3 Simple Online Business Ideas To Start Now

3 Simple Online Business Ideas To Start Now

Streamline Your Online Business Ideas

Imagine life 365 days from now once you took action on just one of the brilliant online business ideas you have.

Have you been dreaming of, planning and praying your online empire for some time now?

The passive income, the 5-hour workweeks, and living in the ‘Netflix’ and chill mode.’

YES!!!  I too dream of that.

But here’s the thing.

I could give a pretty convincing argument that the phrase ‘passive income’ should be banned as it relates to business period, exclamation point.

Yeah about that, that’s a post for another time.

But taking a viable online business idea and turning it into a six or seven-figure business is becoming less a dream and more a reality for lots of passionate entrepreneurs.

Consequently, learning how to build a captivating brand and systematically attracting people online begins with a real talent. I know that doesn’t scare you. We all have talents and skills we’ve honed and teaching, coaching and sharing your expertise at scale can be very rewarding and profitable.

Here’s the thing, once you know exactly what you want to share,  make a commitment to start working on a plan and putting a system in place to make it happen. 

Your dream can happen but it takes a strong vision, a plan and real work.

No secret, taking a book, blog, merchandise or business from an idea to profitability requires focus and next-level hustle, but are you afraid of that?

Exactly, I didn’t think so.

Furthermore, if you’re ready to narrow down your business idea and figure out what online business model would work best for you let’s chat.

Enough Chit-Chat

If only the well-meaning discussions with your BFF about your game-changing biz could make it pop, you’d be rich!

I can relate, I procrastinated for years before taking my idea and talents online.

If your online business idea has been a staple in your head year after year, it’s time to move forward.

By now you’re tired of dreaming  how your life could play out if you could pursue what you love full-time.

Consequently, you likely know you’d make more money and impact online doing something you love doing.

In moments of real clarity, It’s evident to you.

That the sooner you can escape the constraints of the 9-5 employee or 8-8 entrepreneur grind, you can build something amazing.

And the thought of you being able to own your time ultimately gives you goosebumps.

But then, nothing happens.

Why does your mind spend countless time concocting new online business ideas to resort back to your comfort zone? Click To Tweet

I think you know, but if there is any question in your mind here’s the nasty truth.

Our comfort zone is where we’re most comfortable and LAZY.

The Ugly Truth About Comfort Zones

There are undeniably valid reasons for you to cling to your ideals of stability.

It’s normal to feel stressed when you don’t know what’s going to happen next.

For many ‘would be’ successful online entrepreneurs and personal brands, the stress of leaving your fate to your job, boss and the economy is more doable than taking the big leap.

Uncertainty is an emotion that signals the brain to kickstart learning, according to a Yale research recently published. Click To Tweet

This study is just another among a long line of studies that show, we  learn the most when there is uncertainty.

The study concludes, and I concur, not being in learning mode 24/7 is a good thing, because who wants to learn all the time?

Not I!

But, as an advocate for people with a dream and the soft skills, experiences, and talent to make that dream a business reality, I believe wholeheartedly in temporary discomfort.

Furthermore, science continues to prove that when you’re chilling in your comfort zone, you’re NOT learning.

How To Streamline Your Business Ideas

You’re in the great company of human nature to overvalue the perceived security of having a traditional job.

And it’s the path of least resistance to allow your steady income and convenience to rock you to sleep in your comfort zone.

But what now?

First,  decide if you’re willing to trade in the benefits of being an employee for the uncertainty of becoming a business owner.

And, don’t take the pros and cons likely.

It isn’t easy to pursue your business dream and start an online business, and it’s NOT for everyone!

It takes persistent effort, a plan, and some hustle juice to build out your online business idea.

Your Belief Will Sustain Your New Venture

Above all else, if you don’t believe in your products or services, no one else will.

Success-driven entrepreneurs carry an unwavering commitment to using what they know and can do to empower themselves and others.

In their minds, there is no doubt that their gifts, skills, and talents are best leveraged working for themselves.

If you’re not afraid of exploring your fullest potential, and you’re committed to doing the work, fabulous!

An online business could transform your life.

Likely, you’ve convinced yourself you’re too busy, and you don’t have the time.

I hear you, but what’s more important than fulfilling your purpose, doing work you care deeply about and serving those you want to help?

You Can Own Your Economy

I didn’t take the online business leap until it became shamefully obvious I hadn’t scaled my traditional marketing business.

Face to face with a huge missed opportunity; I realized it was my time to pivot and refresh.

The most valued lesson learned is that procrastination and fear are the biggest dream snatchers in these virtual streets.

I knew I could efficiently run an online business that would become more intentional, purpose-driven, and successful than the old model.

There was NO doubt in my mind, I could free up more time and serve more of the people I have always wanted to help.

But here’s the thing,  I made the same ‘BS’ excuses so many ‘would be’ profitable entrepreneurs often make.

Once I stepped out of my comfort zone and packaged my services into digital ones, something magical happened.

I discovered how seamless it is to offer my services online and actually service more people without doing more work.

Well, isn’t that something?

Daily, I see first hand how eCommerce and online businesses have become the fastest growing industries worldwide.

From where I sit, it’s jaw-dropping apparent how online sales worldwide reached $2.304 trillion.

How a 24.8%  increase in year over year has happened in the online space, yet double-digit growth over the next few years is expected, according to eMarketer.

3 Profitable Online Business Ideas In 2019 & Beyond

Start A Blog To Monetize It

We’re in the heart of an era where millions of people are online looking for how-to’s on everything from gardening to marketing.

If you have an area of expertise where you can teach or inspire people around a subject, blogging is a viable online business option.

As a blogger, once you decide the main topic or idea you want to cover and blog about, find a niche that suits you.

In your role as a blogger, to stand out and make traction fast, you need to create engaging content for your target audience.

I’m talking about consistently creating blog posts that educate, inform, inspire, or entertains your potential dream customers.

Once you establish your brand and build a following, package your knowledge into info-based digital products around your blog’s topic to sell from your blog.

As a blogger, You’re A Content Creator

I started my first personal branding blog in 2014 and have started two more since.

The impact that you can have when you share what seems so natural to you may surprise you.

I used my first blog as a way to build an email list, I later monetized.

Yes!

From that first blog, the idea to write my book, Personal Branding Through On-Purpose Living was born, and I continued to grow that email list to over 5000.

For you, the goal is to sell something valuable your audience will want, and you have lots of options.

If I were you, I’d opt for things like ebooks, digital products, sponsored posts, coaching services around your blog topic, and your own branded merchandise.

Ready to put in the work and create content around something you already know about?

Great, cause blogging can be extremely profitable, no secret, some bloggers are out here making over 100k per month.

Self Publish A Book Or Amazon

I would argue that most professionals and creatives have a solid book idea in them.

If you have unique experiences and understand how to do something well, package it as a book or ebook, and sell it.

Write your ebook or hard copy book from your viewpoint: that’s your unique vantage point and have it self-published.

Similar to a blog, create an online platform in the form of a website for your book. Create content for it around the topic of your book.

If you’ve been thinking about publishing an ebook or book, do it.

Do Your Book Publishing Homework On The Front End

Start building a brand and connecting online with the ideal people you’d want to buy your book.

Begin using your social media posts to create micro-blogs about the topics you’re thinking of covering in your book.

Pay attention to what content gets the most engagement and spark the most conversations.

Then set aside at least an hour each week to start writing your book.

Open a new Google docs file and get to writing.

Start with the end goal of what you want people to know when they’re done reading the book and how you want them to feel.

Use your answers as a guide for the book’s outline, the chapters, the stories to share, and the tone of voice you’ll use in your writing.

For some helpful tips to get you started the right way, visit Amazon’s standards. 

Create A Digital Product

As it’s worth repeating, I’m a big fan of knowledge-based products.

Do you have a clear area of expertise in which you want to use the knowledge you already have to serve people?

If so, creating a digital product can change your life.

Exactly what I mean by a digital product?

Digital products are anything you can create and sell entirely online from your laptop.

To name a few, you can package your knowledge, expertise, passion, or craft in several ways.

There are online courses, ebooks, coaching, online memberships, digital magazines, photography, packaged services, download templated, workbooks, guides, meal plans, workout regimes, hair care guides, make-up application cheatsheets, and the list goes on.

Imagine as an online coach hopping on the Web to provide your expertise to coaching clients via Skype or Google Hangout.

You can set up weekly, monthly, or, even daily schedules depending on the client and projects you have.

Or, you could have an online course to teach the experiences, craft, skills, or talent you’ve been using your entire professional career.

What about your passion or personal interests?

You’ve got options to choose from when deciding what products or services to create and monetize in your online business.

Where To Go From Here

We live in the heart of a time where you can create, launch, and grow the entirety of your business from your laptop.

Once you kick the idea of remaining comfortable to the curb what’s not to be little-girl giggly about?

To take your online business idea a step further, I'm sharing The Ultimate Brand & Business Building Plan. Click To Tweet

If you haven’t yet, grab my FREE 8 step brand and business building plan to help you work through building your online business the right way.

Brand & Business Opt In

2020 Vision

I challenge you to step outside of the status quo.

Make 2020 the year you write the book, launch the blog, and start the business.

Oh, and PLEASE let’s debunk this all or nothing myth in the online world.

Many successful online entrepreneurs continue to balance a 9 to 5 while building their online businesses.

If you’re serious about the big business idea of yours, nothing warrants procrastination.

Get out you out of your comfort zone and narrow down your most viable business idea.

Think about the one thing you’d most want to do and would love creating products and services around.

Get creative with how you could use your unique talent, skills, and expertise.

The key is to provide a solution to your audience in your fresh and unique way.

Intertwine your personal brand, your story, message, and unique point of view into your business model.

Building my online business with unwavering purpose is rewarding. And it can be for you too.

Drop me a note below and let me know what online business idea you’re going with and how I can help.

P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

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Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

How To Market Your Book While You’re Still Writing It

How To Market Your Book While You’re Still Writing It

Why Market Your Book Early?

Gone are the days of waiting to get the rough draft of your book completed to market your book and promote it.

During an interview for the Massachusetts Women’s Conference, while touring Make Your Mark Personal Branding Through ‘On-Purpose’ Living, I was asked the most important lessons I’d learned from writing the book.

The answer? The most important by far is that you should market your book and build it’s momentum as early as possible.

Authors underestimate how much promotions are required to leverage social and online marketing fully.

The Added Psychological Value Of Pre-Promotions

First, when you get a jump start on promoting your book, you’ll have the added psychological pressure to make it happen.

I know that sounds crazy. Yet, you’d be surprised at how many people start writing a book and don’t finish.

Look, I get it.

Life can get overwhelming.  So, if you don’t have a hard-core commitment to finish it, it may not happen.

However, when you’re writing your book with purpose and make a promise to your audience, customers, and community, you’ll be more motivated to follow through.

Trust me; my book launch was on a tight schedule. Therefore, during the last few weeks, everything took a backburner to me, delivering it on time.

When Is Too Early To Market Your Book?

Never. The sooner you can build momentum and excitement about your book, the better.

Here’s a tip I’ve learned about online marketing, people’s attention spans are short when they’re online.

Your book’s topic, launch date, and promo schedule will compete against everything else being shared.

Your audience is consuming lots of content, but very little of it makes a real connection.

Consequently, online market research says that a person needs to see a marketing message several times before taking action.

On top of that, we all have different habits and ways we consume social media.

As an author, don’t underestimate how much promotion is needed to reach 50% of your following.

To get a better idea of how much promotion it’ll take, look at your current engagement ratio.

Listen, some people follow me on social media that don’t even know I’ve written a book.

And it’s two years old.

I know this because every time I post about it, I get congratulatory comments like the book is brand new.

LOL, and usually, I’ll notice a spike in sales that day too.

As you think about how to market your book’s pre-launch, here’s an excellent strategy to consider.

Personal-Branding-Advice

Identify Influencers To Help Push More Sales

Who are the media influencers in your industry, public relations professionals, and local librarians?

What book organizations, conferences, book fairs, and media professionals can you reach out to?

Now create a plan to educate as many of them as early as possible about your book.

These will be the people to help spread the word and promote your book at scale.

Build Relationships With Journalists And Conference Coordinators

From my early career days of working within public relations and the media, I learned that journalists, media contributors, and conference coordinators work diligently to book out content and programming months in advance.

You certainly want to give journalists and conference coordinators a heads up about you, your book, and the launch date early.

Think about it, likely you or someone on your team will be approaching them for the first time. So give yourself months to reach out to them, introduce yourself and your book, nurture the relationship, and follow up.

Make connections on Facebook, Instagram, and LinkedIn. Get active in the relevant podcasts or weekly video show communities. Click To Tweet

I’d say six to eight months in advance gives you enough time to get noticed.

And, if you’re early, you’re certainly more likely to get booked for some coverage, so go for it.

The Money Is In The Email List

I know you’ve heard this before, but I’m always the first to admit, I wish I’d start building a list for my business earlier.

Your email list is the ONLY marketing asset you own.

No secret, your IG, Facebook, Linkedin, Twitter, Pinterest, and YouTube accounts don’t belong to you.

So get your book’s website up or and a dedicated page for your new book on your existing website.

As you start sharing content about the book and promoting it, you’ll need a professional online presence to link your content.

The website or page should provide more information about the book.

Include things like the release date, your author’s bio, what inspired the book, and an overview of what the book is sharing.

Then get to talking, sharing, promoting, marketing, and of course, pre-selling.

With constant changes to algorithms and search platforms, you don’t know how much of your audience sees your content.

However, every time you hit send on your emails, they get delivered into inboxes.

Therefore, if you’re following your marketing 101 rules and spending time nurturing your list, you’re golden!

If not, it’s the perfect time to start right now.

Begin nurturing those subscribers and add value to their lives through your content, so they look forward to hearing from you.

Hence, when you start to promote and market your book, they’ll embrace it.

Your tribe will look forward to it because you’ve already established credibility with them.

You’ll have established the and the like, know, and trust factor between them and your personal brand.

Speaking of your personal brand, if you’re writing a book or thinking about it, I’ve got a personal branding treat for you.

Need some extra clarity on how to position your brand? Look no further, snag your copy of The Brand Plan For Bosses here. Click To Tweet

The Brand Plan For Bosses

Leverage Social Media to Market Your Book

I get it. You may think, ‘oh I tweeted about the book on Thursday, I’ll do it again on Saturday.’

Wrong. Likely if you only made one tweet about your book on Thursday, less than 5% of your audience saw it?

Truth! But if you’re going to take the time and commit to writing a book, embrace and fully leverage the opportunity to promote it.

Get social and share your book, and early is the perfect time to start doing that.

Of course, talk about more than just your book and spin it in several ways.

Consider taking your followers on the entire journey with you.

Show them behind- the- scenes into what goes into writing the book.

Share pictures and content from your planning to editing, to promotion phases.

The more you include your community in the process, the more engaged they’ll be.

Therefore, the more likely they’ll know about and buy your book. That’s the ultimate goal.💅🏾

When are you writing or releasing your first or next book, what’s been your biggest challenge?

Drop me a note below and let’s chat about it!

P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

wStart marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

How To Attract Your Online Community

How To Attract Your Online Community

Ready To Attract Your Online Community?

Here’s the skinny on how to attract your online community to grow and scale your online business and brand.

You need a game plan that can consistently work to attract a community of like-minded people.

And when I say like-minded, I’m talking about a community of people who view what you do or offer as valuable.

A tribe of folks who are interested in the exact topics your expertise, brand, and business discusses.

Your online community will have a passion, interest, or a problem your brand and business address.

Your audience could be trying to break into your field and follow a path similar to yours.

Regardless of the reason, there are droves of people online who could become a reader of your new blog or online business.

Or, a follower on your social channels and a customer of your online business.

You want to attract your online community with diverse needs but within the same niche.

The goal is to have a mixture of thought leaders from your industry and other professionals that can collaborate.

But also those followers who have more aspirational motives.

Some folks in your audience will need what you’re talking about and selling, and some will promote it.

One of the essential marketing hacks you should learn as an online entrepreneur is to build your online community consistently.

That means you need a marketing strategy in place that will attract new people towards you and your online brand.

Folks that see value in connecting with or working with you.

You are making them want to buy your offers and be a part of your online community.

How To Attract Your Online Community In The ‘Goal’ Mine

There are 4.4 billion active Internet users.

To grow your online community, you must have a consistent online marketing strategy and plan to get your brand visible to more people.

You’re a smart cookie.

You know that as a new online entrepreneur, there is an untapped opportunity to get what you do in front of just the right people at the right time.

Regardless of your niche, specific online marketing strategies will help you attract more people into your online community

Play To Win

You have exceptional talent and things your brand and business provide.

On the conservative side, there are hundreds, thousands, and in some instances, millions of people who want that specific expertise you offer.

Or that specific product and service you provide.

Your audience wants to know what you know and is inspired to achieve or experience something you’ve already done for themselves.

To be a real player in this online game don’t be shy and open your virtual mouth often.

You know what you do, who you do it for, and why you do it.

Shout it to the heavens through your blog, articles you write, and the social posts you share.

Take your brand message and the value you bring to the marketplace online steroid style.

Brand Messaging Matters

As a new blogger, solopreneur, or new entrepreneur, the first part of your online marketing strategy to attract your online community should be getting clear.

Get crystal clear about who you’re talking and why.

Then craft a brand message that takes who you are and what you do and makes it exciting and relatable to the people you want to serve.

You do what you do because you have that beautiful talent, craft, and experiences you’ve been able to package to help other people.

But, before you can serve them that have to know you exist and you’ve got to build the like, understand, and trust factor with them.

It sounds like a lot, but it’s not.

“If people are doubting how far you can go, go so far that you can’t hear them anymore.”

-Michele Ruiz, President and CEO of Ruiz Strategies

Be Snobby

You are not marketing your personal brand, products, or service to everyone.

So the brand messages that you use to attract your online audience shouldn’t be vague and for everyone.

You have a niche to target, the ideal customer you want to buy your products and services.

So be snobbish with your social media strategy, your email marketing plan, and your content marketing strategy.

Only create and share content that you know resonates with them and help you to become the go-to girl for your thing.

What does that mean for you?

It means that once you identify the demographics and psychographics of your ideal audience, you should curate content that you know will attract those folks.

Your niche, the dream customers that you created your new online business to serve, are the people who will appreciate your thought-leadership, influence, or impact the most.

Nurture Your Tribe

Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.

The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.

Your online community and audience are online seeking solutions to problems they have.

They’re looking for new insight and information.

They are seeking different ways and knowledge to help them live their best lives!

Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.

An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.

And remember, your goal is to attract and online community that is very niche but also diverse.

That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.

Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.

And yes, some will be both, and those are my faves!

Get In Formation

Cause who needs Internet friends that aren’t information?!

No one!

Exactly.

You’re the leader of the tribe and though-leader of your community.

It’s your job to invite, entertain, and host the people who show up at your Internet party.

Make them feel warm inside about showing up for you, and get them excited to support and hear from you.

They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.

And like real friendships take work, so do online ones.

I know, I too struggle to see my friends in real life, but I make it happen.

No getting around it, building a community of anything is about the relationship.

A healthy, balanced, respectable give and take exchange.

Real relationships are NOT created with aggressive online selling.

Relationships are formed and strengthened by genuine listening and authentic two-way communication,

Relationships Go Two Ways

Healthy communities have two or more people finding mutual value, and that's beautiful. Click To Tweet

That value looks different for every relationship, but it could come in the form of advice, insight, or entertainment.

What it’s not, are you showing up online only when you have something to sell?

Ever had a friendship or boyfriend who zapped the life out of you?

Where no matter what – when they left, you felt drained and exhausted.

I have, and there’s nothing fun about it.

No one signs up to be zapped by an energy vampire on or offline.

So to attract your online community, show up for them with consistency.

That could be as simple as sharing a small nugget of insight or information with them daily.

Show up and start online conversations even when you don’t have original content to share.

Very few new bloggers, solopreneurs or new online entrepreneurs do.

You could reshare something relevant to them that will leave them with a smile on their face or a provoking thought to ponder.

Attract Your Online Community With Content

The most profound difference between your in-person friends and your online ones is you probably don’t sell things to your friends in real life.

Most likely, you never do, and that’s a great thing.

So yes, there’s also an essential balance between connecting and providing genuine value to your online community and selling.

The goal is not to sell so much on social media.

Give them consistent insight into your professional and personal life but interject behind-the-scenes of your business life.

That content marketing strategy assures that your audience knows who you are, what you do, and who you do it for without you selling them anything.

And when you do decide to launch a new online product, digital course, services or even a physical product, they won’t be annoyed.

You would have already established a genuine connection with them.

At that point, some of the peeps in you your audience will be genuinely interested in what you’re selling.

Marketing Online

Here’s a significant truth about marketing online: It follows the same disciplines, principles, and best practices of marketing offline.

You must first build a valuable and desired product or service.

Identify your audience and niche.

Understand everything you can about them.

Establish a strong marketing and sales channel.

Package and market the product or service in a way that appeals to the smallest viable portion of the market (super-niche).

Apply the insight you’ve learned about your market to communicate to them in ways that connect your product or service and their needs and desires.

Make the sales process a smooth and straightforward experience.

Provide great customer service.

Do goodwill.

Rinse and repeat.

Boss Up Your Content Marketing Strategy

A strong content marketing strategy is the most crucial strategy that’ll keep you on track to attract the online community you deserve.

The number one thing you can do to build a vibrant, engaged consistently, and connected online community, is?

You’ve listened, you’ve got it, it’s creating and sharing content targetted to your specific niche markets’ interests and needs.

Point blank.

Ok, maybe not the end of the discussion, but you get it.

Valuable content is the magnet that’ll attract your online community to your brand and business.

Curate and share information that’ll pique their interest and show them you know what the heck you’re doing.

Great content reinforces your credibility in your specialty and will get people excited to buy into your concepts, methodologies, and unique way of doing things.

Relevant content validates to your tribe that you’re products and services were built, sourced, or created by someone who knows what they’re doing.

It’ll solidify what you know and do.

And, boss up your content marketing strategy.

As you consistently follow your plan, you’ll build momentum that’ll reinforce your authority.

That credibility will position you to establish the like, know, and trust factor with your online community.

Resonate With Your Ideal Customers

The more relevant content you create and share on your social media channels, in your email marketing, and on your blog; the more connected they’ll become.

Your consistency will pull your tribe in as you show them, that you understand their lives and aspirations and can help them.

By sharing content online that informs, educates, or aspires your online community, you’ll stay top of mind with them.

Remind your audience you’ve been where they now stand.

Show your audience how you’ve created a viable solution to move your followers towards there goals.

You are the most significant variable that helps people in your market decide if they want to do business with you or your competition. Galvanize your tribe with lots of delicious content candy.

It connects your audience with the real and authentic person behind the keyboard.

When you share content, your ideal audiences find interesting it reiterates to them that you’re a genuine person who understands them as a real person.

Targeted content that is very relevant gives people a valid reason to believe in you and your business and connects them to your mission.

Again use your content to reinforce with your audience why they should like and trust you.

Because that is the only way to open the doors for them to eventually do business with you, recommend you to their friends, or introduce you to their community.

That’s an all-around win!

Call In Your Online Tribe

In The Ultimate Brand & Business Building Plan, there’s an entire section in the eight steps to more impact and income.

It’s in part under Growing Your Tribe, and it covers list building, social media plus a sales & marketing strategy. Grab it right below now.

Brand & Business Opt In

Make sure your content is worth sharing and targetted to attract the online tribe you want.

Create targetted content you know your audience will appreciate and get on a schedule to consistently share it from your website, blog, and social channels that:

  • Are based around content themes and topics of the products or services you’re selling.
  • Have your spin, methodologies, or approaches. Stamp it with your magic.
  • o It was created specifically for your ideal customer and their needs, desires, or aspirations (it’s not for you).
  • Shows your personal brand will be approachable, engaging, and efficient and a pleasure to experience.
  • Is worth sharing, referencing and coming back to as a valuable resource
  • Share the social causes, values, movements that you care about

Ok, that my friend is the foundation needed to attract your online community.

You know the drill, let’s chop it up about how to attract your online community below.

What challenges or ideas have you that found work best for creating dope content to attract your online community?

P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!

     

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Why Brand Yourself And Your Business

Why Brand Yourself And Your Business

Ready To Brand Yourself?

You’re a courageous woman, and it’s time to brand yourself and your business intentionally.

Adjust your crown and say bye-bye to the ‘hide and seek’ game.

If your target audience can’t see you and your business, how will it grow at scale?

What are you doing to leverage the economic potential of a brand that is visible to the masses?

Historically, women are less comfortable being seen in the spotlight than their male counterparts.

Some women embrace the idea that personal branding is taboo.

Let’s be clear ladies, don’t buy into that expensive branding misconception and instead, get in branding formation.

You have an online presence and a personal brand.

People are online for an average of six hours a day, and they’re googling and social media stalking people and things they’re curious around.

Ask yourself: ‘How am I being seen, and is it authentic?”

Shape Your Brand’s Narrative

Take control of your brand and create a reputation that exudes authenticity, credibility, and trust.

A strong personal brand begins when you embrace your authenticity and share your strengths. Click To Tweet

Use your brand’s foundation to build trusted relationships with your audience.

Get your views, story, and ideas shared to the masses.

Build resonance and connection with other people who relate to you.

I’ve worked in my marketing practice for nine years, men are more eager to share their perspectives, and I see this firsthand.

As women entrepreneurs, we can change this dynamic and embrace the economic and storytelling power of branding.

Representation Matters

We’re in the heart of the digital era; it’s easier than ever to brand yourself and share your unique story.

1821 new businesses were started by women every day in 2018, and that’s ‘gangster’!

Representation matters, and it’s incredibly empowering for women to have access to diverse stories from the female perspective.

Women have traditionally bought into this idea that their excellent work speaks for itself, according to research.

The truth is, in the world of getting visibility, work itself doesn’t communicate.

Every day rockstar women with incredible work ethic, accomplishments, and potential get drowned out by their male counterparts and competitors.

Some women view success and likeability as opposing traits, but men don’t, research says.

What I admire most about women is our natural ability to connect with people.

As super connectors, we’re genius at building teams and forming community bonds.

So why do we cling to this idea that ‘networking’ is selfish?

“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.” – Ellen DeGeneres

Just Do It: Brand Yourself

When you’re ready to step out and brand yourself, it’s normal to feel a bit overwhelmed in the beginning, but avoid that.

Push back on the scary ideas that try to invade your mind and take charge.

And if you need a little extra brand clarity -grab your Free Brand & Business Building Guide here.

Brand & Business Opt In

Listen, branding is meant to be fluid but girl, you know how your ego works.

Your ego will do anything to stay comfortable and stagnant, but there is a whole world of women searching for some connection.

So you’ve got game-changing ‘ish’ to do.

And, here’s the beautiful part, you can tweak and change your brand as you observe it and get feedback.

Just remember, the key is to start somewhere and get a little comfortable being uncomfortable.

I know that business and personal branding can feel intense at first, but once you start implementing a consistent plan, your confidence will grow.

For some women, there’s a deeply personal and emotional connection to their business babies.

Step Away From Your Baby

I’m guilty, and my business is definitely my second child.

So here’s the thing, that deep sense of connection has pros and cons.

Kind of like when a child leaves for college, both parents will miss them, but separation anxiety is felt a little different by mom.

Human nature made men and women different as a whole.

And yes, I’m generalizing, but you get it.

Similarly, a mom can invest all her energy into her children and leave little to no TLC for herself.

Women business owners often do the same, but it’s time to change that cycle.

To ignite the change, move forward with your decision to brand yourself and your business.

Nail down your brand’s message and story, and share them often.

You can do this, and you owe it to yourself to galvanize your niche, attract a fan base and grow strong!

What branding ideas are you considering? Drop me a note below and let’s chat!

P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!

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How To Avoid Online Marketing Mistakes

How To Avoid Online Marketing Mistakes

Sidestep Common Online Marketing Mistakes

You’ve got a fantastic new product or service. Fabulous!

For new online entrepreneurs, new bloggers and solopreneurs online marketing mistakes are common.

You don’t need to make the avoidable ones, and this article will help sidestep the most prominent online marketing mistakes and up-level your online marketing.

For seasoned entrepreneurs and new ones alike, no matter how much business insight, experiences, strategies,  and hacks, you learn, you’re going to have slip-ups.

I tell my daughter, “You’ve got to learn from your own unique experiences, and there are some lessons that you’ll have to go through.

The very same wisdom holds in online marketing and business building.

After working on the marketing of hundreds of brands and businesses of all sizes, I discovered there are proven marketing strategies that work universally.

Elude Online Marketing Mistakes

All online marketing strategies won’t work for every business or in every phase of your business.

The most significant online marketing mistakes, are referred to as ‘ rookie mistake,’ but should be avoided by all online businesses, bloggers or solopreneurs.

Whether you’re a rookie or a vet, don’t get caught guilty committing the following online marketing crimes!

As Maya Angelou dropped the gem, and I’ve often repeated, “Do the best you can until you know better. Then when you know better, do better.”

The most offensive online marketing mistake is a costly one, and you’ll avoid it.

If you aren’t quilty, kudos to you.

If you are, all good, time to pivot, and readjust.

The #1 Online Marketing Mistakes

The biggest online marketing mistake to avoid is NOT speaking in your dream customer’s language.

Once you nail down your niche, ( if you need niching love, click here) write and speak to them using their words, phrases, and cultural influences.

Scrap the over professionalism and industry jargon for the way your dream customers speak and the language they use.

The dream client you're trying to attract has to understand what you're saying, and your words must resonate with them. Click To Tweet

If not, you’ll lose them.

When your ideal customer is relaxing and scrolling through their social feeds,  they’re in a chill mode most of the time.

Your would-be potential customers are online to get their minds off of what they really should be doing (like work- haha!) or finding inspiration and knowledge.

They’re ready to be social (hence-social media) or scrolling by habit to see what’s happening.

No ONE goes to social media and says, “Let me see what online coach, consultant, or expertise I can give my money to today.”

Your dream customers are likely not actively looking for you (no offense) or your fantastic service.

They Don’t Know About Your Secret Sauce

You’ve just created the bomb new product or service.

You created it just for them and a need you’ve already identified they have.

Although you’re on top of your game, they likely have no idea you’ve created the perfect solutions for them.

Here’s the deal, we all have things we’d like to do and achieve one day.

Think about your own goals? How many problems do you want to solve, dreams you have and aspirations to conquer?

Those thoughts, achievements, and goals loosely linger in your mind, but they’re not always top of mind for you.

Due to that psychology, it’s unlikely your dream customers are actively searching for the newest online expert.

Listen, I wish that was the case, but It’s not!

Online shoppers of courses, programs, and services often make purchases driven by aspiration. Click To Tweet

Aspirations and Dreams Often Take A Backseat

The desires, dreams, and ideals of your dream customers aren’t always at the forefront of their priority.

There are millions of people who may want what your business offers even though they’re not actively seeking out a solution.

So what can you do to avoid the most prominent online marketing mistakes and instead, entice your dream customers?

Tailor your communication messages just for them. Speak to your dream customers in their own words, using their problems, dreams, and aspirations.

Share a brand story through your website content, blog posts, email marketing, and social media posts to subtly remind them what they want and need.

Communicate to your ideal customers how you can help them. Show them how you’ve helped other dream customers just like them.

Make it obvious to them why you should be their go-to girl.

Reignite the fire in them.

Talk to them using words and messages that let them know you’re there to help them to live their best lives.

Use your messaging to remind your dream customers about their own goals. Speak to them in a way that uses the words they'd use to explain their ambitions. Click To Tweet

Why

Be the one to breathe new life into their dreams, goals, or aspiration.

That’ll captivate their attention and allow you to start an online conversation with them.

No one is waving their Amex in the digital ‘webisphere’ begging you to swipe it, but you can become the expert that inspires them into action.

And to get started doing that, speak to your customers in their language and address their problems, dreams, and aspirations.

You’re the expert: Inform, inspire or educate your audience, because once they know, like, and trust you, your journey to securing the bag with them gets 10x easier.

Online Marketing Mistake #2

New entrepreneurs, new bloggers, and solopreneurs have a lot to manage.

Some things will fall through the cracks but making it a priority to earn your dream customers’ attention should never one of them.

No one signs up to be chastised by the expert who knows everything and sits on her pedestal judging.

Instead, earn your customers’ attention and dollars by celebrating and serving them.

Share helpful stories and content with them that’ll help them achieve their goals.

You can share testimonials and comments from students and clients who’ve gotten success using your products or services.

Or, content that shares your expertise and experiences in a way that can help them.

To avoid the #1 online marketing mistake, new bloggers, new entrepreneurs, and rookie solopreneurs make: Learn as much as you can about your dream customers.

Then use that insight and regurgitate their very own dreams and goals to them in an educational, informative, or inspirational way.

There are lots of other people and brands vying for their attention, time, and money.

So what? None of them offer what you do in the very same way you do.

Observe Big Brands

Research the mega brands that target the same niche market you do.

Pay attention to how the big brands in your niche speak to the same people you’re targeting.

Those brands spend millions of dollars in market research to understand consumer insights.

They then use that knowledge to learn how to reach their target audience best.

Reap those benefits girl!

No secret, in today’s Digital Age, people do business with businesses and brands they feel a strong resonance toward.

Keeping that in mind, and as the savvy modern marketer, you’re becoming, adopt the online marketing strategies of the big brands.

Instead of using your language, communicate your brand’s messages to your ideal customer using their own words and language.

Makes sense, right?

Speak To Their Face

If you speak to your dream customers in their language, using their social influences and layman terms, they’ll understand what you’re saying.

Remember this, you’re the one with experience in your field, and now you’re helping your tribe achieve their goals.

What better way than using their distinct language, jargon, and catchphrases to grab their attention and build trust with them?

And once you’ve got their attention, use that open dialogue to move your online conversation with them forward.

If your dream client doesn't clearly understand what you're saying or appreciate the value it can bring them, they won't buy it. #womenbiz #digitalentrepreneur #bizadvice #copywriting Click To Tweet

Why Should They Care

You've created or sourced something valuable you know your dream client would love, educate them about it. Click To Tweet

How?

Use their very personal language in your marketing messages to capture their attention and connect with their hearts.

Again, it’s your job to communicate to them exactly how you can help them and why they should care.

Your dream customers don’t necessarily always walk around with their dreams and goals top of mind.

Once you do your research, you’ll know a lot about your ideal customer, her hopes, dreams, and what inspires her.

Or him.

You get where I’m going.

When you use your dream customers’ exact words to address her aspirations in your messaging, your ideal customer knows you’re talking to her.

And, that’s a boss move!

She’ll be flattered: As if your messages were created just for her, and what you say will undoubtedly have an impact on her.

Once you connect the dots between what you’re offering and how it provides value to your ideal customers, you’ll attract more of her into your online tribe.

That’s right, be the conduit that connects the dots between her dreams and your products or services.

Online Marketing Mistake #3

Speaking of connecting the dots, the marketing messages you share online should connect the topics around your products and services, and your dream customers’ needs, dreams, and aspirations.

Before you sit down to write another piece of copy, new blog post, email, social media post, video or podcast episode, google your dream customer.

Find a picture that you feel best represents her. Scotch tape it the side of your laptop and start writing directly to her face.

Your dream customer has a problem, an unmet need, or an unfulfilled desire.

They make a certain amount of money, have specific cultural influences that shape how they see the world, and have particular needs and wants.

Use your marketing messages and the content you share to let your dream customer know you understand her.

Make it clear you’ve listened to your dream customer and have created a solution for her.

That’ll guarantee you avoid this third and final online marketing mistake I’m addressing.

In the Ultimate Brand & Business Building Plan, I walk through identifying all you need to know and do to identify your dream customers.

It’ll help you keep them at the forefront of your marketing messages. The details are under the Ideal Customer and Growing Your Tribe sections.

You can download The Plan free here or below.

Brand & Business Opt In

Now What

You understand three of the biggest online marketing mistakes new entrepreneurs, solopreneurs, and new bloggers often make.

You’re a smart cookie. You know your dream customers aren’t perusing the internet thinking, ‘What expert can I find today to drop some cash with.”

A more likely thought floating through her mind may be, “What the heck am I going to do with my career? How can I make more money and do something I love?  I’m sick and tired of being sick and tired of this job.”

See the difference?

Your ideal customer has problems, dreams, and aspirations floating in her mind.

Communicate to her that you’ve got an incredible product or service to solve her problem and get her emotions stirring.

Get Your Ideal Customers To Know, Like And Trust You

Slay these common online marketing mistakes and level up. Don’t forget that at the core of all your marketing strategies should be getting your dream customers to know, like, and trust you.

To do that, keep your marketing messages focused on your ideal customers and their needs.

They care less about you (don’t take it personally) and more about how you can help them reach their own goals.

They’ll scan what you say and quickly decide if they’re interested in playing with you online.

Make it easy for them to understand precisely who you are, what you do, who you do it for, and why they should care.

You’ve got this!

I’d love to hear from you and what’s been the most significant online marketing mistake you’ve dodged or made in your business?

What was the most prominent online marketing lesson you’ve learned so far, and what tips do you have for your fellow ‘Revolutionaries’?

3 Common mistakes #2 is the big one! Avoid it and other two common digital marketing mistakes with the help of these tips.
Click to read the marketing strategy tips and download 10 step branding guide to kick start your marketing the right way.
#marketingmistakes #businesstips #marketingtips

3 Common mistakes #2 is the big one! Avoid it and other two common digital marketing mistakes with the help of these tips.
Click to read the marketing strategy tips and download 10 step branding guide to kick start your marketing the right way.
#marketingmistakes #businesstips #marketingtips

3 Common mistakes #2 is the big one! Avoid it and other two common digital marketing mistakes with the help of these tips.
Click to read the marketing strategy tips and download 10 step branding guide to kick start your marketing the right way.
#marketingmistakes #businesstips #marketingtips

3 Common mistakes #2 is the big one! Avoid it and other two common digital marketing mistakes with the help of these tips.
Click to read the marketing strategy tips and download 10 step branding guide to kick start your marketing the right way.
#marketingmistakes #businesstips #marketingtips

3 Common mistakes #2 is the big one! Avoid it and other two common digital marketing mistakes with the help of these tips.
Click to read the marketing strategy tips and download 10 step branding guide to kick start your marketing the right way.
#marketingmistakes #businesstips #marketingtips