Ready To Position Yourself As An Expert?
Great! You’re eager to position yourself as an expert at what you do and your timing is divine.
The internet and social media make it fairly simple for you to communicate to your audience and prospects exactly what you’d like to be recognized for.
With some old fashion experience and a real service to provide you’re primed to position yourself as an expert.
Many of my clients and students had little to no name recognition in their market when they first started out.
Consequently, if you’re new to entrepreneurship, no worries.
Building your brand and positioning yourself can actually be fun!
Really, it can be. Hear me out.
Take time to implement these branding tips and you’re sure to separate yourself from the competition in your niche.
Position Yourself As The Expert Even If You’re A New Entrepreneur
Maybe you’re launching a new business for the very first time and you lose sleep wondering how to stand out in your crowded market.
Listen, I have been there.
Every other female entrepreneur who has built a business from scratch understands that uneasy feeling of uncertainty.
But I’m here to tell you, relax.
You’re in great company.
Feeling a bit uncomfortable approaching the business branding journey is a lot more desirable than never doing the work to position yourself or your business.
And as a result, not reaching your goals as an entrepreneur.
I get it, I promise.
You’re charged with building the business, creating valuable content, marketing, branding, sales, customer services, financial planning, and the list goes on.
Here’s the great news, you can do it with a little planning and lots of follow- throughs.
We’re in an exciting and fascinating time for women entrepreneurs.
Gone are the times prospects seek out experts based on the amount of time they’ve been in business.
Above all else, today’s prospects and customers want to know you can solve their problems or help them achieve a goal.
Wired consumers are savvy and a tad nosey.
They want to know your story and back story.
Your prospects yearn to relate to and trust the people they’re going to spend money with.
Today’s consumers want to know if your values align with theirs and if you can do what you say you’ll do for them.
I want you to leverage that intel and position yourself as the expert in your market and niche.
By implementing these 3 ways to position yourself as an expert with authority.
1. Embrace Your Talent And Authencity
The best traits of experts across industries are universal.
Great experts continue to strengthen and hone their craft.
They become fabulous at something and then they learn how to teach others to do what they do using their method.
Or, they do it for them.
Memorable experts use what they know to consistently share their insight, commentary, story, and wisdom with others in their unique way.
Think of your absolute favorite expert.
What is it that draws them to you?
Likely it’s their authentic way of using their talent to understand their ideal customer’s problems and offer real solutions.
Most of the times they’ll package their solutions in various ways through products, services, events, content and speaking engagements.
No secret there, that’s the trend of today’s experts and you can do the same.
2. Find Your Opportunity Gap
Whether you’re in the coaching, wellness, beauty, healthcare, finance, legal, real estate, e-commerce or another industry identify a problem that exists in your market that you’re (or will be) the expert at solving.
Once you’re clear on the problem you want to be known for solving, create your own methodology for solving it.
To do that, outline and package the steps needed to achieve the solution using your own proprietary system.
Equipped with the unique branded solution you’re offering your market it’s time to communicate.
Yes, it’s time to tell everyone about who you are, what you do, how you do it and who you do it for.
The goal here is to reiterate the problem that you’re solving in your business, and clearly communicate why your prospects should use you to solve that problem.
Why and how?
In the digital era, every industry is saturated with experts offering a lot of the same solutions packaged different ways.
Consequently, you know your prospects care less about you and more about what you can do for them.
So give them what they want. They want their problems solved and they want it done by an expert that they can resonate with and trust.
3. Brand Your Method of Providing The Solution
Are you ready to get creative?
Perfect, for now, I want you to think of your brand’s positioning as a game.
And I’m inviting you to take part in a 21-Day Expert Positioning Challenge!
Here’s how we’re rolling.
There’s only one rule.
Each day for 21 days you must come up with a creative idea to present who you are, what you do and who you do it for using the Internet.
I know you may be side-eyeing me but you’ll thank me when it’s over.
The goal is to have fun but push your comfort zone while you position (or reinforce) yourself as the expert in your niche.
Think outside the box when you craft your messages, with the stories and captions you share and timeline of how you deliver your content.
There are no limits to ways to challenge yourself with this but most of all, I challenge you to be creative.
Play With The Images You Share And Captions You Write
Perhaps, go live, a time or two. Then maybe create a video, or a series of videos or launch your own email challenge.
Play with hashtags, get super social on social (imagine that) and please keep me posted.
If you need a little personal branding help to get your creative juices flowing, I’ve got you.
Snag The Brand Plan For Bosses for free below and put the right messaging in place before you start the challenge.
Keep in mind the best way to build trust and resonance with your potential clients is to make it crystal clear to them what you do and why they should care.
Consider referencing your branded methodology as relates to the work you do and the results you’ve seen from your clients.
Or, again you can walk your email subscribers through a small part of your process for free within an email challenge, on a webinar or even in a simple social media post.
For example, as a business coach and branding strategist, I’m doing this now.
I’m challenging my audience to position themselves as the expert in their industry and to kick start their branding process.
Consistently Communicate The Following Three Tips
First, educate your prospects by letting them know you’ve created a special method to help them solve their particular problem.
Next, help them to understand your particular process for solving their problem or achieving their goal.
Third, convince them you’re their person and the best expert for them to work with to get the job done.
As you position yourself as the expert, remember to always be two things: credible and consistent.Credibility is about being a reliable source of valuable information. Click To Tweet
While consistency takes planning and action.
You have an incredible opportunity to position yourself as the expert because right now people are craving information.
Across all industries and niches, people want to learn from and do business with people they can relate to and trust.
Becoming the expert to your audience, in your niche, and within your market doesn’t have to take years.
You have something valuable to offer, now brand your solution, tell your story, and be consistent.
Have fun creating your special method of delivering the solutions you provide.
Then use your content to consistently share your secret sauce.
And most importantly, don’t forget to enjoy the process of making a positive difference in your students, customers, clients or patients’ lives.
Drop me a line below and let me know your methodology.