How Will You Build Your Personal Brand?
I know, I know, I know.
It’s a straight-shooting question, but branding can seem so unclear.
You’re not alone if you’re feeling overwhelmed by all the personal branding talk.
Surely you’re savvy, and it’s on your radar.
However, in the digital era, deciding to grow and build your personal brand is synonymous with being an entrepreneur.
So if it’s just somewhere on your business ‘to-do’ list, let’s do something about that.
I get that everyone is talking about how you’ve got to build your personal brand, it’s true.
The three trending topics in business right now are personal brands, tech, and CBD products.
Whoa, that’s serious stuff, but it is what it is.
So let’s dive into why building your personal brand is one of the smartest things you can do for your business.
Deciphering between the fluff and facts is the best place to start.
Therefore, let’s chat about three great reasons you should actively build your personal brand now.
What I Know About Building Your Personal Brand
I have 15+ years of high-level branding, marketing, and advertising experience under my belt.
I’ve sold thousands of copies of my book, Make Your Mark: Personal Branding Through ‘On-Purpose Living’. I’ve worked with hundreds of personal and corporate brands and directed over 100 million dollars in marketing and advertising campaigns.
There are valuable lessons I’ve learned and love sharing about the power of personal branding done right.
The most imperative is that as an entrepreneur in 2019, you can’t afford to not brand.
3 Reasons Personal Branding Can Elevate Your SuccessFirst, here's what I know for sure; people are no longer motivated to do business with companies. That's becoming a fad of the past, and instead, we're motivated to buy from people and brands we identify with and trust. Click To Tweet
You experience this first hand on social media.
Every day you use social media, you experience the power of connecting to other people you’ve never met.
Yet, that natural resonance creates a level of endearment and loyalty beyond most relationships a company could EVER compete with.
Right? Do you feel me?
Secondly, psychology tells us we’re driven to make purchases off of emotion first.
If we FEEL like a solution to a problem we have is available, or a desire can be met, we become motivated to buy.
Then we search for practical reasons to rationalize our decision.
All those fabulous shoes, jewelry, or journals, makeup, or decorative pillows you have – yeah, I agree you needed them all!
Because at the moment, they sparked something in your heart that signaled your brain to know it had to go home with you.
So that intelligent brain of yours justified all the functional reasons you should make the purchase.
And voila! Just like that, it came home with you.
Did you put it to immediate use?
Maybe, or did it just sit and look really pretty for a few months.
Perhaps you may have even experienced a lil’ buyers remorse, or maybe not.
The good news here, the emotional power of influence can work the same way as you build your personal brand.
Consequently, social media provides an incredible opportunity to share your message to influence your audience.
Need Some Personal Branding Clarity?
Do you know that building your personal brand would be beneficial to elevate your business or dream project?
What’s more valuable than launching a book, podcast, blog, online course, video show, products, masterminds, membership or coaching program to people who already know, like, and trust you?
It’s the smartest thing you can do.
But most people don’t have a clear understanding of what to say and do to make their brands stand out?
Once you get crystal clear about your brand, you’ll be in a much better position to package your uniqueness.
Yes, that special secret sauce about you that’ll allow your brand to stand out and get seen and heard through all the online noise.
Consequently, with that clarity, you can build a reputation around what you want to be known for.
Then, guess what?
You’ll confidently show up both off and online in a way that reiterates all your dopeness!
To help you get all the brand clarity you need, I created The Brand Plan For Bosses to help you out.
And I’m dropping access to the pdf download right here.
The 3rd Reason To Grow And Build Your Personal Brand
In this robust, technology, driven digital era, people yearn for a real connection.
We’re naturally drawn to spend our money with people and brands we can identify with.
As an entrepreneur or influencer, your personal brand can serve as a considerable asset to grow your business with a focused initiative.
Again, the initiative you choose has to be personal,
Consequently, as we’ve discussed, that’s anything from authoring books, creating digital products, selling physical products, or growing your coaching or training practice.
Any of them provides a tremendous opportunity to offer your expertise, communicate your message, and share the value your brand offers at scale.
Your Brand Is Your Million Dollar Idea
With those bomb.com reasons alone, I know you’re committed to building your brand.
So I’ll help you to simplify the process.
And here’s more ahh-mazing news, those are just a snippet of why personal branding in 2019 and beyond is becoming synonymous with building your business and bank account.
There’s never been a more exciting time for authors, podcasters, bloggers, coaches, trainers, and entrepreneurs to use the power of personal branding and online marketing to get seen and heard in the most robust ways.
Success is a perfect marriage between the right mindset, a clear vision, strategic action, and proper time management.
It’s less complicated than it seems, but it does call for unwavering commitment, and you’ve got that.
Similarly, when you have clarity on your personal brand, it’s in effectively communicating that magic, that you can fully leverage your marketing.
Marketing with branding at the core of its message is marketing that works.
Your brand is the driving force behind people’s ability to connect with you, hence your business success in this digital age.
You’ve got next.
It’s time to be confident about who are you, what you do, why you do it, and the unique methodology or process you use to get your peeps results and brand yourself.
Yes, you have to show and tell the world what you can do.
Share your vision.
Confidently talk about your mission and message.
You’ll be pleasantly surprised at the impact you can make just by telling your story.
Let the people who would find value in your journey, products, and services know you exist.
Give them a fair opportunity to get to know and identify with you.
Then once you get them into your tribe, serve them with value in a way that only you can.
That is what will make you their go-to-fairy for what you do, and that is what personal branding is all about.
You can do it, and I’ve got your back!
Drop me a note below and let me know what challenges you’re facing with getting visibility for your brand.