Overwhelmed always hearing, ‘you’ve got to learn how to identify your niche’ then niche down more talk?
I hear you, but no sweat, you’re not alone.
The fabulous news.
As a new entrepreneur, solopreneur, or new blogger, once you learn how to identify your niche, everything you create to promote and market your business will flow with ease.
Your niche is a REAL big deal. I’m not downplaying that.
But, we’re going to keep niching very simple.
Once you learn how to identify your niche, you’ll have clarity on who you’re speaking to and how to best communicate with them.
Once you fully understand your niche, it’ll be super clear who you’re serving in your business, what their needs are, and how you can best help them.
Yes, niching down is just that simple
Why It’s So Important To Accurately Identify Your Niche
With a clear picture of your niche, your personal brand and business brand can provide specialized services and communication messages they’d most value and appreciate.
So it’s important to learn how to identify your niche early on in your new business, podcast, blog or new online business venture.
The earlier you niche down your ideal customer/client the more time, money and frustrations you’ll save.
How?
Let’s put niche marketing into some new entrepreneur, newbie blogger, aspiring entrepreneur perspective.
A niche (pronounced both Nich or Kneesh) in brand marketing is the practice of dividing the market into subsegments of smaller areas.
Once you choose the smaller subsegment within the more broad market you want to provide your services to you’ll be blessed with a lot more focus.
The kind of focus that provides a clear understanding of the best communication strategies and messages to share with your audience.
Laser Focus On Your Brand’s Communication Messages
Once you dig deep within your market and identify the smallest, most specific part of it you want to serve it’ll become easier to communicate with them.
You’ll be in a high position to create content to share with them that they really care about and are already searching for answers around.
The more specialized you can be with your niche, the more resonance, and connection you’ll be able to make with the things you decide to share with them.
The most significant waste of marketing efforts and time is spending time trying to invite everyone to your business.
They won’t come. When you attempt to have your business liked by everyone, it’ll become loved by no one.
Looking Deeper Into Niches
Say I’m trying to attract a 35-45-year-old mid-level corporate professional woman who wants to build an online business.
We’ll call her Sam.
Sam makes $75k a year in her corporate job.
Her dream is to turn her photography craft and passion into a profitable online business.
She has a vision of transitioning out of her day job by growing her part-time photography business.
Sam’s single and loves to scout new shooting locations in her spare time. She cherishes travel with her girlfriends to exotic locations, and her biggest aspiration is creating more creativity and financial freedom for herself.
There are lots of her and similar women like her online.
On the other hand, another online business branding and marketing professional may target men 35-45 years old. Men who are interested in building an online business that sells and buys and sells real estate online. His name is Tim.
Tim makes $750,000 a year.
He’s married with a 3-year-old little boy and a Chocolate Lab. He drives a Tesla and collects designer watches.
He surfs the internet for properties to buy and flip.
In Tim’s spare time, he hangs out with his boys at his private cigar bar and plays golf.
Sam and Tim have very different and unique needs.
The copy I would write and the content I’d create for Sam would NOT attract Tim.
It doesn’t mean he wouldn’t like my social posts or comment on things that are relevant to him, but my content won’t pull at his heartstrings.
It shouldn’t. I didn’t create it for Tim.
Niche Down To Best Attract Dream Clients
The approach to reaching, gaining credibility and building a genuine connection with Sam and Tim would take different methods, messaging, and content.
Why?
Because if you tried to talk to both of them at the same time, your marketing message would be too broad.
You’d block yourself from being able to go deep enough with either of them.
Instead, if you’re lucky, you’d get random clients with no similarities, and therefore you’ll never maximize your online marketing efforts.
On the flip side, once you hone in on your niche, you’ll start to attract more of those same type customers.
And those customers and other like-minded folks will make up your online tribe.
When looking to take her talents online and build a business, a woman will be more attracted to other brands with women like her in their online community.
As a top priority as an personal brand behind your business focus on getting the most amount of targetted paying clients. To do that, identify your niche, and speak directly to their needs.
Once you decide which segment of your industry’s market, learn everything you can about them and cater to them.
Need more information on how to identify your niche? I recommend you read, The Ultimate Brand & Business Building Plan. Grab it below.
Speak To The Face Of Your Niche
Marketing 101 says, before a person would consider doing business with you online, they must know, like, and trust you.
To get them there, you’ve got to educate them in a non-sleazy or ‘salesy’ way
In that case, the strategy behind my content creation and list building goes something like this.
Hi, I’m Courtney Rhodes. I’m a business strategist and marketer, who helps female new online entrepreneurs, new bloggers, and course creators to build, launch, and grow profitable online businesses.
I’ve clearly expressed who I’m helping and what I’m helping them to do.
But that’s not all?
All the content I create and the messages I share online have to focus around speaking directly to her and her needs, dreams, and desires.
I create and share content that addresses her specific problems, goals, and wants.
And guess what? The products and services I offer must provide tremendous value to her.
Provide Your Niche With Value
When I’m posting and interacting with my tribe of Sam’s on social media, my content and the online experiences I’m shared are about her.
As I’m on stage speaking at conferences or doing interviews, I’m talking directly to her and why she’s there. It’s not about me.
Every time Sam lands on TheBrandista.com, she feels a strong sense of connection and belonging. My brand’s colors, voice, and message are inviting to her.
Niche down just like that in your online business, blog, email marketing, and social media platforms.
Remain laser-focus on connecting with and engaging your niche with all of your content and messaging.
Now you know how to identify your niche, do it.
Be mindful of who you’re talking to, and what you what them to know, do, or believe.
Connect With Your Niche’s Heart
You’ve learned how to identify your niche.
Now what?
Knock it out of the park, make everything you write, create, and communicate yummy for them.
The best part is your content and marketing strategies will feel effortless. Every post you write, video you record, email you send and webinar you host will all be aligned.
So to pull in new clients and make a lot of sales in 2019 cause you know what to do.
Creating targeted content for your niche will help you further build your credibility and earn their trust with your niche.
Twill ultimately get your dream customers to raise their virtual hands and swipe those Amex with you.
Daydream for a second about the most fabulous pair of stilettos available from anywhere around the world.
Relish in the unlimited pairs of jaw-dropping stilettos that are available at the tap of a few computer keys.
Imagine all the possible styles, colors, and brands available for you to buy.
How many do you think are available in your size and at what price?
Ok, I have no idea either, but here’s where I’m taking this.
When you’re in the mood for a new pair of hot shoes, you Google specific colors, cuts and sometimes, heel inches.
Entering stilettos in a Google search would produce an overwhelming search result.
I’m guessing you’d get thousands of pages filled with shoe options. Many you’d look at and think, hell to the ‘naw’!
To avoid that, you narrow down (niche down) your search to your personal preferences. Right?
To be more specific, you’d search your size, favorite designers, cuts, colors, and maybe heal styles.
Market To The The Smallest Niche You Can
Shoe retailers understand this.
They market their shoe lines to a specific niche within the online shoe market, and their brand messaging contains several factors.
The price points of their shoes, the cut, and the season are all considered.
Brand Marketing Execs create shoes to fit the lifestyle of the target consumer they want to purchase their shoes and become loyal consumers.
Retailers consider who could afford to and would most likely want to buy them.
Once they’ve determined the niche market, they’re positioning their brand for the content creation and marketing becomes fun.
From there all they’ve to do is create a beautiful brand story and communicate that message in ways that’ll attract the customer they want.
Tailor Your Messages To Your Niche
Shoe retailers laser-focus their marketing and communication messages to speak directly to the heart and mind of that “ideal customer.”
Whoever they’ve identified as the heavy users for their particular shoes is who they’ll target in their ad messages.
If you’re not in their niche, you can still buy their shoes. However, their goal is not engaging you in their marketing messages. You’re a bonus buyer.
I want you to think about that as you carve out your niche. If you’re still saying, “Buy my product or service offerings are for anybody that wants ‘XYZ.'”
You’re wrong.
To grow your online business or a new blog, be specific to attract those clients who’ll most relate to your vibe, style, and what you’re providing.
Niching down is the only way to build a tribe of like-minded peeps.
It doesn’t mean that people who don’t fit the income, gender, behavioral, or lifestyle profile of your ideal customer wouldn’t buy from you.
If you want your marketing to connect on a deeper level with your audience, hone in on a smaller segment of the market so you can get more personal.
All Niches Aren’t Equal
No matter what industry you’re in, given everything else is equal, marketing to a narrowed niche market always produces better marketing and sales results.
There are different levels of niching. Once you have a niche, there is likely a niche within that niche.
Any woman who loves stilettos could be a potential buyer for a pair of stilettos online.
The problem is, there are millions of options to choose from
And people purchase for precise reasons.
Truth is every human imagines a particular lifestyle for ourselves.
We see ourselves in a particular way. Sure, we’re attracted to specific styles and cuts, but there are thousands or more possible shoe brands to pick.
Human nature makes it so that we resonate with the stories behind the brands that we feel represent us.
Their ad campaigns, the magazines their ads appear in, and even how they’re styled attracts us.
The celebrities or influencers that wear them.
Potential customers consider the way the brand fits will fit their particular feet, how much style appeals to them, and even the social causes the brand supports.
Here are three more questions to ask on your journey to finding your most viable niche:
Who do you think your niche is? Male or Female. What do they want to accomplish?
What’s their age range? Can you help them accomplish something of value to them? What is it specifically?
Of those people narrow it a step further based on your expertise or offerings, what’s unique about your market or way of doing what you do? Does that appeal to the niche you have in mind? Why?
Once you feel good, your niche is narrow enough, go for it.
The beautiful thing about being a new online entrepreneur or new blogger is your business will continue to change, and you’ll learn to adapt to those changes.
Learning how to identify your niche is the first step to make your online marketing efforts are to work hard for your new online venture.
If your niche is too broad, you’ll always work too hard, and your messages won’t be specific enough.
Let’s chat about it.
I want to hear how you’re feeling about your niche. Is it narrow enough? Or do you think it’s too tight?
Drop me a note in the comment and let’s talk about niche marketing.
You’re passionate to position yourself as an expert at what you do and your timing is divine.
The internet and social media make it fairly simple for you to communicate to your audience exactly what you’d like to be recognized for.
With practical experience and a real service to provide you’ve got the foundation to position yourself as an expert.
Building your brand and positioning yourself can be a lot of fun.
Really, it can be.
Hear me out.
Here are a few branding tips and you can implement yourself from competitors in your niche.
Position Yourself As The Expert Even If You’re A New Entrepreneur
Launching a new business?
Don’t lose sleep trying to figure out how to stand out in your market.
We’ve all started somewhere.
Every female entrepreneur who has built a business from scratch understands that uneasy feeling of uncertainty.
Relax, I’m here to help you.
Feeling a bit uncomfortable is out but taking the steps to position yourself or your business is what’s important.
It’s On You
You’re charged with building your business, marketing, branding, sales, customer services, financial planning, and the list goes on.
Here’s the great news, you can do it with a little planning and lots of follow- throughs.
We’re in an exciting and thrilling time for women entrepreneurs.
Prospects no longer seek out experts based on the amount of experience they have.
Today’s prospects and customers want to do business with people they can relate to and trust.
Wired consumers are savvy and curious.
They want to know relate to who they spend their money with.
They have lots of options at the click of a finger and you can separate yourself by sharing your story and back story.
Prospects yearn to relate to feel connected to the businesses and people they buy from.
Consumers want to know if your values align with theirs and if you can do what you say you’ll do for them.
Levarage Your Brand By Sharing Your Story
I want you to leverage what you do by using your authentic story and messaging to tell your propspects what you do and who you do it for.
How?
By implementing these 3 ways to position yourself as an expert with authority.
1. Embrace Your Talent And Authencity
The best traits of experts across industries are universal.
Great experts continue to strengthen and hone their craft.
They become fabulous at something and then either teach others to do what they do using their method.
Or, they do it for them.
Leading experts use what they know to share their insight, commentary, story, and wisdom with others in their unique way.
Who is your absolute favorite expert?
What is it about them that draws you in?
Is it their authentic way of using their talent to understand their ideal customer’s problems and offer real solutions?
Likely, they’ve packaged their offerings in various ways through products, services, events or branded content.
2. Find Your Opportunity Gap
Whether you’re in the coaching, wellness, beauty, healthcare, finance, legal, real estate, e-commerce or another industry identify a specific problem that exists in your market that you’re (or will be) the expert at solving.
Once you’re clear on the precise problem you want to be known for solving, create your own methodology for solving it.
To do that, outline and package the steps needed to achieve the solution using your own proprietary system.
Equipped with the unique branded solution you’re offering your market it’s time to communicate.
Yes, it’s time to tell everyone about who you are, what you do, how you do it and who you do it for.
The goal here is to reiterate the problem that you’re solving in your business.
With clarity on the problem communicate why your prospects should use you to solve that problem.
Why and how?
In the digital era, every industry is saturated with experts offering a lot of the same solutions packaged different ways.
Consequently, you know your prospects care less about you and more about what you can do for them.
There wish should be your deamnd.
Give them what they want.
They want their problems solved and they want it done by an expert that they can resonate with and trust.
3. Brand Your Method of Providing The Solution
Are you ready to get creative?
Perfect, think of your brand’s positioning as a game.
And I’m inviting you to take part in a 21-Day Expert Positioning Challenge!
AYEEE!
Here’s how we’re rolling.
There’s only one rule.
Each day for 21 days you must come up with a creative idea to present who you are, what you do and who you do it for using the Internet.
I know you may be side-eyeing me but you’ll thank me when it’s over.
The goal is to have fun but push your comfort zone while you position (or reinforce) yourself as the expert in your niche.
Think outside the box when you craft your messages, captions and how you deliver your content.
There are no limits to the various ways you can challenge yourself but most of all, I challenge you to be creative.
Play With The Images You Share And Captions You Write
Perhaps, go live, a time or two. Then maybe create a reel or video.
Maybe launch an email challenge?
Play with hashtags, get super social on social (imagine that) and please keep me posted.
If you need a little personal branding help to get your creative juices flowing, I’ve got you.
Snag TheBrand Plan For Bosses for free below and put the right messaging in place before you start the challenge.
The absolute best way to build trust and resonance with your potential clients is to make it super clear to them what you do, who you do it for and why they should care.
Consider referencing your branded methodology as relates to the work you do and the results you’ve seen from your clients.
Or, again you can walk your email subscribers through a small part of your process for free within an email challenge, on a webinar or even in a simple social media post.
For example, branding strategist, I’m doing this now.
I’m challenging you to position yourself as the expert in your ndustry and to kick start their branding process.
Consistently Communicate The Following Three Tips
First, educate your prospects by letting them know you’ve created a special method to help them solve their particular problem.
Next, help them to understand your particular process for solving their problem or achieving their goal.
Third, convince them you’re their person and the best expert for them to work with to get the job done.
As you position yourself as the expert, remember to always be two things: credible and consistent.
If you’re truly serious about starting your new business in 2019, make a hard commitment to yourself because the year is winding down.
The only thing more powerful than a big dream is a big dream with an action plan fueled by unwavering belief.
Are you sure you really want to take the entrepreneur plunge?
Then jump!
I’m here to promise you, you can do it!
And the type of impact and income you’re envisioning for your life will take some work but it’s never been more achievable with online marketing and social media.
Yes, you can build a business to leverage your know-how and slay through your entrepreneurship goals.
Just Do It
It’s not difficult to get started.
You just need your own platform and systems that give you the framework to confidently message to the world who you are, that unique thing that you do and who you do it for.
I’m referring to an online home that embodies your dopest, most authentic self, and exhibits your special gift, craft or passion; a digital platform that provides you a place to build a community and engage with people in your exact market.
Does that excite you cause I have butterflies for you?
And yes, in return for having the courage to share your gift and talents as valuable services or products to your peeps.
If built and marketed right, your business will reward you with the gift of financial freedom.
No secret, finding freedom is precisely what launching and building your business could mean for you and your family’s future.
But, you have some hesitation and fear is trying you.
Truth is, fear will rear its ugly head every chance it can only to overpromise and under deliver (uhhhh….don’t you strongly dislike those types).
Ohh, but I get it, I’ve been there.
Learn From Me
I procrastinated in taking my business online because I lacked clarity.
Like you, I knew my business had to offer something different in an already saturated online marketplace.
That lack of clarity gave me an obsession with way too much research and development.
Another truth is, a girl could never know too much about launching an online business, becoming a Digital CEO, and making a significant income and impact in her life.
The most treasured aspect of your business will make it stand out from your competition: you.
People will buy your products and services because they can relate to you and you’ve proven you can deliver on what you’re promising.
No matter how many innovative new tips for aspiring entrepreneurs you learn, you won’t implement half of them and people will do business with you or not because of how your business is presented.
The way you communicate your brand and what you message to your potential customers will be one of the most influential variables to determine your success.
Deciding to build, launch, and grow your business will become one of the most transformative experiences in your life.
No pressure, but once you begin to take action steps towards pursuing your business dream and dedicate yourself to giving it 100% – the magic will start to happen.
But here’s the thing to remember, you don’t need to know everything before you get started and actually, you never will.
Entrepreneurship is a journey that starts when you’re mentally ready.
You’re On Path
I’m often asked by clients and new students, ‘What’s wrong with me’?
What took me so long to get this business launched?
There’s absolutely nothing wrong with them or you.
When your life has a significant calling, and you’re lucky enough to know that you have something extraordinarily powerful to do, it can feel overwhelming.
That’s a lot of pressure, but don’t sweat it.
Start-Ups Are Fluid
Your new business should be fluid,
Once you start taking the steps to build your business, you’re going to gain more clarity and confidence.
Plus, you’ll start to learn more by taking action than most business tips could provide.
So, this is what I want you to understand and take action on.
There is no one forcing you to start a new business or breathe new life into an existing business.
You can certainly choose a more familiar and frankly, more straightforward path.
Entrepreneurship is a choice and fully realizing your own business and life dreams is simply a decision.
A big ole one, no doubt!
But I will tell you as my dear Grandma Maybell would so often remind me, “If this were easy, everyone would be doing it.”
Don’t compare your journey to anyone else’s.
Do you realize an elephant has to carry it’s baby for nearly two years before it gives birth?
While in contrast, chicken eggs only take 21 days to hatch.
You’re birthing a baby elephant biz, it’s going to take time, and as we’ve established, time is your most valuable asset.
How To Birth Your Elephant
Mama had a lot of powerful sayings, but as a kid, I’d think ‘Yeah, yeah, but I’m not an elephant nor a chicken’.
But today, that analogy is the most profound lesson I’ve learned, and it helps me have more patience in building my business.
Big dreams require more nurturing and effort than smaller ones.
I can’t say an elephant’s life is any more valuable than a chicken.
But undeniably their journeys and impact play out very differently on planet earth.
Your life and business journey may be more aligned with the elephant’s, and that’s not your fault.
Here are my all-time favorite top 3 tips for aspiring entrepreneurs to generate momentum.
Most Productive Tips For Aspiring Entrepreneurs
Tip #1: Kick procrastination in the rear
The pink elephant invading your cubicle and mind is procrastination.
Facts.
Your desire to hop off the ever-moving (to go nowhere) hamster wheel of consuming yet another well-meaning entrepreneurial tip begins with you taking action.
The fear in your mind will continue to tell you that you need more information, more time, more money and that’s simply not true.
That’s the bs of your ego who wants you to let her just chill comfortably where she is.
Take your power back, kick procrastination to the curb, and start building your business.
Tip #2: Get clarity on the next steps
Claim today as your last day procrastinating and not prioritizing your business.
Start doing.
As you take action and make progress, you’ll find the clarity you need to build a strong business foundation.
Plus, the confidence that comes with having a substantiated plan.
To move forward with conviction, get clear on what needs to happen, and in what order things must get done.
Tip #3: Create a business plan.
Put your thoughts on paper in the form of a business plan that’s less concrete and more fluid.
Then empower that plan to become the Director of Operations in your new business.
Even the most seasoned entrepreneurs’ update and revisit their business plans quarterly, and so should you.
If the idea of researching the ‘what and how’ of business planning seems overwhelming, fret not.
I’ve put together a very comprehensive, easy to implement 8~steps to more impact and income in your business plan.
Snag your brand and business building plan below and start to launch or level up your dream business the right way!
With a trusted guide in hand, the conviction in your heart and an unwavering commitment to win on your mind – inhale deep, do a holy dance and get to work babe!
I know the business start-up stage can be overwhelming without real action items.
I’ve been there, and it’s a way too comfortable place where some business dreams go to die.
So I’m delighted to take a little pressure off your plate and send a virtual nudge your way encouraging you to upgrade your research phase for action.
Disrupt What’s Possible
Will you take the right action to build, launch, and grow a thriving business or not?
Either way, the Internet gives you 24/7 access to hundreds, thousands, or more people; your talents can perfectly serve as a coach, consultant, owner of a digital product or service provider.
Those potential clients are spending enormous amounts of money and significant time online, so here’s the harsh truth: if those Amex cards aren’t swiping with you, they will by your competitor.
There Are An Estimated 285 Million Internet Users (In America)
People are actively searching for the right experts, coaches, and consultants to help them do that particular thing you are prepared to do.
Layer that on the fact that 500 billion dollars will be spent in the online marketplace in the United States this year.
And to keep your new business potential in perspective, on average, your consumers already spend over 6 hours a day online.
Listen, your future is calling loud and from where I stand, it’s looking mighty bright!!!
There are no limits to what you can do with 24-7 access to today’s digital technology and the gold mine that is our digital age.
In American history and commerce, there’s never been a better time for new entrepreneurs to use online marketing strategies to level the economic playing field.
Boss Up
You’ve got what it takes and you’re a smart cookie. You know what time it is.
It’s your season, and everything you need is a few clicks of a mouse, a real business plan, and concentrated effort away from true fulfillment.
I know you’re eager to do more meaningful work, say yes to the clients and work that nurtures your soul and enjoy the financial freedom you deserve.
You’ve got this, and I’ve got your back, start now.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
Successful women entrepreneurs own 4 out of every ten business or 40% of American companies.
In America, women start over 1,800 new businesses every day, and roughly 30% of remote companies have women CEOs or female owners.
Women continue to be badass in shaping the American economy and empowering themselves and their communities.
Female-owned businesses employ 8% of the private-sector workplace and contribute roughly 4.3 % of total revenue into the economy.
That’s big, but if the future is going to be female, there’s a much larger piece of the American pie that must be driven by women.
No question, successful women entrepreneurs are unicorns at solving problems, revolutionizing the way things get done. Women leaders are doing their part to create jobs, mentor their teams, push for diversity, and spur economic growth.
Girl Bosses Commit
A significant amount of women start new blogs and new businesses every day, but less can grow and scale them.
Why is there an enormous gap in the number of girl bosses launching and those finding success?
The answer is very layered.
First, while 40% of American companies belong to successful women entrepreneurs, let’s not overlook the tremendous inequalities most female entrepreneurs face to make it in that number.
Unfortunately, many of these new businesses don’t find success because the documented gender inequalities in business don’t stop when women move into entrepreneurship.
Frequently, the disparity becomes more prevalent in venture financing, mentorship, and business networking, according to some studies.
So in spite of the challenges that spark women-owned businesses to become the fastest-growing segment of start-up companies, women are increasingly scratching their entrepreneurial itch.
More and more women are committed to trade in social constraints, non-family friendly labor policies, and the status quo of not having enough influence to be the boss.
Many girl bosses are beautifully reshaping the professional narrative and taking power back.
So what can we do to champion more entrepreneurial success for women-led start-ups?
In looking at the reasons most businesses fail, the same culprits keep showing up, a lack of financing, ineffective marketing, and insufficient mentorship.
There is no simple solution. For women ready to start a business and make it profitable, there are loads of financial, marketing, and mentorship advantages for starting an online business.
The cost of entry for an online business is much lower; social media and email marketing make marketing very accessible and affordable.
There are resourceful experts and business mentors in every niche possible, and the internet provides instant access to business modeling and research for free to little of nothing.
I’m confident in declaring, online businesses, as opposed to traditional ones, are the most attractive and lucrative for the future of women entrepreneurship.
Women are nurturers, and there are thousands of stories, articles, and blog posts about successful women entrepreneurs readily available to inspire other women.
To find increasing success for our own business and women entrepreneurs collectively, let’s dedicate a collective effort to educate ourselves on the best business models, tools, and resources to facilitate growth, and then share that expertise and knowledge with other women.
Opportunites For Women-Owned Businesses Are Robust
As women increasingly take advantage of the commerce fortune the Digital Age presents, and the opportunity for economic growth by women Digital CEO’s, our future looks mighty bright.
To start taking things to the next level in your business, examine the five traits of successful women entrepreneurs and challenge yourself to adopt them.
The first one, I know, is by far the most important.
No matter how smart you are, or how much talent you have; you must first believe in your abilities before you can achieve your goals.
Henry Ford said it best, “Whether you think you can, or think you can’t you’re right.”
Read that again, and hold it dear to your business dream.
Successful Women Entrepreneurs Embody Self-Belief
If you don’t believe in your potential to make things happen, everything else is reasonably irrelevant in business.
What you know, who you know and the ideas you have carry little weight compared to your belief in what you can do.
To be successful, you must have an unwavering, passionate belief and knowing that your business idea and your ability to execute on it is going to happen.
When you’re chatting with your hubby, BFF or even an investor about your new business, your expansive energy, excitement, and confidence should lead the conversation.
Energy is contagious, and nothing is more impressive and telling than meeting an entrepreneur and sensing their excitement and passion for their blog or business.
And sure, doubt is human emotion? But, self-doubt can’t be your norm if you’re expecting to win.
You’ll only accept what you expect!
You have your business dream because deep down, you know you can do it.
Don’t let societal norms, the way you grew up or your limited self-talk allow you to self destruct your dreams.
Confidence For The Win
In exchange for self-doubt, successful women entrepreneurs work out their confidence muscles.
As I shared in my book, Personal Branding Through On- Purpose Living, “Confidence, even among experts, can waver. It’s natural to find yourself confident at one thing but not so confident at other things. The key to building confidence is to practice projecting confidence until you master it.
The more you prove to yourself that you’re an authentic, valuable, capable, evolving, and malleable being, the more confidence musculature you’ll build.
Studies suggest confidence is one of the top characteristics both men and women find the most attractive in one another.
It’s considered more important than skill, knowledge, or experience to some hiring managers. Confidence can set you apart from others, sometimes even more qualified candidates.
According to one study, portraying confidence translates into you being competent.
There is no doubt; your level of confidence plays a significant role in how far you’ll go in pursuit of your life goals.
As it’s often said, a successful person was afraid and did it anyway, while the unsuccessful person allowed fear to stop him.
Fear is the biggest dream stealer of all time, but it often never delivers.
But how do you build the confidence you need to muster the courage to pursue your business dream with assurance?
Because we know, success is what breeds real confidence.
The more success you find in working towards and in your business, the more confidence you’ll have to keep going.
Persistence For Postive Results
The Little Engine That Could is one of my all-time fave, American fairytales.
Few stories through the ages have eloquently depicted the story of optimism and hard work, in spite of difficulty or opposition like The Little Engine That Could.
It’s the spirit gumption that drives them when things are going quite the way their business plan suggested.
On a side note, speaking of business plans, grab The Ultimate Brand & Business Building Plan here. It’s a great free business planning resource I created to help you level your business plan up.
Starting your new blog or new business venture is one thing, keeping it going until it finds success requires persistence.
Early in my career, one thing became clear to me, and it’s that I not built to be an employee.
Once I realized that I knew I had to get comfortable being uncomfortable to weather the then entrepreneurship learning curve (and mine was steep).
To be a successful businesswoman, you must be willing to persist no matter what.
When challenges face you, and things do go as plan, learn to stop. Take a deep breath, figure out the best way forward, and keep ongoing.
Female Leaders Endure
When you decide to do something bigger with your life, experiences, talents, and passions to serve others, you can’t avoid challenges.
But you can handle it.
Educate yourself about as much as you can to position your brand and business to become successful.
Commit to plan and work your magic.
Trust me, it’s a process, and it will always be, that’s the nature of leadership.
There are days I wake up, and I can’t believe I ‘created this life.
Other days, I want to cry with overwhelm.
No matter what, a proud women entrepreneur, I redirect the self-limiting beliefs as soon as they try to sneak in.
When I’m feeling most challenged, I remind myself of the big and small achievements I’ve made along the way, block out the noise and pledge to remain persistent.
What success mindset or tools are you using on your entrepreneur journey to keep going when you’re feeling challenged? Drop me a line below, let’s talk about it.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
While branding is just the strategy, you can use it to communicate all that magic.
Consequently, when you decide to brand yourself, you’re putting consistent tactics in place to share your mission, core values, image, story, voice, and message with the world.
How else would the masses learn about your fabulosity?
If more people knew how talented, crafted, gifted, committed, experienced, and brilliant you are – your business would flourish, and more people would rest peacefully at night. : )
Directed or not, your personal brand carries recognizable energy and an undeniable individual presence.
All that swag and juice of yours, that’s your brand.
Marketing 101
On the other hand, marketing consists of the specific strategies and tactics you can use to build awareness about your swag and juice.
It’s the process you use to get people to take action (the most desirable being to make a purchase) after you’ve educated and built trust with them.
Simple right?
Marketing is the specific actions you take to get your message, voice, and image seen and heard by more people.
Think of it as the different ways, tools, apps, channels, platforms, and mediums available for you get your brand’s message out into the world.
Your marketing can play out through various powerful tactics.
Similarly, the most relevant ones for personal brands right now are social media marketing, content marketing, SEO, pay-per-click marketing, and mobile marketing.
As you grow, learn, and evolve, of course, your brand will too.
So, no, you shouldn’t wait to have everything figured out before you start to brand yourself.
Consequently, you’ll never have it all figured out.
Which is a remarkable thing because your brand is fluid, but your branding should remain consistent and steady.
And let’s be real, you’re not just in business to serve, you’re also establishing your own financial and time freedoms.
AYEEE!
So the more visible you make yourself and those bomb products and services you provide, the more eyeballs will land on your business.
Oh, and don’t worry about algorithms and the coming and going of hot and cold marketing strategies.
Just embrace being in the ever-evolving digital era, babe.
Marketing will continually evolve as new platforms and technology emerge, algorithms change, and older tactics become less relevant.
Don’t get caught up with that, instead build an influential brand in your niche.
That’s the best way to secure the bag.
With an established brand, your marketing tactics will matter less because the brand will do the heavy lifting for the business.
The First of Personal Branding Advice To Remember
Your personal brand is the most critical variable that can power drive the success of your business.
Package and share with folks the juju that’ll get people to buy the offers, products, and services that you sell.
Your peeps will buy from you over the thousands or more people selling similar things because you’ve gotten them to like, know, and trust you.
When you invite people to know your personal brand, you open the doors for them to identify and connect with you in a very personal way.
That powerful connection not only lets them know you exist but also what you represent.
And in 2019 and beyond, representation matters more than ever before.
The more your audience understands, identifies with, and rock with your vibe – the more resonance you’ll establish.
So make sure your personal brand reflects your commitment to quality, integrity, community, convenience, and clear communication.
Be intentional with the messages you share and use them to reinforce what you want to be known for.
You know how fabulous you are and how valuable your work is, but how much of that have you shared with your audience?
Let Your Folks Inside Your World.
How?
Through social media, communicate with your audience about what drives you, the prevalent thoughts you have, your ideas, and ideals.
Let them know how you see the world and the most significant influences shaping your view.
Also, help them to understand why you do what you do and who you do it for.
Show them your commitment to specific causes, initiatives, and services.
To do that, create off and online experiences that show you doing things relevant to you, your dream customers, and your business.
Trust me.
Nothing builds attraction or drives success more than a genuine connection with the people you’re committed to serving.
That honest rapport is what creates and drives loyalty.
Consequently, the perfect customers for you will truly appreciate the fullness of your value as a person and not just a business.
You’re a real authentic full person behind your amazing offers, programs, products, and services.
Hence, the peeps who most want what you offer have a real desire to connect with you.
How incredibly beautiful and powerful!
Build The Brand
The second piece of personal branding advice is branding always comes before your marketing.
Don’t think about the best marketing strategies, tools, methods, or tactics to use until you know what you want to say.
Until you have brand clarity, you won’t know the best things to package and sell or what you want to be known for.
Your marketing won’t work as effectively until you’re crystal clear on your brand.
The foundation of your marketing strategy must be your brand, or you’re leaving a lot of opportunity on the table.
And nobody has time for that!
Think of your most loved brands.
What is it about those brands that drive your trust and lovability?
From your fave Parisian designer brand to your local health food store, what values, promises, or experiences have earned your brand loyalty?
Whatever those specific principles, values, culture adds, and adventures are, they DIDN’T happen coincidently.
Those brands intentionally drive particular impressions and experiences to shape the reputation and perceptions they aim to form in the minds of their consumers.
You can do the same thing, and it starts with being clear about what has shaped and drives you.
Sounds simple, but if you get that right, you’ll be ahead of the class.
From there, decide how you can best use social media and online marketing to inspire and influence your audience, clients, students, patients, or customers.
The Personal Branding And Marketing Overlap
The third installation of personal branding advice is the one area your personal branding will overlap with your marketing: your brand’s identity.
The overall visual component of your brand should be consistent in both your branding and marketing.
Similarly, everything from your image to your brand’s color scheme, logos, graphics, and communications designs should have a similar feel.
A picture is more than worth a thousand words in branding and marketing.
Your overall brand marketing goal is to achieve synergy throughout your branding and marketing.
When you consistently do that, everything you put out will nicely tie back and become identified with your brand.
Want some personal branding clarity to get your brand juices moving?
Ohh, you know your brand whisperer has your back!
I’ve got some juicy personal branding advice packaged as an exciting gift for you, and yours for FREE.
It’s simple to work through and has been super helpful for my clients and students.
To help you gain more clarity on your personal brand, start here, Click here to grab it.
Brand Who You Are + What You Do
After working through your questions, branding yourself, and building your personal brand will feel like a natural part of what you do to educate others.
Therefore, happily commit to yourself and the people you’re committed to by serving by sharing all your brilliance with them.
You’ve got next!
And it all begins with educating your folks on why you’re the right person to help them with that bomb solution you’ve packaged to solve their problem, or address their need.
I’m here to make personal branding a focused initiative that helps you reach your dream or business goal.
While also having some virtual fun doing it.
Drop a line below, and let me know where you’re stuck or if you feel challenged in building your brand.
You know I love chopping it up and giving personal branding advice almost as much as a Saturday evening spent shoe shopping. : )
Let’s chat about either in the comments below.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
You need to build a brand for your business or dream because it’s the connective tissue between you and the people you want to serve.
Today is all about creating a life around doing and monetizing things significant to you.
If you’re actively building a brand, business, or dream project, likely you already know this.
But, making a career or extra income from things that drive and interest you, your story, experiences, talent, and passions is becoming a way of the world.
That makes it such the perfect storm to put your heart and soul into your dream projects and allowing your brand to bring it to life.
In today’s robust digital age, because of social media and online marketing, dream catching is becoming the norm and not the exception.
When you build a brand, you create a pathway to connect with people on a real and personal level genuinely.
By building a personal brand, you invite people into crazy, spunky, weird, lavish, brilliant, fun, or exciting your world.
You allow them to get to know you, the mission behind what drives you, and the kind impact you want to make.
They’re able to feel your energy and bond with you at a human level.
It’s in our human nature to identify with things, people, and experiences that resonate with us.
Consequently, by sharing those experiences, and branding yourself, you invite people to go on life’s journey with you.
The Magic That Happens When You Build A Brand
People you want to do business with will begin to like, trust, and know you exist.
Imagine that, not having to chase people to buy your valuable products and services.
Instead, you’ll find your people, build rapport with them, and make buying from you feel like the next logical thing to do.
YES!
Branding is just that powerful and juicy.
When your audience and dream customers relate to you on a personal level, they begin to care about you.
I mean, care about you beyond the products and services you offer.
Sounds promising, right?
As you allow your peeps into your world, they’re permitted to know you on a deeper level.
A simple caption under your Instagram post can take your followers on a journey.
When it aligns with their values, problems, and experiences in a few seconds, you can inspire them to feel joy, sadness, hope, empathy, or inspiration.
Think about the power that holds and the connection it forges.
Similarly, when you build a brand, your messages can go far and wide.
Also, once someone identifies with or feels inspired by you, they’ll rally behind you and join the causes important to them.
Because once people know your values, experiences, or dreams align with theirs, they rock you with you.
The Obvious Business Truth
A business at its core is simply an institution or organization that systematically sells a product or service.
A business doesn’t have a heart or soul.
Similarly, it can’t inspire or share stories or evoke emotions.
Consequently, the Internet has commoditized just about everything.
You can Google everything and find a cheaper, newer, more innovative business ideas and pricing models.
Similarly, the old way of competing against cost, luxury, credentials, or innovation isn’t prevalent.
That is the very reason why you should build a brand and not just your business.
People will remain relatively human until the end of our lifetime. : )
With all the latest technology, no promises on what is possible later down the road.
So here’s the most important takeaway, people buy based on emotions.
Emotions on a promise that a product or service will deliver on their very personal problem need desire or aspiration.
A business can’t speak to those wants.
To be competitive today, the leaders or executives of every company have to make their brands visible.
Or, the business has to message a robust branding campaign consistently.
And for larger corporations, they do both.
Either way, it’s the brand that always drives the business’s success.
Because without a brand, the business is just a product or service that’s commoditized.
People Do Business With People
You get it.
You’ll intentionally build a brand because you’re a smart cookie.
And not just any brand, a unique and real personal brand will take you far.
Wait, let me guess what you’re thinking.
Listen, you can do this.
If you feel like a blubbering mess trying to communicate who you are and what you do without feeling ‘salesy’ so does most people.
Especially at first, but your personal brand love story exists.
However, you have to choose the parts of your brand that most embody you and the impact you want to have.
Ask yourself the critical questions.
How do I want to be known?
What kind of impact does do I want to have?
What drives me to do the work I do?
How do I want my audience to feel when they’ve finished interacting with me?
Of all of my experiences, and lessons what are the top three most valuable things I want to share to impact or inspire others?
How can you connect your essential experiences to answer the question of WHY you do what you do (and why should others care)?
Want even better news?
You build a brand because your brand can outlive your business.
Your brand is about your wholeness.
You may not want to be doing what you do today three, five, or ten years from now.
When you have a personal brand that people connect to, it gives you the grace to pivot.
You may be a multi-passionate or serial entrepreneur, great!
However, guess what buttercup?
There’s the only one you.
No matter what you do, no one will be able to do it quite like you.
Your Swag Is Exclusively Yours.
Your magic was given to you and you alone.
No one else shares your exact DNA, and NO ONE else name is on your blessings.
BELIEVE THAT.
And move like you know that.
Don’ let imposter syndrome or the fear of what 𝑪𝑶𝑼𝑳𝑫 happens to block your blessings.
If you need some brand-building foundation love, I’ve got you. Grab a free copy of The Brand & Business Building Plan here.
Every day choose to write the chapters of your book intentionally.
Nothing makes a book better than a great cliffhanger now and again.
Build your brand and give yourself space for cliffhangers as you choose to pivot.
Get out your way, and drop kick the BS.
Your beliefs,
The environment,
Excuses,
Your past,
Life’s distractions,
Your idea of how things are ‘suppose to be,’
The stories you tell yourself,
Let it go, and authentically be you.
Share your messages and let people into your world.
You’ll amaze yourself about how powerful your story and all the craziness of your life can impact someone else writing a chapter from your past.
That’s it; do it!
Build a brand.
Consequently, you’ll grow your influence, make a more significant impact, and be able to monetize your message if you choose.
Ayeeeee!
Drop me note below and let me know what’s holding you back or where you might feel stuck.
The world needs to hear from you. Let’s talk about it.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
It’s a straight-shooting no chaser kind of question, but branding can seem so unclear.
You’re not alone if you’re feeling overwhelmed by all the personal branding talk.
Surely you’re savvy, and it’s likely on your radar.
However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.
So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.
I get that you’ve got a lot going on and buildingyour personal brand, well it may not seem like a priority.
Here’s the point to remember, technology is constantly evolving. The way to reach and attract new customers is changing. So what is staying the same? The fact that you have to build trust with potential customers in order for them to do business with you.
It’s not that personal branding is this new trendy business concept, it’s quite the opposite. Products and people have been branding themselves since the 50’s.
In the 50’s branding was left up to retailers an politicians. Today all consumers are wired and savvy and value their power to make smart buying decisions. Hence, why telling your customers who you are and what you stand for is important to separate you from everyone else doing what you do.
Three big topics trending in business right now are personal brands, tech, and CBD products.
Whoa, what a pleasant shift, but here’s how to take advantage of this trend.
Let’s dive deeper into why building your personal brand is one of the smartest things you can do for your business.
To start, I want to decipher between the fluff and facts.
We’re going to chat about three convincing reasons you should actively buildyour personal brand now.
What I Know About Building Your Personal Brand
I have 15+ years of high-level branding, marketing, and advertising experience under my belt.
Daily as you use social media, you experience first-hand the power of connecting to other people you’ve never met.
Although the connection is happening online, there’s a natural resonance that happens with the people you like. That resonance over time can create a level of endearment and loyalty with tht person beyond most relationships a company could EVER compete with.
Right? Do you feel me?
Secondly, psychology tells us we’re driven to make purchases off of emotion first.
If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy, or at minimum to want to learn more.
From there, our minds naturally search for practical reasons to rationalize our decision.
All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!
Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.
So that intelligent brain of yours justified all the functional reasons you should make the purchase.
And voila! Just like that, it came home with you.
Did you put it to immediate use?
Maybe, or did it just sit and look really pretty for a few months.
Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.
Establish Influence
The good news here, the emotional power of influence can work the same way as you build your personal brand.
Consequently, social media provides an incredible opportunity to share your message to influence your audience.
Once you build a level of likeability and trust with your audience they’ll naturally be more inclined to want to do business with you when you offer products or services they want.
That’s smart. It’s powerful and real badass. Build your personal brand on the front end, build a likeability and trust factor with your peeps then sell to them. It’ll make the selling process feel like the next natural step for your audience and it’ll eleviate a lot of stress for you!
When you build and grow your personal brand, it’s a win for you and your audience.
Need Additional Personal Branding Clarity?
You already know that building your personal brand would be beneficial to elevate your business or dream project.
What’s more valuable than launching a book, podcast, blog, online course, video show, products, ecommerce store, masterminds, membership or coaching program to people who already know, like, and trust you?
Building your personal brand is one of the smartest thing a modern day entrepreneur can do.
Once you get a clear understanding of what to want to say and have you audience know about you, get the message out.
Be clear and convincing about your brand, that’ll put you in a much better position to package your uniqueness.
Yes, that special secret sauce about what’d different about you and what you do will position your brand to stand out and get seen and heard through all the online noise.
Consequently, with real brand clarity, it becomes simple to build a reputation around what you want to be known for.
Then, guess what?
You’ll confidently show up both off and online in a way that reiterates all your dopeness!
To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.
And I’m dropping access to the pdf download right here.
The 3rd Reason To Grow And Build Your Personal Brand
In this robust, technology, driven digital era, people yearn for a real connection.
We’re naturally drawn to spend our money with people and brands we can identify with.
As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.
Again, the initiative you choose has to be personal,
Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, launching an ecommerce store, to growing your coaching or training practice.
Any of those provide a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.
Your Brand Is Your Million Dollar Idea
With those fabulous reasons alone, I know you’re committed to building your brand.
So I’ll help you to simplify the process.
And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2020 and beyond is becoming synonymous with building your business and bank account.
There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.
Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.
It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.
Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.
Marketing with branding at the core of its message is marketing that works.
Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.
You’ve got next.
It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.
Yes, you have to show and tell the world what you can do.
Share your vision.
Confidently talk about your mission and message.
You’ll be pleasantly surprised at the impact you can make just by telling your story.
Let the people who would find value in your journey, products, and services know you exist.
Give them a fair opportunity to get to know and identify with you.
Then once you get them into your tribe, serve them with value in a way that only you can.
That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.
You can do it, and I’ve got your back!
Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.
P.S. Have you checked out the latest fashion fits over at the ShopTheBGuide, if not check it out here!
The great news is, there isn’t a shortage of fabulous ideas and lucrative niches.
However, you can’t do them all, and you’ve got to start somewhere.
There are those things that you’re naturally a slayer at, but on top of being a boss at doing something, go with a niche that sells.
Above all, find your sweet spot among the niches that have already been proven to move online products.
Leverage The Depth Of Your Existing Knowledge
Consequently, the best niches include an overlap of your skills/knowledge, passion, and it’s profitability potential.
On top of that, keep in mind why droves of people are turning to online learning.
First, they want to learn a new skill or gain additional knowledge around something.
Secondly, they’re seeking a career change, or they’re after academic credentials.
People from all walks of life are turning online to people and institutions to boss up their knowledge.
Profitable Niches For Online Products
If there aren’t hundreds of profitable and proven niches to choose from, there isn’t one.
Nonetheless, here are five ripe ideas in booming niches to get your creative niche juices rolling.
Therefore, let’s look deeper into these five profitable niches.
Business & Entrepreneurship
There is an enormous demand for products, programs, and courses that help people monetize their hobbies, business experiences, and leadership skills.
A few topic options within the niche include:
Teaches or coaches a particular strategy, method or process
How-to manuals and guides or reference information and insight on anything business or entrepreneurial related
Resources on outsourcing, hiring, budgeting, strategic planning, marketing, sales, and business development
Arts & Crafts
Firstly, thanks to individual eCommerce platforms to ones like Amazon, eBay, and Etsy anybody can sell online. Secondly, to fill that demand, there are online courses, guides, cheat sheets, videos, and audio files dedicated to giving people the skillsets needed to tap into the growing opportunity.
Angels within the niche include:
Jewelry making
Web design
Sewing
Painting
Calligraphy
Scrapbooking
Accessories
Photography
Graphic design
Interior-design
Social Science
In the digital era, more and more people are community-focused in their off and online interactions. Consequently, social science topics have become more relevant, driving the demand for social science skills. Furthermore, people are seeking to develop, strengthen, and enhance their communication, interpersonal, and leadership skills online, at work, in their businesses, and at school.
Some popular angles within the niche:
Life coaching
Career coaching
Economics
Counseling
Social psychology
Self-help
Lifestyle
Lifestyle is one of the broadest niches and includes everything from design, decor, travel, fashion, style, home improvement, food, gardening, and so much more.
Proven topics within the niche:
Fashion styling
Set designing
Home decor
Haircare
Travel hacking
Makeup and beauty
Pet care
Decluttering
Feng Shui
Journaling
Cosmetics
Vegan lifestyle
Work from home lifestyle
Personal Development
For so many of us, there never seems to be enough or the right time to start or finish things we want to achieve. Therefore, to fulfill personal goals and daily tasks, many people seek assistance with things like mindset shifts, time management, and organization techniques and tools.
Aspects that work within the niche:
Life purpose
Self-esteem
Self-awareness
Spirituality
Goal setting
Study skills
Anxiety management
Emotional intelligence
Astrology
Confidence building
Presentation skills
Public speaking
Negotiating
Networking
Body language
Moreover, there’s career, health, wellness, meditation, fitness, social media, politics, coming of age, writing, and the list goes on.
In the online product below, the niche is Law, and the sub-category being targetted is law students. ↓
More Profitable Niches for Online Products
I haven’t covered a fraction of the possibilities.
But you know I’ve got you.
Consequently, a great place to continue the search for your perfect niche are the top categories at Amazon for bestsellers of books.
The list is extensive.
Moreover, it’s a perfect snapshot of the exact topics the global population seeks knowledge, entertainment, and inspiration around.
While Amazon’s bestsellers book list is one of the most fertile grounds for online product topics, dive deeper.
Within your chosen category, niche down and find a sub-category and get as specific as you can when selecting what specific solution your online product will provide answers, solutions, and insight around.
For example, within the Arts & Photography category, Photography has numerous sub-categories like;
Street photography
Night photography
Children’s photography
Lifestyle blog photography
Boudoir photography
Photojournalism
Nature photography
Graffiti art
Maternity photography
Fashion photography
Newborn photography
Architectural photography
Wedding photography
Black and white photography
Sports photography
And that’s just a few.
Above all, to most successfully leverage your specific knowledge niche down as far as you can go.
Meanwhile, now that you’ve nailed down your specific expertise within your niche, what now?
Need more online brand and business building ammo?
79% of online students feel online learning is “better than” or “equal to” in-school education.
Consequently, this attitude is supported by 57% of educational institutions.
Every day, women just like you with knowledge, passion, insight, and skills with business dreams use their experiences to build success online.
Moreover, what’s driving that success?
Info and knowledge-based products.
Subsequently, peeps are taking the experiences, skills, strengths, knowledge, and passion they have and packaging it.
So now that you’ve narrowed down your niche, what’s next?
The Transformational Experience
From there, jot down 1-3 specific transformational experiences you can take your user through.
Furthermore, think about a method, process, or system you can use to teach your user your ‘thing.’
Asking yourself what do you want to be known for?
How do you want to inspire and motivate people?
How can you create change and cultivate a transformation?
Choose a particular transformational experience your specific teaching, methodology, system, or step-by-step process can solve.
Write out the end goal (in terms of, before my product the user will go from feeling unsure, unclear and not knowing how to Xyz to after using my product feeling confident, precise and assured they could Xyz).
Outline the chapters, modules, pillars, or points needed to educate and guide your users through what they need to know, do, or understand to make their full transformation.
Conclusion
Learning continues to move from the traditional classroom setting and evolves across industries and platforms.
Therefore, online products in the form of ebooks, guides, courses, videos, membership sites, digital magazines, and audio files are in high demand.
In short, it’s the new way of education; eCommerce, businesses, and bank accounts can level up in the digital era.
Classic things shouldn’t be remixed, and personal branding is one of them.
Are you’re ready to use ageless personal branding tips to level up the positive impact you’re committed to having on your ideal customers’ lives?
You’re committed to using your experiences, story, personal style, and brand message to create a captivating personal brand.
So very essential personal branding tips will guide you.
Great, so now what?
Be courageous, confident, and consistently communicate what your brand is all about.
Share the story of who you are, what experiences you have, and how you can help your audience.
Let them see by your example, in the types of content you share online what you believe in and value.
It’s just that simple.
Let spark conversations and share content with your audience that gives them a more in-depth look into your brand.
People do business with people they like and trust, and there’s no better way than to build trust than by having creating online experiences that allow your audience to feel like they know and can relate to you.
I see your side-eye, but it is just that simple.
Yes, it is. You are a brand; there’s no one in the entire world wired like you. You see, you have your own unique set of experiences, interests, and passion.
Those are the things that make you unique. Embrace them and share your story so your audience can really ‘see’ you.
Fuel Your Dreams With Your Personal Brand
There’s never been a better time to use your personal brand and voice to get your message seen and heard in a big way.
Long gone are the days of a few celebrities shaping the conversations, values, and ideals of the masses.
In today’s Digital Age, anyone with value to share with others, interests, and passions they want to express can do it.
There are over 3.48 billion people now on social media.
There’s some of everyone interested in everything.
From fashion to entrepreneurship, to wine, veganism, losing weight, simple recipes, art, cars, real estate, marketing, nursing, and well- you get it.
Every genre and niche represents a ripe opportunity for any serious entrepreneur to attract an online audience.
Then convert that social following into email subscribers and prime that tribe to become customers.
To put context around this personal branding talk, remember this, and thank me later.
Then nurture and serve that list to prime them to be ready to buy what you sell.
Share Your Brand Messages
I get it. You may not have a business website or blog yet, but don’t sweat.
The truth is, once you establish your brand online, you can start driving those social followers to a free resource in exchange for their email address.
Once they’re subscribers to your email list, they’re officially apart of your tribe.
Continue to share your brand story with them.
Reinforce your brand message with them with weekly email marketing content and nurture and serve them.
On a weekly or a somewhat consistent basis, plan schedule, and create content, your subscribers will find valuable.
The more free, but valuable information you share with your audience, the sooner you’ll build credibility and establish authority with them.
And if you’re ready to embrace this entrepreneurship life entirely and you haven’t already put a reliable brand and business foundation in place, I’ve got you.
Snag the Ultimate Brand & Business Building Plan for free below and put the right business foundation in place to layer your build your branding, marketing, and product launches on
Embrace Fluidity In Your Personal Brand
Remember, personal brands are fluid.
The more you learn about your audience’s needs, desires, and aspirations, the better equipped you’ll be at serving them.
Your brand will continue to evolve and grow, give it space to breathe, and authentically unfold.
As you move further along your entrepreneurship and leadership journey, embrace new interests and passion.
If you need help filtering through your brand, ask yourself these questions.
What experiences and talent do I have? Of all my interests and passions, which are the most prevalent? When people want my advice, what is it for? Are there solutions I can package to provide others with a transformation? What products or services will I be offering?
The more interaction you have with your ideal audience, the more in tune you’ll get about what parts of your brand story to share.
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Ageless Personal Branding Tips 