3 Ways To Position Yourself As An Expert

3 Ways To Position Yourself As An Expert

 

Ready To Position Yourself As An Expert?

Great! You’re eager to position yourself as an expert at what you do and your timing is divine.

The internet and social media make it fairly simple for you to communicate to your audience and prospects exactly what you’d like to be recognized for.

With some old fashion experience and a real service to provide you’re primed to position yourself as an expert.

Many of my clients and students had little to no name recognition in their market when they first started out.

Consequently, if you’re new to entrepreneurship, no worries.

Building your brand and positioning yourself can actually be fun!

Really, it can be. Hear me out.

Take time to implement these branding tips and you’re sure to separate yourself from the competition in your niche.

 

Position Yourself As The Expert Even If You’re A New Entrepreneur

Maybe you’re launching a new business for the very first time and you lose sleep wondering how to stand out in your crowded market.

Listen, I have been there.

Every other female entrepreneur who has built a business from scratch understands that uneasy feeling of uncertainty.

But I’m here to tell you, relax.

You’re in great company.

Feeling a bit uncomfortable approaching the business branding journey is a lot more desirable than never doing the work to position yourself or your business.

And as a result, not reaching your goals as an entrepreneur.

I get it, I promise.

You’re charged with building the business, creating valuable content, marketing, branding, sales, customer services, financial planning, and the list goes on.

Here’s the great news, you can do it with a little planning and lots of follow- throughs.

We’re in an exciting and fascinating time for women entrepreneurs.

Gone are the times prospects seek out experts based on the amount of time they’ve been in business.

Above all else, today’s prospects and customers want to know you can solve their problems or help them achieve a goal.

Wired consumers are savvy and a tad nosey.

They want to know your story and back story.

Your prospects yearn to relate to and trust the people they’re going to spend money with.

Today’s consumers want to know if your values align with theirs and if you can do what you say you’ll do for them.

I want you to leverage that intel and position yourself as the expert in your market and niche.

How?

By implementing these 3 ways to position yourself as an expert with authority.

 

How-To-Attract-Your-Online-Community

 

1. Embrace Your Talent And Authencity

The best traits of experts across industries are universal.

Great experts continue to strengthen and hone their craft.

They become fabulous at something and then they learn how to teach others to do what they do using their method.

Or, they do it for them.

Memorable experts use what they know to consistently share their insight, commentary, story, and wisdom with others in their unique way.

Think of your absolute favorite expert.

What is it that draws them to you?

Likely it’s their authentic way of using their talent to understand their ideal customer’s problems and offer real solutions.

Most of the times they’ll package their solutions in various ways through products, services, events, content and speaking engagements.

No secret there, that’s the trend of today’s experts and you can do the same.

 

2. Find Your Opportunity Gap

Whether you’re in the coaching, wellness, beauty, healthcare, finance, legal, real estate, e-commerce or another industry identify a problem that exists in your market that you’re (or will be) the expert at solving.

Once you’re clear on the problem you want to be known for solving, create your own methodology for solving it.

To do that, outline and package the steps needed to achieve the solution using your own proprietary system.

Equipped with the unique branded solution you’re offering your market it’s time to communicate.

Yes, it’s time to tell everyone about who you are, what you do, how you do it and who you do it for.

The goal here is to reiterate the problem that you’re solving in your business, and clearly communicate why your prospects should use you to solve that problem.

Why and how?

In the digital era, every industry is saturated with experts offering a lot of the same solutions packaged different ways.

Consequently, you know your prospects care less about you and more about what you can do for them.

So give them what they want. They want their problems solved and they want it done by an expert that they can resonate with and trust.

 

3. Brand Your Method of Providing The Solution

Are you ready to get creative?

Perfect, for now, I want you to think of your brand’s positioning as a game.

And I’m inviting you to take part in a 21-Day Expert Positioning Challenge!

AYEEE!

Here’s how we’re rolling.

There’s only one rule.

Each day for 21 days you must  come up with a creative idea to present who you are, what you do and who you do it for using the Internet.

I know you may be side-eyeing me but you’ll thank me when it’s over.

The goal is to have fun but push your comfort zone while you position (or reinforce) yourself as the expert in your niche.

Think outside the box when you craft your messages, with the stories and captions you share and timeline of how you deliver your content.

There are no limits to ways to challenge yourself with this but most of all, I challenge you to be creative.

 

Play With The Images You Share And Captions You Write

Perhaps, go live, a time or two. Then maybe create a video, or a series of videos or launch your own email challenge.

Play with hashtags, get super social on social (imagine that) and please keep me posted.

If you need a little personal branding help to get your creative juices flowing, I’ve got you.

Snag The Brand Plan For Bosses for free below and put the right messaging in place before you start the challenge.

 

 

The Brand Plan For Bosses

 

Keep in mind the best way to build trust and resonance with your potential clients is to make it crystal clear to them what you do and why they should care.

Consider referencing your branded methodology as relates to the work you do and the results you’ve seen from your clients.

Or, again you can walk your email subscribers through a small part of your process for free within an email challenge, on a webinar or even in a simple social media post.

For example, as a business coach and branding strategist, I’m doing this now.

I’m challenging my audience to position themselves as the expert in their industry and to kick start their branding process.

 

Consistently Communicate The Following Three Tips

First, educate your prospects by letting them know you’ve created a special method to help them solve their particular problem.

Next, help them to understand your particular process for solving their problem or achieving their goal.

Third, convince them you’re their person and the best expert for them to work with to get the job done.

As you position yourself as the expert, remember to always be two things: credible and consistent.

Credibility is about being a reliable source of valuable information. Click To Tweet

While consistency takes planning and action.

You have an incredible opportunity to position yourself as the expert because right now people are craving information.

Across all industries and niches, people want to learn from and do business with people they can relate to and trust.

Becoming the expert to your audience, in your niche, and within your market doesn’t have to take years.

You have something valuable to offer, now brand your solution, tell your story, and be consistent.

Have fun creating your special method of delivering the solutions you provide.

Then use your content to consistently share your secret sauce.

And most importantly, don’t forget to enjoy the process of making a positive difference in your students, customers, clients or patients’ lives.

Drop me a line below and let me know your methodology.

 

 

3 ways to position yourself as the expert
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3 Simple Online Business Ideas To Start Now

3 Simple Online Business Ideas To Start Now

Streamline Your Online Business Ideas

Imagine life 365 days from now once you took action on just one of the brilliant online business ideas you have.

Have you been dreaming of, planning and praying your online empire for some time now?

The passive income, the 5-hour workweeks, and living in the ‘Netflix’ and chill mode.’

YES!!!  I too dream of that.

But here’s the thing.

I could give a pretty convincing argument that the phrase ‘passive income’ should be banned as it relates to business period, exclamation point.

Yeah about that, that’s a post for another time.

But taking a viable online business idea and turning it into a six or seven-figure business is becoming less a dream and more a reality for lots of passionate entrepreneurs.

Consequently, learning how to build a captivating brand and systematically attracting people online begins with a real talent. I know that doesn’t scare you. We all have talents and skills we’ve honed and teaching, coaching and sharing your expertise at scale can be very rewarding and profitable.

Here’s the thing, once you know exactly what you want to share,  make a commitment to start working on a plan and putting a system in place to make it happen. 

Your dream can happen but it takes a strong vision, a plan and real work.

No secret, taking a book, blog, merchandise or business from an idea to profitability requires focus and next-level hustle, but are you afraid of that?

Exactly, I didn’t think so.

Furthermore, if you’re ready to narrow down your business idea and figure out what online business model would work best for you let’s chat.

Enough Chit-Chat

If only the well-meaning discussions with your BFF about your game-changing biz could make it pop, you’d be rich!

I can relate, I procrastinated for years before taking my idea and talents online.

If your online business idea has been a staple in your head year after year, it’s time to move forward.

By now you’re tired of dreaming  how your life could play out if you could pursue what you love full-time.

Consequently, you likely know you’d make more money and impact online doing something you love doing.

In moments of real clarity, It’s evident to you.

That the sooner you can escape the constraints of the 9-5 employee or 8-8 entrepreneur grind, you can build something amazing.

And the thought of you being able to own your time ultimately gives you goosebumps.

But then, nothing happens.

Why does your mind spend countless time concocting new online business ideas to resort back to your comfort zone? Click To Tweet

I think you know, but if there is any question in your mind here’s the nasty truth.

Our comfort zone is where we’re most comfortable and LAZY.

The Ugly Truth About Comfort Zones

There are undeniably valid reasons for you to cling to your ideals of stability.

It’s normal to feel stressed when you don’t know what’s going to happen next.

For many ‘would be’ successful online entrepreneurs and personal brands, the stress of leaving your fate to your job, boss and the economy is more doable than taking the big leap.

Uncertainty is an emotion that signals the brain to kickstart learning, according to a Yale research recently published. Click To Tweet

This study is just another among a long line of studies that show, we  learn the most when there is uncertainty.

The study concludes, and I concur, not being in learning mode 24/7 is a good thing, because who wants to learn all the time?

Not I!

But, as an advocate for people with a dream and the soft skills, experiences, and talent to make that dream a business reality, I believe wholeheartedly in temporary discomfort.

Furthermore, science continues to prove that when you’re chilling in your comfort zone, you’re NOT learning.

How To Streamline Your Business Ideas

You’re in the great company of human nature to overvalue the perceived security of having a traditional job.

And it’s the path of least resistance to allow your steady income and convenience to rock you to sleep in your comfort zone.

But what now?

First,  decide if you’re willing to trade in the benefits of being an employee for the uncertainty of becoming a business owner.

And, don’t take the pros and cons likely.

It isn’t easy to pursue your business dream and start an online business, and it’s NOT for everyone!

It takes persistent effort, a plan, and some hustle juice to build out your online business idea.

Your Belief Will Sustain Your New Venture

Above all else, if you don’t believe in your products or services, no one else will.

Success-driven entrepreneurs carry an unwavering commitment to using what they know and can do to empower themselves and others.

In their minds, there is no doubt that their gifts, skills, and talents are best leveraged working for themselves.

If you’re not afraid of exploring your fullest potential, and you’re committed to doing the work, fabulous!

An online business could transform your life.

Likely, you’ve convinced yourself you’re too busy, and you don’t have the time.

I hear you, but what’s more important than fulfilling your purpose, doing work you care deeply about and serving those you want to help?

You Can Own Your Economy

I didn’t take the online business leap until it became shamefully obvious I hadn’t scaled my traditional marketing business.

Face to face with a huge missed opportunity; I realized it was my time to pivot and refresh.

The most valued lesson learned is that procrastination and fear are the biggest dream snatchers in these virtual streets.

I knew I could efficiently run an online business that would become more intentional, purpose-driven, and successful than the old model.

There was NO doubt in my mind, I could free up more time and serve more of the people I have always wanted to help.

But here’s the thing,  I made the same ‘BS’ excuses so many ‘would be’ profitable entrepreneurs often make.

Once I stepped out of my comfort zone and packaged my services into digital ones, something magical happened.

I discovered how seamless it is to offer my services online and actually service more people without doing more work.

Well, isn’t that something?

Daily, I see first hand how eCommerce and online businesses have become the fastest growing industries worldwide.

From where I sit, it’s jaw-dropping apparent how online sales worldwide reached $2.304 trillion.

How a 24.8%  increase in year over year has happened in the online space, yet double-digit growth over the next few years is expected, according to eMarketer.

3 Profitable Online Business Ideas In 2019 & Beyond

Start A Blog To Monetize It

We’re in the heart of an era where millions of people are online looking for how-to’s on everything from gardening to marketing.

If you have an area of expertise where you can teach or inspire people around a subject, blogging is a viable online business option.

As a blogger, once you decide the main topic or idea you want to cover and blog about, find a niche that suits you.

In your role as a blogger, to stand out and make traction fast, you need to create engaging content for your target audience.

I’m talking about consistently creating blog posts that educate, inform, inspire, or entertains your potential dream customers.

Once you establish your brand and build a following, package your knowledge into info-based digital products around your blog’s topic to sell from your blog.

As a blogger, You’re A Content Creator

I started my first personal branding blog in 2014 and have started two more since.

The impact that you can have when you share what seems so natural to you may surprise you.

I used my first blog as a way to build an email list, I later monetized.

Yes!

From that first blog, the idea to write my book, Personal Branding Through On-Purpose Living was born, and I continued to grow that email list to over 5000.

For you, the goal is to sell something valuable your audience will want, and you have lots of options.

If I were you, I’d opt for things like ebooks, digital products, sponsored posts, coaching services around your blog topic, and your own branded merchandise.

Ready to put in the work and create content around something you already know about?

Great, cause blogging can be extremely profitable, no secret, some bloggers are out here making over 100k per month.

Self Publish A Book Or Amazon

I would argue that most professionals and creatives have a solid book idea in them.

If you have unique experiences and understand how to do something well, package it as a book or ebook, and sell it.

Write your ebook or hard copy book from your viewpoint: that’s your unique vantage point and have it self-published.

Similar to a blog, create an online platform in the form of a website for your book. Create content for it around the topic of your book.

If you’ve been thinking about publishing an ebook or book, do it.

Do Your Book Publishing Homework On The Front End

Start building a brand and connecting online with the ideal people you’d want to buy your book.

Begin using your social media posts to create micro-blogs about the topics you’re thinking of covering in your book.

Pay attention to what content gets the most engagement and spark the most conversations.

Then set aside at least an hour each week to start writing your book.

Open a new Google docs file and get to writing.

Start with the end goal of what you want people to know when they’re done reading the book and how you want them to feel.

Use your answers as a guide for the book’s outline, the chapters, the stories to share, and the tone of voice you’ll use in your writing.

For some helpful tips to get you started the right way, visit Amazon’s standards. 

Create A Digital Product

As it’s worth repeating, I’m a big fan of knowledge-based products.

Do you have a clear area of expertise in which you want to use the knowledge you already have to serve people?

If so, creating a digital product can change your life.

Exactly what I mean by a digital product?

Digital products are anything you can create and sell entirely online from your laptop.

To name a few, you can package your knowledge, expertise, passion, or craft in several ways.

There are online courses, ebooks, coaching, online memberships, digital magazines, photography, packaged services, download templated, workbooks, guides, meal plans, workout regimes, hair care guides, make-up application cheatsheets, and the list goes on.

Imagine as an online coach hopping on the Web to provide your expertise to coaching clients via Skype or Google Hangout.

You can set up weekly, monthly, or, even daily schedules depending on the client and projects you have.

Or, you could have an online course to teach the experiences, craft, skills, or talent you’ve been using your entire professional career.

What about your passion or personal interests?

You’ve got options to choose from when deciding what products or services to create and monetize in your online business.

Where To Go From Here

We live in the heart of a time where you can create, launch, and grow the entirety of your business from your laptop.

Once you kick the idea of remaining comfortable to the curb what’s not to be little-girl giggly about?

To take your online business idea a step further, I'm sharing The Ultimate Brand & Business Building Plan. Click To Tweet

If you haven’t yet, grab my FREE 8 step brand and business building plan to help you work through building your online business the right way.

Brand & Business Opt In

2020 Vision

I challenge you to step outside of the status quo.

Make 2020 the year you write the book, launch the blog, and start the business.

Oh, and PLEASE let’s debunk this all or nothing myth in the online world.

Many successful online entrepreneurs continue to balance a 9 to 5 while building their online businesses.

If you’re serious about the big business idea of yours, nothing warrants procrastination.

Get out you out of your comfort zone and narrow down your most viable business idea.

Think about the one thing you’d most want to do and would love creating products and services around.

Get creative with how you could use your unique talent, skills, and expertise.

The key is to provide a solution to your audience in your fresh and unique way.

Intertwine your personal brand, your story, message, and unique point of view into your business model.

Building my online business with unwavering purpose is rewarding. And it can be for you too.

Drop me a note below and let me know what online business idea you’re going with and how I can help.

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

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Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

3 Reasons To Grow And Build Your Personal Brand

3 Reasons To Grow And Build Your Personal Brand

How Will You Build Your Personal Brand?

I know, I know, I know.

It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.

You’re not alone if you’re feeling overwhelmed by all the personal branding talk.

Surely you’re savvy, and it’s likely on your radar.

However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.

So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.

I get that you’ve got a lot going on and  building your personal brand, well it may not seem like a priority.

Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.

It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.

In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.

Three  big  topics trending in business right now are personal brands, tech, and CBD products.

Whoa, what a pleasant shift, but here’s how to take advantage of this trend.

Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.

To start, I want to decipher between the fluff and facts.

We’re going to chat about three convincing reasons you should actively build your personal brand now.

What I Know About Building Your Personal Brand

I have 15+ years of high-level branding, marketing, and advertising experience under my belt.

I’ve sold thousands of copies of my book, Make Your Mark: Personal Branding Through ‘On-Purpose Living’. I’ve worked with hundreds of personal and corporate brands and directed over 100 million dollars in marketing and advertising campaigns.

This is my area of expertise and I’m happy to share so valuable lessons I’ve learned about the power of doing personal branding right.

The key point to remember here is that as an entrepreneur in 2020, you can’t afford to not brand.

3 Reasons Personal Branding Can Elevate Your Success

First, here's what I know for sure; people are no longer motivated to do business with companies. That's becoming a fad of the past, and instead, we're motivated to buy from people and brands we identify with and trust. Click To Tweet

You experience this first hand on social media.

Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.

Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.

Right? Do you feel me?

Secondly, psychology tells us we’re driven to make purchases off of emotion first.

If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.

From there, our minds naturally search for practical reasons to rationalize our decision.

All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!

Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.

So that intelligent brain of yours justified all the functional reasons you should make the purchase.

And voila! Just like that, it came home with you.

Did you put it to immediate use?

Maybe, or did it just sit and look really pretty for a few months.

Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.

Establish Influence

The good news here, the emotional power of influence can work the same way as you build your personal brand.

Consequently, social media provides an incredible opportunity to share your message to influence your audience.

Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.

That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!

When you build and grow your personal brand, it’s a win for you and your audience.

Need Additional Personal Branding Clarity?

You already know that building your personal brand would be beneficial to elevate your business or dream project.

What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?

Building your personal brand is one of the smartest thing  a modern day entrepreneur can do.

Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.

Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.

Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.

Consequently, with real brand clarity,  it becomes simple to build a reputation around what you want to be known for.

Then, guess what?

You’ll confidently show up both off and online in a way that reiterates all your dopeness!

To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.

And I’m dropping access to the pdf download right here.

The Brand Plan For Bosses

The 3rd Reason To Grow And Build Your Personal Brand

In this robust, technology, driven digital era, people yearn for a real connection.

We’re naturally drawn to spend our money with people and brands we can identify with.

As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.

Again, the initiative you choose has to be personal,

Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.

Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.

Your Brand Is Your Million Dollar Idea

With those fabulous reasons alone, I know you’re committed to building your brand.

So I’ll help you to simplify the process.

And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.

There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.

Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.

It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.

Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.

Marketing with branding at the core of its message is marketing that works.

Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.

You’ve got next.

It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.

Yes, you have to show and tell the world what you can do.

Share your vision.

Confidently talk about your mission and message.

You’ll be pleasantly surprised at the impact you can make just by telling your story.

Let the people who would find value in your journey, products, and services know you exist.

Give them a fair opportunity to get to know and identify with you.

Then once you get them into your tribe, serve them with value in a way that only you can.

That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.

You can do it, and I’ve got your back!

Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding
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Personal Branding Tips: Get Seen & Heard

Personal Branding Tips: Get Seen & Heard

Personal Branding Tips For The Ages

Timeless personal branding tips are ageless so once you grasp the principles your brand will be relevant.

Simillarily, traditional marketing and personal branding are like classic style and will always stand on their own merit.

What does that mean for you?

When you implement these personal branding tips, you’ll position yourself to best get heard and seen.

Likewise, you’ll use your story and messages to amplify the positive impact you’re committed to have on the people you serve.

Furthermore, if it’s early in your branding journey remember, a sustainable personal brand develops when you fully embracing your uniqueness.

Authenticity Is The New Currency

If you want to effortlessly slay through the personal branding game, but you’re not sure where to start -try this.

Think about the most peculiar, unique and natural parts of your personality and how you move through the world.

Reflect on your top interest, passion and the things that set your soul on fire.

Now embrace those brand attributes and allow them to shine through as you communicate.

The more comfortable you get at embracing, showing and communicating your points of differentiation the stronger your brand will be.

So, here’s the deal.

Boldly embrace the most authentic experiences, story, personal style, and brand messages that best express who you are.

On board?

Be Loud And Proud

To fully leverage your personal brand, hone in on your most authentic personality and share your thoughts often.

Furthermore, the best part is, no one knows how to be you quite like you.

The heart of powerful personal branding is orginality and you’ve got that covered so do ‘YOU’ boo!

Got it?

Yes girl, it’s time to own and amplify your brilliance, fresh perspective and ideas.

To be heard, spark online conversations on social media with your target market and embrace your big personality.

Likewise, to attract your online tribe I want you to use social media to leverage your message.

Get your valuable thoughts out, especially the knowledge and expertise you have that will most resonate with your market.

As a result, you’ll shape a valuable online presence that mirrors how you see yourself.

What does that mean for your brand and business?

Consequently, the more you communicate who you are and what you do online, the more connectivity your personal brand will have.

On board? Great!

Furthermore, essential personal branding tips will help you shake off the uncertainty and step into your personal branding potential.

 

Personal Branding Tips 101

First of all, personal branding begins with you finding the courage to open up and share who you are.

Consequently, that means you’ve got to get talking and become comfortable communicating what you’re thinking.

Likewise, as you convey information that informs or inspires your audience , the stronger your brand will become.

How should that play out for you?

Write original blog posts and articles, and share them with your audience from your website or blog to social media.

Ok, I see your virtual side-eye and no I’m not asking you to become a content machine.

Fill in the gaps between the content you share with articles, posts and even current events of other people’s content.

 

Being On Blast Can Be Overwhelming

Nothing is as intimidating as trying something new plus scary for the first time.

Consequently, the heartbeat of personal branding is a strategic effort to over-communicate what a persona represents.

As a result, to get your brand visible you must actively tell your audience what you’re thinking.

Therefore, in your case the goal is to have your audience and potential clients to be clear why you’re the best girl for the job.

So as a women entrepreneur, blogger, solopreneur, cocah, consultant or an aspiring one, you’re the brand.

I’ve worked in the advertising, marketing and branding arenas for over 15 years now.

Yet, I was definitely hesitant by the thought of having to be on front street. 🙋🏽‍♀️

For me, and likely you can relate, it was easier to direct the branding and messaging of my clients than to elevate my own brand.

Cray-cray but that’s no longer the case and if you feel that way its normal.

 

It’s Not About You

Yikes, that stings but the earlier your understand that as a solopreneur, new entrpeneur or blogger the more resonance your brand will have.

Truth is, people want to know what’s in everything for them, and your content is no different.

A trick I used to get over my own reluctance of being and become more vocal, I began to view my efforts as not being about me, but instead my obligation help my audience.

Furthermore, you can’t control how others will perceive you anyway so just go for it!

Once you’re ready and start implementing the below personal branding tips, remember, you have full control over what you choose to communicate as your brand’s story.

How do you ask?

Most noteworthy, you determine the parts of your brand to share and online platforms you’re most comfortable using.

Bless your audience.

3 Simple Online Business Ideas To Start Now

Authenticity Is The New Currency

Embrace your authenticity and uniqueness and infuse it in how you communicate what you do and who you do it for.

Share your brand story often, and allow your audience to really ‘see’ you.

That my friend is what timeless personal branding is all about.

Furthermore, I hope you’ve enjoyed these timeless personal branding tips as much as I’ve enjoyed sharing them with you.

Put them into fabulous use and have fun branding.

If you’re new to business and online branding I’ve got a special treat below.

I created this guide to help you get your brand and business building strategy up-leveled.

Snag the Ultimate Brand & Business Building Plan for free below and put the right business foundation in place.

 

Brand & Business Opt In

Keep These Personal Branding Tips Handy

Furthermore, remember these personal branding tips, choose your categories, and start sharing away.

The more interaction you have with your ideal audience, the more in tune you’ll get about what parts of your personal brand story to share.

There are 3.48 billion active social media users. Trust me, there is plenty of space for you to bring all your magic to the online personal branding and online business-building party. Click To Tweet

There are hundreds, thousands or more people waiting for that special gift you’ve got to share in the world.

What’s your one thing? What personal branding categories will you start using to get your talents seen and heard online?

 

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3- Must Read Tips For Aspiring Entrepreneurs

3- Must Read Tips For Aspiring Entrepreneurs

Game-Changing Tips For Aspiring Entrepreneurs

I see you bookmarking the best tips for aspiring entrepreneurs that’s right.  The year is winding down

You’ve got a revolutionary product or service idea. Be determined to make it happen, it’s your year!

The enthusiasm and sheer joy you feel sharing your big idea easily convinced both you and your BFF you’re serious this time.

You’re excited to build, launch, and grow a wildly thriving business.

You’ve got the experience, knowledge and work ethic to get it done and with some direction, you feel nothing can stop you.

You’ve blessed this year as your season to step into your entrepreneurial dream, and who is going to stop you Boo?

Exactly! Who?

Lofty entrepreneur goals glisten brightly into your future, and it’s your time to glow up.

You’re being called towards taking advantage of the digital CEO movement.

Well hello, and welcome!

I’m psyched you’re here.

Inventory Your Assets

Your time is the most valuable asset you have.

Will adding more tips for aspiring entrepreneurs and bookmarking more start-up and business building insight be the best use of your time?

Maybe, but maybe not.

Because you do need a solid understanding of how to build your online brand and business with the right foundation.

You’ve got to figure out who, where and what your market is.

There has to be a deep conviction around what you’re doing and why.Have conviction around what you're doing with your time and why. Click To Tweet

Shift Your Focus

If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.

The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.

Are you sure you really want to take the entrepreneur plunge?

Then jump!

I’m here to promise you, you can do it!

And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.

Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.

Just Do It

It’s not difficult to get started.

You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.

I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.

Does that excite you cause I have butterflies for you?

And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.

If built and marketed right, your business will reward you with the gift of financial freedom.

No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.

But, you have some hesitation and fear is trying you.

Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).

Ohh, but I get it, I’ve been there.

Learn From Me

I procrastinated in taking my business online because I lacked clarity.

Like you, I knew my business had to offer something different in an already saturated online marketplace.

That lack of clarity gave me an obsession with way too much research and development.

Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.

Right?

Wrong. Your business can only handle so many strategies, tactics, and implementing new business tips at one time. Click To Tweet

The most treasured aspect of your business will make it stand out from your competition: you.

People will buy your products and services because they can relate to you and you’ve proven you can deliver on what you’re promising.

No matter how many innovative new tips for aspiring entrepreneurs you learn, you won’t implement half of them and people will do business with you or not because of how your business is presented.

The way you communicate your brand and what you message to your potential customers will be one of the most influential variables to determine your success.

Deciding to build, launch, and grow your business will become one of the most transformative experiences in your life.

No pressure, but once you begin to take action steps towards pursuing your business dream and dedicate yourself to giving it 100% – the magic will start to happen.

But here’s the thing to remember, you don’t need to know everything before you get started and actually, you never will.

Entrepreneurship is a journey that starts when you’re mentally ready.

You’re On Path

I’m often asked by clients and new students, ‘What’s wrong with me’?

What took me so long to get this business launched?

There’s absolutely nothing wrong with them or you.

When your life has a significant calling, and you’re lucky enough to know that you have something extraordinarily powerful to do, it can feel overwhelming.

That’s a lot of pressure, but don’t sweat it.

Start-Ups Are Fluid

Your new business should be fluid,

Once you start taking the steps to build your business, you’re going to gain more clarity and confidence.

Plus, you’ll start to learn more by taking action than most business tips could provide.

So, this is what I want you to understand and take action on.

There is no one forcing you to start a new business or breathe new life into an existing business.

You can certainly choose a more familiar and frankly, more straightforward path.

Entrepreneurship is a choice and fully realizing your own business and life dreams is simply a decision.

A big ole one, no doubt!

But I will tell you as my dear Grandma Maybell would so often remind me, “If this were easy, everyone would be doing it.”

Don’t compare your journey to anyone else’s.

Do you realize an elephant has to carry it’s baby for nearly two years before it gives birth?

While in contrast, chicken eggs only take 21 days to hatch.

You’re birthing a baby elephant biz, it’s going to take time, and as we’ve established, time is your most valuable asset.

How To Birth Your Elephant

Mama had a lot of powerful sayings, but as a kid, I’d think ‘Yeah, yeah, but I’m not an elephant nor a chicken’.

But today, that analogy is the most profound lesson I’ve learned, and it helps me have more patience in building my business.

Big dreams require more nurturing and effort than smaller ones.

I can’t say an elephant’s life is any more valuable than a chicken.

But undeniably their journeys and impact play out very differently on planet earth.

Your life and business journey may be more aligned with the elephant’s, and that’s not your fault.

Here are my all-time favorite top 3 tips for aspiring entrepreneurs to generate momentum.

Most Productive Tips For Aspiring Entrepreneurs

Tip #1: Kick procrastination in the rear

The pink elephant invading your cubicle and mind is procrastination.

Facts.

Your desire to hop off the ever-moving (to go nowhere) hamster wheel of consuming yet another well-meaning entrepreneurial tip begins with you taking action.

The fear in your mind will continue to tell you that you need more information, more time, more money and that’s simply not true.

That’s the bs of your ego who wants you to let her just chill comfortably where she is.

Take your power back, kick procrastination to the curb, and start building your business.

Tip #2: Get clarity on the next steps

Claim today as your last day procrastinating and not prioritizing your business.

Start doing.

As you take action and make progress, you’ll find the clarity you need to build a strong business foundation.

Plus, the confidence that comes with having a substantiated plan.

To move forward with conviction, get clear on what needs to happen, and in what order things must get done.

Tip #3: Create a business plan.

Put your thoughts on paper in the form of a business plan that’s less concrete and more fluid.

Then empower that plan to become the Director of Operations in your new business.

Even the most seasoned entrepreneurs’  update and revisit their business plans quarterly, and so should you.

If the idea of researching the ‘what and how’ of business planning seems overwhelming, fret not.

I’ve put together a very comprehensive, easy to implement 8~steps to more impact and income in your business plan.

This FREE  brand and business building plan is sure to take the stress and guesswork out of precisely what to do next.

Snag your brand and business building plan below and start to launch or level up your dream business the right way!

Brand & Business Opt In

With a trusted guide in hand, the conviction in your heart and an unwavering commitment to win on your mind – inhale deep, do a holy dance and get to work babe!

I know the business start-up stage can be overwhelming without real action items.

I’ve been there, and it’s a way too comfortable place where some business dreams go to die.

So I’m delighted to take a little pressure off your plate and send a virtual nudge your way encouraging you to upgrade your research phase for action.

Disrupt What’s Possible

Will you take the right action to build, launch, and grow a thriving business or not?

Either way, the Internet gives you 24/7  access to hundreds, thousands, or more people; your talents can perfectly serve as a coach, consultant, owner of a digital product or service provider.

Those potential clients are spending enormous amounts of money and significant time online, so here’s the harsh truth: if those Amex cards aren’t swiping with you, they will by your competitor.

There Are An Estimated 285 Million Internet Users (In America)

People are actively searching for the right experts, coaches, and consultants to help them do that particular thing you are prepared to do.

Layer that on the fact that 500 billion dollars will be spent in the online marketplace in the United States this year.

And to keep your new business potential in perspective, on average, your consumers already spend over 6 hours a day online.

Listen, your future is calling loud and from where I stand, it’s looking mighty bright!!!

There are no limits to what you can do with  24-7 access to today’s digital technology and the gold mine that is our digital age.

In American history and commerce, there’s never been a better time for new entrepreneurs to use online marketing strategies to level the economic playing field.

Boss Up

You’ve got what it takes and you’re a smart cookie. You know what time it is.

It’s your season, and everything you need is a few clicks of a mouse, a real business plan, and concentrated effort away from true fulfillment.

I know you’re eager to do more meaningful work, say yes to the clients and work that nurtures your soul and enjoy the financial freedom you deserve.

You’ve got this, and I’ve got your back, start now.

3 Must Read Tips For Aspiring Entrepreneurs
3 Must Read Tips For Aspiring Entrepreneurs
3 Must Read Tips For Aspiring Entrepreneurs
3 Must Read Tips For Aspiring Entrepreneurs
How To Attract Your Online Community

How To Attract Your Online Community

Ready To Attract Your Online Community?

Here’s the skinny on how to attract your online community to grow and scale your online business and brand.

You need a game plan that can consistently work to attract a community of like-minded people.

And when I say like-minded, I’m talking about a community of people who view what you do or offer as valuable.

A tribe of folks who are interested in the exact topics your expertise, brand, and business discusses.

Your online community will have a passion, interest, or a problem your brand and business address.

Your audience could be trying to break into your field and follow a path similar to yours.

Regardless of the reason, there are droves of people online who could become a reader of your new blog or online business.

Or, a follower on your social channels and a customer of your online business.

You want to attract your online community with diverse needs but within the same niche.

The goal is to have a mixture of thought leaders from your industry and other professionals that can collaborate.

But also those followers who have more aspirational motives.

Some folks in your audience will need what you’re talking about and selling, and some will promote it.

One of the essential marketing hacks you should learn as an online entrepreneur is to build your online community consistently.

That means you need a marketing strategy in place that will attract new people towards you and your online brand.

Folks that see value in connecting with or working with you.

You are making them want to buy your offers and be a part of your online community.

How To Attract Your Online Community In The ‘Goal’ Mine

There are 4.4 billion active Internet users.

To grow your online community, you must have a consistent online marketing strategy and plan to get your brand visible to more people.

You’re a smart cookie.

You know that as a new online entrepreneur, there is an untapped opportunity to get what you do in front of just the right people at the right time.

Regardless of your niche, specific online marketing strategies will help you attract more people into your online community

Play To Win

You have exceptional talent and things your brand and business provide.

On the conservative side, there are hundreds, thousands, and in some instances, millions of people who want that specific expertise you offer.

Or that specific product and service you provide.

Your audience wants to know what you know and is inspired to achieve or experience something you’ve already done for themselves.

To be a real player in this online game don’t be shy and open your virtual mouth often.

You know what you do, who you do it for, and why you do it.

Shout it to the heavens through your blog, articles you write, and the social posts you share.

Take your brand message and the value you bring to the marketplace online steroid style.

Brand Messaging Matters

As a new blogger, solopreneur, or new entrepreneur, the first part of your online marketing strategy to attract your online community should be getting clear.

Get crystal clear about who you’re talking and why.

Then craft a brand message that takes who you are and what you do and makes it exciting and relatable to the people you want to serve.

You do what you do because you have that beautiful talent, craft, and experiences you’ve been able to package to help other people.

But, before you can serve them that have to know you exist and you’ve got to build the like, understand, and trust factor with them.

It sounds like a lot, but it’s not.

“If people are doubting how far you can go, go so far that you can’t hear them anymore.”

-Michele Ruiz, President and CEO of Ruiz Strategies

Be Snobby

You are not marketing your personal brand, products, or service to everyone.

So the brand messages that you use to attract your online audience shouldn’t be vague and for everyone.

You have a niche to target, the ideal customer you want to buy your products and services.

So be snobbish with your social media strategy, your email marketing plan, and your content marketing strategy.

Only create and share content that you know resonates with them and help you to become the go-to girl for your thing.

What does that mean for you?

It means that once you identify the demographics and psychographics of your ideal audience, you should curate content that you know will attract those folks.

Your niche, the dream customers that you created your new online business to serve, are the people who will appreciate your thought-leadership, influence, or impact the most.

Nurture Your Tribe

Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.

The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.

Your online community and audience are online seeking solutions to problems they have.

They’re looking for new insight and information.

They are seeking different ways and knowledge to help them live their best lives!

Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.

An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.

And remember, your goal is to attract and online community that is very niche but also diverse.

That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.

Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.

And yes, some will be both, and those are my faves!

Get In Formation

Cause who needs Internet friends that aren’t information?!

No one!

Exactly.

You’re the leader of the tribe and though-leader of your community.

It’s your job to invite, entertain, and host the people who show up at your Internet party.

Make them feel warm inside about showing up for you, and get them excited to support and hear from you.

They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.

And like real friendships take work, so do online ones.

I know, I too struggle to see my friends in real life, but I make it happen.

No getting around it, building a community of anything is about the relationship.

A healthy, balanced, respectable give and take exchange.

Real relationships are NOT created with aggressive online selling.

Relationships are formed and strengthened by genuine listening and authentic two-way communication,

Relationships Go Two Ways

Healthy communities have two or more people finding mutual value, and that's beautiful. Click To Tweet

That value looks different for every relationship, but it could come in the form of advice, insight, or entertainment.

What it’s not, are you showing up online only when you have something to sell?

Ever had a friendship or boyfriend who zapped the life out of you?

Where no matter what – when they left, you felt drained and exhausted.

I have, and there’s nothing fun about it.

No one signs up to be zapped by an energy vampire on or offline.

So to attract your online community, show up for them with consistency.

That could be as simple as sharing a small nugget of insight or information with them daily.

Show up and start online conversations even when you don’t have original content to share.

Very few new bloggers, solopreneurs or new online entrepreneurs do.

You could reshare something relevant to them that will leave them with a smile on their face or a provoking thought to ponder.

 

Attract Your Online Community With Content

The most profound difference between your in-person friends and your online ones is you probably don’t sell things to your friends in real life.

Most likely, you never do, and that’s a great thing.

So yes, there’s also an essential balance between connecting and providing genuine value to your online community and selling.

The goal is not to sell so much on social media.

Give them consistent insight into your professional and personal life but interject behind-the-scenes of your business life.

That content marketing strategy assures that your audience knows who you are, what you do, and who you do it for without you selling them anything.

And when you do decide to launch a new online product, digital course, services or even a physical product, they won’t be annoyed.

You would have already established a genuine connection with them.

At that point, some of the peeps in you your audience will be genuinely interested in what you’re selling.

Marketing Online

Here’s a significant truth about marketing online: It follows the same disciplines, principles, and best practices of marketing offline.

You must first build a valuable and desired product or service.

Identify your audience and niche.

Understand everything you can about them.

Establish a strong marketing and sales channel.

Package and market the product or service in a way that appeals to the smallest viable portion of the market (super-niche).

Apply the insight you’ve learned about your market to communicate to them in ways that connect your product or service and their needs and desires.

Make the sales process a smooth and straightforward experience.

Provide great customer service.

Do goodwill.

Rinse and repeat.

Boss Up Your Content Marketing Strategy

A strong content marketing strategy is the most crucial strategy that’ll keep you on track to attract the online community you deserve.

The number one thing you can do to build a vibrant, engaged consistently, and connected online community, is?

You’ve listened, you’ve got it, it’s creating and sharing content targetted to your specific niche markets’ interests and needs.

Point blank.

Ok, maybe not the end of the discussion, but you get it.

Valuable content is the magnet that’ll attract your online community to your brand and business.

Curate and share information that’ll pique their interest and show them you know what the heck you’re doing.

Great content reinforces your credibility in your specialty and will get people excited to buy into your concepts, methodologies, and unique way of doing things.

Relevant content validates to your tribe that you’re products and services were built, sourced, or created by someone who knows what they’re doing.

It’ll solidify what you know and do.

And, boss up your content marketing strategy.

As you consistently follow your plan, you’ll build momentum that’ll reinforce your authority.

That credibility will position you to establish the like, know, and trust factor with your online community.

Resonate With Your Ideal Customers

The more relevant content you create and share on your social media channels, in your email marketing, and on your blog; the more connected they’ll become.

Your consistency will pull your tribe in as you show them, that you understand their lives and aspirations and can help them.

By sharing content online that informs, educates, or aspires your online community, you’ll stay top of mind with them.

Remind your audience you’ve been where they now stand.

Show your audience how you’ve created a viable solution to move your followers towards there goals.

You are the most significant variable that helps people in your market decide if they want to do business with you or your competition. Galvanize your tribe with lots of delicious content candy.

It connects your audience with the real and authentic person behind the keyboard.

When you share content, your ideal audiences find interesting it reiterates to them that you’re a genuine person who understands them as a real person.

Targeted content that is very relevant gives people a valid reason to believe in you and your business and connects them to your mission.

Again use your content to reinforce with your audience why they should like and trust you.

Because that is the only way to open the doors for them to eventually do business with you, recommend you to their friends, or introduce you to their community.

That’s an all-around win!

Call In Your Online Tribe

In The Ultimate Brand & Business Building Plan, there’s an entire section in the eight steps to more impact and income.

It’s in part under Growing Your Tribe, and it covers list building, social media plus a sales & marketing strategy. Grab it right below now.

 

Brand & Business Opt In

 

Make sure your content is worth sharing and targetted to attract the online tribe you want.

Create targetted content you know your audience will appreciate and get on a schedule to consistently share it from your website, blog, and social channels that:

  • Are based around content themes and topics of the products or services you’re selling.
  • Have your spin, methodologies, or approaches. Stamp it with your magic.
  • o It was created specifically for your ideal customer and their needs, desires, or aspirations (it’s not for you).
  • Shows your personal brand will be approachable, engaging, and efficient and a pleasure to experience.
  • Is worth sharing, referencing and coming back to as a valuable resource
  • Share the social causes, values, movements that you care about

Ok, that my friend is the foundation needed to attract your online community.

You know the drill, let’s chop it up about how to attract your online community below.

What challenges or ideas have you that found work best for creating dope content to attract your online community?

 

 

     

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How To Build A Thriving Online Community
How To Attract Like Minded Community
How To Market Your Book While You’re Still Writing It

How To Market Your Book While You’re Still Writing It

Why Market Your Book Early?

Gone are the days of waiting to get the rough draft of your book completed to market your book and promote it.

During an interview for the Massachusetts Women’s Conference, while touring Make Your Mark Personal Branding Through ‘On-Purpose’ Living, I was asked the most important lessons I’d learned from writing the book.

The answer? The most important by far is that you should market your book and build it’s momentum as early as possible.

Authors underestimate how much promotions are required to leverage social and online marketing fully.

The Added Psychological Value Of Pre-Promotions

First, when you get a jump start on promoting your book, you’ll have the added psychological pressure to make it happen.

I know that sounds crazy. Yet, you’d be surprised at how many people start writing a book and don’t finish.

Look, I get it.

Life can get overwhelming.  So, if you don’t have a hard-core commitment to finish it, it may not happen.

However, when you’re writing your book with purpose and make a promise to your audience, customers, and community, you’ll be more motivated to follow through.

Trust me; my book launch was on a tight schedule. Therefore, during the last few weeks, everything took a backburner to me, delivering it on time.

When Is Too Early To Market Your Book?

Never. The sooner you can build momentum and excitement about your book, the better.

Here’s a tip I’ve learned about online marketing, people’s attention spans are short when they’re online.

Your book’s topic, launch date, and promo schedule will compete against everything else being shared.

Your audience is consuming lots of content, but very little of it makes a real connection.

Consequently, online market research says that a person needs to see a marketing message several times before taking action.

On top of that, we all have different habits and ways we consume social media.

As an author, don’t underestimate how much promotion is needed to reach 50% of your following.

To get a better idea of how much promotion it’ll take, look at your current engagement ratio.

Listen, some people follow me on social media that don’t even know I’ve written a book.

And it’s two years old.

I know this because every time I post about it, I get congratulatory comments like the book is brand new.

LOL, and usually, I’ll notice a spike in sales that day too.

As you think about how to market your book’s pre-launch, here’s an excellent strategy to consider.

 

 

Personal-Branding-Advice

Identify Influencers To Help Push More Sales

Who are the media influencers in your industry, public relations professionals, and local librarians?

What book organizations, conferences, book fairs, and media professionals can you reach out to?

Now create a plan to educate as many of them as early as possible about your book.

These will be the people to help spread the word and promote your book at scale.

Build Relationships With Journalists And Conference Coordinators

From my early career days of working within public relations and the media, I learned that journalists, media contributors, and conference coordinators work diligently to book out content and programming months in advance.

You certainly want to give journalists and conference coordinators a heads up about you, your book, and the launch date early.

Think about it, likely you or someone on your team will be approaching them for the first time. So give yourself months to reach out to them, introduce yourself and your book, nurture the relationship, and follow up.

Make connections on Facebook, Instagram, and LinkedIn. Get active in the relevant podcasts or weekly video show communities. Click To Tweet

I’d say six to eight months in advance gives you enough time to get noticed.

And, if you’re early, you’re certainly more likely to get booked for some coverage, so go for it.

 

 

The Money Is In The Email List

I know you’ve heard this before, but I’m always the first to admit, I wish I’d start building a list for my business earlier.

Your email list is the ONLY marketing asset you own.

No secret, your IG, Facebook, Linkedin, Twitter, Pinterest, and YouTube accounts don’t belong to you.

So get your book’s website up or and a dedicated page for your new book on your existing website.

As you start sharing content about the book and promoting it, you’ll need a professional online presence to link your content.

The website or page should provide more information about the book.

Include things like the release date, your author’s bio, what inspired the book, and an overview of what the book is sharing.

Then get to talking, sharing, promoting, marketing, and of course, pre-selling.

With constant changes to algorithms and search platforms, you don’t know how much of your audience sees your content.

However, every time you hit send on your emails, they get delivered into inboxes.

Therefore, if you’re following your marketing 101 rules and spending time nurturing your list, you’re golden!

If not, it’s the perfect time to start right now.

Begin nurturing those subscribers and add value to their lives through your content, so they look forward to hearing from you.

Hence, when you start to promote and market your book, they’ll embrace it.

Your tribe will look forward to it because you’ve already established credibility with them.

You’ll have established the and the like, know, and trust factor between them and your personal brand.

Speaking of your personal brand, if you’re writing a book or thinking about it, I’ve got a personal branding treat for you.

Need some extra clarity on how to position your brand? Look no further, snag your copy of The Brand Plan For Bosses here. Click To Tweet

 

 

The Brand Plan For Bosses

 

Leverage Social Media to Market Your Book

I get it. You may think, ‘oh I tweeted about the book on Thursday, I’ll do it again on Saturday.’

Wrong. Likely if you only made one tweet about your book on Thursday, less than 5% of your audience saw it?

Truth! But if you’re going to take the time and commit to writing a book, embrace and fully leverage the opportunity to promote it.

Get social and share your book, and early is the perfect time to start doing that.

Of course, talk about more than just your book and spin it in several ways.

Consider taking your followers on the entire journey with you.

Show them behind- the- scenes into what goes into writing the book.

Share pictures and content from your planning to editing, to promotion phases.

The more you include your community in the process, the more engaged they’ll be.

Therefore, the more likely they’ll know about and buy your book. That’s the ultimate goal.💅🏾

When are you writing or releasing your first or next book, what’s been your biggest challenge?

Drop me a note below and let’s chat about it!

 

 

 

 

 

 

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

wStart marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

3 Traits Of Successful Women Entrepreneurs

3 Traits Of Successful Women Entrepreneurs

Successful Women Entrepreneurs Flourish

Successful women entrepreneurs own 4 out of every ten business or 40% of American companies.

In America, women start over 1,800 new businesses every day, and roughly 30% of remote companies have women CEOs or female owners.

Women continue to be badass in shaping the American economy and empowering themselves and their communities.

Female-owned businesses employ 8% of the private-sector workplace and contribute roughly 4.3 % of total revenue into the economy.

That’s big, but if the future is going to be female, there’s a much larger piece of the American pie that must be driven by women.

No question, successful women entrepreneurs are unicorns at solving problems, revolutionizing the way things get done. Women leaders are doing their part to create jobs, mentor their teams, push for diversity, and spur economic growth.

Girl Bosses Commit

A significant amount of women start new blogs and new businesses every day, but less can grow and scale them.

Why is there an enormous gap in the number of girl bosses launching and those finding success?

The answer is very layered.

First, while 40% of American companies belong to successful women entrepreneurs, let’s not overlook the tremendous inequalities most female entrepreneurs face to make it in that number.

Unfortunately, many of these new businesses don’t find success because the documented gender inequalities in business don’t stop when women move into entrepreneurship.

Frequently, the disparity becomes more prevalent in venture financing, mentorship, and business networking, according to some studies.

So in spite of the challenges that spark women-owned businesses to become the fastest-growing segment of start-up companies, women are increasingly scratching their entrepreneurial itch.

More and more women are committed to trade in social constraints, non-family friendly labor policies, and the status quo of not having enough influence to be the boss.

Many girl bosses are beautifully reshaping the professional narrative and taking power back.

So what can we do to champion more entrepreneurial success for women-led start-ups?

 

Successful Women Invest In Personal Development

The more you know, the further you'll go into business. New women entrepreneurs, do all your must business building homework. Click To Tweet

In looking at the reasons most businesses fail, the same culprits keep showing up, a lack of financing, ineffective marketing, and insufficient mentorship.

There is no simple solution. For women ready to start a business and make it profitable, there are loads of financial, marketing, and mentorship advantages for starting an online business.

The cost of entry for an online business is much lower; social media and email marketing make marketing very accessible and affordable.

There are resourceful experts and business mentors in every niche possible, and the internet provides instant access to business modeling and research for free to little of nothing.

I’m confident in declaring, online businesses, as opposed to traditional ones, are the most attractive and lucrative for the future of women entrepreneurship.

Women are nurturers, and there are thousands of stories, articles, and blog posts about successful women entrepreneurs readily available to inspire other women.

To find increasing success for our own business and women entrepreneurs collectively, let’s dedicate a collective effort to educate ourselves on the best business models, tools, and resources to facilitate growth, and then share that expertise and knowledge with other women.

 

 

Opportunites For Women-Owned Businesses Are Robust

As women increasingly take advantage of the commerce fortune the Digital Age presents, and the opportunity for economic growth by women Digital CEO’s, our future looks mighty bright.

To start taking things to the next level in your business, examine the five traits of successful women entrepreneurs and challenge yourself to adopt them.

The first one, I know, is by far the most important.

No matter how smart you are, or how much talent you have; you must first believe in your abilities before you can achieve your goals.

Henry Ford said it best, “Whether you think you can, or think you can’t you’re right.”

Read that again, and hold it dear to your business dream.

 

Successful Women Entrepreneurs Embody Self-Belief

If you don’t believe in your potential to make things happen, everything else is reasonably irrelevant in business.

What you know, who you know and the ideas you have carry little weight compared to your belief in what you can do.

To be successful, you must have an unwavering, passionate belief and knowing that your business idea and your ability to execute on it is going to happen.

When you’re chatting with your hubby,  BFF or even an investor about your new business, your expansive energy, excitement, and confidence should lead the conversation.

Energy is contagious, and nothing is more impressive and telling than meeting an entrepreneur and sensing their excitement and passion for their blog or business.

And sure, doubt is human emotion? But, self-doubt can’t be your norm if you’re expecting to win.

You’ll only accept what you expect!

You have your business dream because deep down, you know you can do it.

Don’t let societal norms, the way you grew up or your limited self-talk allow you to self destruct your dreams.

 

Confidence For The Win

In exchange for self-doubt, successful women entrepreneurs work out their confidence muscles.

As I shared in my book, Personal Branding Through On- Purpose Living, “Confidence, even among experts, can waver. It’s natural to find yourself confident at one thing but not so confident at other things. The key to building confidence is to practice projecting confidence until you master it.

The more you prove to yourself that you’re an authentic, valuable, capable, evolving, and malleable being, the more confidence musculature you’ll build.

Studies suggest confidence is one of the top characteristics both men and women find the most attractive in one another.

It’s considered more important than skill, knowledge, or experience to some hiring managers. Confidence can set you apart from others, sometimes even more qualified candidates.

According to one study, portraying confidence translates into you being competent.

There is no doubt; your level of confidence plays a significant role in how far you’ll go in pursuit of your life goals.

As it’s often said, a successful person was afraid and did it anyway, while the unsuccessful person allowed fear to stop him.

Fear is the biggest dream stealer of all time, but it often never delivers.

But how do you build the confidence you need to muster the courage to pursue your business dream with assurance?
Because we know, success is what breeds real confidence.

The more success you find in working towards and in your business, the more confidence you’ll have to keep going.

 

Persistence For Postive Results

The Little Engine That Could is one of my all-time fave, American fairytales.

Few stories through the ages have eloquently depicted the story of optimism and hard work,  in spite of difficulty or opposition like The Little Engine That Could.

For successful women entrepreneurs, persistence is their nature. Click To Tweet

It’s the spirit gumption that drives them when things are going quite the way their business plan suggested.

On a side note, speaking of business plans, grab The Ultimate Brand & Business Building Plan here. It’s a great free business planning resource I created to help you level your business plan up.
Brand & Business Opt In

 

Starting your new blog or new business venture is one thing, keeping it going until it finds success requires persistence.

Early in my career, one thing became clear to me, and it’s that I not built to be an employee.

Once I realized that I knew I had to get comfortable being uncomfortable to weather the then entrepreneurship learning curve (and mine was steep).

To be a successful businesswoman, you must be willing to persist no matter what.

When challenges face you, and things do go as plan, learn to stop. Take a deep breath, figure out the best way forward, and keep ongoing.

 

Female Leaders Endure

When you decide to do something bigger with your life, experiences, talents, and passions to serve others, you can’t avoid challenges.

But you can handle it.

Educate yourself about as much as you can to position your brand and business to become successful.

Commit to plan and work your magic.

Trust me, it’s a process, and it will always be, that’s the nature of leadership.

There are days I wake up, and I can’t believe I ‘created this life.

Other days, I want to cry with overwhelm.

No matter what, a proud women entrepreneur, I redirect the self-limiting beliefs as soon as they try to sneak in.

When I’m feeling most challenged, I remind myself of the big and small achievements I’ve made along the way, block out the noise and pledge to remain persistent.

What success mindset or tools are you using on your entrepreneur journey to keep going when you’re feeling challenged? Drop me a line below, let’s talk about it.

 

 

 

 

 

 

 

 

 

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Personal Branding Advice For Solopreneurs

Personal Branding Advice For Solopreneurs

Personal Branding Advice Made Simple

Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.

Leaving it to feel a lil’ awkward and unnecessarily clunky at times.

Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.

No one wants to end up on the branding hamster wheel, so let’s clarify this.

Grab your caffeine and buckle up for a double shot of brand and marketing clarity.

Here’s the deal, the lines between branding and marketing often get blurred.

To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.

In its purest form, your personal brand is the exclusive VIP style individuality you've developed as a person. Click To Tweet

While branding is just the strategy, you can use it to communicate all that magic.

Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.

How else would the masses learn about your fabulosity?

If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are – your business would flourish, and more people would rest peacefully at night. : )

Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.

All that swag and juice of yours, that’s your brand.

About_Courtney_Rhodes_

Marketing 101

On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.

It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.

Simple right?

Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.

Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.

Your marketing can play out through various powerful tactics.

Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.

As you grow, learn, and evolve, of course, your brand will too.

So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.

Consequently, you’ll never have it all figured out.

Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.

Because the more people that know about you and your brilliance, the larger you can grow your reach, business, and bank account! Click To Tweet

And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.

AYEEE!

So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.

Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.

Just embrace being in the ever-evolving digital era, babe.

Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.

Don’t get caught up with that, instead build an influential brand in your niche.

That’s the best way to secure the bag.

With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.

 

Personal-Branding-Advice

The First of Personal Branding Advice To Remember

Your personal brand is the most critical variable that can power drive the success of your business.

Package and share with folks the juju that’ll get people to buy the offers, products, and services that you sell.

Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.

When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.

That powerful connection not only lets them know you exist but also what you represent.

And in 2019 and beyond, representation matters more than ever before.

The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.

So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.

Be intentional with the messages you share and use them to reinforce what you want to be known for.

You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?

Let Your Folks Inside Your World.

How?

Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.

Let them know how you see the world and the most significant influences shaping your view.

Also, help them to understand why you do what you do and who you do it for.

Show them your commitment to specific causes, initiatives, and services.

To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.

Trust me.

Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.

That honest rapport is what creates and drives loyalty.

Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.

You’re a real authentic full person behind your amazing offers, programs, products, and services.

Hence, the peeps who most want what you offer have a real desire to connect with you.

How incredibly beautiful and powerful!

Build The Brand

The second piece of personal branding advice is branding always comes before your marketing.

Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.

Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.

Your marketing won’t work as effectively until you’re crystal clear on your brand.

The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.

And nobody has time for that!

Think of your most loved brands.

What is it about those brands that drive your trust and lovability?

From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?

Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.

Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.

You can do the same thing, and it starts with being clear about what has shaped and drives you.

Sounds simple, but if you get that right, you’ll be ahead of the class.

From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.

The Personal Branding And Marketing Overlap

The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.

The overall visual component of your brand should be consistent in both your branding and marketing.

Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.

A picture is more than worth a thousand words in branding and marketing.

Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.

When you consistently do that, everything you put out will nicely tie back and become identified with your brand.

Want some personal branding clarity to get your brand juices moving?

Ohh, you know your brand whisperer has your back!

I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.

It’s simple to work through and has been super helpful for my clients and students.

To help you gain more clarity on your personal brand, start here, Click here to grab it.

 

The Brand Plan For Bosses

 

Brand Who You Are + What You Do

After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.

Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.

You’ve got next!

And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.

I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.

While also having some virtual fun doing it.

Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.

You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )

Let’s chat about either in the comments below.

 

 

 

 

 

 

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneurnbsp;