Great! You’re eager to position yourself as an expert at what you do and your timing is divine.
The internet and social media make it fairly simple for you to communicate to your audience and prospects exactly what you’d like to be recognized for.
With some old fashion experience and a real service to provide you’re primed to position yourself as an expert.
Many of my clients and students had little to no name recognition in their market when they first started out.
Consequently, if you’re new to entrepreneurship, no worries.
Building your brand and positioning yourself can actually be fun!
Really, it can be. Hear me out.
Take time to implement these branding tips and you’re sure to separate yourself from the competition in your niche.
Position Yourself As The Expert Even If You’re A New Entrepreneur
Maybe you’re launching a new business for the very first time and you lose sleep wondering how to stand out in your crowded market.
Listen, I have been there.
Every other female entrepreneur who has built a business from scratch understands that uneasy feeling of uncertainty.
But I’m here to tell you, relax.
You’re in great company.
Feeling a bit uncomfortable approaching the business branding journey is a lot more desirable than never doing the work to position yourself or your business.
And as a result, not reaching your goals as an entrepreneur.
I get it, I promise.
You’re charged with building the business, creating valuable content, marketing, branding, sales, customer services, financial planning, and the list goes on.
Here’s the great news, you can do it with a little planning and lots of follow- throughs.
We’re in an exciting and fascinating time for women entrepreneurs.
Gone are the times prospects seek out experts based on the amount of time they’ve been in business.
Above all else, today’s prospects and customers want to know you can solve their problems or help them achieve a goal.
Wired consumers are savvy and a tad nosey.
They want to know your story and back story.
Your prospects yearn to relate to and trust the people they’re going to spend money with.
Today’s consumers want to know if your values align with theirs and if you can do what you say you’ll do for them.
I want you to leverage that intel and position yourself as the expert in your market and niche.
By implementing these 3 ways to position yourself as an expert with authority.
1. Embrace Your Talent And Authencity
The best traits of experts across industries are universal.
Great experts continue to strengthen and hone their craft.
They become fabulous at something and then they learn how to teach others to do what they do using their method.
Or, they do it for them.
Memorable experts use what they know to consistently share their insight, commentary, story, and wisdom with others in their unique way.
Think of your absolute favorite expert.
What is it that draws them to you?
Likely it’s their authentic way of using their talent to understand their ideal customer’s problems and offer real solutions.
Most of the times they’ll package their solutions in various ways through products, services, events, content and speaking engagements.
No secret there, that’s the trend of today’s experts and you can do the same.
2. Find Your Opportunity Gap
Whether you’re in the coaching, wellness, beauty, healthcare, finance, legal, real estate, e-commerce or another industry identify a problem that exists in your market that you’re (or will be) the expert at solving.
Once you’re clear on the problem you want to be known for solving, create your own methodology for solving it.
To do that, outline and package the steps needed to achieve the solution using your own proprietary system.
Equipped with the unique branded solution you’re offering your market it’s time to communicate.
Yes, it’s time to tell everyone about who you are, what you do, how you do it and who you do it for.
The goal here is to reiterate the problem that you’re solving in your business, and clearly communicate why your prospects should use you to solve that problem.
Why and how?
In the digital era, every industry is saturated with experts offering a lot of the same solutions packaged different ways.
Consequently, you know your prospects care less about you and more about what you can do for them.
So give them what they want. They want their problems solved and they want it done by an expert that they can resonate with and trust.
3. Brand Your Method of Providing The Solution
Are you ready to get creative?
Perfect, for now, I want you to think of your brand’s positioning as a game.
And I’m inviting you to take part in a 21-Day Expert Positioning Challenge!
Here’s how we’re rolling.
There’s only one rule.
Each day for 21 days you must come up with a creative idea to present who you are, what you do and who you do it for using the Internet.
I know you may be side-eyeing me but you’ll thank me when it’s over.
The goal is to have fun but push your comfort zone while you position (or reinforce) yourself as the expert in your niche.
Think outside the box when you craft your messages, with the stories and captions you share and timeline of how you deliver your content.
There are no limits to ways to challenge yourself with this but most of all, I challenge you to be creative.
Play With The Images You Share And Captions You Write
Perhaps, go live, a time or two. Then maybe create a video, or a series of videos or launch your own email challenge.
Play with hashtags, get super social on social (imagine that) and please keep me posted.
If you need a little personal branding help to get your creative juices flowing, I’ve got you.
Snag TheBrand Plan For Bosses for free below and put the right messaging in place before you start the challenge.
Keep in mind the best way to build trust and resonance with your potential clients is to make it crystal clear to them what you do and why they should care.
Consider referencing your branded methodology as relates to the work you do and the results you’ve seen from your clients.
Or, again you can walk your email subscribers through a small part of your process for free within an email challenge, on a webinar or even in a simple social media post.
For example, as a business coach and branding strategist, I’m doing this now.
I’m challenging my audience to position themselves as the expert in their industry and to kick start their branding process.
Consistently Communicate The Following Three Tips
First, educate your prospects by letting them know you’ve created a special method to help them solve their particular problem.
Next, help them to understand your particular process for solving their problem or achieving their goal.
Third, convince them you’re their person and the best expert for them to work with to get the job done.
As you position yourself as the expert, remember to always be two things: credible and consistent.
Imagine life 365 days from now once you took action on just one of the brilliant online business ideas you have.
Have you been dreaming of, planning and praying your online empire for some time now?
The passive income, the 5-hour workweeks, and living in the ‘Netflix’ and chill mode.’
YES!!! I too dream of that.
But here’s the thing.
I could give a pretty convincing argument that the phrase ‘passive income’ should be banned as it relates to business period, exclamation point.
Yeah about that, that’s a post for another time.
But taking a viable online business idea and turning it into a six or seven-figure business is becoming less a dream and more a reality for lots of passionate entrepreneurs.
Consequently, learning how to build a captivating brand and systematically attracting people online begins with a real talent. I know that doesn’t scare you. We all have talents and skills we’ve honed and teaching, coaching and sharing your expertise at scale can be very rewarding and profitable.
Here’s the thing, once you know exactly what you want to share, make a commitment to start working on a plan and putting a system in place to make it happen.
Your dream can happen but it takes a strong vision, a plan and real work.
No secret, taking a book, blog, merchandise or business from an idea to profitability requires focus and next-level hustle, but are you afraid of that?
Exactly, I didn’t think so.
Furthermore, if you’re ready to narrow down your business idea and figure out what online business model would work best for you let’s chat.
If only the well-meaning discussions with your BFF about your game-changing biz could make it pop, you’d be rich!
I can relate, I procrastinated for years before taking my idea and talents online.
If your online business idea has been a staple in your head year after year, it’s time to move forward.
By now you’re tired of dreaming how your life could play out if you could pursue what you love full-time.
Consequently, you likely know you’d make more money and impact online doing something you love doing.
In moments of real clarity, It’s evident to you.
That the sooner you can escape the constraints of the 9-5 employee or 8-8 entrepreneur grind, you can build something amazing.
And the thought of you being able to own your time ultimately gives you goosebumps.
As it’s worth repeating, I’m a big fan of knowledge-based products.
Do you have a clear area of expertise in which you want to use the knowledge you already have to serve people?
If so, creating a digital product can change your life.
Exactly what I mean by a digital product?
Digital products are anything you can create and sell entirely online from your laptop.
To name a few, you can package your knowledge, expertise, passion, or craft in several ways.
There are online courses, ebooks, coaching, online memberships, digital magazines, photography, packaged services, download templated, workbooks, guides, meal plans, workout regimes, hair care guides, make-up application cheatsheets, and the list goes on.
Imagine as an online coach hopping on the Web to provide your expertise to coaching clients via Skype or Google Hangout.
You can set up weekly, monthly, or, even daily schedules depending on the client and projects you have.
Or, you could have an online course to teach the experiences, craft, skills, or talent you’ve been using your entire professional career.
What about your passion or personal interests?
You’ve got options to choose from when deciding what products or services to create and monetize in your online business.
Where To Go From Here
We live in the heart of a time where you can create, launch, and grow the entirety of your business from your laptop.
Once you kick the idea of remaining comfortable to the curb what’s not to be little-girl giggly about?
It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.
You’re not alone if you’re feeling overwhelmed by all the personal branding talk.
Surely you’re savvy, and it’s likely on your radar.
However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.
So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.
I get that you’ve got a lot going on and buildingyour personal brand, well it may not seem like a priority.
Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.
It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.
In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.
Three big topics trending in business right now are personal brands, tech, and CBD products.
Whoa, what a pleasant shift, but here’s how to take advantage of this trend.
Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.
To start, I want to decipher between the fluff and facts.
We’re going to chat about three convincing reasons you should actively buildyour personal brand now.
What I Know About Building Your Personal Brand
I have 15+ years of high-level branding, marketing, and advertising experience under my belt.
Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.
Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.
Right? Do you feel me?
Secondly, psychology tells us we’re driven to make purchases off of emotion first.
If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.
From there, our minds naturally search for practical reasons to rationalize our decision.
All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!
Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.
So that intelligent brain of yours justified all the functional reasons you should make the purchase.
And voila! Just like that, it came home with you.
Did you put it to immediate use?
Maybe, or did it just sit and look really pretty for a few months.
Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.
The good news here, the emotional power of influence can work the same way as you build your personal brand.
Consequently, social media provides an incredible opportunity to share your message to influence your audience.
Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.
That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!
When you build and grow your personal brand, it’s a win for you and your audience.
Need Additional Personal Branding Clarity?
You already know that building your personal brand would be beneficial to elevate your business or dream project.
What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?
Building your personal brand is one of the smartest thing a modern day entrepreneur can do.
Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.
Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.
Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.
Consequently, with real brand clarity, it becomes simple to build a reputation around what you want to be known for.
Then, guess what?
You’ll confidently show up both off and online in a way that reiterates all your dopeness!
To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.
And I’m dropping access to the pdf download right here.
The 3rd Reason To Grow And Build Your Personal Brand
In this robust, technology, driven digital era, people yearn for a real connection.
We’re naturally drawn to spend our money with people and brands we can identify with.
As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.
Again, the initiative you choose has to be personal,
Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.
Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.
Your Brand Is Your Million Dollar Idea
With those fabulous reasons alone, I know you’re committed to building your brand.
So I’ll help you to simplify the process.
And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.
There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.
Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.
It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.
Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.
Marketing with branding at the core of its message is marketing that works.
Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.
You’ve got next.
It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.
Yes, you have to show and tell the world what you can do.
Share your vision.
Confidently talk about your mission and message.
You’ll be pleasantly surprised at the impact you can make just by telling your story.
Let the people who would find value in your journey, products, and services know you exist.
Give them a fair opportunity to get to know and identify with you.
Then once you get them into your tribe, serve them with value in a way that only you can.
That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.
You can do it, and I’ve got your back!
Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.
If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.
The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.
Are you sure you really want to take the entrepreneur plunge?
I’m here to promise you, you can do it!
And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.
Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.
Just Do It
It’s not difficult to get started.
You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.
I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.
Does that excite you cause I have butterflies for you?
And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.
If built and marketed right, your business will reward you with the gift of financial freedom.
No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.
But, you have some hesitation and fear is trying you.
Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).
Ohh, but I get it, I’ve been there.
Learn From Me
I procrastinated in taking my business online because I lacked clarity.
Like you, I knew my business had to offer something different in an already saturated online marketplace.
That lack of clarity gave me an obsession with way too much research and development.
Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.
Your tribe wants to know a lot about you, and you have to be a bit vulnerable at times and share your authentic story.
The more you share your journey, ideas, insight, and behind-the-scenes of your life with them, the more relatable you’ll be to them.
Your online community and audience are online seeking solutions to problems they have.
They’re looking for new insight and information.
They are seeking different ways and knowledge to help them live their best lives!
Similar to real-life relationships with your girls, you should aim to attract Internet friends that value you.
An online community of people that appreciate your distinct style, voice, value, and expertise will become your tribe.
And remember, your goal is to attract and online community that is very niche but also diverse.
That’s important, hear me here. There will be some people who will join your tribe, consume your content, and you’ll be able to convert those online friends into customers.
Others will become personal brand supporters, brand ambassadors, and collaborators: All like-minded. So you need both, the audience that will buy your stuff and those that will support and share your stuff.
And yes, some will be both, and those are my faves!
Get In Formation
Cause who needs Internet friends that aren’t information?!
You’re the leader of the tribe and though-leader of your community.
It’s your job to invite, entertain, and host the people who show up at your Internet party.
Make them feel warm inside about showing up for you, and get them excited to support and hear from you.
They won’t see the world exactly like you, but they should undoubtedly have similar values, goals, and aspirations.
And like real friendships take work, so do online ones.
I know, I too struggle to see my friends in real life, but I make it happen.
No getting around it, building a community of anything is about the relationship.
A healthy, balanced, respectable give and take exchange.
Real relationships are NOT created with aggressive online selling.
Relationships are formed and strengthened by genuine listening and authentic two-way communication,
The answer? The most important by far is that you should market your book and build it’s momentum as early as possible.
Authors underestimate how much promotions are required to leverage social and online marketing fully.
The Added Psychological Value Of Pre-Promotions
First, when you get a jump start on promoting your book, you’ll have the added psychological pressure to make it happen.
I know that sounds crazy. Yet, you’d be surprised at how many people start writing a book and don’t finish.
Look, I get it.
Life can get overwhelming. So, if you don’t have a hard-core commitment to finish it, it may not happen.
However, when you’re writing your book with purpose and make a promise to your audience, customers, and community, you’ll be more motivated to follow through.
Trust me; my book launch was on a tight schedule. Therefore, during the last few weeks, everything took a backburner to me, delivering it on time.
When Is Too Early To Market Your Book?
Never. The sooner you can build momentum and excitement about your book, the better.
Here’s a tip I’ve learned about online marketing, people’s attention spans are short when they’re online.
Your book’s topic, launch date, and promo schedule will compete against everything else being shared.
Your audience is consuming lots of content, but very little of it makes a real connection.
Consequently, online market research says that a person needs to see a marketing message several times before taking action.
On top of that, we all have different habits and ways we consume social media.
As an author, don’t underestimate how much promotion is needed to reach 50% of your following.
To get a better idea of how much promotion it’ll take, look at your current engagement ratio.
Listen, some people follow me on social media that don’t even know I’ve written a book.
And it’s two years old.
I know this because every time I post about it, I get congratulatory comments like the book is brand new.
LOL, and usually, I’ll notice a spike in sales that day too.
As you think about how to market your book’s pre-launch, here’s an excellent strategy to consider.
Identify Influencers To Help Push More Sales
Who are the media influencers in your industry, public relations professionals, and local librarians?
What book organizations, conferences, book fairs, and media professionals can you reach out to?
Now create a plan to educate as many of them as early as possible about your book.
These will be the people to help spread the word and promote your book at scale.
Build Relationships With Journalists And Conference Coordinators
From my early career days of working within public relations and the media, I learned that journalists, media contributors, and conference coordinators work diligently to book out content and programming months in advance.
You certainly want to give journalists and conference coordinators a heads up about you, your book, and the launch date early.
Think about it, likely you or someone on your team will be approaching them for the first time. So give yourself months to reach out to them, introduce yourself and your book, nurture the relationship, and follow up.
Successful women entrepreneurs own 4 out of every ten business or 40% of American companies.
In America, women start over 1,800 new businesses every day, and roughly 30% of remote companies have women CEOs or female owners.
Women continue to be badass in shaping the American economy and empowering themselves and their communities.
Female-owned businesses employ 8% of the private-sector workplace and contribute roughly 4.3 % of total revenue into the economy.
That’s big, but if the future is going to be female, there’s a much larger piece of the American pie that must be driven by women.
No question, successful women entrepreneurs are unicorns at solving problems, revolutionizing the way things get done. Women leaders are doing their part to create jobs, mentor their teams, push for diversity, and spur economic growth.
Girl Bosses Commit
A significant amount of women start new blogs and new businesses every day, but less can grow and scale them.
Why is there an enormous gap in the number of girl bosses launching and those finding success?
The answer is very layered.
First, while 40% of American companies belong to successful women entrepreneurs, let’s not overlook the tremendous inequalities most female entrepreneurs face to make it in that number.
Unfortunately, many of these new businesses don’t find success because the documented gender inequalities in business don’t stop when women move into entrepreneurship.
Frequently, the disparity becomes more prevalent in venture financing, mentorship, and business networking, according to some studies.
So in spite of the challenges that spark women-owned businesses to become the fastest-growing segment of start-up companies, women are increasingly scratching their entrepreneurial itch.
More and more women are committed to trade in social constraints, non-family friendly labor policies, and the status quo of not having enough influence to be the boss.
Many girl bosses are beautifully reshaping the professional narrative and taking power back.
So what can we do to champion more entrepreneurial success for women-led start-ups?
In looking at the reasons most businesses fail, the same culprits keep showing up, a lack of financing, ineffective marketing, and insufficient mentorship.
There is no simple solution. For women ready to start a business and make it profitable, there are loads of financial, marketing, and mentorship advantages for starting an online business.
The cost of entry for an online business is much lower; social media and email marketing make marketing very accessible and affordable.
There are resourceful experts and business mentors in every niche possible, and the internet provides instant access to business modeling and research for free to little of nothing.
I’m confident in declaring, online businesses, as opposed to traditional ones, are the most attractive and lucrative for the future of women entrepreneurship.
Women are nurturers, and there are thousands of stories, articles, and blog posts about successful women entrepreneurs readily available to inspire other women.
To find increasing success for our own business and women entrepreneurs collectively, let’s dedicate a collective effort to educate ourselves on the best business models, tools, and resources to facilitate growth, and then share that expertise and knowledge with other women.
Opportunites For Women-Owned Businesses Are Robust
As women increasingly take advantage of the commerce fortune the Digital Age presents, and the opportunity for economic growth by women Digital CEO’s, our future looks mighty bright.
To start taking things to the next level in your business, examine the five traits of successful women entrepreneurs and challenge yourself to adopt them.
The first one, I know, is by far the most important.
No matter how smart you are, or how much talent you have; you must first believe in your abilities before you can achieve your goals.
Henry Ford said it best, “Whether you think you can, or think you can’t you’re right.”
Read that again, and hold it dear to your business dream.
Successful Women Entrepreneurs Embody Self-Belief
If you don’t believe in your potential to make things happen, everything else is reasonably irrelevant in business.
What you know, who you know and the ideas you have carry little weight compared to your belief in what you can do.
To be successful, you must have an unwavering, passionate belief and knowing that your business idea and your ability to execute on it is going to happen.
When you’re chatting with your hubby, BFF or even an investor about your new business, your expansive energy, excitement, and confidence should lead the conversation.
Energy is contagious, and nothing is more impressive and telling than meeting an entrepreneur and sensing their excitement and passion for their blog or business.
And sure, doubt is human emotion? But, self-doubt can’t be your norm if you’re expecting to win.
You’ll only accept what you expect!
You have your business dream because deep down, you know you can do it.
Don’t let societal norms, the way you grew up or your limited self-talk allow you to self destruct your dreams.
Confidence For The Win
In exchange for self-doubt, successful women entrepreneurs work out their confidence muscles.
As I shared in my book, Personal Branding Through On- Purpose Living, “Confidence, even among experts, can waver. It’s natural to find yourself confident at one thing but not so confident at other things. The key to building confidence is to practice projecting confidence until you master it.
The more you prove to yourself that you’re an authentic, valuable, capable, evolving, and malleable being, the more confidence musculature you’ll build.
Studies suggest confidence is one of the top characteristics both men and women find the most attractive in one another.
It’s considered more important than skill, knowledge, or experience to some hiring managers. Confidence can set you apart from others, sometimes even more qualified candidates.
According to one study, portraying confidence translates into you being competent.
There is no doubt; your level of confidence plays a significant role in how far you’ll go in pursuit of your life goals.
As it’s often said, a successful person was afraid and did it anyway, while the unsuccessful person allowed fear to stop him.
Fear is the biggest dream stealer of all time, but it often never delivers.
But how do you build the confidence you need to muster the courage to pursue your business dream with assurance?
Because we know, success is what breeds real confidence.
The more success you find in working towards and in your business, the more confidence you’ll have to keep going.
Persistence For Postive Results
The Little Engine That Could is one of my all-time fave, American fairytales.
Few stories through the ages have eloquently depicted the story of optimism and hard work, in spite of difficulty or opposition like The Little Engine That Could.