How To Build Your Personal Brand
There once was a time in the not so distant past where professionals, entrepreneurs, and consultants could have been“invisible” without much linkage of their personal brand to the business they owned, managed, or worked for. How you were marketing your personal brand wasn’t a hot topic. Those days of invisibility are passé, and your professional development relies heavily on the awareness others in your industry have about you. In 2017, if you’re not accessible, you aren’t competitive. Our ever-connected society requires having a relatable human, with a distinctly recognizable persona a competitive advantage in today’s business landscape. Having a recognizable and valuable personal brand is the new normal for career development, almost as essential as having a business card with your phone number and email address was years ago.
If you’re not an entrepreneur or the CEO of a company, know that you’re the CEO of your personal brand. As CEO, you must have clarity on what sets you apart from others in your field or market offering the service you do. Evaluate the value of your capabilities and outline what makes them unique. If you’re great at public speaking or motivating others, those skills set you apart and are fair game for you to communicate in your brand’s promise. Today’s consumers and audiences want to know and relate to those they are doing business with or buying from. Just like we know what Michelle Obama, Beyoncé, and Oprah are committed to, passionate about, and doing on a weekly and often daily basis; the people you serve expect to know things about you.
Consider Creating A Strategy For Marketing Your Personal Brand.
A fun and easy way for you to begin thinking about your personal brand strategy is to create a list of your passions, talents, and transferable skills on one side of a piece of paper. On the other side, write ‘Ideal Client/ Customer’ and under it list out things that you know are valuable for your ideal client as it relates to your industry. From your list of passions, talents, and transferable skills find areas that overlap. Highlight all the overlapping of space and decide which of those you are passionate about, and own them. Use these unique points of differentiation as the foundation for your personal branding. It constitutes your brand’s promise, to clarify what the people you serve can expect from you. In your communication messages across your social media channels, public speaking opportunities, and social engagements begin using your brand promise.
What other ideas do you have for marketing your personal brand this year? For questions about your personal brand: twitter@thebrandista facebook: The Brandista Guide/ Courtney Rhodes LinkedIn Courtney Rhodes