3 Reasons To Grow And Build Your Personal Brand

3 Reasons To Grow And Build Your Personal Brand

How Will You Build Your Personal Brand?

I know, I know, I know.

It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.

You’re not alone if you’re feeling overwhelmed by all the personal branding talk.

Surely you’re savvy, and it’s likely on your radar.

However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.

So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.

I get that you’ve got a lot going on and  building your personal brand, well it may not seem like a priority.

Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.

It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.

In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.

Three  big  topics trending in business right now are personal brands, tech, and CBD products.

Whoa, what a pleasant shift, but here’s how to take advantage of this trend.

Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.

To start, I want to decipher between the fluff and facts.

We’re going to chat about three convincing reasons you should actively build your personal brand now.

What I Know About Building Your Personal Brand

I have 15+ years of high-level branding, marketing, and advertising experience under my belt.

I’ve sold thousands of copies of my book, Make Your Mark: Personal Branding Through ‘On-Purpose Living’. I’ve worked with hundreds of personal and corporate brands and directed over 100 million dollars in marketing and advertising campaigns.

This is my area of expertise and I’m happy to share so valuable lessons I’ve learned about the power of doing personal branding right.

The key point to remember here is that as an entrepreneur in 2020, you can’t afford to not brand.

3 Reasons Personal Branding Can Elevate Your Success

First, here's what I know for sure; people are no longer motivated to do business with companies. That's becoming a fad of the past, and instead, we're motivated to buy from people and brands we identify with and trust. Click To Tweet

You experience this first hand on social media.

Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.

Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.

Right? Do you feel me?

Secondly, psychology tells us we’re driven to make purchases off of emotion first.

If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.

From there, our minds naturally search for practical reasons to rationalize our decision.

All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!

Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.

So that intelligent brain of yours justified all the functional reasons you should make the purchase.

And voila! Just like that, it came home with you.

Did you put it to immediate use?

Maybe, or did it just sit and look really pretty for a few months.

Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.

Establish Influence

The good news here, the emotional power of influence can work the same way as you build your personal brand.

Consequently, social media provides an incredible opportunity to share your message to influence your audience.

Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.

That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!

When you build and grow your personal brand, it’s a win for you and your audience.

Need Additional Personal Branding Clarity?

You already know that building your personal brand would be beneficial to elevate your business or dream project.

What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?

Building your personal brand is one of the smartest thing  a modern day entrepreneur can do.

Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.

Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.

Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.

Consequently, with real brand clarity,  it becomes simple to build a reputation around what you want to be known for.

Then, guess what?

You’ll confidently show up both off and online in a way that reiterates all your dopeness!

To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.

And I’m dropping access to the pdf download right here.

The Brand Plan For Bosses

The 3rd Reason To Grow And Build Your Personal Brand

In this robust, technology, driven digital era, people yearn for a real connection.

We’re naturally drawn to spend our money with people and brands we can identify with.

As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.

Again, the initiative you choose has to be personal,

Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.

Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.

Your Brand Is Your Million Dollar Idea

With those fabulous reasons alone, I know you’re committed to building your brand.

So I’ll help you to simplify the process.

And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.

There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.

Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.

It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.

Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.

Marketing with branding at the core of its message is marketing that works.

Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.

You’ve got next.

It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.

Yes, you have to show and tell the world what you can do.

Share your vision.

Confidently talk about your mission and message.

You’ll be pleasantly surprised at the impact you can make just by telling your story.

Let the people who would find value in your journey, products, and services know you exist.

Give them a fair opportunity to get to know and identify with you.

Then once you get them into your tribe, serve them with value in a way that only you can.

That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.

You can do it, and I’ve got your back!

Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding

Personal branding tips, ideas and 3 Reasons To Grow And Build Your Personal Brand NOW | Download the personal brand worksheet and start seeing benefits of personal branding in your business. | #businesstips #personalbrand #personalbranding
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5 Profitable Niches For Online Products

5 Profitable Niches For Online Products

The Best Niches For Online Products

According to Markets and Research Forecasts, the online learning industry alone is trending to hit 398 billion by 2026.

Yes! That is 3x the revenue earned in 2015, so no question there’s still space for you and your bomb products or services.

Above all, profitable niches for online products are rampant, so identify the perfect one for you.

Similarly, the online industry is continuing to boom.

Therefore, online learning remains one of the fastest-growing global sectors.

Why should you care?

I know you’re serious about making money online, and this is a fact, the demand for online products is here to stay.

Subsequently, the million-dollar question is, are you prepared to get your piece of the pie?

I get it.

Going through the varies niches for online products and finding the perfect fit for your personal brand, and your business goals can seem overwhelming. Click To Tweet

The great news is, there isn’t a shortage of fabulous ideas and lucrative niches.

However, you can’t do them all, and you’ve got to start somewhere.

There are those things that you’re naturally a slayer at, but on top of being a boss at doing something, go with a niche that sells.

Above all, find your sweet spot among the niches that have already been proven to move online products.

Leverage The Depth Of Your Existing Knowledge

Consequently, the best niches include an overlap of your skills/knowledge, passion, and it’s profitability potential.

On top of that, keep in mind why droves of people are turning to online learning.

First, they want to learn a new skill or gain additional knowledge around something.

Secondly, they’re seeking a career change, or they’re after academic credentials.

People from all walks of life are turning online to people and institutions to boss up their knowledge.

Profitable Niches For Online Products

If there aren’t hundreds of profitable and proven niches to choose from, there isn’t one.

Nonetheless, here are five ripe ideas in booming niches to get your creative niche juices rolling.

Therefore, let’s look deeper into these five profitable niches.

Business & Entrepreneurship

There is an enormous demand for products, programs, and courses that help people monetize their hobbies, business experiences, and leadership skills.

A few topic options within the niche include:

  • Teaches or coaches a particular strategy, method or process
  • How-to manuals and guides or reference information and insight on anything business or entrepreneurial related
  • Resources on outsourcing, hiring, budgeting, strategic planning, marketing, sales, and business development

Arts & Crafts

Firstly, thanks to individual eCommerce platforms to ones like Amazon, eBay, and Etsy anybody can sell online. Secondly, to fill that demand, there are online courses, guides, cheat sheets, videos, and audio files dedicated to giving people the skillsets needed to tap into the growing opportunity.

Angels within the niche include:

  • Jewelry making
  • Web design
  • Sewing
  • Painting
  • Calligraphy
  • Scrapbooking
  • Accessories
  • Photography
  • Graphic design
  • Interior-design

Social Science

In the digital era, more and more people are community-focused in their off and online interactions. Consequently, social science topics have become more relevant, driving the demand for social science skills. Furthermore, people are seeking to develop, strengthen, and enhance their communication, interpersonal, and leadership skills online, at work, in their businesses, and at school.

Some popular angles within the niche:

  • Life coaching
  • Career coaching
  • Economics
  • Counseling
  • Social psychology
  • Self-help

Lifestyle

Lifestyle is one of the broadest niches and includes everything from design, decor, travel, fashion, style, home improvement, food, gardening, and so much more.

Proven topics within the niche:

  • Fashion styling
  • Set designing
  • Home decor
  • Haircare
  • Travel hacking
  • Makeup and beauty
  • Pet care
  • Decluttering
  • Feng Shui
  • Journaling
  • Cosmetics
  • Vegan lifestyle
  • Work from home lifestyle

Personal Development

For so many of us, there never seems to be enough or the right time to start or finish things we want to achieve.  Therefore, to fulfill personal goals and daily tasks, many people seek assistance with things like mindset shifts, time management, and organization techniques and tools.

Aspects that work within the niche:

  • Life purpose
  • Self-esteem
  • Self-awareness
  • Spirituality
  • Goal setting
  • Study skills
  • Anxiety management
  • Emotional intelligence
  • Astrology
  • Confidence building
  • Presentation skills
  • Public speaking
  • Negotiating
  • Networking
  • Body language

Moreover, there’s career, health,  wellness, meditation, fitness, social media, politics, coming of age, writing, and the list goes on.

In the online product below, the niche is Law, and the sub-category being targetted is law students.  ↓

Online Course

More Profitable Niches for Online Products

I haven’t covered a fraction of the possibilities.

But you know I’ve got you.

Consequently, a great place to continue the search for your perfect niche are the top categories at Amazon for bestsellers of books.

The list is extensive.

Moreover, it’s a perfect snapshot of the exact topics the global population seeks knowledge, entertainment, and inspiration around.

While Amazon’s bestsellers book list is one of the most fertile grounds for online product topics, dive deeper.

Within your chosen category, niche down and find a sub-category and get as specific as you can when selecting what specific solution your online product will provide answers, solutions, and insight around.

For example, within the Arts & Photography category, Photography has numerous sub-categories like;

  • Street photography
  • Night photography
  • Children’s photography
  • Lifestyle blog photography
  • Boudoir photography
  • Photojournalism
  • Nature photography
  • Graffiti art
  • Maternity photography
  • Fashion photography
  • Newborn photography
  • Architectural photography
  • Wedding photography
  • Black and white photography
  • Sports photography

And that’s just a few.

Above all, to most successfully leverage your specific knowledge niche down as far as you can go.

Meanwhile, now that you’ve nailed down your specific expertise within your niche, what now?

Need more online brand and business building ammo?

79% of online students feel online learning is “better than” or “equal to” in-school education.

Consequently, this attitude is supported by 57% of educational institutions.

Every day, women just like you with knowledge, passion, insight, and skills with business dreams use their experiences to build success online.

Moreover, what’s driving that success?

Info and knowledge-based products.

Subsequently, peeps are taking the experiences, skills, strengths, knowledge, and passion they have and packaging it.

So now that you’ve narrowed down your niche, what’s next?

The Transformational Experience

From there, jot down 1-3  specific transformational experiences you can take your user through.

Furthermore, think about a method, process, or system you can use to teach your user your ‘thing.’

  • Asking yourself what do you want to be known for?
  • How do you want to inspire and motivate people?
  • How can you create change and cultivate a transformation?
  • Choose a particular transformational experience your specific teaching, methodology, system, or step-by-step process can solve.
  • Write out the end goal (in terms of, before my product the user will go from feeling unsure, unclear and not knowing how to Xyz to after using my product feeling confident, precise and assured they could Xyz).
  • Outline the chapters, modules, pillars, or points needed to educate and guide your users through what they need to know, do, or understand to make their full transformation.

Conclusion

Learning continues to move from the traditional classroom setting and evolves across industries and platforms.

Therefore, online products in the form of ebooks, guides, courses, videos, membership sites, digital magazines, and audio files are in high demand.

In short, it’s the new way of education; eCommerce, businesses, and bank accounts can level up in the digital era.

In other words, this industry is here to stay.

If you haven't set up your brand and business building foundation, get your FREE copy of The Ultimate Brand & Business Building Plan here. Click To Tweet

Brand & Business Opt In

 

A few last thoughts to remember when choosing your most profitable and purposeful niche for your online products:

  • Begin with what you’re passionate about and have experience and skills around.
  • Choose a topic you can consistently deliver results on.
  • Be adaptable to change. Your market will not always stay the same. Additionally, your knowledge of the subject will evolve too.

 

In conclusion, your online business will flourish and thrive, and I’ll be right here, rallying and encouraging you to slay your wildest potential!

So drop me a note in the comments, and let’s chat about your niche or online product. What will your first, second, or third online product be?

 

 

 

5 Profitable Niches for Online Products

5 Profitable Niches For Online Products
Personal Branding Tips: Get Seen & Heard

Personal Branding Tips: Get Seen & Heard

Personal Branding Tips For The Ages

Timeless personal branding tips are ageless so once you grasp the principles your brand will be relevant.

Simillarily, traditional marketing and personal branding are like classic style and will always stand on their own merit.

What does that mean for you?

When you implement these personal branding tips, you’ll position yourself to best get heard and seen.

Likewise, you’ll use your story and messages to amplify the positive impact you’re committed to have on the people you serve.

Furthermore, if it’s early in your branding journey remember, a sustainable personal brand develops when you fully embracing your uniqueness.

Authenticity Is The New Currency

If you want to effortlessly slay through the personal branding game, but you’re not sure where to start -try this.

Think about the most peculiar, unique and natural parts of your personality and how you move through the world.

Reflect on your top interest, passion and the things that set your soul on fire.

Now embrace those brand attributes and allow them to shine through as you communicate.

The more comfortable you get at embracing, showing and communicating your points of differentiation the stronger your brand will be.

So, here’s the deal.

Boldly embrace the most authentic experiences, story, personal style, and brand messages that best express who you are.

On board?

Be Loud And Proud

To fully leverage your personal brand, hone in on your most authentic personality and share your thoughts often.

Furthermore, the best part is, no one knows how to be you quite like you.

The heart of powerful personal branding is orginality and you’ve got that covered so do ‘YOU’ boo!

Got it?

Yes girl, it’s time to own and amplify your brilliance, fresh perspective and ideas.

To be heard, spark online conversations on social media with your target market and embrace your big personality.

Likewise, to attract your online tribe I want you to use social media to leverage your message.

Get your valuable thoughts out, especially the knowledge and expertise you have that will most resonate with your market.

As a result, you’ll shape a valuable online presence that mirrors how you see yourself.

What does that mean for your brand and business?

Consequently, the more you communicate who you are and what you do online, the more connectivity your personal brand will have.

On board? Great!

Furthermore, essential personal branding tips will help you shake off the uncertainty and step into your personal branding potential.

 

Personal Branding Tips 101

First of all, personal branding begins with you finding the courage to open up and share who you are.

Consequently, that means you’ve got to get talking and become comfortable communicating what you’re thinking.

Likewise, as you convey information that informs or inspires your audience , the stronger your brand will become.

How should that play out for you?

Write original blog posts and articles, and share them with your audience from your website or blog to social media.

Ok, I see your virtual side-eye and no I’m not asking you to become a content machine.

Fill in the gaps between the content you share with articles, posts and even current events of other people’s content.

 

Being On Blast Can Be Overwhelming

Nothing is as intimidating as trying something new plus scary for the first time.

Consequently, the heartbeat of personal branding is a strategic effort to over-communicate what a persona represents.

As a result, to get your brand visible you must actively tell your audience what you’re thinking.

Therefore, in your case the goal is to have your audience and potential clients to be clear why you’re the best girl for the job.

So as a women entrepreneur, blogger, solopreneur, cocah, consultant or an aspiring one, you’re the brand.

I’ve worked in the advertising, marketing and branding arenas for over 15 years now.

Yet, I was definitely hesitant by the thought of having to be on front street. 🙋🏽‍♀️

For me, and likely you can relate, it was easier to direct the branding and messaging of my clients than to elevate my own brand.

Cray-cray but that’s no longer the case and if you feel that way its normal.

 

It’s Not About You

Yikes, that stings but the earlier your understand that as a solopreneur, new entrpeneur or blogger the more resonance your brand will have.

Truth is, people want to know what’s in everything for them, and your content is no different.

A trick I used to get over my own reluctance of being and become more vocal, I began to view my efforts as not being about me, but instead my obligation help my audience.

Furthermore, you can’t control how others will perceive you anyway so just go for it!

Once you’re ready and start implementing the below personal branding tips, remember, you have full control over what you choose to communicate as your brand’s story.

How do you ask?

Most noteworthy, you determine the parts of your brand to share and online platforms you’re most comfortable using.

Bless your audience.

3 Simple Online Business Ideas To Start Now

Authenticity Is The New Currency

Embrace your authenticity and uniqueness and infuse it in how you communicate what you do and who you do it for.

Share your brand story often, and allow your audience to really ‘see’ you.

That my friend is what timeless personal branding is all about.

Furthermore, I hope you’ve enjoyed these timeless personal branding tips as much as I’ve enjoyed sharing them with you.

Put them into fabulous use and have fun branding.

If you’re new to business and online branding I’ve got a special treat below.

I created this guide to help you get your brand and business building strategy up-leveled.

Snag the Ultimate Brand & Business Building Plan for free below and put the right business foundation in place.

 

Brand & Business Opt In

Keep These Personal Branding Tips Handy

Furthermore, remember these personal branding tips, choose your categories, and start sharing away.

The more interaction you have with your ideal audience, the more in tune you’ll get about what parts of your personal brand story to share.

There are 3.48 billion active social media users. Trust me, there is plenty of space for you to bring all your magic to the online personal branding and online business-building party. Click To Tweet

There are hundreds, thousands or more people waiting for that special gift you’ve got to share in the world.

What’s your one thing? What personal branding categories will you start using to get your talents seen and heard online?

 

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Personal-Branding-Tips-Get-Seen-And-Heard-Online
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3 Simple Online Business Ideas To Start Now

3 Simple Online Business Ideas To Start Now

Streamline Your Online Business Ideas

Imagine life 365 days from now once you took action on just one of the brilliant online business ideas you have.

Have you been dreaming of, planning and praying your online empire for some time now?

The passive income, the 5-hour workweeks, and living in the ‘Netflix’ and chill mode.’

YES!!!  I too dream of that.

But here’s the thing.

I could give a pretty convincing argument that the phrase ‘passive income’ should be banned as it relates to business period, exclamation point.

Yeah about that, that’s a post for another time.

But taking a viable online business idea and turning it into a six or seven-figure business is becoming less a dream and more a reality for lots of passionate entrepreneurs.

Consequently, learning how to build a captivating brand and systematically attracting people online begins with a real talent. I know that doesn’t scare you. We all have talents and skills we’ve honed and teaching, coaching and sharing your expertise at scale can be very rewarding and profitable.

Here’s the thing, once you know exactly what you want to share,  make a commitment to start working on a plan and putting a system in place to make it happen. 

Your dream can happen but it takes a strong vision, a plan and real work.

No secret, taking a book, blog, merchandise or business from an idea to profitability requires focus and next-level hustle, but are you afraid of that?

Exactly, I didn’t think so.

Furthermore, if you’re ready to narrow down your business idea and figure out what online business model would work best for you let’s chat.

Enough Chit-Chat

If only the well-meaning discussions with your BFF about your game-changing biz could make it pop, you’d be rich!

I can relate, I procrastinated for years before taking my idea and talents online.

If your online business idea has been a staple in your head year after year, it’s time to move forward.

By now you’re tired of dreaming  how your life could play out if you could pursue what you love full-time.

Consequently, you likely know you’d make more money and impact online doing something you love doing.

In moments of real clarity, It’s evident to you.

That the sooner you can escape the constraints of the 9-5 employee or 8-8 entrepreneur grind, you can build something amazing.

And the thought of you being able to own your time ultimately gives you goosebumps.

But then, nothing happens.

Why does your mind spend countless time concocting new online business ideas to resort back to your comfort zone? Click To Tweet

I think you know, but if there is any question in your mind here’s the nasty truth.

Our comfort zone is where we’re most comfortable and LAZY.

The Ugly Truth About Comfort Zones

There are undeniably valid reasons for you to cling to your ideals of stability.

It’s normal to feel stressed when you don’t know what’s going to happen next.

For many ‘would be’ successful online entrepreneurs and personal brands, the stress of leaving your fate to your job, boss and the economy is more doable than taking the big leap.

Uncertainty is an emotion that signals the brain to kickstart learning,  according to a Yale research recently published. Click To Tweet

This study is just another among a long line of studies that show, we  learn the most when there is uncertainty.

The study concludes, and I concur, not being in learning mode 24/7 is a good thing, because who wants to learn all the time?

Not I!

But, as an advocate for people with a dream and the soft skills, experiences, and talent to make that dream a business reality, I believe wholeheartedly in temporary discomfort.

Furthermore, science continues to prove that when you’re chilling in your comfort zone, you’re NOT learning.

How To Streamline Your Business Ideas

You’re in the great company of human nature to overvalue the perceived security of having a traditional job.

And it’s the path of least resistance to allow your steady income and convenience to rock you to sleep in your comfort zone.

But what now?

First,  decide if you’re willing to trade in the benefits of being an employee for the uncertainty of becoming a business owner.

And, don’t take the pros and cons likely.

It isn’t easy to pursue your business dream and start an online business, and it’s NOT for everyone!

It takes persistent effort, a plan, and some hustle juice to build out your online business idea.

Your Belief Will Sustain Your New Venture

Above all else, if you don’t believe in your products or services, no one else will.

Success-driven entrepreneurs carry an unwavering commitment to using what they know and can do to empower themselves and others.

In their minds, there is no doubt that their gifts, skills, and talents are best leveraged working for themselves.

If you’re not afraid of exploring your fullest potential, and you’re committed to doing the work, fabulous!

An online business could transform your life.

Likely, you’ve convinced yourself you’re too busy, and you don’t have the time.

I hear you, but what’s more important than fulfilling your purpose, doing work you care deeply about and serving those you want to help?

You Can Own Your Economy

I didn’t take the online business leap until it became shamefully obvious I hadn’t scaled my traditional marketing business.

Face to face with a huge missed opportunity; I realized it was my time to pivot and refresh.

The most valued lesson learned is that procrastination and fear are the biggest dream snatchers in these virtual streets.

I knew I could efficiently run an online business that would become more intentional, purpose-driven, and successful than the old model.

There was NO doubt in my mind, I could free up more time and serve more of the people I have always wanted to help.

But here’s the thing,  I made the same ‘BS’ excuses so many ‘would be’ profitable entrepreneurs often make.

Once I stepped out of my comfort zone and packaged my services into digital ones, something magical happened.

I discovered how seamless it is to offer my services online and actually service more people without doing more work.

Well, isn’t that something?

Daily, I see first hand how eCommerce and online businesses have become the fastest growing industries worldwide.

From where I sit, it’s jaw-dropping apparent how online sales worldwide reached $2.304 trillion.

How a 24.8%  increase in year over year has happened in the online space, yet double-digit growth over the next few years is expected, according to eMarketer.

3 Profitable Online Business Ideas In 2019 & Beyond

Start A Blog To Monetize It

We’re in the heart of an era where millions of people are online looking for how-to’s on everything from gardening to marketing.

If you have an area of expertise where you can teach or inspire people around a subject, blogging is a viable online business option.

As a blogger, once you decide the main topic or idea you want to cover and blog about, find a niche that suits you.

In your role as a blogger, to stand out and make traction fast, you need to create engaging content for your target audience.

I’m talking about consistently creating blog posts that educate, inform, inspire, or entertains your potential dream customers.

Once you establish your brand and build a following, package your knowledge into info-based digital products around your blog’s topic to sell from your blog.

As a blogger, You’re A Content Creator

I started my first personal branding blog in 2014 and have started two more since.

The impact that you can have when you share what seems so natural to you may surprise you.

I used my first blog as a way to build an email list, I later monetized.

Yes!

From that first blog, the idea to write my book, Personal Branding Through On-Purpose Living was born, and I continued to grow that email list to over 5000.

For you, the goal is to sell something valuable your audience will want, and you have lots of options.

If I were you, I’d opt for things like ebooks, digital products, sponsored posts, coaching services around your blog topic, and your own branded merchandise.

Ready to put in the work and create content around something you already know about?

Great, cause blogging can be extremely profitable, no secret, some bloggers are out here making over 100k per month.

Self Publish A Book Or Amazon

I would argue that most professionals and creatives have a solid book idea in them.

If you have unique experiences and understand how to do something well, package it as a book or ebook, and sell it.

Write your ebook or hard copy book from your viewpoint: that’s your unique vantage point and have it self-published.

Similar to a blog, create an online platform in the form of a website for your book. Create content for it around the topic of your book.

If you’ve been thinking about publishing an ebook or book, do it.

Do Your Book Publishing Homework On The Front End

Start building a brand and connecting online with the ideal people you’d want to buy your book.

Begin using your social media posts to create micro-blogs about the topics you’re thinking of covering in your book.

Pay attention to what content gets the most engagement and spark the most conversations.

Then set aside at least an hour each week to start writing your book.

Open a new Google docs file and get to writing.

Start with the end goal of what you want people to know when they’re done reading the book and how you want them to feel.

Use your answers as a guide for the book’s outline, the chapters, the stories to share, and the tone of voice you’ll use in your writing.

For some helpful tips to get you started the right way, visit Amazon’s standards. 

Create A Digital Product

As it’s worth repeating, I’m a big fan of knowledge-based products.

Do you have a clear area of expertise in which you want to use the knowledge you already have to serve people?

If so, creating a digital product can change your life.

Exactly what I mean by a digital product?

Digital products are anything you can create and sell entirely online from your laptop.

To name a few, you can package your knowledge, expertise, passion, or craft in several ways.

There are online courses, ebooks, coaching, online memberships, digital magazines, photography, packaged services, download templated, workbooks, guides, meal plans, workout regimes, hair care guides, make-up application cheatsheets, and the list goes on.

Imagine as an online coach hopping on the Web to provide your expertise to coaching clients via Skype or Google Hangout.

You can set up weekly, monthly, or, even daily schedules depending on the client and projects you have.

Or, you could have an online course to teach the experiences, craft, skills, or talent you’ve been using your entire professional career.

What about your passion or personal interests?

You’ve got options to choose from when deciding what products or services to create and monetize in your online business.

Where To Go From Here

We live in the heart of a time where you can create, launch, and grow the entirety of your business from your laptop.

Once you kick the idea of remaining comfortable to the curb what’s not to be little-girl giggly about?

To take your online business idea a step further, I'm sharing The Ultimate Brand & Business Building Plan. Click To Tweet

If you haven’t yet, grab my FREE 8 step brand and business building plan to help you work through building your online business the right way.

Brand & Business Opt In

2020 Vision

I challenge you to step outside of the status quo.

Make 2020 the year you write the book, launch the blog, and start the business.

Oh, and PLEASE let’s debunk this all or nothing myth in the online world.

Many successful online entrepreneurs continue to balance a 9 to 5 while building their online businesses.

If you’re serious about the big business idea of yours, nothing warrants procrastination.

Get out you out of your comfort zone and narrow down your most viable business idea.

Think about the one thing you’d most want to do and would love creating products and services around.

Get creative with how you could use your unique talent, skills, and expertise.

The key is to provide a solution to your audience in your fresh and unique way.

Intertwine your personal brand, your story, message, and unique point of view into your business model.

Building my online business with unwavering purpose is rewarding. And it can be for you too.

Drop me a note below and let me know what online business idea you’re going with and how I can help.

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

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Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

Online business tips to start a business has great tips for beginners who dream of starting their own business. Download helpful 10 step to personal branding guide that helps you start your own business faster and more profitably. Entrepreneurship tips to quit 9to5 and start living the life you’ve always dreamed of. #startabusiness #workfromhome #quit9to5

How To Market Your Book While You’re Still Writing It

How To Market Your Book While You’re Still Writing It

Why Market Your Book Early?

Gone are the days of waiting to get the rough draft of your book completed to market your book and promote it.

During an interview for the Massachusetts Women’s Conference, while touring Make Your Mark Personal Branding Through ‘On-Purpose’ Living, I was asked the most important lessons I’d learned from writing the book.

The answer? The most important by far is that you should market your book and build it’s momentum as early as possible.

Authors underestimate how much promotions are required to leverage social and online marketing fully.

The Added Psychological Value Of Pre-Promotions

First, when you get a jump start on promoting your book, you’ll have the added psychological pressure to make it happen.

I know that sounds crazy. Yet, you’d be surprised at how many people start writing a book and don’t finish.

Look, I get it.

Life can get overwhelming.  So, if you don’t have a hard-core commitment to finish it, it may not happen.

However, when you’re writing your book with purpose and make a promise to your audience, customers, and community, you’ll be more motivated to follow through.

Trust me; my book launch was on a tight schedule. Therefore, during the last few weeks, everything took a backburner to me, delivering it on time.

When Is Too Early To Market Your Book?

Never. The sooner you can build momentum and excitement about your book, the better.

Here’s a tip I’ve learned about online marketing, people’s attention spans are short when they’re online.

Your book’s topic, launch date, and promo schedule will compete against everything else being shared.

Your audience is consuming lots of content, but very little of it makes a real connection.

Consequently, online market research says that a person needs to see a marketing message several times before taking action.

On top of that, we all have different habits and ways we consume social media.

As an author, don’t underestimate how much promotion is needed to reach 50% of your following.

To get a better idea of how much promotion it’ll take, look at your current engagement ratio.

Listen, some people follow me on social media that don’t even know I’ve written a book.

And it’s two years old.

I know this because every time I post about it, I get congratulatory comments like the book is brand new.

LOL, and usually, I’ll notice a spike in sales that day too.

As you think about how to market your book’s pre-launch, here’s an excellent strategy to consider.

 

 

Personal-Branding-Advice

Identify Influencers To Help Push More Sales

Who are the media influencers in your industry, public relations professionals, and local librarians?

What book organizations, conferences, book fairs, and media professionals can you reach out to?

Now create a plan to educate as many of them as early as possible about your book.

These will be the people to help spread the word and promote your book at scale.

Build Relationships With Journalists And Conference Coordinators

From my early career days of working within public relations and the media, I learned that journalists, media contributors, and conference coordinators work diligently to book out content and programming months in advance.

You certainly want to give journalists and conference coordinators a heads up about you, your book, and the launch date early.

Think about it, likely you or someone on your team will be approaching them for the first time. So give yourself months to reach out to them, introduce yourself and your book, nurture the relationship, and follow up.

Make connections on Facebook, Instagram, and LinkedIn. Get active in the relevant podcasts or weekly video show communities. Click To Tweet

I’d say six to eight months in advance gives you enough time to get noticed.

And, if you’re early, you’re certainly more likely to get booked for some coverage, so go for it.

 

 

The Money Is In The Email List

I know you’ve heard this before, but I’m always the first to admit, I wish I’d start building a list for my business earlier.

Your email list is the ONLY marketing asset you own.

No secret, your IG, Facebook, Linkedin, Twitter, Pinterest, and YouTube accounts don’t belong to you.

So get your book’s website up or and a dedicated page for your new book on your existing website.

As you start sharing content about the book and promoting it, you’ll need a professional online presence to link your content.

The website or page should provide more information about the book.

Include things like the release date, your author’s bio, what inspired the book, and an overview of what the book is sharing.

Then get to talking, sharing, promoting, marketing, and of course, pre-selling.

With constant changes to algorithms and search platforms, you don’t know how much of your audience sees your content.

However, every time you hit send on your emails, they get delivered into inboxes.

Therefore, if you’re following your marketing 101 rules and spending time nurturing your list, you’re golden!

If not, it’s the perfect time to start right now.

Begin nurturing those subscribers and add value to their lives through your content, so they look forward to hearing from you.

Hence, when you start to promote and market your book, they’ll embrace it.

Your tribe will look forward to it because you’ve already established credibility with them.

You’ll have established the and the like, know, and trust factor between them and your personal brand.

Speaking of your personal brand, if you’re writing a book or thinking about it, I’ve got a personal branding treat for you.

Need some extra clarity on how to position your brand? Look no further, snag your copy of The Brand Plan For Bosses here. Click To Tweet

 

 

The Brand Plan For Bosses

 

Leverage Social Media to Market Your Book

I get it. You may think, ‘oh I tweeted about the book on Thursday, I’ll do it again on Saturday.’

Wrong. Likely if you only made one tweet about your book on Thursday, less than 5% of your audience saw it?

Truth! But if you’re going to take the time and commit to writing a book, embrace and fully leverage the opportunity to promote it.

Get social and share your book, and early is the perfect time to start doing that.

Of course, talk about more than just your book and spin it in several ways.

Consider taking your followers on the entire journey with you.

Show them behind- the- scenes into what goes into writing the book.

Share pictures and content from your planning to editing, to promotion phases.

The more you include your community in the process, the more engaged they’ll be.

Therefore, the more likely they’ll know about and buy your book. That’s the ultimate goal.💅🏾

When are you writing or releasing your first or next book, what’s been your biggest challenge?

Drop me a note below and let’s chat about it!

 

 

 

 

 

 

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

Start marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

wStart marketing your book while you are still writing it. When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.

Author marketing tips to improve your book sales. #authormarketing #bookmarketing #businesstips

How To Attract Your Online Community

How To Attract Your Online Community

Ready To Attract Your Online Community?

Here’s the skinny on how to attract your online community to grow and scale your online business and brand.

You need a game plan that can consistently work to attract a community of like-minded people.

And when I say like-minded, I’m talking about a community of people who view what you do or offer as valuable.

A tribe of folks who are interested in the exact topics your expertise, brand, and business discusses.

Your online community will have a passion, interest, or a problem your brand and business address.

Your audience could be trying to break into your field and follow a path similar to yours.

Regardless of the reason, there are droves of people online who could become a reader of your new blog or online business.

Or, a follower on your social channels and a customer of your online business.

You want to attract your online community with diverse needs but within the same niche.

The goal is to have a mixture of thought leaders from your industry and other professionals that can collaborate.

But also those followers who have more aspirational motives.

Some folks in your audience will need what you’re talking about and selling, and some will promote it.

One of the essential marketing hacks you should learn as an online entrepreneur is to build your online community consistently.

That means you need a marketing strategy in place that will attract new people towards you and your online brand.

Folks that see value in connecting with or working with you.

You are making them want to buy your offers and be a part of your online community.

How To Attract Your Online Community In The ‘Goal’ Mine

There are 4.4 billion active Internet users.

To grow your online community, you must have a consistent online marketing strategy and plan to get your brand visible to more people.

You’re a smart cookie.

You know that as a new online entrepreneur, there is an untapped opportunity to get what you do in front of just the right people at the right time.

Regardless of your niche, specific online marketing strategies will help you attract more people into your online community

Play To Win

You have exceptional talent and things your brand and business provide.

On the conservative side, there are hundreds, thousands, and in some instances, millions of people who want that specific expertise you offer.

Or that specific product and service you provide.

Your audience wants to know what you know and is inspired to achieve or experience something you’ve already done for themselves.

To be a real player in this online game don’t be shy and open your virtual mouth often.

You know what you do, who you do it for, and why you do it.

Shout it to the heavens through your blog, articles you write, and the social posts you share.

Take your brand message and the value you bring to the marketplace online steroid style.

Brand Messaging Matters

As a new blogger, solopreneur, or new entrepreneur, the first part of your online marketing strategy to attract your online community should be getting clear.

Get crystal clear about who you’re talking and why.

Then craft a brand message that takes who you are and what you do and makes it exciting and relatable to the people you want to serve.

You do what you do because you have that beautiful talent, craft, and experiences you’ve been able to package to help other people.

But, before you can serve them that have to know you exist and you’ve got to build the like, understand, and trust factor with them.

It sounds like a lot, but it’s not.

“If people are doubting how far you can go, go so far that you can’t hear them anymore.”

-Michele Ruiz, President and CEO of Ruiz Strategies

Be Snobby

You are not marketing your personal brand, products, or service to everyone.

So the brand messages that you use to attract your online audience shouldn’t be vague and for everyone.

You have a niche to target, the ideal customer you want to buy your products and services.

So be snobbish with your social media strategy, your email marketing plan, and your content marketing strategy.

Only create and share content that you know resonates with them and help you to become the go-to girl for your thing.

What does that mean for you?

It means that once you identify the demographics and psychographics of your ideal audience, you should curate content that you know will attract those folks.

Your niche, the dream customers that you created your new online business to serve, are the people who will appreciate your thought-leadership, influence, or impact the most.

Nurture Your Tribe

Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.

The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.

Your online community and audience are online seeking solutions to problems they have.

They’re looking for new insight and information.

They are seeking different ways and knowledge to help them live their best lives!

Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.

An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.

And remember, your goal is to attract and online community that is very niche but also diverse.

That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.

Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.

And yes, some will be both, and those are my faves!

Get In Formation

Cause who needs Internet friends that aren’t information?!

No one!

Exactly.

You’re the leader of the tribe and though-leader of your community.

It’s your job to invite, entertain, and host the people who show up at your Internet party.

Make them feel warm inside about showing up for you, and get them excited to support and hear from you.

They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.

And like real friendships take work, so do online ones.

I know, I too struggle to see my friends in real life, but I make it happen.

No getting around it, building a community of anything is about the relationship.

A healthy, balanced, respectable give and take exchange.

Real relationships are NOT created with aggressive online selling.

Relationships are formed and strengthened by genuine listening and authentic two-way communication,

Relationships Go Two Ways

Healthy communities have two or more people finding mutual value, and that's beautiful. Click To Tweet

That value looks different for every relationship, but it could come in the form of advice, insight, or entertainment.

What it’s not, are you showing up online only when you have something to sell?

Ever had a friendship or boyfriend who zapped the life out of you?

Where no matter what – when they left, you felt drained and exhausted.

I have, and there’s nothing fun about it.

No one signs up to be zapped by an energy vampire on or offline.

So to attract your online community, show up for them with consistency.

That could be as simple as sharing a small nugget of insight or information with them daily.

Show up and start online conversations even when you don’t have original content to share.

Very few new bloggers, solopreneurs or new online entrepreneurs do.

You could reshare something relevant to them that will leave them with a smile on their face or a provoking thought to ponder.

 

Attract Your Online Community With Content

The most profound difference between your in-person friends and your online ones is you probably don’t sell things to your friends in real life.

Most likely, you never do, and that’s a great thing.

So yes, there’s also an essential balance between connecting and providing genuine value to your online community and selling.

The goal is not to sell so much on social media.

Give them consistent insight into your professional and personal life but interject behind-the-scenes of your business life.

That content marketing strategy assures that your audience knows who you are, what you do, and who you do it for without you selling them anything.

And when you do decide to launch a new online product, digital course, services or even a physical product, they won’t be annoyed.

You would have already established a genuine connection with them.

At that point, some of the peeps in you your audience will be genuinely interested in what you’re selling.

Marketing Online

Here’s a significant truth about marketing online: It follows the same disciplines, principles, and best practices of marketing offline.

You must first build a valuable and desired product or service.

Identify your audience and niche.

Understand everything you can about them.

Establish a strong marketing and sales channel.

Package and market the product or service in a way that appeals to the smallest viable portion of the market (super-niche).

Apply the insight you’ve learned about your market to communicate to them in ways that connect your product or service and their needs and desires.

Make the sales process a smooth and straightforward experience.

Provide great customer service.

Do goodwill.

Rinse and repeat.

Boss Up Your Content Marketing Strategy

A strong content marketing strategy is the most crucial strategy that’ll keep you on track to attract the online community you deserve.

The number one thing you can do to build a vibrant, engaged consistently, and connected online community, is?

You’ve listened, you’ve got it, it’s creating and sharing content targetted to your specific niche markets’ interests and needs.

Point blank.

Ok, maybe not the end of the discussion, but you get it.

Valuable content is the magnet that’ll attract your online community to your brand and business.

Curate and share information that’ll pique their interest and show them you know what the heck you’re doing.

Great content reinforces your credibility in your specialty and will get people excited to buy into your concepts, methodologies, and unique way of doing things.

Relevant content validates to your tribe that you’re products and services were built, sourced, or created by someone who knows what they’re doing.

It’ll solidify what you know and do.

And, boss up your content marketing strategy.

As you consistently follow your plan, you’ll build momentum that’ll reinforce your authority.

That credibility will position you to establish the like, know, and trust factor with your online community.

Resonate With Your Ideal Customers

The more relevant content you create and share on your social media channels, in your email marketing, and on your blog; the more connected they’ll become.

Your consistency will pull your tribe in as you show them, that you understand their lives and aspirations and can help them.

By sharing content online that informs, educates, or aspires your online community, you’ll stay top of mind with them.

Remind your audience you’ve been where they now stand.

Show your audience how you’ve created a viable solution to move your followers towards there goals.

You are the most significant variable that helps people in your market decide if they want to do business with you or your competition. Galvanize your tribe with lots of delicious content candy.

It connects your audience with the real and authentic person behind the keyboard.

When you share content, your ideal audiences find interesting it reiterates to them that you’re a genuine person who understands them as a real person.

Targeted content that is very relevant gives people a valid reason to believe in you and your business and connects them to your mission.

Again use your content to reinforce with your audience why they should like and trust you.

Because that is the only way to open the doors for them to eventually do business with you, recommend you to their friends, or introduce you to their community.

That’s an all-around win!

Call In Your Online Tribe

In The Ultimate Brand & Business Building Plan, there’s an entire section in the eight steps to more impact and income.

It’s in part under Growing Your Tribe, and it covers list building, social media plus a sales & marketing strategy. Grab it right below now.

 

Brand & Business Opt In

 

Make sure your content is worth sharing and targetted to attract the online tribe you want.

Create targetted content you know your audience will appreciate and get on a schedule to consistently share it from your website, blog, and social channels that:

  • Are based around content themes and topics of the products or services you’re selling.
  • Have your spin, methodologies, or approaches. Stamp it with your magic.
  • o It was created specifically for your ideal customer and their needs, desires, or aspirations (it’s not for you).
  • Shows your personal brand will be approachable, engaging, and efficient and a pleasure to experience.
  • Is worth sharing, referencing and coming back to as a valuable resource
  • Share the social causes, values, movements that you care about

Ok, that my friend is the foundation needed to attract your online community.

You know the drill, let’s chop it up about how to attract your online community below.

What challenges or ideas have you that found work best for creating dope content to attract your online community?

 

 

     

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10 Things I Learned From Building My Online Community/div>

How To Build A Thriving Online Community
How To Attract Like Minded Community
Why Brand Yourself And Your Business

Why Brand Yourself And Your Business

Ready To Brand Yourself?

You’re a smart and savvy woman and it’s time to brand yourself and your business intentionally.

Adjust your crown and say bye-bye to the ‘hide and seek’ game.

If you’re not inviting your ideal customers to know you and your business, how will it grow at scale?

What are you going to do to leverage the economic potential of a brand that is visible to the masses?

Historically, women are less comfortable being seen in the spotlight than their male counterparts.

Some women embrace the idea that personal branding is taboo.

Let’s be clear ladies, don’t buy into that expensive branding misconception and instead, get in branding formation.

You have an online presence and a personal brand.

People are online for an average of six hours a day, and they’re googling and social media stalking people and things they’re curious about.

Ask yourself: ‘How am I being seen, what am I saying and is it authentic?”

 

Shape Your Brand’s Narrative

Take control of your brand and create a story that exudes authenticity, credibility, and trust.

A strong personal brand begins when you embrace your authenticity and share your strengths. Click To Tweet

Once you’re clear on how you want show up, use that message to build trusted relationships with your audience.

Put your blog, social media and video to work getting your unique perspective, story and the value your offer shared to the masses.

The things that make you different are the very things that’ll build resonance and connection with your audience.

After working in my marketing practice for nine years, I learned first hand that men are more eager to share their perspectives and have their voices heard and supported.

As women entrepreneurs, we can change this dynamic and embrace the economic and storytelling power of branding.

 

 

Representation Matters

We’re in the heart of the digital era; it’s easier than ever to brand yourself and build an online audience.

1821 new businesses were started by women every day in 2018, and that’s ‘gangster’!

Representation matters.

More than ever, It’s incredibly empowering for women to have access to diverse stories from the female perspective.

Women have traditionally bought into this idea that their excellent work speaks for itself, according to research.

The truth is, in the world of getting visibility, work itself doesn’t communicate.

Every day rockstar women with incredible work ethic, accomplishments, and greater potential get drowned out by their male counterparts and more vocal personal brands.

Some women view success and likeability as opposing traits, but men don’t, research says.

What I admire most about women is our natural ability to connect with people.

As super connectors, we’re genius at building teams and forming community bonds.

So why do we cling to this idea that ‘networking’ and educating people about who we are and what we do is selfish?

“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.” – Ellen DeGeneres

 

Just Do It: Brand Yourself

When you’re ready to step out and brand yourself, it’s normal to feel a bit overwhelmed in the beginning, but avoid that.

Push back on the negative ideas that come into play and lean on your confidence.  

Remeber confidence is like a muscle and the more you get into the action of doing something, the more confidence muscle you’ll build.

So if you need a little  brand clarity help -grab your Free Brand & Business Building Guide here.

Brand & Business Opt In

Listen, branding is meant to be fluid but girl, you know how your ego works.

Your ego will do anything to stay comfortable and stagnant, but there is a whole world of women searching for value and connection.

So you’ve got game-changing ‘ish’ to do.

And, here’s the beautiful part, you can tweak and change your brand as you observe it and get feedback.

Just remember, the key is to start somewhere and that is getting clear on what you represent, what you do and who you do it for.

I know that business and personal branding can feel intense at first, but once you start taking consistent action to share your brand on social media, your confidence will grow.

 

Step Away From Your Baby

For some women, there’s a deeply personal and emotional connection to their business babies.

I’m guilty, and my business is definitely my second child.

So here’s the thing, that deep sense of connection has pros and cons.

Kind of like when a child leaves for college, you feel proud and sad.

Both parents will miss them, but separation anxiety is normally felt a little different by mom.

Human nature makes men and women different as a whole.

And yes, I’m generalizing, no apology.

Similarly, a mom can invest all her energy into her children and leave little to no TLC for herself.

Women business owners often do the same, but it’s time to change that cycle.

Why? Because in todays business marketplace people do business with people they like, know and trust.

Yes, that means people are deciding to work with businesses because of the brand or face behind that business.

To move forward with your decision to brand yourself and your business start slow and get comfortable being uncomfortable.

Nail down your brand’s story and message and share them often to the people you’d most like to do business with.

You can do this, and you owe it to yourself to galvanize your niche, attract a fan base and grow strong!

What branding ideas are you considering? Drop me a note below and let’s chat!

 

 

 

 

 

 

 

 

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3- Must Read Tips For Aspiring Entrepreneurs

3- Must Read Tips For Aspiring Entrepreneurs

Game-Changing Tips For Aspiring Entrepreneurs

I see you bookmarking the best tips for aspiring entrepreneurs that’s right.  The year is winding down

You’ve got a revolutionary product or service idea. Be determined to make it happen, it’s your year!

The enthusiasm and sheer joy you feel sharing your big idea easily convinced both you and your BFF you’re serious this time.

You’re excited to build, launch, and grow a wildly thriving business.

You’ve got the experience, knowledge and work ethic to get it done and with some direction, you feel nothing can stop you.

You’ve blessed this year as your season to step into your entrepreneurial dream, and who is going to stop you Boo?

Exactly! Who?

Lofty entrepreneur goals glisten brightly into your future, and it’s your time to glow up.

You’re being called towards taking advantage of the digital CEO movement.

Well hello, and welcome!

I’m psyched you’re here.

Inventory Your Assets

Your time is the most valuable asset you have.

Will adding more tips for aspiring entrepreneurs and bookmarking more start-up and business building insight be the best use of your time?

Maybe, but maybe not.

Because you do need a solid understanding of how to build your online brand and business with the right foundation.

You’ve got to figure out who, where and what your market is.

There has to be a deep conviction around what you’re doing and why.Have conviction around what you're doing with your time and why. Click To Tweet

Shift Your Focus

If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.

The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.

Are you sure you really want to take the entrepreneur plunge?

Then jump!

I’m here to promise you, you can do it!

And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.

Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.

Just Do It

It’s not difficult to get started.

You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.

I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.

Does that excite you cause I have butterflies for you?

And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.

If built and marketed right, your business will reward you with the gift of financial freedom.

No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.

But, you have some hesitation and fear is trying you.

Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).

Ohh, but I get it, I’ve been there.

Learn From Me

I procrastinated in taking my business online because I lacked clarity.

Like you, I knew my business had to offer something different in an already saturated online marketplace.

That lack of clarity gave me an obsession with way too much research and development.

Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.

Right?

Wrong. Your business can only handle so many strategies, tactics, and implementing new business tips at one time. Click To Tweet

The most treasured aspect of your business will make it stand out from your competition: you.

People will buy your products and services because they can relate to you and you’ve proven you can deliver on what you’re promising.

No matter how many innovative new tips for aspiring entrepreneurs you learn, you won’t implement half of them and people will do business with you or not because of how your business is presented.

The way you communicate your brand and what you message to your potential customers will be one of the most influential variables to determine your success.

Deciding to build, launch, and grow your business will become one of the most transformative experiences in your life.

No pressure, but once you begin to take action steps towards pursuing your business dream and dedicate yourself to giving it 100% – the magic will start to happen.

But here’s the thing to remember, you don’t need to know everything before you get started and actually, you never will.

Entrepreneurship is a journey that starts when you’re mentally ready.

You’re On Path

I’m often asked by clients and new students, ‘What’s wrong with me’?

What took me so long to get this business launched?

There’s absolutely nothing wrong with them or you.

When your life has a significant calling, and you’re lucky enough to know that you have something extraordinarily powerful to do, it can feel overwhelming.

That’s a lot of pressure, but don’t sweat it.

Start-Ups Are Fluid

Your new business should be fluid,

Once you start taking the steps to build your business, you’re going to gain more clarity and confidence.

Plus, you’ll start to learn more by taking action than most business tips could provide.

So, this is what I want you to understand and take action on.

There is no one forcing you to start a new business or breathe new life into an existing business.

You can certainly choose a more familiar and frankly, more straightforward path.

Entrepreneurship is a choice and fully realizing your own business and life dreams is simply a decision.

A big ole one, no doubt!

But I will tell you as my dear Grandma Maybell would so often remind me, “If this were easy, everyone would be doing it.”

Don’t compare your journey to anyone else’s.

Do you realize an elephant has to carry it’s baby for nearly two years before it gives birth?

While in contrast, chicken eggs only take 21 days to hatch.

You’re birthing a baby elephant biz, it’s going to take time, and as we’ve established, time is your most valuable asset.

How To Birth Your Elephant

Mama had a lot of powerful sayings, but as a kid, I’d think ‘Yeah, yeah, but I’m not an elephant nor a chicken’.

But today, that analogy is the most profound lesson I’ve learned, and it helps me have more patience in building my business.

Big dreams require more nurturing and effort than smaller ones.

I can’t say an elephant’s life is any more valuable than a chicken.

But undeniably their journeys and impact play out very differently on planet earth.

Your life and business journey may be more aligned with the elephant’s, and that’s not your fault.

Here are my all-time favorite top 3 tips for aspiring entrepreneurs to generate momentum.

Most Productive Tips For Aspiring Entrepreneurs

Tip #1: Kick procrastination in the rear

The pink elephant invading your cubicle and mind is procrastination.

Facts.

Your desire to hop off the ever-moving (to go nowhere) hamster wheel of consuming yet another well-meaning entrepreneurial tip begins with you taking action.

The fear in your mind will continue to tell you that you need more information, more time, more money and that’s simply not true.

That’s the bs of your ego who wants you to let her just chill comfortably where she is.

Take your power back, kick procrastination to the curb, and start building your business.

Tip #2: Get clarity on the next steps

Claim today as your last day procrastinating and not prioritizing your business.

Start doing.

As you take action and make progress, you’ll find the clarity you need to build a strong business foundation.

Plus, the confidence that comes with having a substantiated plan.

To move forward with conviction, get clear on what needs to happen, and in what order things must get done.

Tip #3: Create a business plan.

Put your thoughts on paper in the form of a business plan that’s less concrete and more fluid.

Then empower that plan to become the Director of Operations in your new business.

Even the most seasoned entrepreneurs’  update and revisit their business plans quarterly, and so should you.

If the idea of researching the ‘what and how’ of business planning seems overwhelming, fret not.

I’ve put together a very comprehensive, easy to implement 8~steps to more impact and income in your business plan.

This FREE  brand and business building plan is sure to take the stress and guesswork out of precisely what to do next.

Snag your brand and business building plan below and start to launch or level up your dream business the right way!

Brand & Business Opt In

With a trusted guide in hand, the conviction in your heart and an unwavering commitment to win on your mind – inhale deep, do a holy dance and get to work babe!

I know the business start-up stage can be overwhelming without real action items.

I’ve been there, and it’s a way too comfortable place where some business dreams go to die.

So I’m delighted to take a little pressure off your plate and send a virtual nudge your way encouraging you to upgrade your research phase for action.

Disrupt What’s Possible

Will you take the right action to build, launch, and grow a thriving business or not?

Either way, the Internet gives you 24/7  access to hundreds, thousands, or more people; your talents can perfectly serve as a coach, consultant, owner of a digital product or service provider.

Those potential clients are spending enormous amounts of money and significant time online, so here’s the harsh truth: if those Amex cards aren’t swiping with you, they will by your competitor.

There Are An Estimated 285 Million Internet Users (In America)

People are actively searching for the right experts, coaches, and consultants to help them do that particular thing you are prepared to do.

Layer that on the fact that 500 billion dollars will be spent in the online marketplace in the United States this year.

And to keep your new business potential in perspective, on average, your consumers already spend over 6 hours a day online.

Listen, your future is calling loud and from where I stand, it’s looking mighty bright!!!

There are no limits to what you can do with  24-7 access to today’s digital technology and the gold mine that is our digital age.

In American history and commerce, there’s never been a better time for new entrepreneurs to use online marketing strategies to level the economic playing field.

Boss Up

You’ve got what it takes and you’re a smart cookie. You know what time it is.

It’s your season, and everything you need is a few clicks of a mouse, a real business plan, and concentrated effort away from true fulfillment.

I know you’re eager to do more meaningful work, say yes to the clients and work that nurtures your soul and enjoy the financial freedom you deserve.

You’ve got this, and I’ve got your back, start now.

3 Must Read Tips For Aspiring Entrepreneurs
3 Must Read Tips For Aspiring Entrepreneurs
3 Must Read Tips For Aspiring Entrepreneurs
3 Must Read Tips For Aspiring Entrepreneurs
Personal Branding Advice For Solopreneurs

Personal Branding Advice For Solopreneurs

Personal Branding Advice Made Simple

Personal branding shouldn’t feel overwhelming, but I know it’s often confused with marketing.

Leaving it to feel a lil’ awkward and unnecessarily clunky at times.

Filtering through the fluff can be way too much, so I’m sharing some personal branding advice to keep things easy.

No one wants to end up on the branding hamster wheel, so let’s clarify this.

Grab your caffeine and buckle up for a double shot of brand and marketing clarity.

Here’s the deal, the lines between branding and marketing often get blurred.

To unblur them, I want you to look at branding and marketing as a lifelong besties connected in a synergetic way.

In its purest form, your personal brand is the exclusive VIP style individuality you've developed as a person. Click To Tweet

While branding is just the strategy, you can use it to communicate all that magic.

Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.

How else would the masses learn about your fabulosity?

If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are – your business would flourish, and more people would rest peacefully at night. : )

Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.

All that swag and juice of yours, that’s your brand.

About_Courtney_Rhodes_

Marketing 101

On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.

It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.

Simple right?

Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.

Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.

Your marketing can play out through various powerful tactics.

Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.

As you grow, learn, and evolve, of course, your brand will too.

So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.

Consequently, you’ll never have it all figured out.

Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.

Because the more people that know about you and your brilliance, the larger you can grow your reach, business, and bank account! Click To Tweet

And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.

AYEEE!

So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.

Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.

Just embrace being in the ever-evolving digital era, babe.

Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.

Don’t get caught up with that, instead build an influential brand in your niche.

That’s the best way to secure the bag.

With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.

 

Personal-Branding-Advice

The First of Personal Branding Advice To Remember

Your personal brand is the most critical variable that can power drive the success of your business.

Package and share with folks the juju that’ll get people to buy the offers, products, and services that you sell.

Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.

When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.

That powerful connection not only lets them know you exist but also what you represent.

And in 2019 and beyond, representation matters more than ever before.

The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.

So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.

Be intentional with the messages you share and use them to reinforce what you want to be known for.

You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?

Let Your Folks Inside Your World.

How?

Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.

Let them know how you see the world and the most significant influences shaping your view.

Also, help them to understand why you do what you do and who you do it for.

Show them your commitment to specific causes, initiatives, and services.

To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.

Trust me.

Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.

That honest rapport is what creates and drives loyalty.

Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.

You’re a real authentic full person behind your amazing offers, programs, products, and services.

Hence, the peeps who most want what you offer have a real desire to connect with you.

How incredibly beautiful and powerful!

Build The Brand

The second piece of personal branding advice is branding always comes before your marketing.

Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.

Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.

Your marketing won’t work as effectively until you’re crystal clear on your brand.

The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.

And nobody has time for that!

Think of your most loved brands.

What is it about those brands that drive your trust and lovability?

From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?

Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.

Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.

You can do the same thing, and it starts with being clear about what has shaped and drives you.

Sounds simple, but if you get that right, you’ll be ahead of the class.

From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.

The Personal Branding And Marketing Overlap

The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.

The overall visual component of your brand should be consistent in both your branding and marketing.

Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.

A picture is more than worth a thousand words in branding and marketing.

Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.

When you consistently do that, everything you put out will nicely tie back and become identified with your brand.

Want some personal branding clarity to get your brand juices moving?

Ohh, you know your brand whisperer has your back!

I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.

It’s simple to work through and has been super helpful for my clients and students.

To help you gain more clarity on your personal brand, start here, Click here to grab it.

 

The Brand Plan For Bosses

 

Brand Who You Are + What You Do

After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.

Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.

You’ve got next!

And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.

I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.

While also having some virtual fun doing it.

Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.

You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )

Let’s chat about either in the comments below.

 

 

 

 

 

 

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneur

You'll learn how to brand yourself, what is personal branding, and you can download a worksheet / guide to build your personal brand with clarity. Guide has 10 questions to answer to help your with your branding efforts #personabranding #personalbrand #branding #solopreneurnbsp;