It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.
You’re not alone if you’re feeling overwhelmed by all the personal branding talk.
Surely you’re savvy, and it’s likely on your radar.
However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.
So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.
I get that you’ve got a lot going on and buildingyour personal brand, well it may not seem like a priority.
Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.
It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.
In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.
Three big topics trending in business right now are personal brands, tech, and CBD products.
Whoa, what a pleasant shift, but here’s how to take advantage of this trend.
Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.
To start, I want to decipher between the fluff and facts.
We’re going to chat about three convincing reasons you should actively buildyour personal brand now.
What I Know About Building Your Personal Brand
I have 15+ years of high-level branding, marketing, and advertising experience under my belt.
Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.
Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.
Right? Do you feel me?
Secondly, psychology tells us we’re driven to make purchases off of emotion first.
If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.
From there, our minds naturally search for practical reasons to rationalize our decision.
All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!
Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.
So that intelligent brain of yours justified all the functional reasons you should make the purchase.
And voila! Just like that, it came home with you.
Did you put it to immediate use?
Maybe, or did it just sit and look really pretty for a few months.
Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.
The good news here, the emotional power of influence can work the same way as you build your personal brand.
Consequently, social media provides an incredible opportunity to share your message to influence your audience.
Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.
That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!
When you build and grow your personal brand, it’s a win for you and your audience.
Need Additional Personal Branding Clarity?
You already know that building your personal brand would be beneficial to elevate your business or dream project.
What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?
Building your personal brand is one of the smartest thing a modern day entrepreneur can do.
Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.
Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.
Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.
Consequently, with real brand clarity, it becomes simple to build a reputation around what you want to be known for.
Then, guess what?
You’ll confidently show up both off and online in a way that reiterates all your dopeness!
To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.
And I’m dropping access to the pdf download right here.
The 3rd Reason To Grow And Build Your Personal Brand
In this robust, technology, driven digital era, people yearn for a real connection.
We’re naturally drawn to spend our money with people and brands we can identify with.
As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.
Again, the initiative you choose has to be personal,
Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.
Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.
Your Brand Is Your Million Dollar Idea
With those fabulous reasons alone, I know you’re committed to building your brand.
So I’ll help you to simplify the process.
And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.
There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.
Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.
It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.
Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.
Marketing with branding at the core of its message is marketing that works.
Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.
You’ve got next.
It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.
Yes, you have to show and tell the world what you can do.
Share your vision.
Confidently talk about your mission and message.
You’ll be pleasantly surprised at the impact you can make just by telling your story.
Let the people who would find value in your journey, products, and services know you exist.
Give them a fair opportunity to get to know and identify with you.
Then once you get them into your tribe, serve them with value in a way that only you can.
That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.
You can do it, and I’ve got your back!
Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.
If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.
The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.
Are you sure you really want to take the entrepreneur plunge?
I’m here to promise you, you can do it!
And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.
Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.
Just Do It
It’s not difficult to get started.
You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.
I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.
Does that excite you cause I have butterflies for you?
And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.
If built and marketed right, your business will reward you with the gift of financial freedom.
No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.
But, you have some hesitation and fear is trying you.
Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).
Ohh, but I get it, I’ve been there.
Learn From Me
I procrastinated in taking my business online because I lacked clarity.
Like you, I knew my business had to offer something different in an already saturated online marketplace.
That lack of clarity gave me an obsession with way too much research and development.
Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.
Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.
The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.
Your online community and audience are online seeking solutions to problems they have.
They’re looking for new insight and information.
They are seeking different ways and knowledge to help them live their best lives!
Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.
An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.
And remember, your goal is to attract and online community that is very niche but also diverse.
That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.
Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.
And yes, some will be both, and those are my faves!
Get In Formation
Cause who needs Internet friends that aren’t information?!
You’re the leader of the tribe and though-leader of your community.
It’s your job to invite, entertain, and host the people who show up at your Internet party.
Make them feel warm inside about showing up for you, and get them excited to support and hear from you.
They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.
And like real friendships take work, so do online ones.
I know, I too struggle to see my friends in real life, but I make it happen.
No getting around it, building a community of anything is about the relationship.
A healthy, balanced, respectable give and take exchange.
Real relationships are NOT created with aggressive online selling.
Relationships are formed and strengthened by genuine listening and authentic two-way communication,
The answer? The most important by far is that you should market your book and build it’s momentum as early as possible.
Authors underestimate how much promotions are required to leverage social and online marketing fully.
The Added Psychological Value Of Pre-Promotions
First, when you get a jump start on promoting your book, you’ll have the added psychological pressure to make it happen.
I know that sounds crazy. Yet, you’d be surprised at how many people start writing a book and don’t finish.
Look, I get it.
Life can get overwhelming. So, if you don’t have a hard-core commitment to finish it, it may not happen.
However, when you’re writing your book with purpose and make a promise to your audience, customers, and community, you’ll be more motivated to follow through.
Trust me; my book launch was on a tight schedule. Therefore, during the last few weeks, everything took a backburner to me, delivering it on time.
When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.
Here’s a tip I’ve learned about online marketing, people’s attention spans are short when they’re online.
Your book’s topic, launch date, and promo schedule will compete against everything else being shared.
Your audience is consuming lots of content, but very little of it makes a real connection.
Consequently, online market research says that a person needs to see a marketing message several times before taking action.
On top of that, we all have different habits and ways we consume social media.
As an author, don’t underestimate how much promotion is needed to reach 50% of your following.
To get a better idea of how much promotion it’ll take, look at your current engagement ratio.
Listen, some people follow me on social media that don’t even know I’ve written a book.
And it’s two years old.
I know this because every time I post about it, I get congratulatory comments like the book is brand new.
LOL, and usually, I’ll notice a spike in sales that day too.
As you think about how to market your book’s pre-launch, here’s an excellent strategy to consider.
Identify Influencers To Help Push More Sales
Who are the media influencers in your industry, public relations professionals, and local librarians?
What book organizations, conferences, book fairs, and media professionals can you reach out to?
Now create a plan to educate as many of them as early as possible about your book.
These will be the people to help spread the word and promote your book at scale.
Build Relationships With Journalists And Conference Coordinators
From my early career days of working within public relations and the media, I learned that journalists, media contributors, and conference coordinators work diligently to book out content and programming months in advance.
You certainly want to give journalists and conference coordinators a heads up about you, your book, and the launch date early.
Think about it, likely you or someone on your team will be approaching them for the first time. So give yourself months to reach out to them, introduce yourself and your book, nurture the relationship, and follow up.
Successful women entrepreneurs own 4 out of every ten business or 40% of American companies.
In America, women start over 1,800 new businesses every day, and roughly 30% of remote companies have women CEOs or female owners.
Women continue to be badass in shaping the American economy and empowering themselves and their communities.
Female-owned businesses employ 8% of the private-sector workplace and contribute roughly 4.3 % of total revenue into the economy.
That’s big, but if the future is going to be female, there’s a much larger piece of the American pie that must be driven by women.
No question, successful women entrepreneurs are unicorns at solving problems, revolutionizing the way things get done. Women leaders are doing their part to create jobs, mentor their teams, push for diversity, and spur economic growth.
Girl Bosses Commit
A significant amount of women start new blogs and new businesses every day, but less can grow and scale them.
Why is there an enormous gap in the number of girl bosses launching and those finding success?
The answer is very layered.
First, while 40% of American companies belong to successful women entrepreneurs, let’s not overlook the tremendous inequalities most female entrepreneurs face to make it in that number.
Unfortunately, many of these new businesses don’t find success because the documented gender inequalities in business don’t stop when women move into entrepreneurship.
Frequently, the disparity becomes more prevalent in venture financing, mentorship, and business networking, according to some studies.
So in spite of the challenges that spark women-owned businesses to become the fastest-growing segment of start-up companies, women are increasingly scratching their entrepreneurial itch.
More and more women are committed to trade in social constraints, non-family friendly labor policies, and the status quo of not having enough influence to be the boss.
Many girl bosses are beautifully reshaping the professional narrative and taking power back.
So what can we do to champion more entrepreneurial success for women-led start-ups?
In looking at the reasons most businesses fail, the same culprits keep showing up, a lack of financing, ineffective marketing, and insufficient mentorship.
There is no simple solution. For women ready to start a business and make it profitable, there are loads of financial, marketing, and mentorship advantages for starting an online business.
The cost of entry for an online business is much lower; social media and email marketing make marketing very accessible and affordable.
There are resourceful experts and business mentors in every niche possible, and the internet provides instant access to business modeling and research for free to little of nothing.
I’m confident in declaring, online businesses, as opposed to traditional ones, are the most attractive and lucrative for the future of women entrepreneurship.
Women are nurturers, and there are thousands of stories, articles, and blog posts about successful women entrepreneurs readily available to inspire other women.
To find increasing success for our own business and women entrepreneurs collectively, let’s dedicate a collective effort to educate ourselves on the best business models, tools, and resources to facilitate growth, and then share that expertise and knowledge with other women.
Opportunites For Women-Owned Businesses Are Robust
As women increasingly take advantage of the commerce fortune the Digital Age presents, and the opportunity for economic growth by women Digital CEO’s, our future looks mighty bright.
To start taking things to the next level in your business, examine the five traits of successful women entrepreneurs and challenge yourself to adopt them.
The first one, I know, is by far the most important.
No matter how smart you are, or how much talent you have; you must first believe in your abilities before you can achieve your goals.
Henry Ford said it best, “Whether you think you can, or think you can’t you’re right.”
Read that again, and hold it dear to your business dream.
Successful Women Entrepreneurs Embody Self-Belief
If you don’t believe in your potential to make things happen, everything else is reasonably irrelevant in business.
What you know, who you know and the ideas you have carry little weight compared to your belief in what you can do.
To be successful, you must have an unwavering, passionate belief and knowing that your business idea and your ability to execute on it is going to happen.
When you’re chatting with your hubby, BFF or even an investor about your new business, your expansive energy, excitement, and confidence should lead the conversation.
Energy is contagious, and nothing is more impressive and telling than meeting an entrepreneur and sensing their excitement and passion for their blog or business.
And sure, doubt is human emotion? But, self-doubt can’t be your norm if you’re expecting to win.
You’ll only accept what you expect!
You have your business dream because deep down, you know you can do it.
Don’t let societal norms, the way you grew up or your limited self-talk allow you to self destruct your dreams.
Confidence For The Win
In exchange for self-doubt, successful women entrepreneurs work out their confidence muscles.
As I shared in my book, Personal Branding Through On- Purpose Living, “Confidence, even among experts, can waver. It’s natural to find yourself confident at one thing but not so confident at other things. The key to building confidence is to practice projecting confidence until you master it.
The more you prove to yourself that you’re an authentic, valuable, capable, evolving, and malleable being, the more confidence musculature you’ll build.
Studies suggest confidence is one of the top characteristics both men and women find the most attractive in one another.
It’s considered more important than skill, knowledge, or experience to some hiring managers. Confidence can set you apart from others, sometimes even more qualified candidates.
According to one study, portraying confidence translates into you being competent.
There is no doubt; your level of confidence plays a significant role in how far you’ll go in pursuit of your life goals.
As it’s often said, a successful person was afraid and did it anyway, while the unsuccessful person allowed fear to stop him.
Fear is the biggest dream stealer of all time, but it often never delivers.
But how do you build the confidence you need to muster the courage to pursue your business dream with assurance? Because we know, success is what breeds real confidence.
The more success you find in working towards and in your business, the more confidence you’ll have to keep going.
Persistence For Postive Results
The Little Engine That Could is one of my all-time fave, American fairytales.
Few stories through the ages have eloquently depicted the story of optimism and hard work, in spite of difficulty or opposition like The Little Engine That Could.
The great news is, there isn’t a shortage of fabulous ideas and lucrative niches.
However, you can’t do them all, and you’ve got to start somewhere.
There are those things that you’re naturally a slayer at but on top of being a boss at doing something, go with a niche that sells.
Above all, find your sweet spot among the niches that have already been proven to move online products.
Leverage The Depth Of Your Existing Knowledge
Consequently, the best niches include an overlap of your skills/knowledge, passion, and it’s profitability potential.
On top of that, keep in mind why droves of people are turning to online learning.
First, they want to learn a new skill or gain additional knowledge around something.
Secondly, they’re seeking a career change, or they’re after academic credentials.
People from all walks of life are turning online to people and institutions to boss up their knowledge.
Profitable Niches For Online Products
If there aren’t hundreds of profitable and proven niches to choose from, there isn’t one.
Nonetheless, here are five ripe ideas in booming niches to get your creative niche juices rolling.
Therefore, let’s look deeper into these five profitable niches.
Business & Entrepreneurship
There is an enormous demand for products, programs, and courses that help people monetize their hobbies, business experiences, and leadership skills.
A few topic options within the niche include:
Teaches or coaches a particular strategy, method or process
How-to manuals and guides or reference information and insight on anything business or entrepreneurial related
Resources on outsourcing, hiring, budgeting, strategic planning, marketing, sales, and business development
Arts & Crafts
Firstly, thanks to individual eCommerce platforms to ones like Amazon, eBay, and Etsy anybody can sell online. Secondly, to fill that demand, there are online courses, guides, cheat sheets, videos, and audio files dedicated to giving people the skillsets needed to tap into the growing opportunity.
Angels within the niche include:
In the digital era, more and more people are community-focused in their off and online interactions. Consequently, social science topics have become more relevant, driving the demand for social science skills. Furthermore, people are seeking to develop, strengthen, and enhance their communication, interpersonal, and leadership skills online, at work, in their businesses, and at school.
Some popular angles within the niche:
Lifestyle is one of the broadest niches and includes everything from design, decor, travel, fashion, style, home improvement, food, gardening, and so much more.
Proven topics within the niche:
Makeup and beauty
Work from home lifestyle
For so many of us, there never seems to be enough or the right time to start or finish things we want to achieve. Therefore, to fulfill personal goals and daily tasks, many people seek assistance with things like mindset shifts, time management, and organization techniques and tools.
Aspects that work within the niche:
Moreover, there’s career, health, wellness, meditation, fitness, social media, politics, coming of age, writing, and the list goes on.
In the online product below, the niche is Law, and the subcategory being targetted is law students. ↓
More Profitable Niches for Online Products
I haven’t covered a fraction of the possibilities.
Moreover, it’s a perfect snapshot of the exact topics the global population seeks knowledge, entertainment, and inspiration around.
While Amazon’s bestsellers book list is one of the most fertile grounds for online product topics, dive deeper.
Within your chosen category, niche down and find a subcategory and get as specific as you can when selecting what specific solution your online product will provide answers, solutions, and insight around.
For example, within the Arts & Photography category, Photography has numerous sub-categories like;
Lifestyle blog photography
Black and white photography
And that’s just a few.
Above all, to most successfully leverage your specific knowledge niche down as far as you can go.
Meanwhile, now that you’ve nailed down your specific expertise within your niche what now?
Need more online brand and business building ammo?
79% of online students feel online learning is “better than” or “equal to” in-school education.
Consequently, this attitude is supported by 57% of educational institutions.
Everyday women just like you with knowledge, passion, insight, and skills with business dreams use their experiences to build success online.
Moreover, what’s driving that success?
Info and knowledge-based products.
Subsequently, peeps are taking the experiences, skills, strengths, knowledge, and passion they have and packaging it.
So now that you’ve narrowed down your niche what’s next?
The Transformational Experience
From there, jot down 1-3 specific transformational experiences you can take your user through.
Furthermore, think about a method, process, or system you can use to teach your user your ‘thing.’
Asking yourself what do you want to be known for?
How do you want to inspire and motivate people?
How can you create change and cultivate a transformation?
Choose a particular transformational experience your specific teaching, methodology, system, or step-by-step process can solve.
Write out the end goal (in terms of, before my product the user will go from feeling unsure, unclear and not knowing how to Xyz to after using my product feeling confident, precise and assured they could Xyz).
Outline the chapters, modules, pillars, or points needed to educate and guide your users through what they need to know, do, or understand to make their full transformation.
Learning continues to move from the traditional classroom setting and evolves across industries and platforms.
Therefore, online products in the form of ebooks, guides, courses, videos, membership sites, digital magazines, and audio files are in high demand.
In short, it’s the new way of education; eCommerce, businesses, and bank accounts can level up in the digital era.