to the heavens through your blog, articles you write, and the social posts you share.
Take your brand message and the value you bring to the marketplace online steroid style.
Brand Messaging Matters
As a new blogger, solopreneur, or new entrepreneur, the first part of your online marketing strategy to attract your online community should be getting clear.
Get crystal clear about who you’re talking and why.
Then craft a brand message that takes who you are and what you do and makes it exciting and relatable to the people you want to serve.
You do what you do because you have that beautiful talent, craft, and experiences you’ve been able to package to help other people.
But, before you can serve them that have to know you exist and you’ve got to build the like, understand, and trust factor with them.
It sounds like a lot, but it’s not.
“If people are doubting how far you can go, go so far that you can’t hear them anymore.”
-Michele Ruiz, President and CEO of Ruiz Strategies
You are not marketing your personal brand, products, or service to everyone.
So the brand messages that you use to attract your online audience shouldn’t be vague and for everyone.
You have a niche to target, the ideal customer you want to buy your products and services.
So be snobbish with your social media strategy, your email marketing plan, and your content marketing strategy.
Only create and share content that you know resonates with them and help you to become the go-to girl for your thing.
What does that mean for you?
It means that once you identify the demographics and psychographics of your ideal audience, you should curate content that you know will attract those folks.
Your niche, the dream customers that you created your new online business to serve, are the people who will appreciate your thought-leadership, influence, or impact the most.
Nurture Your Tribe
Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.
The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.
Your online community and audience are online seeking solutions to problems they have.
They’re looking for new insight and information.
They are seeking different ways and knowledge to help them live their best lives!
Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.
An online community of people that appreciate your distinct style, voice, value, and expertise.
And remember, your goal is to attract and online community that is very niche but also diverse.
That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.
Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.
And yes, some will be both, and those are my faves!
Get In Formation
Cause who needs Internet friends that aren’t information?!
You’re the leader of the tribe and though-leader of your community.
It’s your job to invite, entertain, and host the people who show up at your Internet party.
Make them feel warm inside about showing up for you, and get them excited to support and hear from you.
They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.
And like real friendships take work, so does online ones.
I know, I too struggle to see my friends in real life, but I make it happen.
No getting around it, building a community of anything is about the relationship.
A healthy, balanced, respectable give and take exchange.
Real relationships are NOT created with aggressive online selling.
Relationships are formed and strengthened by genuine listening and authentic two-way communication,
Relationships Go Two Way
That value looks different for every relationship, but it could come in the form of advice, insight, or entertainment.
What it’s not, are you showing up online only when you have something to sell?
Ever had a friendship or boyfriend who zapped the life out of you?
Where no matter what – when they left, you felt drained and exhausted.
I have, and there’s nothing fun about it.
No one signs up to be zapped by an energy vampire on or offline.
So to attract your online community, show up for them with consistency.
That could be as simple as sharing a small nugget of insight or information with them daily.
Show up and start online conversations even when you don’t have original content to share.
Very few new bloggers, solopreneurs or new online entrepreneurs do.
You could reshare something relevant to them that will leave them with a smile on their face or a provoking thought to ponder.
Attract Your Online Community With Content
The most profound difference between your in-person friends and your online ones is you probably don’t sell things to your friends in real life.
Most likely, you never do, and that’s a great thing.
So yes, there’s also an essential balance between connecting and providing genuine value to your online community and selling.
The goal is not to sell so much on social media.
Give them consistent insight into your professional and personal life but interject behind-the-scenes of your business life.
That content marketing strategy assures that your audience knows who you are, what you do, and who you do it for without you selling them anything.
And when you do decide to launch a new online product, digital course, services or even a physical product, they won’t be annoyed.
You would have already established a genuine connection with them.
At that point, some of the peeps in you your audience will be genuinely interested in what you’re selling.
Here’s a significant truth about marketing online: It follows the same disciplines, principles, and best practices of marketing offline.
You must first build a valuable and desired product or service.
Identify your audience and niche.
Understand everything you can about them.
Establish strong marketing and sales channel.
Package and market the product or service in a way that appeals to the smallest viable portion of the market (super-niche).
Apply the insight you’ve learned about your market to communicate to them in ways that connect your product or service and their needs and desires.
Make the sales process a smooth and straightforward experience.
Provide great customer service.
Rinse and repeat.
Boss Up Your Content Marketing Strategy
A strong content marketing strategy is the most crucial strategy that’ll keep you on track to attract the online community you deserve.
The number one thing you can do to build a vibrant, engaged consistently, and connected online community, is?
You’ve listened, you’ve got it, it’s creating and sharing content targetted to your specific niche markets’ interests and needs.
Ok, maybe not the end of the discussion, but you get it.
Valuable content is the magnet that’ll attract your online community to your brand and business.
Curate and share information that’ll pique their interest and show them you know what the heck you’re doing.
Great content reinforces your credibility in your specialty and will get people excited to buy into your concepts, methodologies, and unique way of doing things.
Relevant content validates to your tribe that you’re products and services were built, sourced, or created by someone who knows what they’re doing.
It’ll solidify what you know and do.
And, boss up your content marketing strategy.
As you consistently follow your plan, you’ll build momentum that’ll reinforce your authority.
That credibility will position you to establish the like, know, and trust factor with your online community.
Resonate With Your Ideal Customers
The more relevant content you create and share on your social media channels, in your email marketing, and on your blog; the more connected they’ll become.
Your consistency will pull your tribe in as you show them, that you understand their lives and aspirations and can help them.
By sharing content online that informs, educates, or aspires your online community, you’ll stay top of mind with them.
Remind your audience you’ve been where they now stand.
Show your audience how you’ve created a viable solution to move your followers towards there goals.
You are the most significant variable that helps people in your market decide if they want to do business with you or your competition. Galvanize your tribe with lots of delicious content candy.
It connects your audience with the real and authentic person behind the keyboard.
When you share content, your ideal audiences find interesting it reiterates to them that you’re a genuine person who understands them as a real person.
Targeted content that is very relevant gives people a valid reason to believe in you and your business and connects them to your mission.
Again use your content to reinforce with your audience why they should like and trust you.
Because that is the only way to open the doors for them to eventually do business with you, recommend you to their friends, or introduce you to their community.
That’s an all-around win!
Call In Your Online Tribe
In The Ultimate Brand & Business Building Plan, there’s an entire section in the eight steps to more impact and income.
It’s in part under Growing Your Tribe, and it covers list building, social media plus a sales & marketing strategy. Grab it right below now.
Make sure your content is worth sharing and targetted to attract the online tribe you want.
Create targetted content you know your audience will appreciate and get on a schedule to consistently share it from your website, blog, and social channels that:
- Are based around content themes and topics of the products or services you’re selling.
- Have your spin, methodologies, or approaches. Stamp it with your magic.
- o It was created specifically for your ideal customer and their needs, desires, or aspirations (it’s not for you).
- Shows your personal brand will be approachable, engaging, and efficient and a pleasure to experience.
- Is worth sharing, referencing and coming back to as a valuable resource
- Share the social causes, values, movements that you care about
Ok, that my friend is the foundation needed to attract your online community.
You know the drill, let’s chop it up about how to attract your online community below.
What challenges or ideas have you that found work best for creating dope content to attract your online community?